Chances are you weren’t successful in shifting that person’s beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind – and offers ways to influence that process.Remember that we don’t change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.

    Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.

    And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal comes along, customers will gladly defect. Can you blame them?Silicon Valley start-up Bunchball, the pioneer and innovator in gamification, is light years ahead when it comes to the concept of loyalty--and using it to drive business profits and growth. Focusing not only on customer loyalty, but also the loyalty of employees and partners, Bunchball combines behavioral economics, big data, social media, and gamification to inspire loyalty that lasts--from everyone involved in the success of a business.Now, in Loyalty 3.0, Bunchball founder Rajat Paharia reveals how you can use these same techniques to seize the competitive edge for your business.Paharia shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners. Loyalty 3.0 arms you with everything you need to know in order to build a loyalty and engagement program that drives a sustainable advantage for your business, including:The building blocks of motivation, big data, and gamification necessary for creating a powerful strategy that drives long-term loyaltyCase studies from today's most innovative companies that are already driving customer engagement, learning and skill development, and employee motivation with Loyalty 3.0 methodsStep-by-step guidance on how to plan, design, build, and optimize your programNow is the time to abandon your traditional loyalty programs and start taking all your stakeholders seriously--so they will take your company seriously.Loyalty 3.0 is the game-changing leap you've been waiting for. When you create true loyalty among customers, employees, and business partners, you will generate a sustainable competitive advantage and win in your industry.Praise for Loyalty 3.0"Relationships are the single greatest asset for all organizations. Relationships with customers, relationships with employees, relationships with partners. In Loyalty 3.0, Rajat Paharia reveals the new science of relationship building through big data and gamification." --TIM BROWN, CEO, IDEOLoyalty 3.0 is filled with major insights and does a brilliant job of grounding the reader in fundamental concepts around motivation, big data, and gamification--building on these concepts through real-world case studies that bring the combinations to life. It finishes with actionable ideas and next steps that enable you to test and operationalize these ideas in your own workplace and personal life. -- BRAD SMITH, CEO, IntuitA fascinating insight into how companies are exploiting big data. -- MARK READ, CEO, WPP DigitalRajat pioneered the business use of big data and game mechanics to transform the customer experience. A decade before anyone else, he saw that the same techniques that video game designers had used for years--fast feedback, badges, competition, goals, and leveling up--were also incredibly powerful for motivating behavior outside of games, and an industry was born. This book shares his secrets. -- CLARA SHIH, CEO of Hearsay Social, author of The Facebook Era, and board member at StarbucksRajat Paharia comprehensively explains how to create loyalty in the modern world full of data and connectivity. If you want to learn how to motivate and inspire employees, you must read this book. -- DAVE KERPEN, New York Times bestselling author of Likeable Social Media and Likeable BusinessIn this powerful and groundbreaking book, Rajat Paharia clearly demonstrates how big data, motivation, and gamification can be utilized to create true engagement and loyalty. We believe Loyalty 3.0 will be a game changer for our associates and guests. -- RAY BENNETT, Chief Lodging Services Officer, Marriott International"The journey to Loyalty 3.0 is real. Rajat's vision shows why right time relevancy and context will transform how organizations engage with customers and truly craft relationships."---R. RAY WANG, Principal Analyst and CEO at Constellation Research"Adoption is a critical component when creating an exceptional customer experience or smarter workforce, and gamification has proven to be a powerful driver for success. The insights Rajat shares in Loyalty 3.0 will help guide the next wave of deeper relationships across the enterprise."---SANDY CARTER, IBM Vice President, Social Business Evangelism and Sales

    Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead.For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way.Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.

    So, it should be no surprise that relationships must also translate into the workplace, where we spend most of our time! Companies that recognize this will retain the most productive, creative, and loyal employees, and invariably seize the competitive edge.The most successful leaders are those who actively form quality relationships with their employees, who honor fundamental human qualities--authenticity, openness, and basic politeness--and apply them day in and day out. Paying attention and genuinely caring about the effects people have on one another other is key to developing a winning culture where people perform at the top of their game and want to work.As a workplace strategist and business coach, Erica Keswin has spent over 20 years working with top business leaders and executives to build successful organizations that honor relationships. Featuring case studies from top brands such as, Lyft, Starbucks, Mogul, and SoulCycle, to name a few, Bring Your Human to Work distills the key practices of the most human companies into applicable advice that any business leader can use to build a "human workplace." These building blocks include:- Understanding your company's role in the world, beyond financial profit- Encouraging employees to be healthy in body and spirit- Running your meetings with clear purpose- Making space for face-to-face interaction- Building professional development into company culture- Inspiring your workforce to give back to the community- Simply saying "thank you"A human company is real, genuine, aligned, and true to itself. A real company flaunts its humanity, instead of hiding it. It's what the most successful, sustainable companies are doing today, and there's no reason yours can't be the same.Keswin's leadership lessons foster fairness, devotion, and joy in the workplace--all critical elements of a successful business. By bringing your human to work, you can design a workplace that is good for people, great for business, and just might change the world.

