It has been expanded to include simple ways to promote books using newer technology--always considering promotion and marketing techniques that are easy on the pocketbook and frugal of time. It also includes a multitude of ways for authors and publishers to promote the so-called hard-to-promote genres. The award-winning author of poetry and fiction draws on a lifetime of experience in journalism, public relations, retailing, marketing, and the marketing of her own books to give authors the basics they need for do-it-yourself promotion and fun, effective approaches that haven't been stirred and warmed over, techniques that will help rocket their books to bestselling lists. You'll also learn to write media releases, query letters and a knock 'em dead media kit--all tools that help an author find a publisher and sell their book once it's in print.

    Book by Baines, John

    It's going to be a lot harder than you think to pick out the BS. Each entry hides one well-crafted fib among a pair of unbelievable truths. And it's up to you to figure out what's fascinating and what's fabricated on everything from koala bears to Confucius to high-fructose corn syrup.Was Cleopatra the last Egyptian pharaoh?Can you really make diamonds out of tequila?Is the platypus actually poisonous?A flip of the page reveals whether you're right or wrong as well as more information on the true trivia—and why you might've fallen for the fake fact. You'll really need to know your sh*t if you plan on correctly calling bullsh*t.

    Known for its complete coverage of concepts and principles along with a more systematic and descriptive treatment of mineralogy, the revised edition now includes a CD-ROM to let readers see the minerals and crystals, while also viewing chemical composition, symmetry, and morphological crystallography.

    To meet it, you need a fully integrated text and supplements package that sets the stage for a perfectly choreographed learning experience.

    From shopping sprees to pension plans, ISAs to investments, money plays a crucial role in our present and future comfort. We may not like to admit it, but diamonds – or cold, hard cash – really can be a girl's best friend.So why, when women have much to celebrate, are we reluctant to talk about it? Why, when we have more wealth in our own names than ever before, do women take less interest in money than men? And why do we still feel that demonstrating an interest in finance is somehow…unfeminine? Because let's face it – for most of us, Prince Charming and his bank balance just aren't coming. If we want to secure our futures we're going to have to do it ourselves.The good news is that it's not hard to do. Dealing with our personal finances is much, much easier than the financial industry would have us believe. Women tend to make better investors than men too – our instincts, so to speak, are on the money. All we need is a bit of know-how and the confidence to put it into practice.Combining years of financial expertise with a healthy dose of scepticism and an easy sense of humour, Merryn Somerset Webb's sharp, witty and appealing guide to personal wealth for sassy women provides the answers. Whether you're drowning in debt, negotiating a higher salary or tackling the thorny issue of a pre-nup, just one read through and you'll be in a position to sort your finances out for good, transforming them from a constant worry into a source of peace of mind.

    Whether you are climbing a glacier, orienteering in the backcountry, or on an easy day hike, Mike and Bob Burns cover all the latest technology and time-tested methods to help you learn to navigate-from how to read a map to compasses and geomagnetism. Bob Burns is a long-time member of The Mountaineers. He has taught classes in the use of map and compass since the late 1970s. Mike Burns is an avid climber. He has instructed climbing and navigation classes, and written articles for Climbing magazine.Part of the The Mountaineers Outdoor Basics series! Created for beginning-to-intermediate enthusiasts, this series includes everything anyone would need to know about staying safe and having fun in the backcountry.

    Known as budo taijutsu, these specialized moves allow the practitioner to evade and receive an attack even from an opponent wielding a sword. Hatsumi covers such topics as Kihon Happo (Eight Basic Movements), Kosshijutsu (Attacks Against Muscles), Koppojutsu (Attacks Against Bones), Jutaijutsu (Flexible Body Arts), Daken Taijutsu (Fist Punching and Striking), Ninpo Taijutsu (Bodily Arts of the Ninja), discussing and demonstrating the many techniques which will enable the fighter to punch, kick and finally lock or control the body of his adversary.As Hatsumi tells us, the techniques have been secretly passed down from the masters to their students for more than a century, and have become the foundations for a range of other martial arts including judo, karate and aikido. This book will thus enhance the readers understanding of the roots of these various disciplines as well as provide fascinating insights into the spirit of the way of the warrior and the martial arts. Includes over 300 step-by-step photos and rare drawings.

    This book offers an excellent foundation in ethical decision-making for current and future business managers and IT professionals.

