Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.

    Now in Free Prize Inside, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves. Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more. It’s a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working. Thirty years ago, the best way to sell something was to advertise it on television. But today’s consumers are cynical, and your product or service had better be more than just hype and clever advertising. Even better, it ought to come with a market-changing innovation—a free prize inside. You don’t have to spend a fortune to create something cool that virtually sells itself. Think of simple but powerful innovations like the Tupperware party, Flintstones vitamins, G.I. Joe (a doll just for boys), Lucille Roberts (a gym just for women), and frequent flier miles. Free Prize Inside will teach you how to create those kinds of blockbusters at your own company without a bunch of MBA-brainwashed marketers. You don’t have to be a genius—you just need curiosity, initiative, and a strategy for overcoming resistance when you champion your idea. We’re all marketers now, no matter what our job titles. With Godin’s help, we can find the free prize that will transform our companies.

    Doug Jones' prosecution of the last living bombers. On September 15, 1963, the 16th Street Baptist Church in Birmingham, Alabama was bombed. The blast killed four young girls and injured twenty-two others. The FBI suspected four particularly radical Ku Klux Klan members. Yet due to reluctant witnesses, a lack of physical evidence, and pervasive racial prejudice the case was closed without any indictments.But as Martin Luther King, Jr. famously expressed it, "the arc of the moral universe is long, but it bends toward justice." Years later, Alabama Attorney General William Baxley reopened the case, ultimately convicting one of the bombers in 1977. Another suspect passed away in 1994, and US Attorney Doug Jones tried and convicted the final two in 2001 and 2002, representing the correction of an outrageous miscarriage of justice nearly forty years in the making. Jones himself went on to win election as Alabama's first Democratic Senator since 1992 in a dramatic race against Republican challenger Roy Moore.Bending Toward Justice is a dramatic and compulsively readable account of a key moment in our long national struggle for equality, related by an author who played a major role in these events. A distinguished work of legal and personal history, the book is destined to take its place alongside other canonical civil rights histories like Parting the Waters and Mississippi Burning.

    Enright, I was moved to the thought that on no theme have writers shown themselves more lively. A survivor of Belsen voiced the same sentiment when, reflecting on the concentration camps, he wrote, When in death we are in the midst of life. By turns poignant, tragic, comic, and inspiriting, this anthology of thoughts about death ranges from ancient times to the present day and includes quotes from philosophers, scientists, literary figures, and common men. Arranged under headings such as Love, War, Last Words, and Children, these selections show the varied, sometimes surprising, reactions of the dying and the bereaved to the final human act.

    Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays therePosition a follower so that it can occupy a niche not claimed by the leaderAvoid letting a second product ride on the coattails of an established one.Positioning also shows you how to:Use leading ad agency techniques to capture the biggest market share and become a household nameBuild your strategy around your competition's weaknessesReposition a strong competitor and create a weak spotUse your present position to its best advantageChoose the best name for your productDetermine when-and why-less is moreAnalyze recent trends that affect your positioning.Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

    Generations of innovators tried and failed to develop speedier messaging devices. But in the mid-1800s, a few extraordinary pioneers at last succeeded. Their invention--the electric telegraph--shrank the world more quickly than ever before.A colorful tale of scientific discovery and technological cunning, The Victorian Internet tells the story of the telegraph's creation and remarkable impact, and of the visionaries, oddballs, and eccentrics who pioneered it. By 1865 telegraph cables spanned continents and oceans, revolutionizing the ways countries dealt with one another. The telegraph gave rise to creative business practices and new forms of crime. Romances blossomed over the wires. Secret codes were devised by some users, and cracked by others. The benefits of the network were relentlessly hyped by its advocates and dismissed by its skeptics. And attitudes toward everything from news gathering to war had to be completely rethought. The telegraph unleashed the greatest revolution in communications since the development of the printing press. Its saga offers many parallels to that of the Internet in our own time--and is a fascinating episode in the history of technology.

    In a highly competitive publishing world, today’s writers need to stay ahead of the competition and make every sentence count. This book will help new writers who need an understanding of the writing process and it's also for seasoned writers who need inspiration. It’s a powerful tool.“I can honestly say that Shelly Lowenkopf wrote the book onfiction.” —Catherine Ryan Hyde, author of Pay It Forward and Jumpstart the World“Shelly Lowenkopf has cooked up literary gumbo for all writers. Once you’ve sampled it, you won’t be able to stop coming back for more.” —Ehrich Van Lowe, producer of The Cosby Show and author of Boyfriend from Hell.

