you teach guys and gals about leadership and you've helped not only military guys but families." - Megyn Kelly"You show in the book how to motivate... thanks for writing the book Extreme Ownership." Bill O'Reilly"[Jocko] is the co-author of an incredible new book - which I've been loving. Trust me. Buy it." - Tim Ferriss"This is a life-learning lesson for everyone... the book is awesome." - Sean HannitySent to the most violent battlefield in Iraq, Jocko Willink and Leif Babin’s SEAL task unit faced a seemingly impossible mission: help U.S. forces secure Ramadi, a city deemed “all but lost.” In gripping firsthand accounts of heroism, tragic loss, and hard-won victories in SEAL Team Three’s Task Unit Bruiser, they learned that leadership—at every level—is the most important factor in whether a team succeeds or fails.Willink and Babin returned home from deployment and instituted SEAL leadership training that helped forge the next generation of SEAL leaders. After departing the SEAL Teams, they launched Echelon Front, a company that teaches these same leadership principles to businesses and organizations. From promising startups to Fortune 500 companies, Babin and Willink have helped scores of clients across a broad range of industries build their own high-performance teams and dominate their battlefields.Now, detailing the mind-set and principles that enable SEAL units to accomplish the most difficult missions in combat, Extreme Ownership shows how to apply them to any team, family or organization. Each chapter focuses on a specific topic such as Cover and Move, Decentralized Command, and Leading Up the Chain, explaining what they are, why they are important, and how to implement them in any leadership environment.A compelling narrative with powerful instruction and direct application, Extreme Ownership revolutionizes business management and challenges leaders everywhere to fulfill their ultimate purpose: lead and win.

    Alexander, Hannibal, Caesar—each was a master of war. Each had to look beyond the battlefield to decide whom to fight, when, and why; to know what victory was and when to end the war; to determine how to bring stability to the lands he conquered. Each general had to be a battlefield tactician and more: a statesman, a strategist, a leader.Tactics change, weapons change, but war itself remains much the same throughout the centuries, and a great warrior must know how to define success. Understanding where each of these three great (but flawed) commanders succeeded and failed can serve anyone who wants to think strategically or has to demonstrate leadership. In Masters of Command, Barry Strauss explains the qualities these great generals shared, the keys to their success, from ambition and judgment to leadership itself.The result of years of research, Masters of Command is based on surviving written documents and archeological evidence as well as the author’s travels in Italy, France, Greece, Turkey, and Tunisia in the footsteps of Alexander, Hannibal, and Caesar.

    As the “tip of the spear,” his role is to ensure the route taken by U.S. and Afghan troops are free of IEDs — improvised explosive devices. Many soldiers do not survive their last step; those who do often lose at least one limb.While rescuing an Afghan soldier outside a mud-hut compound in 2010 — knowing that he was in “uncleared” territory — Ryan stepped on an IED with his right foot. The device exploded, leaving his foot dangling at the end of his leg.American soldiers losing a limb is an all-too-common occurrence. But what makes Ryan’s story different is that after undergoing two dozen surgeries and a tortuous rehabilitation, he was medically retired but fought to return to active duty. Multiple skin grafts to his leg and right foot successfully reattached his lower leg, and he was aided in his recovery by wearing a new prosthetic device known as an IDEO (Intrepid Dynamic Exoskeletal Orthosis). Once he passed a series of crucial physical tests, Ryan was able to rejoin the Green Berets within a year and physically perform his duties, redeploying to Afghanistan in March 2012.In 2016, he volunteered to return to Afghanistan with Bravo Company, 2nd Battalion, 7th Special Forces Group. During a firefight with the Taliban, he risked his life under heavy enemy fire to rescue three Afghan soldiers cut off from friendly forces and return the bodies of two dead Afghan soldiers under the ethos that “no one gets left behind.” For his heroic efforts on the battlefield, SFC Ryan Hendrickson was awarded a Silver Star, the nation’s third-highest award for valor.An engaging and harrowing account, Tip of the Spear tells the amazing story of one Green Beret’s indomitable spirit.

