Book picks similar to
Indie Authors Guide to the Universe by Jeff Bennington


nonfiction-writing
author-tools
must-buys
non-fiction

Get Known Before the Book Deal: Use Your Personal Strengths to Grow an Author Platform


Christina Katz - 2008
    By instructing writers in the basics of self-publicity and readership development, 'Get Known Before the Book Deal' increases their odds of landing a book deal and having greater impact on sales when their book comes out.

The Kindle Publishing Bible


Tom Corson-Knowles - 2012
    But you can outrank them on Amazon search every time! Why? Because 99% of Kindle authors don't know how to increase their search engine rankings in Amazon and Google. But I do - and I'm going to show you how in this book (it won't cost you a dime to implement these strategies by the way).Most authors (even the ones with publishers and big marketing budgets) have no idea how to do keyword research, tag their book, add the right search keywords when they publish their book or insert keywords in their book description without it sounding like it was written by a robot.For New Authors: Step-By-Step Instructions With Picture TutorialsIf you're a first-time Kindle publisher or technologically challenged then this book is for you! I even had my Grandma Ann Knowles follow the instructions step by step and she gave it a big thumbs up for easy to use instructions. The playing field has been leveled with ebook publishing - and if my Grandma can do it, I guarantee you can too!For Existing Authors: How To Sell More Books In 5 Days Than You Did Last MonthI'm going to share with you my KDP Select Free Promotion Marketing Formula for getting tens of thousands of readers to download your book in just 5 days. All you have to do is read the Marketing Formula instructions and follow them (it takes about 3 hours of work to get thousands of new readers).How To Sell On Kindle Using Your Book DescriptionIf you think your book is going to sell itself, think again! If you're a fiction author or novelist, you have to show your readers the story and engage them in it or they won't buy a book from an unknown author. And if you're a non-fiction author, you have to tell potential readers how your book is going to help them solve their problem fast or they'll click away, never having even downloaded your book. I'm going to show you the Show And Tell system for selling more books on Kindle by giving you readers what they want and overcoming objections in your book description!Kindle marketing isn't about having a big marketing budget or publisher behind you - but you still need exposure and a great offer. This book will help you with get more exposure with Amazon search and other great marketing tips.You also have to make buying your book an irresistible offer so that when browsers get done reading your book description they say, "I have to buy this book!" You can't do that without a strategic plan and a well-written book description.Bonus! Video interviews with best-selling Kindle authors as they share their coveted book marketing strategies.

The Wizard of Ads


Roy H. Williams - 1998
    Presents the principles of advertising and marketing that will help small businesses gain an advantage over competitors.

No Thanks Im Just Looking


Harry J. Friedman - 1989
    And Harry J.Friedman is very good at it. Someone once said, "Harry is the kind of guy who would sell someone a kickstand and then a $3,000 bicycle to go on top of it. "What makes him and his bookon retail selling so unique is his uncanny ability to turn shoppers into buyers, and teach others how to do the same. "No Thanks, I'm Just Looking" will give you the inside scoop on how to skyrocket your career with a system of practical money-making steps that are easy to learn and fun to use. No theoretical mumbojumbo oroutdated 1940s methodologies.Unlike most sales trainers who are obsessed with handling objections and tricky closing techniques, Harryconcentrates more on "front-end selling." He'll show you how to get past customer resistance - that "I don't like you and I don't trust you" defensive shield thatcustomers are seemingly born with. And he'll show you how to probe more effectively so you can find outexactly what your customers want so that all you have to do is deliver it. The essence of front-end selling is having your customers say "I'11 take it" before you everhave to ask "Will you buy it?"The fun really begins, however, when you learn his unique version of the trial close - how to routinely add on additional merchandise, while you're closing thesale on the main item. This will put you in control of the sale and set you up for the final step which will reduce returns, build referrals and increase your repeat business.This book will save you countless hours of trial and error experience and allow you to focus on the things that really work. It will become your retail bible as you read it over and over. And each time you do,you'll turn up another batch of gems that just keep making you money.

Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience


Dan Blank - 2017
    They follow “best practices” in marketing that never seem to pan out, don’t produce results, and make them feel lost and oftentimes, frustrated. Be the Gateway offers a powerful way to have an impact. If you want to share your voice and inspire people with your writing, art, craft, or creative idea, you have to be the gateway for them. Instead of throwing “products” out into the marketplace, you open them up to a new way of looking at the world, of knowing themselves, and connecting with others. You unlock new experiences for them -- not just through what you create, but through the unique way you share it with the world. Too often we think about the creative process as separate from the marketing process. Instead, view them as the same. Replace the inclination to “promote” with the desire to share and engage. How and why you create is a story — and your best asset to truly engage people. Be the Gateway shows you how to use that gift with joy and with confidence.

