Art Forms in Nature


Ernst Haeckel - 1974
    This volume highlights the research and findings of this natural scientist. Powerful modern microscopes have confirmed the accuracy of Haeckel's prints, which even in their day, became world famous. Haeckel's portfolio, first published between 1899 and 1904 in separate installments, is described in the opening essays. The plates illustrate Haeckel's fundamental monistic notion of the -unity of all living things- and the wide variety of forms are executed with utmost delicacy. Incipient microscopic organisms are juxtaposed with highly developed plants and animals. The pages, ordered according to geometric and -constructive- aspects, document the oness of the world in its most diversified forms. This collection of plates was not only well-received by scientists, but by artists and architects as well. Rene Binet, a pioneer of glass and iron constructions, Emile Galle, a renowned Art Nouveau designer, and the photographer Karl Blossfeld all make explicit reference to Haeckel in their work.

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration


Ed Catmull - 2009
    Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.” For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.   As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as:   • Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better. • If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. • Do not assume that general agreement will lead to change—it takes substantial energy to move a group, even when all are on board.

The Urban Sketcher: Techniques for Seeing and Drawing on Location


Marc Taro Holmes - 2014
    Packed with art and advice from Marc Taro Holmes, artist and co-founder of Urbansketchers.org, this self-directed workshop shows you how to draw inspiration from real life and bring that same excitement into your sketchbook. Inside you'll fi nd everything you need to tackle subjects ranging from still lifes and architecture to people and busy street scenes.15 step-by-step demonstrations cover techniques for creating expressive drawings using pencil, pen and ink, and watercolor.Expert tips for achieving a balance of accuracy, spontaneity and speed.Practical advice for working in the field, choosing subjects, coping with onlookers, capturing people in motion and more.Daily exercises and creative prompts for everything from improving essential skills to diverse approaches, such as montages, storytelling portraits and one-page graphic novels.Whether you are a habitual doodler or a seasoned artist, The Urban Sketcher will have you out in the world sketching from the very first page. By completing drawings on the spot, in one session, you achieve a fresh impression of not just what you see, but also what it feels like to be there . . . visual life stories as only you can experience them.

Art Before Breakfast: A Zillion Ways to be More Creative No Matter How Busy You Are


Danny Gregory - 2015
    For aspiring artists who want to draw and paint but just can't seem to find time in the day, Gregory offers 5– to 10–minute exercises for every skill level that fit into any schedule—whether on a plane, in a meeting, or at the breakfast table—along with practical instruction on techniques and materials, plus strategies for making work that's exciting, unintimidating, and fulfilling. Filled with Gregory's encouraging words and motivating illustrations, Art Before Breakfast teaches readers how to develop a creative habit and lead a richer life through making art.

Ogilvy on Advertising


David Ogilvy - 1983
    223 photos.

Visual Intelligence: Sharpen Your Perception, Change Your Life


Amy E. Herman - 2015
    How could looking at Monet’s water lily paintings help save your company millions? How can checking out people’s footwear foil a terrorist attack? How can your choice of adjective win an argument, calm your kid, or catch a thief?   In her celebrated seminar, the Art of Perception, art historian Amy Herman has trained experts from many fields how to perceive and communicate better. By showing people how to look closely at images, she helps them hone their “visual intelligence,” a set of skills we all possess but few of us know how to use properly. She has spent more than a decade teaching doctors to observe patients instead of their charts, helping police officers separate facts from opinions when investigating a crime, and training professionals from the FBI, the State Department, Fortune 500 companies, and the military to recognize the most pertinent and useful information. Her lessons highlight far more than the physical objects you may be missing; they teach you how to recognize the talents, opportunities, and dangers that surround you every day.   Whether you want to be more effective on the job, more empathetic toward your loved ones, or more alert to the trove of possibilities and threats all around us, this book will show you how to see what matters most to you more clearly than ever before.

The Brand Gap


Marty Neumeier - 2003
    - Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding. - Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.