    This exciting new book, from a leading expert in working with expectant dads, doesn’t sideline or speak down to men. Instead it provides an array of targeted information to fully prepare men for their new roles – as both birth partners and fathers.The Expectant Dad’s Handbook is a one-stop guide for men on their path to fatherhood. It provides practical answers to all the questions on the mind of a dad-to-be – from what to expect at each stage of pregnancy to how to cope with any worries and fears about becoming a dad. It also reveals unique insights into a dad’s role during labour, showing key strategies for improving the birth.Both practical and accessible, this guide will provide all the information and advice fathers need for the journey ahead.

       Let’s be honest: applying to college can be stressful for students and parents. But here’s the good news: you can get in. Robin Mamlet has been dean of admission at three of America's most selective colleges, and journalist and parent Christine VanDeVelde has been through the process first hand. With this book, you will feel like you have both a dean of admission and a parent who has been there at your side.   Now completely updated to reflect changes in the Common Application, testing, financial aid and more, inside this book, you'll find clear, comprehensive, and expert answers to all your questions along the way to an acceptance letter:    • The role of extracurricular activities    • What it means to find a college that's the "right fit"    • What's more important: high grades or tough courses    • What role does testing play    • The best candidates for early admission    • When help from parents is too much help    • Advice for athletes, artists, international students, and those with learning differences    • How wait lists work    • Applying for financial aid This will be your definitive resource during the sophomore, junior, and senior years of high school.

    But what should we change and how do we do it? Annabel Streets and Susan Saunders spent their 30s climbing the career ladder, having children and caring for elderly parents - all at the same time. By their 40s, they were exhausted, stressed, sleeping too little and rushing too much. They began to ask whether the prolonged ill health and dementia suffered by their parents was their inevitable future too - could they do anything to avoid requiring their own children to care for them in old age? Thus began THE AGE-WELL PROJECT. With incredible tenacity, Annabel and Susan read 50,000 scientific research papers on all aspects of ageing to find what advice cutting-edge research can offer us on how to ensure the longer lives we're living are healthy and happy. Putting their findings into practice, they found that the lifestyle changes they made were having incredible benefits on their health and wellbeing now - as well as for the future. Told with empathy and humour, in THE AGE-WELL PROJECT Annabel and Susan share the 50 key lessons they learned, the meals they cooked and the experts' tips they uncovered to make the second half of your life the best half of your life - happy, healthy and disease-free. Author BiographyAnnabel was a founder member of an award-winning marketing company, advising the chief executives of companies such as Sony, Reuters and the Financial Times. After four children, and at breaking point, she sold her company. Following a stint studying photography and producing a community cook book, she changed tack and wrote an award-winning novel The Joyce Girl which sold in 14 countries and was selected for the 2017 Berlin Film Festival. Since then she has written regularly for a range of titles including the Daily Telegraph, Psychologies, The Author, the Guardian, The Irish Times, Elle, Australian

    Packed with mouth-watering recipes and easy-to-follow instructions, Fruit Infused Water preps you for including fruit infused water in your diet—whether you own a fruit infuser water pitcher or a simple glass jar. Build from the basics then advance to endless mix-and-match flavors and inventive fruit infused water recipes. Squeeze the most out of every drop, with: * 98 flavorful fruit infused water recipes, like Basil Mint Infusion * 10 must-have tips for making foolproof fruit infused water * On-the-go guidelines for bringing your fruit infused water wherever your day takes you * 10 tasty snack ideas for your leftover fruit (fruit sushi rolls, anyone?) From one-step infusions to creative combinations, there’s something for everyone in Fruit Infused Water, your best resource for enjoying your H20 to the fullest.

    Get: * Debt reduction tips that you'll never learn from VISA. * Real estate solutions the bank will never offer. * Wall Street secrets your broker never tells you. * Energy saving tips worth thousands of dollars each year off of your bills As TD AMERITRADE chairman Joe Moglia says, "College students need this information before they get their first credit card. Young adults need it before they buy their first home. Empty nesters can use the information to downsize to a sustainable lifestyle, before they get into trouble." Stop making everybody else rich and start scoring assets, gains and savings for yourself.

    This is the translation into Russian of the famous books by Anton LaVey: The Satanic Bible The Devil's Notebook The Satanic Rituals