But what stories do you need to tell and how do you tell them?Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate:the Value Story, to convince customers they need what you provide;the Founder Story, to persuade investors and customers your organization is worth the investment;the Purpose Story, to align and inspire your employees and internal customers; and the Customer Story, to allow those who use your product or service to share their authentic experiences with others.Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?

    Shattering the myth of muses, higher powers, even creative “types,” Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively.Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider’s perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration, and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective.You’ll learn about Bob Dylan’s writing habits and the drug addictions of poets. You’ll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. You’ll see why Elizabethan England experienced a creative explosion, and how Pixar’s office space is designed to spark the next big leap in animation.Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world. http://www.jonahlehrer.com/

    In this remarkable New York Times bestseller, Joel Osteen offers unique insights and encouragement that will help readers overcome every obstacle in their lives.

    We also need insights into the everyday things that frustrate and confuse us so that we can more effectively solve problems and get things done. Yet we know very little about when, why, or how insights are formed—or what blocks them. In Seeing What Others Don't, renowned cognitive psychologist Gary Klein unravels the mystery.Klein is a keen observer of people in their natural settings—scientists, businesspeople, firefighters, police officers, soldiers, family members, friends, himself—and uses a marvelous variety of stories to illuminate his research into what insights are and how they happen. What, for example, enabled Harry Markopolos to put the finger on Bernie Madoff? How did Dr. Michael Gottlieb make the connections between different patients that allowed him to publish the first announcement of the AIDS epidemic? What did Admiral Yamamoto see (and what did the Americans miss) in a 1940 British attack on the Italian fleet that enabled him to develop the strategy of attack at Pearl Harbor? How did a “smokejumper” see that setting another fire would save his life, while those who ignored his insight perished? How did Martin Chalfie come up with a million-dollar idea (and a Nobel Prize) for a natural flashlight that enabled researchers to look inside living organisms to watch biological processes in action?Klein also dissects impediments to insight, such as when organizations claim to value employee creativity and to encourage breakthroughs but in reality block disruptive ideas and prioritize avoidance of mistakes. Or when information technology systems are “dumb by design” and block potential discoveries. Both scientifically sophisticated and fun to read, Seeing What Others Don't shows that insight is not just a “eureka!” moment but a whole new way of understanding.

    

    We spin fantasies. We devour novels, films, and plays. Even sporting events and criminal trials unfold as narratives. Yet the world of story has long remained an undiscovered and unmapped country. It’s easy to say that humans are “wired” for story, but why?In this delightful and original book, Jonathan Gottschall offers the first unified theory of storytelling. He argues that stories help us navigate life’s complex social problems—just as flight simulators prepare pilots for difficult situations. Storytelling has evolved, like other behaviors, to ensure our survival.Drawing on the latest research in neuroscience, psychology, and evolutionary biology, Gottschall tells us what it means to be a storytelling animal. Did you know that the more absorbed you are in a story, the more it changes your behavior? That all children act out the same kinds of stories, whether they grow up in a slum or a suburb? That people who read more fiction are more empathetic?Of course, our story instinct has a darker side. It makes us vulnerable to conspiracy theories, advertisements, and narratives about ourselves that are more “truthy” than true. National myths can also be terribly dangerous: Hitler’s ambitions were partly fueled by a story.But as Gottschall shows in this remarkable book, stories can also change the world for the better. Most successful stories are moral—they teach us how to live, whether explicitly or implicitly, and bind us together around common values. We know we are master shapers of story. The Storytelling Animal finally reveals how stories shape us.

    We plan. We assume things are going to go a certain way. And when they don't, we find ourselves in a new place---a place we haven't been before, a place we never would have imagined on our own. It is the difficult and the unexpected, and maybe even the tragic, that opens us up and frees us to see things in new ways. Many of the most significant moments in our lives come not because it all went right but because it all fell apart. Suffering does that. It hurts, but it also creates. This book is an exploration of the complex relationship between suffering and creativity, driven by the belief that there is art in the agony.

    It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things.In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY.Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others?Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don't do so because they have to; they follow because they want to.Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

    The Acorn Principle is a guide to doing a complete "life checkup" that will help you pinpoint your talents and strengths. Nurturing those strengths is the key to the success you've always wanted but didn't know how to attain. By reading this book and doing the simple exercises, you'll learn things about yourself that you and most people don't even suspect. You will learn: Why some people attract you and others repel you * How to predict your instinctive reactions to various situations to understand what circumstances you thrive in and why * Where your intellectual blind spots are * Why you like and dislike certain things and how to use that knowledge to motivate yourself * Who are the most influential people in your life and how to connect with them and others more effectively * How to control your simple daily actions in such a way that you develop new abilities and continually grow a better life.The potential to live the life of your dreams exists within you. The more you explore your talents, your relationships, and the patterns in your life, the more readily you will be able to tap into those potentials. A more fulfilling and meaningful life is possible for you without changing your nature; it will come from discovering who you already are. The mighty oak sleeps within you . . . right now.