Work: The World in Photographs


Ferdinand Protzman - 2006
    We see cowboys and clowns, dancers and dog groomers, miners and models. On one page, drill sergeants bark orders to U.S. Navy recruits; on another, young Tibetan monks study Buddhist scriptures; and on another, Kenyan women spread coffee beans to dry. Work is a subject that is both worldwide and personal. It is a shared endeavor at the very core of our identity. From the glamour of a Parisian fashion show to the grit of an African diamond mine, there are countless ways to make a living. The book illuminates scores of them many in never-before-published photographs offering revealing glimpses into various eras and cultures and engaging the reader with entertaining text and informative captions. With a wonderful mix of the utterly unexpected and the instantly familiar, this vivid panorama takes an essential human activity and shows us myriad ways in which work is at once universal and delightfully, unforgettably unique."

The Golden Ratio: The Story of Phi, the World's Most Astonishing Number


Mario Livio - 2002
    In this fascinating book, Mario Livio tells the tale of a number at the heart of that mystery: phi, or 1.6180339887...This curious mathematical relationship, widely known as "The Golden Ratio," was discovered by Euclid more than two thousand years ago because of its crucial role in the construction of the pentagram, to which magical properties had been attributed. Since then it has shown a propensity to appear in the most astonishing variety of places, from mollusk shells, sunflower florets, and rose petals to the shape of the galaxy. Psychological studies have investigated whether the Golden Ratio is the most aesthetically pleasing proportion extant, and it has been asserted that the creators of the Pyramids and the Parthenon employed it. It is believed to feature in works of art from Leonardo da Vinci's Mona Lisa to Salvador Dali's The Sacrament of the Last Supper, and poets and composers have used it in their works. It has even been found to be connected to the behavior of the stock market!The Golden Ratio is a captivating journey through art and architecture, botany and biology, physics and mathematics. It tells the human story of numerous phi-fixated individuals, including the followers of Pythagoras who believed that this proportion revealed the hand of God; astronomer Johannes Kepler, who saw phi as the greatest treasure of geometry; such Renaissance thinkers as mathematician Leonardo Fibonacci of Pisa; and such masters of the modern world as Goethe, Cezanne, Bartok, and physicist Roger Penrose. Wherever his quest for the meaning of phi takes him, Mario Livio reveals the world as a place where order, beauty, and eternal mystery will always coexist.From the Hardcover edition.

Creativity: Flow and the Psychology of Discovery and Invention


Mihaly Csikszentmihalyi - 1996
    The author's objective is to offer an understanding of what leads to these moments, be it the excitement of the artist at the easel or the scientist in the lab, so that knowledge can be used to enrich people's lives. Drawing on 100 interviews with exceptional people, from biologists and physicists to politicians and business leaders, poets and artists, as well as his 30 years of research on the subject, Csikszentmihalyi uses his famous theory to explore the creative process. He discusses such ideas as why creative individuals are often seen as selfish and arrogant, and why the tortured genius is largely a myth. Most important, he clearly explains why creativity needs to be cultivated and is necessary for the future of our country, if not the world.

Creative Black & White: Digital Photography Tips & Techniques


Harold Davis - 2010
    Renowned photographer Harold Davis explains these elements and demonstrates the basic rules of black and white photography as well as when and how to break them. He breaks through the complexity of this photographic medium, explores opportunities for black-and-white imagery, and shows how to capitalize on every one.Richly illustrated with the author's own images, this beautiful guide presents the skills needed for great black-and-white photos while encouraging your confidence and creativity.Goes beyond basics to teach photographers how to conquer the challenges posed by black-and-white photography Appeals to professionals and serious amateurs who are interested in exploring creative black-and-white imagery Presents photography fundamentals and shows how black and white requires some of the rules to be bent Encourages creative thinking and confidence Lavishly illustrated with Harold Davis's outstanding monochromatic photos Whether you're a professional just venturing into black and white or a serious amateur, Creative Black & White will both educate and inspire you.

