Marketing To The Social Web: How Digital Customer Communities Build Your Business


Larry Weber - 2007
    CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities." -Mark Fuller, Chairman, Monitor Group "Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril." -George F. Colony, CEO, Forrester Research, Inc. "Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them." -David Kenny, Chairman and Chief Executive Officer, Digitas Inc. "Where's the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived." -Jeff Taylor, CEO, Eons and Founder of Monster.com "Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas." -Steve Harris, Vice President, Global Communications, General Motors Corporation "As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand." -Nicholas Negroponte, Chairman, One Laptop per Child

Send


David Shipley - 2007
    Whether you email just a little or never stop, here, at last, is an authoritative and delightful audiobook that shows how to write the perfect email anywhere. Send also points out the numerous (but not always obvious) times when email can be the worst option and might land you in hot water (or even jail!). The secret is, of course, to think before you click. Send is nothing short of a survival guide for the digital age–wise, brimming with good humor, and filled with helpful lessons from the authors’ own email experiences (and mistakes). In short: absolutely e-ssential.

How to teach English literature: Overcoming cultural poverty


Jennifer Webb - 2019
    

The Six Conversations of a Brilliant Manager


Alan J. Sears - 2019
    Sears distils over 20 years’ experience as a management consultant and coach into six simple conversational structures that cover every management situation. A natural storyteller with a great narrative gift, Sears delivers his message in an entirely unique manner – as a work of business fiction. In this compelling and highly instructive tale you can follow the journey of newly promoted Operations Manager Sam Mitchell as he faces the everyday pressures and challenges of managing a team, and then relate his experiences to real life scenarios in your workplace. Conversation #1 – What can you do about that? Conversation #2 – Who should really own this? Conversation #3 – How should we be behaving? Conversation #4 – Who’s really doing this? Conversation #5 – Where are we heading? Conversation #6 – How are we doing?   This highly practical guide concludes with a simple how-to chapter, explaining why and how each conversation works, and when to use them, as well as providing accompanying tips and techniques. The Six Conversations of a Brilliant Manager is an instantly-applicable and hugely powerful toolkit for every manager and HR department looking to get the very best out of their people.

Architecting for the AWS Cloud: Best Practices (AWS Whitepaper)


Amazon We Services - 2016
    It discusses cloud concepts and highlights various design patterns and best practices. This documentation is offered for free here as a Kindle book, or you can read it in PDF format at https://aws.amazon.com/whitepapers/.

Sinatra's Century: One Hundred Notes on the Man and His World


David Lehman - 2015
    David Lehman uses each of these short pieces to look back on a single facet of the entertainer’s story—from his childhood in Hoboken, to his emergence as “The Voice” in the 1940s, to the wild professional (and romantic) fluctuations that followed. Lehman offers new insights and revisits familiar stories—Sinatra’s dramatic love affairs with some of the most beautiful stars in Hollywood, including Lauren Bacall, Marilyn Monroe, and Ava Gardner; his fall from grace in the late 1940s and resurrection during the “Capitol Years” of the 1950s; his bonds with the rest of the Rat Pack; and his long tenure as the Chairman of the Board, viewed as the eminence grise of popular music inspiring generations of artists, from Bobby Darin to Bono to Bob Dylan.Brimming with Lehman’s own lifelong affection for Sinatra, the book includes lists of unforgettable performances; engaging insight on what made Sinatra the model of American machismo—and the epitome of romance; and clear-eyed assessments of the foibles that impacted his life and work. Warm and enlightening, Sinatra’s Century is full-throated appreciation of Sinatra for every fan.

Teachers These Days: Stories and Strategies for Reconnection


Jody Carrington - 2021
    Teaching is literacy and numeracy but, most importantly, it’s showing up with your whole heart. It’s walking kids—and yourself—through the hardest conversations about trauma, loss, grief, racism, or violence. As we work to piece together our education system in the fallout from global pandemic, the focus must be on the teachers. If the people in charge—those teachers—aren’t OK, the students don’t stand a chance.Dr. Jody Carrington and Laurie McIntosh bring together theory and practice, weaving the science of human development with real-life stories and tangible strategies told by those most qualified to share them—our teachers. This book is for those who need a place to land when they want to be reminded that, simply by the choice of their profession, they are a powerful force in shaping our world.