    Recognizing the fundamental disparity between agrarian and urban societies, Mao advocated unorthodox strategies that converted deficits into advantages: using intelligence provided by the sympathetic peasant population; substituting deception, mobility, and surprise for superior firepower; using retreat as an offensive move; and educating the inhabitants on the ideological basis of the struggle. This radical new approach to warfare, waged in jungles and mountains by mobile guerrilla bands closely supported by local inhabitants, has been adopted by other revolutionary leaders from Ho Chi Minh to Che Guevara. Mao wrote On Guerrilla Warfare in 1937 while in retreat after ten years of battling the Nationalist army of Chiang Kai-shek. Twelve years later, the Nationalist Chinese were rousted from the mainland, and Mao consolidated his control of a new nation, having put his theories of revolutionary guerrilla warfare to the test. Established governments have slowly come to recognize the need to understand and devise means to counter this new method of warfare. Samuel B. Griffith's classic translation makes Mao's treatise widely available and includes a comprehensive introduction that profiles Mao, analyzes the nature and conduct of guerrilla warfare, and considers its implications for American policy.

    From a wide array, Keegan chooses four commanders who profoundly influenced the course of history: Alexander the Great, the Duke of Wellington, Ulysses S. Grant and Adolph Hitler. All powerful leaders, each cast in a different mold, each with diverse results. “The best military historian of our generation.” –Tom Clancy “A brilliant treatise on the essence of military leadership.” –The Philadelphia Inquirer “Fascinating and enlightening… marked by great intellectual liveliness… Mr. Keegan knows how to bring fighting alive on the page.” –The New York Times

    

    Each of us struggles every day to define and defend our sense of purpose and integrity, to justify our existence on the planet and to understand, if only within our own hearts, who we are and what we believe in. Do we fight by a code? If so, what is it? What is the Warrior Ethos? Where did it come from? What form does it take today? How do we (and how can we) use it and be true to it in our internal and external lives? The Warrior Ethos is intended not only for men and women in uniform, but artists, entrepreneurs and other warriors in other walks of life. The book examines the evolution of the warrior code of honor and "mental toughness." It goes back to the ancient Spartans and Athenians, to Caesar's Romans, Alexander's Macedonians and the Persians of Cyrus the Great (not excluding the Garden of Eden and the primitive hunting band). Sources include Herodotus, Thucydides, Plutarch, Xenophon, Vegetius, Arrian and Curtius--and on down to Gen. George Patton, Field Marshal Erwin Rommel, and Israeli Minister of Defense, Moshe Dayan.

    But power is not merely shifting and dispersing. It is also decaying. Those in power today are more constrained in what they can do with it and more at risk of losing it than ever before. In The End of Power, award-winning columnist and former Foreign Policy editor Moisés Naím illuminates the struggle between once-dominant megaplayers and the new micropowers challenging them in every field of human endeavor. Drawing on provocative, original research, Naím shows how the antiestablishment drive of micropowers can topple tyrants, dislodge monopolies, and open remarkable new opportunities, but it can also lead to chaos and paralysis. Naím deftly covers the seismic changes underway in business, religion, education, within families, and in all matters of war and peace. Examples abound in all walks of life: In 1977, eighty-nine countries were ruled by autocrats while today more than half the world's population lives in democracies. CEO's are more constrained and have shorter tenures than their predecessors. Modern tools of war, cheaper and more accessible, make it possible for groups like Hezbollah to afford their own drones. In the second half of 2010, the top ten hedge funds earned more than the world's largest six banks combined. Those in power retain it by erecting powerful barriers to keep challengers at bay. Today, insurgent forces dismantle those barriers more quickly and easily than ever, only to find that they themselves become vulnerable in the process. Accessible and captivating, Naím offers a revolutionary look at the inevitable end of power—and how it will change your world.

    Here is a narrative account of decisive engagements that succeeded by brilliant strategy more than by direct force. The reader accompanies those who fought, from Roman legionaries and Mongol horsemen to Napoleonic soldiery, American Civil War Rebels and Yankees, World War I Tommies, Lawrence of Arabia's bedouins, Chinese revolutionaries, British Desert Rats, Rommel's Afrika Korps, and Douglas MacArthur's Inchon invaders. However varied their weapons, the soldiers of all these eras followed a commander who faced the same obstacles and demonstrated the strategic and tactical genius essential for victory. "All warfare is based on deception," wrote Sun Tzu in The Art of War in 400 BCE. Bevin Alexander shows how great generals have interpreted this advice, and why it still holds true today.