The Photographer's Eye: Composition and Design for Better Digital Photos


Michael Freeman - 2007
    The ability to see the potential for a strong picture and then organize the graphic elements into an effective, compelling composition has always been one of the key skills in making photographs.Digital photography has brought a new, exciting aspect to design - first because the instant feedback from a digital camera allows immediate appraisal and improvement; and second because image-editing tools make it possible to alter and enhance the design after the shutter has been pressed. This has had a profound effect on the way digital photographers take pictures.Now published in sixteen languages, The Photographer's Eye continues to speak to photographers everywhere. Reaching 100,000 copies in print in the US alone, and 300,000+ worldwide, it shows how anyone can develop the ability to see and shoot great digital photographs. The book explores all the traditional approaches to composition and design, but crucially, it also addresses the new digital technique of shooting in the knowledge that a picture will later be edited, manipulated, or montaged to result in a final image that may be very different from the one seen in the viewfinder.

Layout Workbook: A Real-World Guide to Building Pages in Graphic Design


Kristen Cullen - 2007
    In this edition, author Kristin Cullen tackles the often perplexing job of nailing down a layout that works.More than a collection of great examples of layout, this book is an invaluable resource for students, designers, and creative professionals who seek design understanding and inspiration. The book illuminates the broad category of layout, communicating specifically what it takes to design with excellence. It also addresses the heart of design-the how and why of the creative process.Cullen approaches layout with a series of step-by-step fundamental chapters (a "how-to" of layout) addressing topics such as The Function of Design, Inspiration, The Design Process, Intuition, Structure and Organization, The Interaction of Visual Elements, Typography, and Design Analysis. The book offers inspirational quotations and a unique, progressive design that truly reflects its content.

The Paper Garden: Mrs. Delany Begins Her Life's Work at 72


Molly Peacock - 2010
    At once a biography of an extraordinary 18th century gentlewoman and a meditation on late-life creativity, it is a beautifully written tour de force from an acclaimed poet. Mary Granville Pendarves Delany (1700-1788) was the witty, beautiful and talented daughter of a minor branch of a powerful family. Married off at 16 to a 61-year-old drunken squire to improve the family fortunes, she was widowed by 25, and henceforth had a small stipend and a horror of a marriage. She spurned many suitors over the next twenty years, including the powerful Lord Baltimore and the charismatic radical John Wesley. She cultivated a wide circle of friends, including Handel and Jonathan Swift. And she painted, she stitched, she observed, as she swirled in the outskirts of the Georgian court. In mid-life she found love, and married. Upon her husband's death 23 years later, she arose from her grief, picked up a pair of scissors and, at the age of 72, created a new art form, mixed-media collage. Over the next decade, Mrs Delany created an astonishing 985 botanically correct, breathtaking cut-paper flowers, now housed in the British Museum and referred to as the Botanica Delanica.Delicately, Peacock has woven parallels in her own life around the story of Mrs Delany's and, in doing so, has made this biography into a profound and beautiful examination of the nature of creativity and art.Gorgeously designed and featuring 35 full-colour illustrations, this is a sumptuous and lively book full of fashion and friendships, gossip and politics, letters and love. It's to be devoured as voraciously as one of the court dinners it describes.

Problem Solving 101: A Simple Book for Smart People


Ken Watanabe - 2007
    His goal was to help shift the focus in Japanese education from memorization to critical thinking, by adapting some of the techniques he had learned as an elite McKinsey consultant.He was amazed to discover that adults were hungry for his fun and easy guide to problem solving and decision making. The book became a surprise Japanese bestseller, with more than 370,000 in print after six months. Now American businesspeople can also use it to master some powerful skills.Watanabe uses sample scenarios to illustrate his techniques, which include logic trees and matrixes. A rock band figures out how to drive up concert attendance. An aspiring animator budgets for a new computer purchase. Students decide which high school they will attend.Illustrated with diagrams and quirky drawings, the book is simple enough for a middleschooler to understand but sophisticated enough for business leaders to apply to their most challenging problems.