The Definitive Guide to Drupal 7


Benjamin MelanconRoy Scholten - 2010
    Written by a panel of expert authors, the book covers every aspect of Drupal, from planning a successful project all the way up to making a living from designing Drupal sites and to contributing to the Drupal community yourself. With this book you will:Follow practical approaches to solving many online communication needs with Drupal with real examples. Learn how to keep learning about Drupal: administration, development, theming, design, and architecture. Go beyond the code to engage with the Drupal community as a contributing member and to do Drupal sustainably as a business.The Definitive Guide to Drupal 7 was written by the following team of expert Drupal authors:Benjamin Melançon, Jacine Luisi, Károly Négyesi, Greg Anderson, Bojhan Somers, Stéphane Corlosquet, Stefan Freudenberg, Michelle Lauer, Ed Carlevale, Florian Lorétan, Dani Nordin, Ryan Szrama, Susan Stewart, Jake Strawn, Brian Travis, Dan Hakimzadeh, Amye Scavarda, Albert Albala, Allie Micka, Robert Douglass, Robin Monks, Roy Scholten, Peter Wolanin, Kay VanValkenburgh, Greg Stout, Kasey Qynn Dolin, Mike Gifford, Claudina Sarahe, Sam Boyer, and Forest Mars, with contributions from George Cassie, Mike Ryan, Nathaniel Catchpole, and Dmitri Gaskin.For more information, check out the Drupaleasy podcast #63, in which author Benjamin Melançon discusses The Definitive Guide to Drupal 7 in great detail:http: //drupaleasy.com/podcast/2011/08/drupal...

Amazon Echo: The 2016 User Guide And Manual: Get The Best Out Of Amazon Echo


Martin Butler - 2015
    Updated just in time for 2016, this guide is the freshest on the market. Amazon Echo is not just a piece of hardware, it is not just the cylindrical product it appears to be. It is a revolutionary facilitator of your dream lifestyle, and the great news is that it just keeps on improving with every update! Amazon Echo takes the Intelligent Personal Assistant market from binary to human. The times of receiving unconvincing, often unhelpful and completely robotic responses from our devices is over and Echo is here to lead the way. Aside from covering the basics in detail, from unpacking to set-up to synchronization with your home devices, this user guide will cover the full range of features on offer with your Amazon Echo. Changing your wake word Understanding and using your Dialog History Controlling parts of your home with your voice How to use the Amazon Echo app How to get Echo to give you information, from live sports scores to the weather in Dubai! How to stream music through Echo's impressive speakers How to shop with your voice Why you will never need an alarm clock again How to handle the Kitchen with Echo's help Travel and traffic information specific to your journey or commute How to manage your shopping and to-do list How to enjoy Audibles wide range of audio books with your Amazon Echo Getting the latest news Some funny little Easter eggs that are built into the device! And plenty more! Amazon Echo is changing people's lives all over the world and this guide will help you change your own. If you are deciding whether to purchase the device, have a read through my guide and I'm certain by the time you are finished, there will be only one option in your mind! This book is available through Kindle Unlimited.

Advanced Rails Recipes


Mike Clark - 2007
    Fueled by significant benefits and an impressive portfolio of real-world applications already in production, Rails is destined to continue making significant inroads in coming years.Each new Rails application showing up on the web adds yet more to the collective wisdom of the Rails development community. Yesterday's best practices yield to today's latest and greatest techniques, as the state of the art is continually refined in kitchens all across the Internet. Indeed, these are times of great progress.At the same time, it's easy to get left behind in the wake of progress. Advanced Rails Recipes keeps you on the cutting edge of Rails development and, more importantly, continues to turn this fast-paced framework to your advantage.Advanced Rails Recipes is filled with pragmatic recipes you'll use on every Rails project. And by taking the code in these recipes and slipping it into your application you'll not only deliver your application quicker, you'll do so with the confidence that it's done right.The book includes contributions from Aaron Batalion, Adam Keys, Adam Wiggins, Andre Lewis, Andrew Kappen, Benjamin Curtis, Ben Smith, Chris Bernard, Chris Haupt, Chris Wanstrath, Cody Fauser, Dan Benjamin, Dan Manges, Daniel Fischer, David Bock, David Chelimsky, David Heinemeier Hansson, Erik Hatcher, Ezra Zygmuntowicz, Geoffrey Grosenbach, Giles Bowkett, Greg Hansen, Gregg Pollack, Hemant Kumar, Hugh Bien, Jamie Orchard-Hays, Jamis Buck, Jared Haworth, Jarkko Laine, Jason LaPier, Jay Fields, John Dewey, Jonathan Dahl, Josep Blanquer, Josh Stephenson, Josh Susser, Kevin Clark, Luke Francl, Mark Bates, Marty Haught, Matthew Bass, Michael Slater, Mike Clark, Mike Hagedorn, Mike Mangino, Mike Naberezny, Mike Subelsky, Nathaniel Talbott, PJ Hyett, Patrick Reagan, Peter Marklund, Pierre-Alexandre Meyer, Rick Olson, Ryan Bates, Scott Barron, Tony Primerano, Val Aleksenko, and Warren Konkel.