Investigative Medium - the Awakening


Laine Crosby - 2013
    Who knew Laine Crosby, former marketing executive at The Weather Channel, had the gift of being an Investigative Medium? Not even Laine, that is, until she moved from Atlanta to the property of an eighteenth century Maryland plantation and woke up talking to a former slave buried in her backyard! Investigative Medium - the Awakening, examines the gift that was thrust upon Laine who was at first surprised, and then upset, and over time and through experience, embracing of this new way of life. Laine’s husband, Chris, twins Annie and Caleb, and even her Jack Russell terrier “Steve” have peripheral ghostly involvement, so it is a family affair, although at first an unsettling one.Along Laine’s journey, she meets an unlikely friend, the spirit of Jannette, once nanny to the children on the plantation where she lives. Laine becomes Jannette's voice, bringing her back from the antebellum South to tell the incredible story of her life as a slave, and a tender romance is revealed. Interwoven with Laine’s personal story, are the first hand accounts of former slaves Jannette and Bill, and others.Laine finds similarities in her own life and Jannette's, and with Jannette's friendship, Laine begins her journey down a path of self discovery. Once Laine accepts her gift, it is her mother who, from beyond the grave, helps Laine find a way to surrender, and at long last give up on the life she dreamed of having, in order to have the life she was meant to live. Investigative Medium - the Awakening is first in the Investigative Medium series, a preface to future books about Laine's adventures with law enforcement, historians and archaeologists. It is a fast read and an uplifting and hopeful book for anyone who has lost a loved one. But, put on your seat belts; It's a thriller along the way!Now available as an ebook on Amazon, B&N, and Smashwords. Paperback available July 2013 (ISBN 978-1-940261-00-3)on LaineCrosby.com among other stores.

Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence


Lisa Cron - 2012
    Wired for Story reveals these cognitive secrets--and it's a game-changer for anyone who has ever set pen to paper. The vast majority of writing advice focuses on writing well as if it were the same as telling a great story. This is exactly where many aspiring writers fail--they strive for beautiful metaphors, authentic dialogue, and interesting characters, losing sight of the one thing that every engaging story must do: ignite the brain's hardwired desire to learn what happens next. When writers tap into the evolutionary purpose of story and electrify our curiosity, it triggers a delicious dopamine rush that tells us to pay attention. Without it, even the most perfect prose won't hold anyone's interest. Backed by recent breakthroughs in neuroscience as well as examples from novels, screenplays, and short stories, Wired for Story offers a revolutionary look at story as the brain experiences it. Each chapter zeroes in on an aspect of the brain, its corresponding revelation about story, and the way to apply it to your storytelling right now.

The House Advantage: Playing the Odds to Win Big In Business


Jeffrey Ma - 2010
    Years later, Ma has inspired not only a bestselling novel and hit movie, but has also started three different companies—the latest of which, Citizen Sports, is an innovative marriage of sports, betting, and digital technology—and launched a successful corporate speaking career. The House Advantage reveals Ma's cutting-edge mathematical insights into the world of statistics and makes them applicable to a wide business audience. He argues that numbers are the key to analyzing nearly everything in the world of business, from how to spot and profit from global market inefficiencies to having multiple backup plans in anticipation of every probability. Ma's stories and business lessons are as intriguing as they are universally applicable.

Revenge of the Penmonkey


Chuck Wendig - 2011
    This is the book you want stapled to your chest when you march into the battle of authorship!” – Karina Cooper, author of BLOOD OF THE WICKED“Chuck Wendig hammers out writing and career advice that's always brave, profane, creative, clever, and honest. And don't forget hilarious. You'll never laugh so hard learning so much." – Matt Forbeck, game designer and author of AMORTALS and VEGAS KNIGHTS.It’s time once more for a grim and greasy descent into the penmonkey’s world as Chuck Wendig offers up a gonzo NSFW look at what life is like as a writer.REVENGE OF THE PENMONKEY takes writers through their paces and karate-chops them in the trachea with a no-holds-barred drill sergeant approach to a writing career. Wendig -- equal parts novelist, game designer, screenwriter and all-around freelance penmonkey – gives a candid and hilarious look at what it takes to survive as a modern day inkslinger.Features 30 essays such as:“How To Tell If You’re A Writer”“How To Jumpstart A Stalled Novel”“Panster Versus Plotter”“Six Signs You’re Not Ready To Be A Professional Writer”“Why Writers Drink”“Word-Karate: On Writing Action Scenes”“Writers Should Be Motherf**king Rock Stars” Are you ready to go big and go bold? Are you ready to bleed on the page for your work? Then gaze into the unblinking eye of REVENGE OF THE PENMONKEY, a book of humorous writer-focused essays and articles of booze-soaked, profanity-brined writing advice.* * *At terribleminds.com, Chuck Wendig dispenses nuggets (okay, more like outright manifestos) of writing advice on a daily basis, and the site has been named one of the Top 101 Websites For Writers of 2011 by WRITER’S DIGEST.