    With all our media now traveling a single network, an unprecedented potential is building for centralized control over what Americans see and hear. Could history repeat itself with the next industrial consolidation? Could the Internet—the entire flow of American information—come to be ruled by one corporate leviathan in possession of “the master switch”? That is the big question of Tim Wu’s pathbreaking book.As Wu’s sweeping history shows, each of the new media of the twentieth century—radio, telephone, television, and film—was born free and open. Each invited unrestricted use and enterprising experiment until some would-be mogul battled his way to total domination. Here are stories of an uncommon will to power, the power over information: Adolph Zukor, who took a technology once used as commonly as YouTube is today and made it the exclusive prerogative of a kingdom called Hollywood . . . NBC’s founder, David Sarnoff, who, to save his broadcast empire from disruptive visionaries, bullied one inventor (of electronic television) into alcoholic despair and another (this one of FM radio, and his boyhood friend) into suicide . . . And foremost, Theodore Vail, founder of the Bell System, the greatest information empire of all time, and a capitalist whose faith in Soviet-style central planning set the course of every information industry thereafter.Explaining how invention begets industry and industry begets empire—a progress often blessed by government, typically with stifling consequences for free expression and technical innovation alike—Wu identifies a time-honored pattern in the maneuvers of today’s great information powers: Apple, Google, and an eerily resurgent AT&T. A battle royal looms for the Internet’s future, and with almost every aspect of our lives now dependent on that network, this is one war we dare not tune out.Part industrial exposé, part meditation on what freedom requires in the information age, The Master Switch is a stirring illumination of a drama that has played out over decades in the shadows of our national life and now culminates with terrifying implications for our future.

    Yet he helped drive the number of Half.com users from zero to eight million in just three years. His secret? Making the company a magnet for media attention and word-of-mouth, by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself Half.com—called “one of the greatest publicity coups” in history by Time. In this breakthrough book, Hughes offers a practical guide to the art of successful buzz marketing—which many people talk about these days but few truly understand. He draws on real-world examples of companies that got people to talk about their stuff— from Miller Lite during the “Tastes Great—Less Filling” era, to American Idol’s stunning use of buzz to become a global phenomenon, to current companies that find creative ways to break through the ad-glutted marketplace. Buzzmarketing explores the six secrets of great word-of-mouth campaigns and shows how any company can thrive by pursuing a buzz-driven strategy rather than just hoping for a lucky break. Readers who have enjoyed books like The Tipping Point and Purple Cow will find Buzzmarketing to be the ideal guide to applying buzz to their real-world business needs.

    Author and journalist Mark Tungate examines key developments in advertising, from print, radio, and television advertisements to the opportunities afforded by digital media -- podcasting, text messaging, and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in international advertising, including Tom Bernadin, CEO of Leo Burnett; Jean-Marie Dru, President and CEO of TBWA Worldwide; and John Hegarty, Chairman of BartleBogleHegarty. Exploring the roots of the advertising industry in New York and London, and going on to cover Western Europe and the emerging markets of Eastern Europe, Asia, and Latin America, Adland offers a comprehensive examination of a global industry and suggests how it is likely to develop in the future.

    The pleasure of whoa. The surprise of the “unscheduled dismount.” And why, when jumping, to throw your heart over first. Drawing on her lifelong passion for horses and riding, award-winning artist Bonnie Timmons offers up a book full of whimsy and wisdom and a huge helping of giddy up. These are the truths as recorded by an astute observer:Of little girls who spend every minute after school mucking out the barn in hope of one trail rideOf the mechanics of riding: the walk, the trot, the canter, the gallop—a gait so fast your worries can’t keep upOf English vs. Cowboy-speak. Of Outfits and Accessories, and Good Horse-Keeping Tips, (including how to weigh your horse so you know how much to feed him: 1. Weigh yourself. 2. Weigh yourself holding your horse. 3. Subtract 1. from 2.)And finally, of knowing at the end of the day that when you hold your hoses, they will hold you right back

    But interacting effectively with employees, colleagues, and bosses is essential for success. With Powerful Phrases for Dealing with Difficult People, anyone can confront problems head-on, before they fester and spread. Practical and easy to use, the book helps you identify button-pushing situations and deploy simple phrases to regain control and resolve conflicts—no matter who you’re dealing with. Helpful features include: • Thirty common personality traits, behaviors, and workplace scenarios along with the phrases that work best with each• Nonverbal communication skills to back up your words• Sample dialogues that demonstrate how phrasing improves interactions• A five-step process for moving from conflict to resolution• “Why This Works” sections that provide detailed explanations Like it or not, the bulk of our waking hours are spent with people at work. This book’s pithy, powerful communication tips will make those hours far more harmonious and productive.

