For $10,000, Jane and Don optioned Natural Born Killers and set off on a two-year roller coaster ride no classroom could have prepared them for. With an outrageous cast of real-life characters including Oliver Stone, Woody Harrelson, Robert Downey, Jr., and Juliette Lewis--along with a slew of film-crew leeches and behind-the-scenes studio pitbulls--Killer Instinct rivals the most mesmerizing, gut-wrenching movie scenes. A wild joyride like no other, Hamsher's tale provides a fresh, insider's perspective on stardom and the real balance of power in Hollywood.

    Explores the epic human drama behind the making of the five movies nominated for Best Picture in 1967-Guess Who's Coming to Dinner, The Graduate, In the Heat of the Night, Doctor Doolittle, and Bonnie and Clyde-and through them, the larger story of the cultural revolution that transformed Hollywood, and America, forever.

    The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.

    The first, Thomas, is an entitled deadbeat, content to pass the rest of his days in Asia skating by on the fact that he's white, while the second, a recent college graduate named Daniel, is an idealist at heart. Over the course of the novel, these two characters fight to establish primacy in Ningyuan, a remote town in the south of Hunan, with one of their more overzealous students, Bella, caught in between. Quincy Carroll's cleverly written debut novel examines what we bring from one country to another.

    With dozens of archival ads and original product shots of Hamburger Helper, Kraft Macaroni and Cheese, Minute Rice, Coffee-mate, Green Giant Canned Peas, Lipton Cup-a-Soup, Pillsbury Crescent Rolls--and many more revolutionary products--Better Than Homemade highlights the fascinating stories behind the food inventions; the histories behind the brands and icons that have become synonymous with them; the jingles that have made them such a large part of our popular culture; and the recipes that have tutored generations of homemakers and comfort food master chefs.

    From an icon of popular culture, here is inspiring advice for artists, graduates, and all who seek happiness and success on their own terms.

    But as Jean Kilbourne points out in this fascinating and shocking expose, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back."When was the last time you felt this comfortable in a relationship?"; An ad for sneakers."You can love it without getting your heart broken."; An ad for a car."Until I find a real man, I'll settle for a real smoke."; A woman in a cigarette ad.Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.

    From the "a-ha" moment in junior high school that inspired his very first guitar, Taylor has been living the American dream, crafting quality products with his own hands and building a successful, sustainable business. In Guitar Lessons, he shares the values that he lives by and that have provided the foundation for the company's success. Be inspired by a story of guts and gumption, an unwavering commitment to quality, and the hard lessons that made Taylor Guitars the company it is today.

    We have XXL cars, homes, and waistlines. We built the world’s tallest monument. We get the largest breast implants. We’re home to the world’s largest retailer, sports stadiums, and office building. But with a deep recession and our nation’s leaders urging us to reassess the impact of our daily lives, it has become impossible to ignore the effects—on our environment, finances, communities, and psyches—of going ever-bigger. By turns funny and incisive, Living Large is a nation-spanning journey into the world of “extreme big,” from North Way Christian Community Church in Wexford, Pennsylvania (one of the 1,300 American megachurches), to Bloomington, Minnesota’s, Mall of America (4.2 million square feet in size); from the Tiffany flagship store in Manhattan (where in the past two decades the average engagement ring diamond has nearly doubled in size), to Whittier, California (home of America's largest landfill).  Wexler’s firsthand reports on going for a breast enlargement consultation, trying to lift the world’s largest ball of twine, getting lost in the country’s largest hotel, talking shop with members of the Hummer Club of America are complemented by interviews with researchers, economists, business owners, critics, and consumers. Living Large offers a fascinating, thought-provoking look at a nation that’s been supersizing for centuries but is only now coming to terms with its appetite for more.

    this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing. All the top copywriting courses say it over and over. The power in your marketing comes from understanding your buyers but... All the professionalism comes from polishing your copy to the point buyers can’t stop reading/listening to your sales message until they have an uncontrollable urge to buy. Nobody has ever covered the subject of editing copy to the degree outlined in this book and even the most seasoned ad writers have been learning a lot from the secrets shared inside this instant classic. The Halbert Copywriting Method Part III reveals the editing formulas and patterns found in the works of history’s best copywriters and shows you how to inject hidden psychology into your promotions few people have ever heard of but make no mistake. Even when it comes to the classic techniques explained in this book, you will want to read every line because Bond puts a powerful new twist on even the most well-known editing strategies. If The Halbert Copywriting Method Part III doesn’t make you a better copywriter, nothing will. This simple to use formula is great for... • Punching up your own copy • Smoothing out copy created using templates • Cleaning up ads generated by copywriting software Once you have devoured this quick read, you can then start using the simple checklist at the back with a complete understanding of how to create the famous “greased slide” effect which will add sales to all your promotions.

