That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.

    When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques.Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, includingThe tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.

    PHOTOGRAPHING THE WORLD AROUND YOU, is about learning to see and about using your camera to record and interpret what you see where ever you are.

    Includes: A one-hour-per-year plan for healthy bones A self-test to assess risk factors Facts on the most accurate bone-density tests Tips on supplements beyond calcium, plus new

    Kettl and Fesler understand that the push and pull of political forces make the functions of bureaucracy ever more contentious, but no less crucial to governance.Based on reviewer feedback, and given advances in scholarship and in practice, the authors introduce the crucial topics of ethics, accountability, and leadership early on, utilizing these central ideas as touchstones throughout the book. While this text continues to focus on the core components of public administration--such as budgeting, personnel, and implementation--it's been thoroughly updated to cover recent developments, including administrative issues spotlighted during the 2008 presidential campaigns, the use of technology in government management, and the changing face of the federal workforce. Fully updated tables and figures feature a wealth of current data, and photos add visual context to the book's core concepts.What was an appendix showcasing fourteen case studies in the previous edition is now a set of fully-integrated case studies--one in each chapter--that challenges students to apply ideas and analysis as they go. Each case emphasizes the people on the front lines at the local, state, and federal levels with topics ranging from Taser use in law enforcement to the recent economic bailout. Useful discussion questions at the end of each case help shape student responses and in-class conversation.

    They teach you how to make games. This book does not show you how to make games. It shows you how to take your game project to the finish line. Many game projects never make it beyond the alpha state.Game Development Success Is All About The Inner Game.Being a successful game developer does not (just) mean being a great programmer, a smart game designer or a gifted artist. It means dominating the inner game of game making. This separates the pros from the wannabes. It's the knowledge of how to stay focused, motivated and efficient during your game projects. It's the skillset of keeping things simple and avoiding misleading dreams of the next overnight success. Finally it's about thinking as a salesperson, not just as a designer, programmer or artist.

    Over 450 photographs, drawings, and diagrams reveal in exquisite detail the hows, whys, and how-to's of the traditional craft of guitarmaking, all accompanied by fascinating historical and technical notes. A comprehensive bibliography; a list of tools, materials, and supply sources; and a full index complete this uniquely authoritative reference -- and essential acquisition -- for guitar and craft enthusiasts, woodworkers, and students of instrument making everywhere.

    With topics such as pointless professional development where the author learned how to make bird noises, insanely incompetent teachers who make the good ones look bad, the shit parades that are parent conferences, lack of discipline even for kids who attack people with weapons, outrageous parent requests such as checking the size and color of a teenager's poop, this follow-up to the wildly popular memoir Teacher Misery does not disappoint! Think the stories in Teacher Misery were crazy? Just wait till you read More Teacher Misery!"Morris opens up about the comical misery that has become the teaching profession-giving a voice to teachers everywhere." Parent Herald"One of the funniest teacher books you'll ever read!" Bored Teachers"The stories that Morris tells about the school system are riveting. The antics and violence and outright stupidity that she and other teachers have had to endure are outright insane -- some of it is so crazy it's almost unbelievable." Mission Incomplete"A must read for every single human being on this world, from teachers to parents, students, administrators,  just name it. Let me be honest, nonfiction kind of book is not my cup of tea, but this book is simply amazing, hilarious, keep surprising me non stop!" Jessica's Book Blog"This one is just the most hilarious and heart-breaking ever! Laugh out loud funny!" Teachers Are Terrific"Her stories are so ridiculous, that a non-educator might actually believe they're fabricated. Unfortunately, those of us who are on the inside know it's all too real. Her stories are laugh out loud funny, touching, and at times, maddening." Having a Mom Moment"This book is a great read and a real eye-opener." Carpe Librum"I recommend this book for many reasons. Morris is a great writer who did a great job at presenting her case. She is funny and entertaining. She is above all honest with her interpretation and the things that she sees around her. I liked the variation in text and material. Overall, this books needs to be spread around the country. She isn't the only person that feels this way. There are thousands of other people out there like her and their voices need to be heard." The Next Book on my List"This book was a HILARIOUS read!" The Simply Organized Teacher"I dare you not to laugh out loud!" Robin O'Bryant, New York Times bestselling author of Ketchup is a Vegetable and Other Lies Moms Tell Themselves "Jane is a gifted storyteller, you will chuckle and you will sig. The perfect gift for your kid's teacher or a teacher friend!" Joyce Kaufman, EdD, Host of The Joyce Kaufman Show, Newstalk 850 WFTL "Jane Morris gives us a beautifully written exposé about the worst sides of today's students, parents and school administrators." Bruce Tulgan, bestselling author of Not Everyone Gets a Trophy: How to Manage the Millenials "Jane Morris lifts the curtain on the horror teachers in our country face every day." Laurie Notaro, New York Times bestselling author of The Idiot Girls' Action-Adventure Club "The stories Morris tells are unbelievable and yet, I'm positive they're true." Jen Mann, New York Times bestselling author of People I Want to Punch in the Throat "Morris dishes on the truth about trying to teach in this culture and it is hilarious, informative, and insightful." Stefanie Wilder Taylor, New York Times bestselling author of Sippy Cups Are Not for Chardonnay "A compelling answer to anyone thoughtless enough to assert that teachers have it easy.