    Team change will happen whether we like it or not. People will come and go from our teams. Our companies might double in size or even get acquired. We can catalyze team change to reduce the risk of attrition, learning and career stagnation and the development of knowledge silos. Dynamic Reteaming describes practices for effective reteaming as well as antipatterns. In this book you'll learn how to integrate new people into an existing team, how to deal with the loss of team members, when to split a team, how to isolate teams for focused innovation, how to rotate team members for knowledge sharing, how to break through organizational stagnation and much more. Learn to apply the five team change patterns: Isolation, One by One, Grow and Split, Merging and Switching. Get practical tips and tricks for managing team change.

    Highlights include:Unorthodox but proven job-hunting techniques. Making a memorable first impression. Navigating the company's social scene.Practicing cringe-free networking. Mastering goal-setting and self-promotion.Stretching the eight plus hours a day spent at work, from effective time management and organization to making every piece of communication count.Combating negativity. Coping with difficult personalities. Troubleshooting the performance review process and anti-promotion situations. Learning to be an effective boss.Finding a new position and gracefully exiting from the old.

    It guides you through everything you need to know to get started, including how to configure IPv6 on hosts and routers and which applications currently support IPv6. The new IPv6 protocols offers extended address space, scalability, improved support for security, real-time traffic support, and auto-configuration so that even a novice user can connect a machine to the Internet. Aimed at system and network administrators, engineers, network designers, and IT managers, this book will help you understand, plan for, design, and integrate IPv6 into your current IPv4 infrastructure.Beginning with a short history of IPv6, author Silvia Hagen provides an overview of new functionality and discusses why we need IPv6. Hagen also shares exhaustive discussions of the new IPv6 header format and Extension Headers, IPv6 address and ICMPv6 message format, Security, QoS, Mobility and, last but not least, offers a Quick Start Guide for different operating systems. IPv6 Essentials, Second Edition also covers:In-depth technical guide to IPv6 Mechanisms and Case Studies that show how to integrate IPv6 into your network without interruption of IPv4 services Routing protocols and upper layer protocols Security in IPv6: concepts and requirements. Includes the IPSEC framework and security elements available for authentication and encryption Quality of Service: covers the elements available for QoS in IPv6 and how they can be implemented Detailed discussion of DHCPv6 and Mobile IPv6 Discussion of migration cost and business case Getting started on different operating systems: Sun Solaris, Linux, BSD, Windows XP, and Cisco routersWhether you're ready to start implementing IPv6 today or are planning your strategy for the future, IPv6 Essentials, Second Edition will provide the solid foundation you need to get started."Silvia's look at IPv6 is always refreshing as she translates complex technology features into business drivers and genuine end-user benefits to enable building new business concepts based on end to end models." Latif Ladid, President IPv6 Forum, Chair EU IPv6 Task Force

    Yet it is also a philosophical enterprise in the way it represents the world and creates and manipulates models of reality, people, and action. In this book, Paul Dourish addresses the philosophical bases of human-computer interaction. He looks at how what he calls embodied interaction--an approach to interacting with software systems that emphasizes skilled, engaged practice rather than disembodied rationality--reflects the phenomenological approaches of Martin Heidegger, Ludwig Wittgenstein, and other twentieth-century philosophers. The phenomenological tradition emphasizes the primacy of natural practice over abstract cognition in everyday activity. Dourish shows how this perspective can shed light on the foundational underpinnings of current research on embodied interaction. He looks in particular at how tangible and social approaches to interaction are related, how they can be used to analyze and understand embodied interaction, and how they could affect the design of future interactive systems.

    Every leader knows this to be true, yet few have systematic methods for converting organizational knowledge into economic value. This book argues that communities of practice--groups of individuals formed around common interests and expertise--provide the ideal vehicle for driving knowledge-management strategies and building lasting competitive advantage. Written by leading experts in the field, Cultivating Communities of Practice is the first book to outline models and methods for systematically developing these essential groups. Through compelling research and company examples, including DaimlerChrysler, McKinsey & Company, Shell, and the World Bank, authors Etienne Wenger, Richard McDermott, and William M. Snyder show how world-class organizations have leveraged communities of practice to drive strategy, generate new business opportunities, solve problems, transfer best practices, develop employees' professional skills, and recruit and retain top talent. Underscoring the new central role communities of practice are playing in today's knowledge economy, Cultivating Communities of Practice is the definitive guide to fostering, designing, and developing these powerful groups within and across organizations.

