It is an invaluable tool for experienced and novice bloggers alike, explaining not only what it takes to create an authentic, successful, and profitable blog, but how to get there.Change the Way You Blog:Empower yourself to stop comparing your blog to othersUnderstand what makes awesome content and how to create itDiscover the critical importance of compelling presentationIncrease your blog traffic through proven techniquesDevelop a solid Pinterest strategy for capturing viral growthBoost your revenue through diversified income streamsLearn how to work smarter not harder

    The truth is that modern life is extremely stressful; there are many demands on your time and never enough hours in the day. However, being at the end of your tether, worn out and overwhelmed is not the same as having a mental disorder. In fact mental health covers a wide range of illnesses including those which most people are aware of, such as Schizophrenia (which is classed as a psychotic disorder). What you may not be aware of is the number of people who have personality disorders and the reasons for these disorders. Most people are not diagnosed until into their twenties and symptoms will naturally reduce in their forties or fifties. Knowing the difference between the various mental illnesses is essential to ensure you know when a friend or loved one needs professional help as opposed to just your care and attention. This book will guide you through the differences between personality disorders, mental disorders and psychotic disorders. It will help you to understand the different elements of a personality and how you can test your friends to find out which personality type they are. It will even enlighten you as to the basic traits of each of the sixteen personality types, according to the Myers Briggs Personality test. Reading this book will enlighten you as to the names and details of the nine main personality disorders, how to recognize the symptoms of each of these disorders and the best way to treat them. It is important to use this book as a guide to understanding these illnesses and to learn the best way to help and support anyone you know who is suffering from a personality disorder. However, a diagnosis must always be confirmed by a medical professional who will ensure treatment is available. Many people who have a mental health issue will not recognise the issue in themselves; this book will ensure you understand each condition and can help your loved one to get the appropriate treatment. Everyone deserves the chance to have a happy, fulfilling and balanced life. Read this and help those around you have that chance!

    These small-format books take Tom Peters' key ideas from "Re-imagine! and revise and update them with Peters' latest ideas.

    The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit. In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why? Because they work—no matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to your company's advantage.

    The attacks have come not only from traditional conservatives but increasingly from the postmodern left. In this essay, Stephen Hicks presents and dissects the philosophical arguments made by the postmoderns for speech restrictions and responds with a vigorous and updated liberal case for free speech.

    "Applebee's America" cracks the twenty-first-century code for political, business, and religious leaders struggling to keep pace with the times. A unique team of authors -- Douglas B. Sosnik, a strategist in the Clinton White House; Matthew J. Dowd, a strategist for President Bush's two campaigns; and award-winning political journalist Ron Fournier -- took their exclusive insiders' knowledge far outside Washington's beltway in search of keys to winning leadership.They discovered that successful leaders, even those from disparate fields, have more in common than not.Their book takes you inside the reelection campaigns of Bush and Clinton, behind the scenes of hyper-successful megachurches, and into the boardrooms of corporations such as Applebee's International, the world's largest casual dining restaurant chain. You'll also see America through the anxious eyes of ordinary people, buffeted by change and struggling to maintain control of their lives.Whether you're promoting a candidate, a product, or the Word of God, the rules are the same in Applebee's America.- People make choices about politics, consumer goods, and religion with their hearts, not their heads.- Successful leaders touch people at a gut level by projecting basic American values that seem lacking in modern institutions and missing from day-to-day life experiences.- The most important Gut Values today are community and authenticity. People are desperate to connect with one another and be part of a cause greater than themselves. They're tired of spin and sloganeering from political, business, and religious institutions that constantly fail them.- A person's lifestyle choices can be used to predict howhe or she will vote, shop, and practice religion. The authors reveal exclusive new details about the best "LifeTargeting" strategies.- In this age of skepticism and media diversification, people are abandoning traditional opinion leaders for "Navigators." These otherwise average Americans help their family, friends, neighbors, and coworkers negotiate the swift currents of change in twenty-first-century America.- Winning leaders ignore conventional wisdom and its many myths, including these false assumptions: Voters only act in their self-interests; Republicans rule exurbia; and technology drives people apart. "Wrong, wrong, and wrong."- Once you squander a Gut Values Connection, you may never get it back. Bush learned that hard lesson within a year of winning reelection."Applebee's America" offers numerous practical examples of how leaders -- whether from the worlds of politics, business, or religion -- earn the loyalty and support of people by understanding and sharing their values and goals.

    Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance.Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert.Learn who buys what, and why Understand your buyer's goals and how you can address them Tailor your marketing activities to your buyer's expectations See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years - but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy.

    You'll learn... • The 3 sure-fire ways to generate material • The 11 different kinds of jokes and how to tell them • The secret to permanently overcoming writer's block • And many more tips, tricks, and techniques Table of Contents 1 Introduction Use the techniques in this book to reliably create top-notch humor writing (page 9) 2 Your Brain’s Comedy Engine Access both hemispheres of your brain to eliminate writer’s block and tap an endless reserve of comedy ideas (page 19) 3 The Humor Writer’s Biggest Problem Overcome this one devastating obstacle to reach the widest possible audience (page 27) 4 How To Get Laughs Understand the different kinds of laughs, and how to generate the best one (page 37) 6 Subtext: The Secret Ingredient Infuse your humor with this vital component to create writing that makes people laugh (page 51) 6 The 11 Funny Filters Create any joke using the 11 fundamental building blocks of humor (page 61) Funny Filter 1: Irony (page 62) Funny Filter 2: Character (page 64) Funny Filter 3: Shock (page 70) Funny Filter 4: Hyperbole (page 74) Funny Filter 5: Wordplay (page 77) Funny Filter 6: Reference (page 81) Funny Filter 7: Madcap (page 85) Funny Filter 8: Parody (page 90) Funny Filter 9: Analogy 9(page 4) Funny Filter 10: Misplaced Focus (page 96) Funny Filter 11: Metahumor (page 99) 7 Using The Funny Filters Layer the building blocks to create increasingly hilarious jokes (page 105) 8 Process Overview Master this simple system to become a prolific humor writer (page 127) Click "Look inside" to see more!

    Authors and money-management experts Lyle and Tracy Shamo say, "Like it or not, meeting basic needs has nothing to do with poverty and everything to do with how well we manage our money." In this practical guidebook, the authors will help you take control of your money, teaching you how to pay off your debt-including your mortgage and car loans- and stay out of debt. Advanced computer software (included on a CD-ROM that comes with the book) will help you assess your financial status, learn more about where your money is going and discover how to channel it to the right places.

     This is the first financial book in which the author REVEALS HOW HE, PERSONALLY, MAKES HIS OWN MONEY. We are living in an epic period of change, danger and opportunity. The economy is crashing and booming every few years. People are getting fired and replaced by computers and Chinese workers. The stock market crashes with regularity. Every "fix" from the government makes things worse. The Old World has been demolished... and people are desperate for answers. James Altucher's "The Choose Yourself Guide To Wealth" contains those answers. This is the field guide to the "New World" we live in. You can play by the old rules and get left behind, or you can use these new ideas and become wealthy. This is not a book for the faint of heart. Read at your own risk, because sometimes the truth is hard to take. But for those who are ready to hear, James provides an updated map of the new territory for generating wealth and freedom. This book is the eye-opener of the century, it is the guide to building, keeping, and investing your money and breaking free from the chains of rusted, old thinking.

    Moreover, the achievements of the early people of Africa are as amazing and inspiring as the achievements of any other people.This history is much older than the Trans-Atlantic Slave Trade.The author introduces his readers to the early civilizations of Africa that existed long before the coming of the Europeans. Among these were the Songhai Empire, the Benin Empire, the Kanem-Borno Empire, the Monomotapa Empire, the Swahili Confederation, the Medieval Nubian kingdoms and the Axumite Empire.The author also introduces the ancient civilizations of Africa particularly those of the Nile Valley such as Nubia and Ancient Egypt.The book is illustrated with 18 images and maps. Finally, the book recommends other books for more in depth study.

