What's complicated is what we do with money. We use money to soothe our feelings and buy respect, to show how much we care or how little. We don't simply earn, save, and spend money: we flirt with it, crave it, and scorn it; we punish and reward ourselves with it.Without realizing it, we give money meaning it doesn't really have--what former psychiatrist and current business coach David Krueger calls our "money story." And in the process of playing out that money story, we often sacrifice the most important things in our life: our health, freedom, relationships, and happiness.What is your money story?Do you consistently spend more than you have?Do you follow the herd in your investments--even though you know the herd is usually wrong?Have you neglected to save for the future, even when you have the means?Do you feel controlled or shackled by debt?Is your money somehow never "enough"?Is money, or the lack of it, always on your mind?The Secret Language of Money is a guided tour to the subconscious meanings we give money, the conflicted ways our braindeals with money, the reasons we tend to make the same money mistakes over and over--and most importantly, how you can change all that.A brilliant blend of cutting-edge science and real-world application, The Secret Language of Money helps you rewrite your money story and find that elusive balance of wealth, health, and joy we all seek.

    Detailed and clear exposition of such topics as traditional expectations, money demand, and policy rules are integrated into the text's readily accessible and popular format.

    It is based on 10 years of research and experiments to figure out what can increase the personal energy of an average lazy person several times. Elements of this system are used by the most energetic people in the world including entrepreneurs, athletes and children. You will gain numerous insights and learn energy techniques accompanied by engaging stories, scientific researches and real-life examples. The concepts of the system are aimed at changing your mindset, maximizing your personal energy and increasing the amount of happy moments in your life. Once you become more energetic you may feel like you have a jet engine inside and can accomplish within a day more than an average person can within a week.

    Old School Entrepreneur Meets New School.

    On Unleashing the Soul of Money, world-renowned fund-raiser and money mentor Lynne Twist shares from her 30 years of global research into happiness and money to reveal a surprising truth: that the size of your paycheck has little to do with fulfillment--and everything to do with getting your money aligned with your deepest commitments, values, and desires. In this workshop, listeners uncover the insights about their own relationship with money, and learn how make the transformation to a life of sufficiency, contentment, and benefit to others in the world.

    Soon Gen Xers will be the only cohort of Americans who remember life as it was lived before the arrival of the Internet. They are, as Hennessey dubs them, “the last adult generation,” the sole remaining link to a time when childhood was still a bit dangerous but produced adults who were naturally resilient. More than a decade into the social media revolution, the American public is waking up to the idea that the tech sector’s intentions might not be as pure as advertised. The mountains of money being made off our browsing habits and purchase histories are used to fund ever-more extravagant and utopian projects that, by their very natures, will corrode the foundations of free society, leaving us all helpless and digitally enslaved to an elite crew of ultra-sophisticated tech geniuses. But it’s not too late to turn the tide. There’s still time for Gen X to write its own future. A spirited defense of free speech, eye contact, and the virtues of patience, Zero Hour for Gen X is a cultural history of the last 35 years, an analysis of the current social and historical moment, and a generational call to arms.

    Now, thirteen years after his transformation, he shares his inspiring story of taking running to the extreme edge of his physical and spiritual breaking points. Having run more than a hundred races, including the Leadville 100-Mile Trail Run and the Hardrock 100, David has achieved unimaginable success in the ultramarathon world, considering his humble start. From barely finishing his first 5k to running 100 miles in less than eighteen hours, David shatters the notion that the front of the pack is a birthright. Among his many outlandish adventures, David talks about doing ten epic events in one year to celebrate his tenth year of sobriety. This mind-bending year of running included running the Boston Marathon four times in one day, running 343 laps around a high school track and running 48 hours on a treadmill. You will feel like you are running alongside him as he navigates his vision quest—all the while hallucinating and breaking from reality in one of the most epic Badwater 135 race experiences ever told. David’s story is raw, honest and pure adrenaline-laden inspiration as he shares his unique brand of Americana and Heavy Metal Buddhism. This book has far more to offer and than just miles travelled and mountains climbed. It's about trying to find a way station of balance somewhere in a world of extremes. It’s about running to create a legacy and develop your own inner strengths. After reading Broken Open, you’ll never doubt how strong you can be, how much you can endure, or whether or not you are capable of finding true happiness.

    Growth investing is a fundamentally different style that seeks to identify tomorrow's great business successes. Learn the ins and outs, and the pros and cons, of these basic investment styles.

    Unlike other PR texts that steer clear of the cases, the ethical challenges, the how to counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions that distinguish the practice.

    Get a new and powerful understanding of the world around you. Save yourself from the nonsense spouted by politicians, TV pundits, right-wingers, left-wingers, shamans, uncles, and best friends.

