Book picks similar to
Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever by Ric Dragon
marketing
business
non-fiction
social-media
Think Like a Lawyer Don't Act Like One
Aernoud Bourdrez - 2013
Based on principles, research, and real life examples ranging from Harvard University, Mikhail Gorbatsjov, two kissing boxers, and Sun Tze to John Rambo, Think Like a Lawyer Don't Act Like One can be used when dealing with grumpy police officers, angry neighbors, unwilling debtors, nasty lawyers, and other conflict seekers.Each strategy is thoroughly tested and can be used at the kitchen table, on the street, and in the boardroom. All seventy-five rules are illustrated in a funny way.
Less Clutter. Less Noise.: Beyond Bulletins, Brochures and Bake Sales
Kem Meyer - 2009
Imagine learning and employing the following leadership skills: -How to communicate vision in a way that causes people to respond -How to hire the right people and fire the wrong people -How to gauge the health of your church -Staffing strategies that add staff and reduce expenses -How to maximize momentum for greater growth -How to develop a system for raising up leaders -How to develop yourself as a leader -How to manage staff more effectively -And much more! Effective ministry doesn't have to be a mystery. Instead, it can be the ride of your life as you take the journey from Zero to Sixty!
Baby Bible: A Guide to Taking Care of Your Bump, Your Baby and Yourself
Bec Judd - 2018
From carrying a baby, delivering it, feeding it and raising it, Bec has experienced almost everything motherhood can throw at you and she wants to share the secrets and stories that she has learned along the way. Not to mention all those things about pregnancy, birth and motherhood that often come as a complete surprise. Join Bec and her dream team of experts (an obstetrician, a midwife, an ultrasound specialist, a women's health physio and a paediatric sleep specialist) as they take you month by month through your pregnancy. They will share their insider advice on the best ways to eat for two (or three!), stay in shape and get you and your baby sleeping well. This gorgeous, comprehensive handbook contains a wealth of honest, practical and sometimes hilarious advice to prepare you and your baby for life after birth.
Transcending Depression: Quest Without a Compass
Larry Godwin - 2020
I've been there and have struggled with suicidal thoughts and plans. I can share with you what I did to not only survive, but to tolerate depression, live with it, and function acceptably most of the time, interspersed with periods of contentment, happiness, and joy. My strategies may well work for you. My goal is to save lives. The primary motivation for presenting my history is to encourage others who grapple with either chronic depression or occasional bouts. I hope my journey resonates with some, validates feelings, and sparks the thoughts "I'm not alone" and "I will feel better." This book can also help family members and friends of the mentally ill, and their caregivers, find compassion and enable them to understand the struggle. Transcending Depression differs from many other books on the topic in that it is not grounded in clinical experience, scientific research, or empirical evidence, which may make it more approachable than some. It's not a how-to book, not a model for depressed people to follow, not a toolbox. On the contrary, it shows rather than tells the reader what he or she might do to feel better. Appendices include my Depression Survival Guide, which offers 36 suggestions to bring relief, and Chess in the Labyrinth, a metaphor that compares defeating depression to winning a chess game.
Business Plan Template And Example: How To Write A Business Plan: Business Planning Made Simple
Alex Genadinik - 2015
Find inside the revolutionary new way to plan a business to create a professional business plan that will help you identify the most effective business strategies for your situation. Take this step to starting your business, achieve independence, and become your own boss. HOW THE BOOK WORKS 1) You will start by learning how to write just a 3-sentence business plan that is so compact that it focuses on only what's most important 2) You will turn the 3-sentence business plan into a 1-page plan 3) Turn the 1-page plan into a professional business plan 4) After you have your business plan, this book gives you skills to make you a stronger entrepreneur BENEFITS OF THIS APPROACH - Write a higher quality business plan with more effective strategies - Complete your business plan faster - Avoid confusion and frustration WHAT KINDS OF BUSINESS IS THIS BOOK FOR This book is designed for businesses like local services, freelancing services, eCommerce, affiliate, self-branded businesses, innovative start-ups, and one-person solopreneur businesses. WHY THE APPROACH IN THIS BOOK IS BETTER To help you learn the business planning process from the ground up, this book gets you started with a very basic business plan and helps you expand it as you make your way through the book. This leads to less confusion and frustration and are more likely to finish your business plan faster and have it be better. THE BOOK IS STRUCTURED AS A BUSINESS PLAN TEMPLATE One of the chapters in this book is structured as a business plan template with examples for what to write in every section of the business plan. By the end of that chapter, you will have a professional business plan. This book combines theory, templates, and practical examples so you can get the best of all worlds and write your own business plan right as you go through the book. Whatever your learning style might be, this book will be effective for you. MADE TO BE SIMPLE If you find business planning confusing and complex, this book will make it simple for you. It is written in simple and clear language to help you create a great business plan with effective strategies. TRY THE BOOK FOR YOURSELF Invest in your future. Get this book now, start creating a great business plan today so you can start your dream business faster. RECENTLY