    Clerks was the independent film success story of 1994, winning the Prix de la Jeunesse and the International Critics Week Award at Cannes, and the Filmmakers' Trophy at Sundance. Set in the everyday world of a New Jersey QuickStop and its adjacent video store, the film revolves around the obsessions, love lives, and friendships of the clerks. Janet Maslin of the New York Time called it "a buoyant comedy...and exuberant display of ingenuity," and Kenneth Turan of the Los Angeles Times raves, "Clerks is boisterous and irreverently funny...an example of what is best and most hopeful about the American independent film scene."

    It's frustrating, and it creates tension. When effective communication is missing in the workplace, employees feel like they're working in the dark. Leaders don't have crucial conversations; managers are frustrated when outcomes are not what they expect; and employees often don’t get positive feedback or constructive feedback. Many of us remain passive against poor communication habits and communication barriers, hoping that business communication will miraculously improve--but it won't. Business communication and relationships won’t improve without skills and effort.The people you work with can work with you, around you, or against you. How people work with you depends on the business relationships you cultivate. Do your colleagues trust you? Can they speak openly to you when projects and tasks go awry? Do you have effective communication skills? Take charge of your career by eliminating communication barriers and taking charge of your business relationships. Make your work environment less tense and more productive by improving communication skills. Set relationship expectations, work with people how they like to work, and give positive feedback and constructive feedback.In How to Say Anything to Anyone, you'll learn how to:- ask for what you want at work- improve communication skills- strengthen all types of working relationships - reduce the gossip and drama in your office - tell people when you’re frustrated and have difficult conversations in a way that resonates - take action on your ideas and feelings- get honest positive feedback and constructive feedback on your performanceHarley shares the real-life stories of people who have struggled to get what they want at work. With her clear and specific business communication roadmap in hand, Harley enables you to improve communication skills and create the career and business relationships you really want--and keep them.

    Music sure as hell changed me." - Tom MorelloRock god. Justice fighter. Rabble-rouser. Ivy Leaguer. An American renegade and fearless truth teller. Rage Against the Machine’s guitar virtuoso, Tom Morello, is many things, but perhaps he himself sums it up best: a one man revolution. For the first time ever, hear Morello fuse the deeply personal with the political in a rapturous, badass, one-man show that skillfully balances soul-bearing stories with spellbinding guitar fury. This is Tom Morello at Minetta Lane Theatre: Speaking Truth to Power Through Stories and Song.Executive produced by the legendary, multi-Grammy winning producer and composer T Bone Burnett, Morello’s performance adds to a growing list of iconic talent (Patti Smith, James Taylor, Common) who give voice to Audible’s Words and Music series: a new type of audio-only memoir that blends storytelling, music, and performance to create a one-of-a-kind listening experience.Morello begins at the beginning, opening up about his tumultuous childhood in small-town Illinois, his grappling with sense of identity and ultimate artistic purpose. "I was the only black kid in an all-white town, the only anarchist at a conservative high school, the only heavy metal shredding guitar player at Harvard University, and the only Ivy League Star Trek loving nerd in the world’s biggest political rock rap band." As Morello takes us thru poignant moments of an astounding and meaningful career (Rage Against the Machine, Audioslave, the Nightwatchman, Springsteen and the E-Street Band, Prophets of Rage, The Atlas Underground) we hear firsthand of the triumphs and tragedies, riffs and rebellions that mark a life in shattering artistic bounds, confronting the establishment, and creating/collaborating on music that matters.By the time Tom closes out the show by leading a palpably super-charged audience through a banging version of "Killing in the Name Of", Lennon’s working-class anthem "Power to the People", and, finally, a spirited and wholly sincere "This Land Is Your Land", a piercing truth resounds: Tom Morello is a singular force and a most essential type of artist: the kind who not only inspires but empowers. In the words of T Bone Burnett, who provides a tender lead-in to the rare performance, "There is no more articulate or intelligent musician today than Tom Morello. He is a magical guitarist and a deep storyteller whose life and artistry reflect and challenge the time we live in."©2019 Tom Morello (P)2020 AO Media LLC