How I Sold 1 Million eBooks in 5 Months


John Locke - 2011
    They are positions that include all Kindle sales including fiction, non-fiction, magazine subscriptions, and game apps!By the middle of March, 2011, it had been calculated that “every 7 seconds, 24 hours a day, a John Locke novel is downloaded somewhere in the world.”…All this was achieved PART TIME, without an agent, publicist, and at virtually no marketing expense!

Plug Your Book: Online Book Marketing for Authors, Book Publicity Through Social Networking


Steve Weber - 2007
    I bought this book just to make sure I wasn't missing anything, but it blew me away."-- Scott Sigler, # 1 bestselling author"An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly."-- Aaron Shepard, author: Aiming at Amazon"...The one book every author needs to read. I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get copy of Steve Weber's Plug Your Book!"- Joe Wikert, executive publisher, John Wiley & Sons "Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business or anything else."-- Dave Taylor, author: 'Growing Your Business with Google'"I've worked with most of America's largest book publishers, helping many of them build online marketing departments. I've worked for authors too. Plug Your Book is the new training manual."-- Steve O'Keefe, author: 'Publicity on the Internet'"...Plug Your Book reveals the most effective and least expensive tools to promote your titles and to increase your exposure. It's the best book on online marketing I have ever read, and I read quite a few in the course of my consulting practice with small presses."-- Marion Gropen, president, Gropen AssociatesHere's what's inside the book:... Taking control of your book sales; Electric word of mouth; Amazon's `long tail;' Personalized bookstores; Book recommendation effectiveness... Amazon Bestseller Campaigns; How Bestseller Campaigns work; Haywired recommendations... Amateur book reviews; Credibility through peers; Amazon Top Reviewers; Negative reviews; Posting trade reviews on Amazon; Fee-based book reviews... Building your author Web site; A survey of author Web sites; Your online press kit; Multimedia for books; Podcasting for publicity; When to launch your site... Blogging for authors; Connecting with readers; Blog comments: pros and cons; Blogging categories; Over the long haul; Blog-to-e-mail service... Social networking; MySpace: Not just for kids; Facebook; Create your own group; Other places on MySpace; More social-networking sites... Tag - You're it!; Personal book tagging; Amazon tags; Amazon Media Library; LibraryThing; Tag-based marketing... Advanced Amazon tools; Buy X, Get Y; Free paired placement; Single New Product e-mails; Amazon Connect; Listmania; So You'd Like to . . .

Ultimate Guide to Link Building: How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking


Eric Ward - 2012
    Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers.Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid.This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unanswered.

Marketing In Less Than 1000 Words (Reactor15 Briefings)


Rob Burns - 2012
     In under 1000 words we explain the major principles of successful marketing - the absolute most important things you must understand to market your business successfully and find more customers. Each chapter is less than 70 words long. This is a book so short that everybody can make the time to read it.

Beat The Devil (Kindle Single)


Mishka Shubaly - 2013
    Over three decades, his affliction has spawned immeasurable chaos, destruction and debauched good times. While his rivals have graced the covers of Spin and Rolling Stone, Shubaly's projects inevitably flame out in the eleventh hour. Is he finally ready to give up his lifelong dream for good?

Viralnomics: How to Get People to Want to Talk About You


Jonathan Goodman - 2016
    A must-read for anyone who wants to win at social.” - Jonah Berger (NYT Bestselling author of Contagious: Why Things Catch On) ***Discover how to get the right type of people to talk about you.*** ARE YOU SHARING GREAT WORK, but it seems nobody is listening? Does it seem like you’re at the mercy of social networks’ mysterious algorithms? Do you feel like it is an insurmountable task to understand and leverage social media? In Viralnomics: How to Get People to Want to Talk About You, Jonathan Goodman shows you how to appeal to people’s desires and get them to share your message as an extension of themselves. In this engaging, entertaining, and educational quick read you will discover: Methods to ethically persuade on social media. (pg 105) How to identify and befriend the real influencers (they aren’t who you think they are). (pg 23) A concept buried deep in psychological research that holds the secret to purposeful social sharing. (pg 53) The two keys to creating true power with Internet marketing. (pg 65) How to craft your messages and build your networks. (pg 115) If you desire to use social media marketing to get your product, service, or small business out to the right audience you don’t need to understand what buttons to push, you need to understand and appeal to the people pushing them. This book will help. Don't delay, scroll up and buy your copy today!