ADDED IN THE LAST EDITION OF THE BOOK - Business plan example since many people commented that they wanted a business plan example. - Bigger variety of smaller examples across different businesses - Common planning mistakes so you can avoid them PRACTICAL APPLICATIONS FOR THE REAL WORLD A business plan is just a document. While this book will help you create a fantastic business plan document, it will also prepare you for real world business execution. Get this book today and learn to write a business plan, create effective business strategies, and take the step to make your business a success. BENEFITS OF THE BOOK - Step-by-step guidance for writing section of a business plan - Evaluate your target market: Is it big enough? Is it lucrative enough? - Identify and profit from choosing the most effective monetization strategy for your business - Master business planning concepts like the cash flow sta
Sonic Boom: Globalization at Mach Speed
Gregg Easterbrook - 2009
So what comes next? Growth will resume. But economic uncertainty will worsen, making what comes next not just a boom but a nerve-shattering SONIC BOOM. Gregg Easterbrook - who "writes nothing that is not brilliant" ("Chicago Tribune") - is a fount of unconventional wisdom, and over time, he is almost always proven right. Throughout 2008 and 2009, as the global economy was contracting and the experts were panicking, Easterbrook worked on a book saying prosperity is about to make its next big leap. Will he be right again? SONIC BOOM: Globalization at Mach Speed presents three basic insights. First, if you don't like globalization, brace yourself, because globalization has barely started. Easterbrook contends the world is about to become "far "more globally linked. Second, the next wave of global change will be primarily positive: economic prosperity, knowledge and freedom will increase more in the next 50 years than in all of human history to this point. But before you celebrate, Easterbrook further warns that the next phase of global change is going to drive us crazy. Most things will be good for most people - but nothing will seem certain for anyone. Each SONIC BOOM chapter is based on examples of cities around the world - in the United States, Europe, Russia, China, South America - that represent a significant Sonic Boom trend. With a terrific sense of humor, pitch-perfect reporting and clear, elegant prose, Easterbrook explains why economic recovery is on the horizon but why the next phase of global change will also give everyone one hell of a headache. "Forbes" calls Easterbrook "the best writer on complex topics in the United States" and SONIC BOOM will show you why.
Buyology: Truth and Lies About Why We Buy and the New Science of Desire
Martin Lindstrom - 2008
His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his finding:Gruesome health warnings on cigarette packages not only fail to discourage smoking, they actually make smokers want to light up.
Despite government bans, subliminal advertising still surrounds us – from bars to highway billboards to supermarket shelves. "Cool” brands, like iPods trigger our mating instincts. Other senses – smell, touch, and sound - are so powerful, they physically arouse us when we see a product. Sex doesn't sell. In many cases, people in skimpy clothing and suggestive poses not only fail to persuade us to buy products - they often turn us away .Companies routinetly copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars. Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.
A Script for Aspiring Women Leaders: 5 Keys to Success
Mark Villareal - 2020
Push: A Guide to Living an All Out Life: The Story of Orangetheory Fitness
Ellen Latham - 2015
And how do you do that? By learning to Push in the Orangetheory Fitness workout. By doing so, you also learn to do the same in your life - to take on new challenges, to pursue your biggest goals, and to become the best version of you.What makes Orangetheory different from every workout you’ve tried? Why is it one of the fastest-growing fitness franchises today? And how can it change your life? In Push, you’ll learn the amazing story behind Orangetheory, the journey Ellen Latham took to create it, and how to apply the elements of Base, Push, and All Out from the workout studio to your own life.
MCSA/MCSE Self-Paced Training Kit (Exam 70-270): Installing, Configuring, and Administering Microsoft Windows XP Professional
Walter Glenn - 2005
Work at your own pace through a system of lessons, hands-on exercises, troubleshooting labs, and review questions.The Readiness Review Suite on CD, featuring advanced technology from MeasureUp, provides 425 challenging questions for in-depth self-assessment and practice. You can choose timed or untimed testing mode, generate random tests, or focus on specific objectives. You get detailed explanations for right and wrong answers--including a customized learning path that describes how and where to focus your studies.Maximize your performance on the exam by learning how to: Perform an installation or upgrade, including remote deploymentConfigure and customize the desktop environmentAdminister disks, device drivers, printers, file systems, and other resourcesManage TCP/IP networking and support remote and mobile usersMonitor, troubleshoot, and tune system performanceNEW!--Administer security settings and services, including the advances in Windows XP Service Pack 2Readiness Review Suite on CD Powered by MeasureUpYour kit includes: NEW--Fully reengineered self-paced study guide with expert exam tips. NEW--Readiness Review Suite featuring 425 questions and multiple testing options. NEW--Case scenarios and troubleshooting labs for real-world expertise. NEW--120-day evaluation version of Windows XP Professional software with Windows XP Service Pack 2.NEW--eBook in PDF format. NEW--Microsoft Encyclopedia of Security eBook. NEW--Microsoft Encyclopedia of Networking, Second Edition eBook.For customers who purchase an ebook version of this title, instructions for downloading the CD files can be found in the ebook.