Word Study and English Grammar A Primer of Information about Words, Their Relations and Their Uses


Frederick William Hamilton - 2011
    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

Professional Test Driven Development with C#: Developing Real World Applications with Tdd


James Bender - 2011
    This hands-on guide provides invaluable insight for creating successful test-driven development processes. With source code and examples featured in both C# and .NET, the book walks you through the TDD methodology and shows how it is applied to a real-world application. You'll witness the application built from scratch and details each step that is involved in the development, as well as any problems that were encountered and the solutions that were applied.Clarifies the motivation behind test-driven development (TDD), what it is, and how it works Reviews the various steps involved in developing an application and the testing that is involved prior to implementing the functionality Discusses unit testing and refactoring Professional Test-Driven Development with C# shows you how to create great TDD processes right away.

Agile Retrospectives: Making Good Teams Great


Esther Derby - 2006
    The tools and recipes in this book will help you uncover and solve hidden (and not-so-hidden) problems with your technology, your methodology, and those difficult "people" issues on your team.Project retrospectives help teams examine what went right and what went wrong on a project. But traditionally, retrospectives (also known as "post-mortems") are only helpful at the end of the project--too late to help. You need agile retrospectives that are iterative and incremental. You need to accurately find and fix problems to help the team today.Now, Derby and Larsen show you the tools, tricks, and tips you need to fix the problems you face on a software development project on an on-going basis. You'll see how to architect retrospectives in general, how to design them specifically for your team and organization, how to run them effectively, how to make the needed changes, and how to scale these techniques up. You'll learn how to deal with problems, and implement solutions effectively throughout the project--not just at the end.With regular tune-ups, your team will hum like a precise, world-class orchestra.ContentsForwardPrefaceIntroduction1. Helping your team inspect and adapt2. A retrospective custom-fit for your team3. Leading retrospectives4. Activities to set the stage5. Activities to gather data6. Activities to gather insights7. Activities to decide what to do8. Activities to close the retrospective9. Releases and project retrospectives10. Make it soA1. Facilitation suppliesA2. Debriefing activitiesA3. Activities quick reference matrixA4. Resources for learning facilitation skillsA5. Bibliography

Soft Skills: The Software Developer's Life Manual


John Z. Sonmez - 2014
    In it, developer and life coach John Sonmez addresses a wide range of important "soft" topics, from career and productivity to personal finance and investing, and even fitness and relationships, all from a developer-centric viewpoint.For most software developers, coding is the fun part. The hard bits are dealing with clients, peers, and managers, staying productive, achieving financial security, keeping yourself in shape, and finding true love. This book is here to help.Soft Skills: The software developer's life manual is a guide to a well-rounded, satisfying life as a technology professional. In it, developer and life coach John Sonmez offers advice to developers on important "soft" subjects like career and productivity, personal finance and investing, and even fitness and relationships. Arranged as a collection of 71 short chapters, this fun-to-read book invites you to dip in wherever you like. A Taking Action section at the end of each chapter shows you how to get quick results. Soft Skills will help make you a better programmer, a more valuable employee, and a happier, healthier person.What's InsideBoost your career by building a personal brandJohn's secret ten-step process for learning quicklyFitness advice to turn your geekiness to your advantageUnique strategies for investment and early retirement

slide:ology: The Art and Science of Creating Great Presentations


Nancy Duarte - 2008
    Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. slide:ology fills that void.Written by Nancy Duarte, President and CEO of Duarte Design, the firm that created the presentation for Al Gore's Oscar-winning film, An Inconvenient Truth, this book is full of practical approaches to visual story development that can be applied by anyone. The book combines conceptual thinking and inspirational design, with insightful case studies from the world's leading brands. With slide:ology you'll learn to:Connect with specific audiencesTurn ideas into informative graphicsUse sketching and diagramming techniques effectivelyCreate graphics that enable audiences to process information easilyDevelop truly influential presentationsUtilize presentation technology to your advantageMillions of presentations and billions of slides have been produced -- and most of them miss the mark. slide:ology will challenge your traditional approach to creating slides by teaching you how to be a visual thinker. And it will help your career by creating momentum for your cause.--back cover