    Even if you’ve never played Dungeons & Dragons, you probably know someone who has: The game has had a profound influence on our culture. Released in 1974—decades before the Internet and social media—Dungeons & Dragons is one of the original ultimate nerd subcultures, and is still revered by more than thirty million fans. Now, the authoritative history and magic of the game is revealed by an award-winning journalist and life-long dungeon master.From its origins on the battlefields of ancient Europe, through the hysteria that linked it to satanic rituals and teen suicides, and to its apotheosis as father of the modern video game industry, Of Dice and Men recounts the development of a game played by some of the most fascinating people in the world. Chronicling the surprising history of D&D’s origins (one largely unknown even to hardcore players) while examining the game’s profound impact, Ewalt weaves laser-sharp subculture analysis with his own present-day gaming experiences. An enticing blend of history, journalism, narrative, and memoir, Of Dice and Men sheds light on America’s most popular (and widely misunderstood) form of collaborative entertainment.

    In this newest translation of The Art of War readers will benefit from the interpretations from other translators and strategist, as well as the 50 strategic rules, including: -- How to look for strategic turns to meet the competition-- How to attain strategic superiority and crush the competition-- How to plan surprise and stay ahead of the game-- And more timeless wisdom that will allow you to compete and win in the dynamic business environment!Business managers around the world have tapped into this ancient wisdom; it is time to master The Art of War for Manager for the existence and growth of your business!

    We all have them, locked away in our hearts. But what about the Christmases we weren’t there for? The one our favorite heirloom ornament came from, or the one we know only from a picture of our newlywed parents smiling under the mistletoe?In Christmas Memories, Susan Waggoner, author of STC’s It’s a Wonderful Christmas and Under the Tree, looks at bygone holidays from the perspective of those who lived them. Beginning with “Christmas in the Melting Pot,” which depicts yuletide in the early 1920s, the author presents detailed snapshots that re-create holiday seasons past. She chronicles the gifts, activities, fads, and fancies that made each Christmas unique; indulges in fantasy shopping at yesterday’s prices; shares thoughts from letters, diaries, and magazines of the era; and makes the past pop to life with vibrantperiod art. Readers will revel in the irresistible nostalgia of Christmas Memories.

    His writing spans the realms of culture and sports, while also addressing interpersonal issues, social quandaries, and ethical boundaries. Klosterman has written nine previous books, helped found and establish Grantland, served as the New York Times Magazine Ethicist, worked on film and television productions, and contributed profiles and essays to outlets such as GQ, Esquire, Billboard, The A.V. Club, and The Guardian.Chuck Klosterman's tenth book (aka Chuck Klosterman X) collects his most intriguing of those pieces, accompanied by fresh introductions and new footnotes throughout. Klosterman presents many of the articles in their original form, featuring previously unpublished passages and digressions. Subjects include Breaking Bad, Lou Reed, zombies, KISS, Jimmy Page, Stephen Malkmus, steroids, Mountain Dew, Chinese Democracy, The Beatles, Jonathan Franzen, Taylor Swift, Tim Tebow, Kobe Bryant, Usain Bolt, Eddie Van Halen, Charlie Brown, the Cleveland Browns, and many more cultural figures and pop phenomena. This is a tour of the past decade from one of the sharpest and most prolific observers of our unusual times.

    Spider-Man, the Fantastic Four, Captain America, the Incredible Hulk, the Avengers, Iron Man, Thor, the X-Men, Daredevil—these superheroes quickly won children's hearts and sparked the imaginations of pop artists, public intellectuals, and campus radicals. Over the course of a half century, Marvel's epic universe would become the most elaborate fictional narrative in history and serve as a modern American mythology for millions of readers.Throughout this decades-long journey to becoming a multibillion-dollar enterprise, Marvel's identity has continually shifted, careening between scrappy underdog and corporate behemoth. As the company has weathered Wall Street machinations, Hollywood failures, and the collapse of the comic book market, its characters have been passed along among generations of editors, artists, and writers—also known as the celebrated Marvel "Bullpen." Entrusted to carry on tradition, Marvel's contributors—impoverished child prodigies, hallucinating peaceniks, and mercenary careerists among them—struggled with commercial mandates, a fickle audience, and, over matters of credit and control, one another.For the first time, Marvel Comics reveals the outsized personalities behind the scenes, including Martin Goodman, the self-made publisher who forayed into comics after a get-rich-quick tip in 1939; Stan Lee, the energetic editor who would shepherd the company through thick and thin for decades; and Jack Kirby, the World War II veteran who'd co-created Captain America in 1940 and, twenty years later, developed with Lee the bulk of the company's marquee characters in a three-year frenzy of creativity that would be the grounds for future legal battles and endless debates.Drawing on more than one hundred original interviews with Marvel insiders then and now, Marvel Comics is a story of fertile imaginations, lifelong friendships, action-packed fistfights, reformed criminals, unlikely alliances, and third-act betrayals— a narrative of one of the most extraordinary, beloved, and beleaguered pop cultural entities in America's history.