    Wattles spent a lifetime considering the laws of success as he found them in the work of the world’s great philosophers. He then turned his life effort into this simple, slender book – a volume that he vowed could replace libraries of philosophy, spirituality, and self-help for the purpose of attaining one definite goal: a life of prosperity. Wattles describes a definite science of wealth attraction, built on the foundation of one commanding idea: “There is a thinking stuff from which all things are made…A thought, in this substance, produces the thing that is imaged by the thought.” In his seventeen short, straight-to-the-point chapters, Wattles shows how to use this idea, how to overcome barriers to its application, and how work with very direct methods that awaken it in your life. He further explains how creation and not competition is the hidden key to wealth attraction, and how your power to get rich uplifts everyone around you. The Science of Getting Rich concludes with Wattle’s rare essay “How to Get Want You Want” – a brilliant refresher of his laws of wealth creation.

    People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

    Without delving into either mythological or God-centric discourse, the book attempts to understand and explain various insights from the Gita through, in the author's words, derived theory and application. The Gita Way attempts to shed light on matters of self-realisation, and identifying and following the path to achieve the purpose of life. Within the framework of Vedic philosophy represented by Gita, this book explores:How to discover the swa-bhava, the inherent natural strength of our real-self?Is my profession aligned with my swa-bhava? What is my purpose of life?What is the real meaning of moksha, the liberation? How the realization of individual purpose leads us to attain supreme purpose we are born to achieve? Using the principles of Gita, this book presents innovative findings on theory of prarabdha, the luck or destiny, role of knowledge and karma, continuous improvement, yoga of universal harmony and yoga of devotion. To highlight few, in chapter combined discipline of knowledge and karma, authors introduce most important part of their research—Centring. Centring summarizes power of combined application of yoga of knowledge and karma along with simplified theory of spirit and supreme spirit. Chapter Vision of Universal Form and Yoga of Liberation simplifies the meaning of moksha, the state of liberation by linking it to the attainment of supreme purpose of life. Chapters on Yoga of Devotion and Continuous improvement focus on recipe of staying on the unique path of achieving individual goal. Unlike other books on Bhagavad Gita, the Gita Way is not a chapter wise discourse. Instead it presents deduced concepts in first place supported with relevant reference from the whole Gita. For example, in the first chapter of the Gita Way, you may get a reference of last chapter of Gita relevant to the topic of discussion.Contents:1. INTRODUCTION TO ‘THE GITA WAY’ 11Development of ‘The Gita Way’ 17 2. DEVELOPING A SENSE OF PURPOSE IN LIFE 25Goal 28Finding Unique Strength and Developing It 32Joy of the Self-Hobby vs Profession 35How to Set a Goal? 39Doubt in any form is the Biggest Enemyto Self-realisation 45The Story of Barbarika: Why was Barbarika Sacrificed? 47 3. YOGA OF KNOWLEDGE 51Knowledge of Self 54Elements of Self 56Consciousness of Self-Identity 57Intellect 60Primordial Matter 62Source of Perception and Action, One Mind and Five Senses 63Physical Body and Fitness 63False Goals such as Desire, Aversion and Pleasure 64Required Qualities in Self 64How Does One Achieve ‘Absolute Knowledge’? 67Lack of Knowledge is Ignorance which creates Fear 71 4. KARMA YOGA 74Prescribed Act and Prohibited Act 76Yoga and the Attributes of a Yogi 79How does One Achieve Equipoise? 80Desire-Entrap 84Hierarchy of Control 86Theory of Prarabdha or Destiny 88Butterfly Effect 90Hurdles in the Path of Karma-Yoga 93Vikarma 95Law of Growth 96Ultimate Dispassion: Nishkam Karma 97How to stay on the Path of Karma-Yoga? 99 5. COMBINED DISCIPLINE OF KNOWLEDGE AND KARMA 101Self-Realisation 102Wisdom 104Sacrifice 108Centring and Power of Real-Self 112Power of Real-self 113Centring 116Yoga of Self-Control 119 6. YOGA OF DEVOTION 121 The Cycle of Liberation 123How does devotion come to us? 127Devotion to Tame the Mind 129Relevance of Devotion to the Theory of Prarabdha 130Symptoms of Lack of Devotion 134 7. VISION OF THE UNIVERSAL FORM 136Universal Form of Goal 140Concept of Self 147Redirecting the Purpose of Desire 150 8. CONTINUOUS IMPROVEMENT ON THREE MODES OF NATURE 152Inner Purification by Knowing Sattva, Rajas and Tamas 159Sattva 159Rajas 161Tamas 164The Gita Way of Continuous Improvement 165Elimination of Waste 166 9. YOGA OF LIBERATION 170How is Sattva linked with the Supreme Goal? 173How does one attain sattva? 174Non-violence in thoughts and Action. 175Absence of Pride 175Internal and External Purity 176Steadfastness of Mind 176Control of Body, Mind and Senses 176Sincerity 177Forbearance 177Uprightness of Speech and Mind 177Devout Service to the Preceptor 177 Austerity of Mind 178Sattvika Intellect 178Sattvika Sacrifice 179Leadership by Creating Order Around 180 Yoga of Liberation 182