    Jackson, Sly Stallone, Richard Zanuck, and relatives of an Indonesian dictator and Saudi Arabia’s king). He then flashes back to the creation of this fabled district, built on dusty lima bean fields and carved out of the rugged impassible mountains between the city and the sea. Using the century-long evolution from adobe huts to $100 million mansions as the baseline of the story, he reveals how a few powerful and often ruthless oil and railroad magnates imposed their idyllic vision of the good life on the Los Angeles landscape to create the legendary communities known as the Platinum Triangle.            Gross goes on to give vivid, riveting accounts of the most lavish of the many lavish houses that started springing up almost immediately (with only a brief slowdown during the Depression). But the stories of these homes are just a window onto the lives of their owners and occupants over the course of the twentieth century, and onto the bigger story of a people and a storied region that have become, in Gross’s words, “the Mecca of self-invention.”            As one might imagine, there is a truly glittering cast of characters. Apart from the many Hollywood stars who have passed through these houses—Douglas Fairbanks Jr., Harold Lloyd, Marilyn Monroe, Jayne Mansfield, George Hamilton, Tony Curtis, Cher, to name just a few—you will meet decadent Spanish land-grant families, desperado oilmen and railroad titans, the country’s first all-powerful corporate legends, con men and pyramid schemers, porn magnates, and Arab potentates, not to mention contemporary tabloid luminaries from the worlds of business and entertainment. Taken altogether, their stories read like a cross between Valley of the Dolls, Hollywood Babylon, and Gross’s own 740 Park—with a little of the film Chinatown thrown in too.             Los Angeles provides Michael Gross with his broadest canvas yet; Unreal Estate will surprise, fascinate, and most of all entertain you with a story you don’t know about a place you think you do.

    It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

    FisherRegarded as one of the pioneers of modern investment theory, Philip A. Fisher's investment principles are studied and used by contemporary finance professionals including Warren Buffett. Fisher was the first to consider a stock's worth in terms of potential growth instead of just price trends and absolute value. His principles espouse identifying long-term growth stocks and their emerging value as opposed to choosing short-term trades for initial profit. Now, for the first time ever, Philip Fisher Investment Classics brings together four classic titles, written by the man who is know as the "Father of Growth Investing." Common Stocks and Uncommon Profits was the first investing book to reach the New York Times bestseller list. Outlining a 15-step process for identifying profitable stocks, it is one of the most influential investing books of all time Paths to Wealth Through Common Stocks, expands the innovative ideas in Fisher's highly regarded Common Stocks and Uncommon Profits, and explores how profits have been, and will continue to be made, through common stock ownership—asserting why this method can increase profits and reduce risk Also included is Conservative Investors Sleep Well and Developing an Investment Philosophy Designed with the serious investor in mind, Philip Fisher Investment Classics puts the insights of one of the greatest investment minds of our time at your fingertips.

    Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns.In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use "experience providers" such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides:SENSE cases on Nokia mobile phones, Hennessy cognac, and Procter & Gamble's Tide Mountain Fresh detergent;FEEL cases on Hallmark, Campbell's Soup, and Haagen Dazs Cafes in Asia, Europe, and the United States;THINK cases on Apple Computer's revival, Genesis ElderCare, and Siemens;ACT cases on Gillette's Mach3, the Milk Mustache campaign, and Martha Stewart Living;RELATE cases on Harley-Davidson, Tommy Hilfiger, and Wonderbra.Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic experiences for customers. In an intriguing final chapter, he presents turn-around techniques such as "Objective: To Dream," "Send in the Iconoclasts," and "Quit the Bull," to show how traditional marketing firms can transform themselves into experience-oriented organizations.This book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow.

    Such was his faith in the power of the mind that he was able to conclude that what you think, you become.The mind is a powerful thing to have. The thoughts that run through your mind shape and become your reality. You are one huge magnet. You attract into your life the energy that vibrates in the same frequency that your thoughts are vibrating into. If you think negative thoughts, then you will also attract the same level of negative energy. If you allow positive thoughts to flow through your mind, then positive things will also come your way.The life that you are living now is the product of your thoughts. Your mind is so powerful that it can create and destroy things at a blink of an eye. Everything begins and ends in your mind. You can give it the power to enslave you or you can empower yourself to control it.Be mindful of your own thoughts. Learn to select them the way that you would select the clothes that you would wear. You can’t control life from happening but you can control your mind and the thoughts that run through it and once you do, you will begin to gain control over your life. This book will help you understand why you have been losing focus. It was written in a light manner to help you better grasp the reasons for lack of focus in your life. There are no complex theories and concepts to comprehend. This book was written for you to help you find your way back to you. It was written to light your way towards your dreams and aspirations. It was written to give you the courage to regain control of your life.Give yourself the gift of focus by reading this book. Allow yourself to break free from your fears and apprehension. Learn how to take charge of your life.Most of all, this book will show you ten easy and simple ways to control your mind. As you begin to regain control of your life, this book will be your guide, your mentor and your friend. It will walk you through each step as if you were talking to a life coach yourself. It will help you overcome the challenges that will come your way. It will not just tell what to do to stay focused, it will also show you how.Dive into this book with an open mind. Allow it to help you gain control over your life. Let it reveal to you the things that are keeping you from achieving your true potential. Let it show you the way towards success, happiness and fulfillment. Allow this book to speak to you. Let it empower you. You are brought into this world for a reason. Do not let anything or anyone distract you from your true destiny. You are what you think you are. Don’ t ever doubt that. This book will help you see that.