And proves once and for all that maths isn't just for old men with white hair and beards who associate with elves.Maths has never been merrier.

    In Making Numbers Count, Chip Heath argues that it's crucial for us all to be able to interpret and communicate numbers and stats more effectively so that data comes alive. By combining years of research into making ideas stick with a deep understanding of how the brain really works, Heath has discerned six critical principles that will give anyone the tools to communicate numbers with more transparency and meaning. These ideas - including simplicity, concreteness and familiarity - reveal what's compelling about a number and show how to transform it into its most understandable form. And if we can do this when we're using numbers, Heath tells us, then the idea of data won't drive people to panic. We're not hungry for numbers - there's an unfathomable amount of information being generated each year - but we are starved for meaning. The ability to communicate and understand numbers has never mattered more.

    It uses examples and exercise sets, with clear explanations of problem-solving techniqes and material on the further theory of functions.

    Would you believe that these five pieces can be reassembled in such a fashion so as to create two apples equal in shape and size to the original? Would you believe that you could make something as large as the sun by breaking a pea into a finite number of pieces and putting it back together again? Neither did Leonard Wapner, author of The Pea and the Sun, when he was first introduced to the Banach-Tarski paradox, which asserts exactly such a notion. Written in an engaging style, The Pea and the Sun catalogues the people, events, and mathematics that contributed to the discovery of Banach and Tarski's magical paradox. Wapner makes one of the most interesting problems of advanced mathematics accessible to the non-mathematician.

    G. Wells predicted that statistical thinking would be as necessary for citizenship in a technological world as the ability to read and write. But in the twenty-first century, we are often overwhelmed by a baffling array of percentages and probabilities as we try to navigate in a world dominated by statistics. Cognitive scientist Gerd Gigerenzer says that because we haven't learned statistical thinking, we don't understand risk and uncertainty. In order to assess risk -- everything from the risk of an automobile accident to the certainty or uncertainty of some common medical screening tests -- we need a basic understanding of statistics.Astonishingly, doctors and lawyers don't understand risk any better than anyone else. Gigerenzer reports a study in which doctors were told the results of breast cancer screenings and then were asked to explain the risks of contracting breast cancer to a woman who received a positive result from a screening. The actual risk was small because the test gives many false positives. But nearly every physician in the study overstated the risk. Yet many people will have to make important health decisions based on such information and the interpretation of that information by their doctors.Gigerenzer explains that a major obstacle to our understanding of numbers is that we live with an illusion of certainty. Many of us believe that HIV tests, DNA fingerprinting, and the growing number of genetic tests are absolutely certain. But even DNA evidence can produce spurious matches. We cling to our illusion of certainty because the medical industry, insurance companies, investment advisers, and election campaigns have become purveyors of certainty, marketing it like a commodity.To avoid confusion, says Gigerenzer, we should rely on more understandable representations of risk, such as absolute risks. For example, it is said that a mammography screening reduces the risk of breast cancer by 25 percent. But in absolute risks, that means that out of every 1,000 women who do not participate in screening, 4 will die; while out of 1,000 women who do, 3 will die. A 25 percent risk reduction sounds much more significant than a benefit that 1 out of 1,000 women will reap.This eye-opening book explains how we can overcome our ignorance of numbers and better understand the risks we may be taking with our money, our health, and our lives.

    The author has sought to utlilize the technology now available for the teaching and learning of calculus. The hand-held graphics calculator is one such form of technology that has been integrated into the book. Topics in algebra, trigonometry, and analytical geometry appear in the Appendix.

    Its world-class authors provide guidance on all aspects of Bayesian data analysis and include examples of real statistical analyses, based on their own research, that demonstrate how to solve complicated problems. Changes in the new edition include:Stronger focus on MCMC Revision of the computational advice in Part III New chapters on nonlinear models and decision analysis Several additional applied examples from the authors' recent research Additional chapters on current models for Bayesian data analysis such as nonlinear models, generalized linear mixed models, and more Reorganization of chapters 6 and 7 on model checking and data collectionBayesian computation is currently at a stage where there are many reasonable ways to compute any given posterior distribution. However, the best approach is not always clear ahead of time. Reflecting this, the new edition offers a more pluralistic presentation, giving advice on performing computations from many perspectives while making clear the importance of being aware that there are different ways to implement any given iterative simulation computation. The new approach, additional examples, and updated information make Bayesian Data Analysis an excellent introductory text and a reference that working scientists will use throughout their professional life.