    Wearied by eight years in the bond market and disillusioned by the financial services profession, he decides to get an “honest job” for a change. Before he knows what hit him, Jimmy finds himself waiting on tables of barflies at his local Waffle House.Amidst the glorious chaos of the night shift, the 24-hour diner affords a bevy of comedic experiences as the author struggles to ingratiate himself with a motley crew of waiters and cooks.Unexpectedly, the restaurant also becomes a font of insight into financial markets and the human condition.In a uniquely hilarious and thought-provoking narrative, Waffle Street unravels the enigmas of money, banking, economics, and grits once and for all. As they laugh heartily at the author’sexpense, readers will develop a profound appreciation for the first principle of economics: there really is no such thing as a free lunch.

    This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex and crowded global marketplace. --Guenter Lauber, Vice President, Siemens Energy & Automation, Inc., EA SystemsExceptional Selling may be one of the most important books written on sales and marketing communications for high stakes sales. It shows you how to stand apart from your competition, communicate with great clarity, and position your solution as the most compelling choice for the long term. --Rob Mancuso, Senior Vice President, Investors Financial Services Corp.Thull has taken consultative and collaborative sales to new heights. The knowledge in this book is priceless. The trust and respect created by the diagnostic process is a must-have for success here in Asia and around the globe. It enables us to differentiate ourselves early and achieve long-lasting success. --Tay Chong Siew, Major Customer Director, North Asia, BOC GasesHaving achieved exceptional success by working with Thull and implementing the strategy and process in his first two books, I'm astounded that his leading-edge thinking is captured in yet more detail in another brilliant book. The conversation examples of his powerful diagnostic approach will bring even greater success to our organization. Truly exceptional! --Alberto Chacin, Director of On Demand Services LAD, Oracle USAExceptional Selling is a dramatic departure from the vast majority of sales books. It scares me to see all the ways in which we can self-sabotage our sales opportunities-but that's only chapter one. Throughout the book, Thull describes compelling examples of how to succeed in a cluttered marketplace. --Steven Rodriguez, Senior Vice President, Ceridian CorporationThull has again extended the concepts and thinking he developed in The Prime Solution and Mastering the Complex Sale. This is an essential read for anyone working to understand his customers in a complex world. --Wayne Hutchinson, Vice President of SalesMarketing and Consulting, Shell Global Solutions International B.V.

    From Jeffrey Epstein to the Clintons—from Obama and Biden to the Occult Elite—Dr. Thomas Horn uncovers terrifying realities behind today’s polarizing culture war and the energies operating behind the contest for dominance over values, beliefs, and religious practices. Now, for the first time ever, readers will discover: • Occult practices and enthroned “Egregores” over the mysterious shadow empire • Diabolical “body count” lists and “sacrificed” whistleblowers • Jeffrey Epstein and Shadowland’s deals with the Devil • Hillary Clinton and the bizarre effort to summon Antichrist • Whether some in “Christianity” have joined Luciferian objectives • What really was behind the Russia Hoax and Trump impeachment effort • Shocking facts about Obama and his so-called Birth Certificate • Contrasting visions for America—Progressives vs. Conservatives • And much more!

    We can't see it, or touch it, but we can feel it. We all know it when we experience it. It's an obvious description of obvious events. But does it go deeper than this? And if it goes deeper, does it do so in any way which we can harness to our own and others' advantage? Taking us on a richly anecdotal ride through the more popular theories and histories of luck - from pseudoscience to paganism, through mathematicians to magicians - Max Gunther arrives at a careful set of scientific conclusions as to the nature of luck, and the possibility of managing it. Based entirely on drawing out the logical truths hidden in some examples of outrageous fortune (and some of the seemingly absurd theories of its origins), he presents readers with the concise formulae which make up what he calls "The Luck Factor" - the five traits that lucky people have in common - and shows how anyone can improve their luck.