    Completely unprepared and suffering an acute sense of loss, she and her father continue quietly, trying to live by the well-intentioned advice of friends, hoping that time really is a great healer and that they will, eventually, move on. Life changes very little until Sarah leaves for university and begins her first serious relationship. Along with her new boyfriend comes his mother, the indomitable Hazel Poole. Despite some misgivings, Sarah finds herself drawn into the matriarchal Poole family and discovers that gaining a mother figure in her life brings mixed blessings. A mother-in-law who just can't let her sons grow up, a midwife who treats her charges like girls in a private school dormitory. These are some of the people who Sarah must deal with as her own pregnancy turns to motherhood and she realises that she must find her own two feet. Looking Past is a tale of family, friendship, love, life and death – not necessarily in that order. This is the second novel from Katharine E. Smith, author of Writing the Town Read. The narrator’s voice is clear and strong, with vivid descriptions and intelligent observations. Readers will quickly empathise with Sarah, whose grief and confusion at the loss of her mother at key moments in her life is contrasted with a dry and sometimes subtle humour derived from situations and characters which help colour the book. The father-daughter relationship which develops between the bereaved husband and daughter feels very real, as both come to terms with their grief and learn how best to live together. Sarah's father is unassuming and appealing, as he struggles to find a way to deal with his broken heart and support his daughter throughout school, puberty and on into adulthood. Smith's readers have praised her honesty, realism, warmth and humour. Both Looking Past and Writing the Town Read - Katharine's first novel - are written from a strong female first person perspective. However, don't be fooled into thinking this is chick lit - or indeed exclusively women's fiction. Looking Past has received praise from a number of male readers, including an ex-US Marine. You don't get much more macho than that! Nevertheless, this is a story guaranteed to strike a chord with mothers, daughters - and daughters-in-law - everywhere. The dual settings of Yorkshire and Cornwall will interest people with strong links to those places but the characters and events hold universal appeal. This is a book for people who like people. Looking Past was selected for the People's Book Prize Winter 2015 Collection.

    You must be agile, willing to adjust your professional expectations, and able to respond quickly to opportunities and threats.In Think Like an Entrepreneur, Act Like a CEO you will learn practical ways to handle vexing workplace challenges. Each chapter uses true stories to illustrate the answers to common questions, including:* How to leave your old job smoothly and start your new one with confidence and flair.* How to gracefully accept praise for your work.* How to recover from stress, setbacks, or the upheaval of a major project.* How to stay steady in the midst of endless change.It’s not enough to know how to manage common work-life challenges; you must also deal with the uncommon ones. Think Like an Entrepreneur, Act Like a CEO gives you proven, easy, go-to techniques for handling even the biggest career surprises, one step at a time.

    In the wake of war, refugees still flee to nearby stars, but there are sinister forces at work in Alpha Centauri who would turn their plight into profit. None of this is apparent to an easygoing, self assured pilot-for-hire named Jason Andrews. Recently arrived from Proxima Centauri to visit his sister, he is sucked into a covert operation by a brother-in-law who is not who he seems. But then again, neither is Jason.... But the enemy they face has grown more powerful than any had expected, and the fate of the star systems' humans and AIs are at stake. Jason must engage in an all-out bid to save a world he's just getting to know, in a war he only just learned about. **

    The way we think about leadership, for instance, has shifted radically from the genius of great entrepreneurs like Rockefeller, Carnegie and Ford, through leadership as a science, leadership that releases human potential, the leader as strategist and warrior, customer champion, globalist and shareholder advocate, to, more recently, leadership as stewardship of the environment. Hundreds of models have been developed to track, measure and forecast business solutions, but as fashions shift how can we apply them in real organizations that have to succeed outside the classroom? 10 Management Models is taken from the book, 100+ Management Models by the same authors.

    Also included are exchanges between Chomsky and his critics, historical and biographical material, filmmakers' notes, a resource guide, more than 270 stills from the film and 18 "Philosopher All-Stars" Trading Cards!Mark Achbar has applied a wide range of creative abilities and technical skills to over 50 films, videos, and books. He has worked as editor, researcher and production coordinator."A juicily subversive biographical/philosophical documentary bristling and buzzing with ideas."—Washington Post"You will see the whole sweep of the most challenging critic in modern political thought."—Boston Globe"One of our real geniuses, an excellent introduction."—Village Voice"An intellectually challenging crash course in the man's cooly contentious analysis, laying out his thoughts in a package that is clever and accessible."—Los Angeles TimesContents:The Man. Early Influences. Vietnam A Turning Point. On His Role. The Media. Thought Control in Democratic Societies. A Propaganda Model. The Gulf "War". A Case Study Cambodia & East Timor. Concision A Structural Constraint. "Sports Rap with Noam Chomsky." A Cabal of Anti-Conspiricists. Media in Media, Pennsylvania. Alternative Media. The Linguist. Basic Premises. Nim Chimsky: Chimpanzee. And the Elusive Connection to his Politics. The Social Order. On Education. Anarchism/Libertarian Socialism. Resistance & Critical Analysis. The Critics (Media-Based). William F. Buckley, Jr. "Firing Line". David Frum Journalist, Washington Post. Jeff Greenfield Producer, "Nightline". Karl E. Meyer Editorial Writer, The New York Times. Peter Worthington Editor, The Ottawa Sun. The Critics (Other Elites). Fritz Bolkestein Former Dutch Minister of Defense. Michel Foucault Philosopher. Yossi Olmert Tel Aviv University. John Silber