    In this simple pattern beginning with two ones, each succeeding number is the sum of the two numbers immediately preceding it (1, 1, 2, 3, 5, 8, 13, 21, ad infinitum). Far from being just a curiosity, this sequence recurs in structures found throughout nature - from the arrangement of whorls on a pinecone to the branches of certain plant stems. All of which is astounding evidence for the deep mathematical basis of the natural world. With admirable clarity, two veteran math educators take us on a fascinating tour of the many ramifications of the Fibonacci numbers. They begin with a brief history of a distinguished Italian discoverer, who, among other accomplishments, was responsible for popularizing the use of Arabic numerals in the West. Turning to botany, the authors demonstrate, through illustrative diagrams, the unbelievable connections between Fibonacci numbers and natural forms (pineapples, sunflowers, and daisies are just a few examples). In art, architecture, the stock market, and other areas of society and culture, they point out numerous examples of the Fibonacci sequence as well as its derivative, the "golden ratio." And of course in mathematics, as the authors amply demonstrate, there are almost boundless applications in probability, number theory, geometry, algebra, and Pascal's triangle, to name a few.Accessible and appealing to even the most math-phobic individual, this fun and enlightening book allows the reader to appreciate the elegance of mathematics and its amazing applications in both natural and cultural settings.

    Now Schaum's is better than ever-with a new look, a new format with hundreds of practice problems, and completely updated information to conform to the latest developments in every field of study.Fully compatible with your classroom text, Schaum's highlights all the important facts you need to know. Use Schaum's to shorten your study time-and get your best test scores!Schaum's Outlines-Problem Solved.

    Theory and practice in the design of data graphics, 250 illustrations of the best (and a few of the worst) statistical graphics, with detailed analysis of how to display data for precise, effective, quick analysis. Design of the high-resolution displays, small multiples. Editing and improving graphics. The data-ink ratio. Time-series, relational graphics, data maps, multivariate designs. Detection of graphical deception: design variation vs. data variation. Sources of deception. Aesthetics and data graphical displays. This is the second edition of The Visual Display of Quantitative Information. Recently published, this new edition provides excellent color reproductions of the many graphics of William Playfair, adds color to other images, and includes all the changes and corrections accumulated during 17 printings of the first edition.

    At the time we were hoping that our approach of writing a book which would be both accessible without mathematical sophistication and portray these exiting new fields in an authentic manner would find an audience. Now we know it did. We know from many reviews and personal letters that the book is used in a wide range of ways: researchers use it to acquaint themselves, teachers use it in college and university courses, students use it for background reading, and there is also a substantial audience of lay people who just want to know what chaos and fractals are about. Every book that is somewhat technical in nature is likely to have a number of misprints and errors in its first edition. Some of these were caught and brought to our attention by our readers. One of them, Hermann Flaschka, deserves to be thanked in particular for his suggestions and improvements. This second edition has several changes. We have taken out the two appendices from the firstedition. At the time of the first edition Yuval Fishers contribution, which we published as an appendix was probably the first complete expository account on fractal image compression. Meanwhile, Yuvals book Fractal Image Compression: Theory and Application appeared and is now the publication to refer to.

    It has been widely praised by a generation of users for its solid and effective pedagogy that addresses the needs of a broad range of teaching and learning styles and environments. Each title is just one component in a comprehensive calculus course program that carefully integrates and coordinates print, media, and technology products for successful teaching and learning.

    

    Dealing with measure theory and Lebesque integration, this is an introductory graduate text.

    In these cautionary tales of greedy gamblers, reckless businessmen, and ruthless con men, Sherlock Holmes uses his deep understanding of probability, statistics, decision theory, and game theory to solve crimes and protect the innocent. But it's not just the characters in these well-crafted stories that are deceived by statistics or fall prey to gambling fallacies. We all suffer from the results of poor decisions. In this illuminating collection, Bruce entertains while teaching us to avoid similar blunders. From "The Execution of Andrews" to "The Case of the Gambling Nobleman," there has never been a more exciting way to learn when to take a calculated risk-and how to spot a scam.