    In her groundbreaking first book, she brings together Zen meditation and writing in a new way. Writing practice, as she calls it, is no different from other forms of Zen practice--"it is backed by two thousand years of studying the mind." This edition includes a new preface and an interview with the author.

    Why then has creativity been given a back seat in our culture?  No longer. Creativity is a force inside every person that, when unleashed, transforms our lives and delivers vitality to everything we do. Establishing a creative practice is therefore our most valuable and urgent task - as important to our well-being as exercise or nutrition.  The good news? Renowned artist, author, and CreativeLive founder, Chase Jarvis, reminds us that creativity isn't a skill—it's a habit available to everyone:  beginners and lifelong creators, entrepreneurs to executives, astronauts to zookeepers, and everyone in between. Through small, daily actions we can supercharge our innate creativity and rediscover our personal power in life.Whether your ambition is a creative career, completing a creative project, or simply cultivating a creative mindset, Creative Calling will unlock your potential via Jarvis’s memorable “IDEA” system: ·      Imagine your big dream, whatever you want to create—or become—in this world.·      Design a daily practice that supports that dream—and a life of expression and transformation.·      Execute on your ambitious plans and make your vision real.·      Amplify your impact through a supportive community you’ll learn to grow and nurture.

      In this fast-paced age, the often overwhelming realities of daily life may leave you feeling uncertain about how to realize your life’s true purpose—what spiritual teachers call dharma. But yoga master Stephen Cope says that in order to have a fulfilling life you must, in fact, discover the deep purpose hidden at the very core of your self. In The Great Work of Your Life, Cope describes the process of unlocking the unique possibility harbored within every human soul. The secret, he asserts, can be found in the pages of a two-thousand-year-old spiritual classic called the Bhagavad Gita—an ancient allegory about the path to dharma, told through a timeless dialogue between the fabled archer, Arjuna, and his divine mentor, Krishna.   Cope takes readers on a step-by-step tour of this revered tale, and in order to make it relevant to contemporary readers, he highlights well-known Western lives that embody its central principles—including such luminaries as Jane Goodall, whose life trajectory shows us the power of honoring The Gift; Walt Whitman, who listened for the call of the times; Susan B. Anthony, whose example demonstrates the power of focused energy; John Keats, who was able to let his desire give birth to aspiration; and Harriet Tubman, whose life was nothing if not a lesson in learning to walk by faith. This essential guide also includes everyday stories about following the path to dharma, which illustrate the astonishingly contemporary relevance and practicality of this classic yogic story.   If you’re feeling lost in your own life’s journey, The Great Work of Your Life may provide you with answers to the questions you most urgently need addressed—and may help you to find and to embrace your true calling.Praise for The Great Work of Your Life   “Keep a pen and paper handy as you read this remarkable book: It’s like an owner’s manual for the soul.”—Dani Shapiro, author of Devotion  “A masterwork . . . You’ll find inspiration in these pages. You’ll gain a better appreciation of divine guidance and perhaps even understand how you might better hear it in your own life.”—Yoga Journal  “I am moved and inspired by this book, the clarity and beauty of the lives lived in it, and the timeless dharma it teaches.”—Jack Kornfield, author of A Path with Heart  “A rich source of contemplation and inspiration [that] encourages readers . . . to discover and fully pursue their inner self’s calling.”—Publishers Weekly   “Fabulous . . . If you have ever wondered what your purpose is, this book is a great guide to help you on your path.”—YogaHaraFrom the Hardcover edition.