Authentic: A Memoir by the Founder of Vans
Paul Van Doren - 2021
Now in Authentic, a memoir written by Paul Van Doren and published just before his May 2021 death, the charismatic founder of Vans shares his story of heading West and capturing the American dream. Authentic is a celebration of Van Doren’s remarkable life and the iconic brand he built, beloved by skateboarders, creatives, and fans everywhere for its laid-back, colorful SoCal vibe, and famous for its people-oriented company culture. In Authentic, he shares his unlikely journey from high-school dropout to sneaker-industry legend. A blue-collar kid with no higher education and zero retail experience, Van Doren started out as a 16-year-old “service boy” at a local rubber factory. Over the next few decades, he leveraged a knack for numbers, a genius for efficiency, and the know-how to make a great canvas tennis shoe into an all-American success story. What began as a family shoe business has today evolved into a globally recognized brand with billions of dollars of annual revenue. Van Doren is not just an entrepreneur, he’s an innovator. In 1966, when the first House of Vans store opened, there were no stand-alone retail stores just for sneakers. Paul’s bold experiments in product design, distribution, and marketing (Why not sell custom shoes? Single shoes?), aided by legions of fans — skateboarders, surfers, even Sean Penn wearing Vans’ famous checkerboard slip-on shoe in the film Fast Times at Ridgemont High — made Vans a household name. But there was also back-breaking work, a shocking bankruptcy, family turmoil, and a profound shift in how customers think about athletic shoes. The book details Van Doren’s personal life, but also hard-won business lessons learned over six turbulent decades in the shoe trade: the importance of deep-rooted values, of improvisation, of vision (and revision), and above all, of valuing people over profits. Authentic is Paul Van Doren’s written legacy and his lessons for the innovators of tomorrow. Bracingly forthright and totally entertaining,
Authentic
is a business memoir by an American original.
Rocky Road: The incredible true story of the fractured family behind the Darrell Lea chocolate empire
Robert Wainwright - 2018
Monty fell hard for her and, despite strong family opposition on both sides, they would marry.Valerie was keen to have a large brood and, though her pregnancies were difficult, she gave birth to four children. But they were not enough and in 1947 she adopted the first of three more children who were designated to be playmates for her own. It was a social experiment that would end in tears, as would the fortunes of the iconic company, destroyed by the glue that once bound it together - family.Rocky Road is the story of this chocaholic clan and the creative and eccentric woman who dominated it. Behind the irresistible sweetness of Darrell Lea lay a family who made bitter sacrifices to succeed in the candy business.
Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World
Michael Hoefflinger - 2017
But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect.Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company's growing pains, stumbles, and reinventions.Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company's development, uncovering lessons learned on its way to greatness: How Facebook recovered from its "disastrous" IPO ● How the growth team achieved the impossible ● Why Facebook's News Feed ads were the company's most important business decision ever ● How Google+ attacked and lost ● Why—and how—Instagram and WhatsApp were added to the mix ● What the company does to win the talent wars ● What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick ● Which products and technical advancements are on the horizon and why ● And much moreIntimate, fast-paced, and deeply informative, Becoming Facebook shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos—as Facebook grows up, overcomes setbacks, and works to connect the world.
All That Is Made: A Guide to Faith and the Creative Life
Alabaster Co. - 2019
Humans are creative; it is a quality embedded in the fabric of our being, and a reality that reflects our existence as being made in the image of God.This book is a compilation of our e-books Liturgy for Creatives and On Becoming Creative, and new reflections—encompassing Alabaster's lived experience as a creative company for the past two years. It is a first step, the beginning of a conversation that allows readers to engage their faith and creativity against the larger backdrop of the God who has made all that is made.
How Brands Grow: What Marketers Don't Know
Byron Sharp - 2010
Tackling issues such as how brands grow, how advertising really works, what price promotions really do & how loyalty programs really affect loyalty.