    He has sounded off on topics as diverse as the hunt for Osama bin Laden and what the color of your Christmas lights says about you. In this collection of 100 of his most memorable columns, Smerconish reflects on American political life with his characteristic feistiness. A new Afterword for each column provides updates on both facts and feelings, indicating how the author has evolved over the years, moving from a reliable Republican voter to a political Independent.    Clowns to the Left of Me, Jokers to the Right covers the post-9/11 years, Barack Obama’s ascension, and the rise of Donald Trump. Smerconish describes meeting Ronald Reagan, having dinner with Fidel Castro, barbequing with the band YES in his backyard, spending the same night with Pete Rose and Ted Nugent, drinking champagne from the Stanley Cup, and conducting Bill Cosby’s only pretrial interview. He also writes about local Philadelphia culture, from Sid Mark to the Rizzo statue.   Smerconish’s outlook as expressed in these impassioned opinion pieces goes beyond “liberal” or “conservative.” His thought process continues to evolve and change, and as it does, he aims to provoke readers to do the same.  All author proceeds benefit the Children’s Crisis Treatment Center, a Philadelphia- based, private, nonprofit agency that provides behavioral health services to children and their families.

    The loving mother of twins and a newborn, Brownell used alcohol to maintain a sense of her adult self and be more than "just mommy." It didn't take long before her drinking spiraled out of control, consuming her life and marriage, and she realized that she needed serious help. Both heartwrenching and inspiring, this is Brownell's truelife story, from the first thirty days to the year mark. Mommy Doesn't Drink Here Anymore is not a book that preaches or simply takes the reader through the Twelve Steps. It provides hope and motivation to get into a program and balance your life as a mother and a recovering alcoholic.

    Few could or would have predicted that the improvised raps and raw beats busting out of New York City's urban underclass would one day become a multimillion-dollar business and one of music's most lucrative genres. Among those few were two visionaries: Russell Simmons, a young black man from Hollis, Queens, and Rick Rubin, a Jewish kid from Long Island. Though the two came from different backgrounds, their all-consuming passion for hip-hop brought them together. Soon they would revolutionize the music industry with their groundbreaking label, Def Jam Records. Def Jam, Inc. traces the company's incredible rise from the NYU dorm room of nineteen-year-old Rubin (where LL Cool J was discovered on a demo tape) to the powerhouse it is today; from financial struggles and scandals-including The Beastie Boys's departure from the label and Rubin's and Simmons's eventual parting-to revealing anecdotes about artists like Slick Rick, Public Enemy, Foxy Brown, Jay-Z, and DMX. Stacy Gueraseva, former editor in chief of Russell Simmons's magazine, Oneworld, had access to the biggest players on the scene, and brings you real conversations and a behind-the-scenes look from a decade-and a company-that turned the music world upside down. She takes you back to New York in the '80s, when late-night spots such as Danceteria and Nell's were burning with young, fresh rappers, and Simmons and Rubin had nothing but a hunch that they were on to something huge. Far more than just a biography of the two men who made it happen, Def Jam, Inc. is a journey into the world of rap itself. Both an intriguing business history as well as a gritty narrative, here is the definitive book on Def Jam-a must read for any fan of hip-hop as well as all popular-culture junkies.

     That's the power of a hook. And, it just worked on you. A book hook is a statement or question designed to generate immediate curiosity and entice readers to want more. Why is a hook important? Language is the power of the book sale. As an author, you don’t sell books to machines. You sell books to human beings. A book hook uses powerful language that naturally piques a person’s interest. Book marketing expert, Rob Eagar, has coached over 450 authors and worked with several New York Times bestsellers. In this concise guide, he skillfully explains: • How to create a book hook • The difference between fiction and non-fiction hooks • Where to use a book hook to maximize sales Mastering Book Hooks for Authors will teach you how to create attention-grabbing language for your book, regardless of the genre. Capture more reader interest for free by using the power of a hook. Also includes free access to “The Ultimate Book Marketing Plan Template for Authors” by Rob Eagar that takes the guesswork out of launching your new book.

    

    Offers an inside look at the popular crime-busting TV show and discusses a variety of landmark, high-profile cases.

    But do you always recognize what you see and hear? With this book, you'll get started. Birding for the Curious is a beginner course in birding for every nature and animal lover out there. With it, you'll learn what birding is all about, what birders do and how you can become one. You'll also learn how to:- Find more birds- Identify the birds you see- Attract more birds to your yard and feedersBirding for the Curious is the perfect gift for the nature-lover in your life, or an excellent introduction to birding for you. It won't be long before you can easily recognize and name the common birds in your area. With this book, you will enjoy nature at a whole new level.