    Also known as the Cyropaedia, this philosophical novel is loosely based on the accomplishments of Cyrus the Great, founder of the vast Persian Empire that later became the archrival of the Greeks in the classical age. It offers an extraordinary portrait of political ambition, talent, and their ultimate limits.The writings of Xenophon are increasingly recognized as important works of political philosophy. In The Education of Cyrus, Xenophon confronts the vexing problem of political instability by exploring the character and behavior of the ruler. Impressive though his successes are, however, Cyrus is also examined in the larger human context, in which love, honor, greed, revenge, folly, piety, and the search for wisdom all have important parts to play.Wayne Ambler's translation captures the charm and drama of the work while also achieving great accuracy. His introduction, annotations, and glossary help the reader to appreciate both the engaging story itself and the volume's contributions to philosophy.

     The inaugural edition of 'SOG Chronicles Volume One' will be the first in a series of books focusing on the many untold stories from that eight-year secret war where Green Berets went deep behind enemy lines without conventional support from artillery, tanks, or ground support troops where communist forces massed 50,000-100,000 troops to combat them while keeping the Ho Chi Minh Trail supply lines open. The centerpiece of 'SOG Chronicles Volume One' is the 1970 story of Operation Tailwind, features a SOG element of 16 Green Berets and 120 indigenous soldiers that went deeper into Laos than any operation during the secret war. Every Green Beret received at least one Purple Heart, including the sole medic, Gary Mike Rose. He is slated to receive the Medal of Honor from President Donald J. Trump in October 2017 for his valor and medical skills tending to more than 60 wounded troops during that four-day mission. “John Meyer’s story about Operation Tailwind does justice to the valor and heroism of the men involved in the four-day battle. Meyer writes about this historic SOG mission with clarity and attention to detail that is long overdue in regards to this top secret mission. 'SOG Chronicles Volume One' is mandatory reading for anyone remotely interested in SOG history or simply in how the Green Berets operate deep behind enemy lines.” —Billy Waugh, SOG/CIA operative

    HE HAD TO BECOME ONE HIMSELF. Brandon Webb's experiences in the world's most elite sniper corps are the stuff of legend. From his grueling years of training in Naval Special Operations to his combat tours in the Persian Gulf and Afghanistan, The Red Circle provides a rare and riveting look at the inner workings of the U.S. military through the eyes of a covert operations specialist.Yet it is Webb's distinguished second career as a lead instructor for the shadowy "sniper cell" and Course Manager of the Navy SEAL Sniper Program that trained some of America's finest and deadliest warriors-including Marcus Luttrell and Chris Kyle-that makes his story so compelling. Luttrell credits Webb's training with his own survival during the ill-fated 2005 Operation Redwing in Afghanistan. Kyle went on to become the U.S. military's top marksman, with more than 150 confirmed kills.From a candid chronicle of his student days, going through the sniper course himself, to his hair-raising close calls with Taliban and al Qaeda forces in the northern Afghanistan wilderness, to his vivid account of designing new sniper standards and training some of the most accomplished snipers of the twenty-first century, Webb provides a rare look at the making of the Special Operations warriors who are at the forefront of today's military.Explosive, revealing, and intelligent, The Red Circle provides a uniquely personal glimpse into one of the most challenging and secretive military training courses in the world.

    Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering project without knowing the laws of physics. But in the 1960s, four mavericks and their posses instigated a profound shift in thinking that turbocharged business as never before, with implications far beyond what even they imagined. In The Lords of Strategy, renowned business journalist and editor Walter Kiechel tells, for the first time, the story of the four men who invented corporate strategy as we know it and set in motion the modern, multibillion-dollar consulting industry:Bruce Henderson, founder of Boston Consulting GroupBill Bain, creator of Bain & CompanyFred Gluck, longtime Managing Director of McKinsey & CompanyMichael Porter, Harvard Business School professorProviding a window into how to think about strategy today, Kiechel tells their story with novelistic flair. At times inspiring, at times nearly terrifying, this book is a revealing account of how these iconoclasts and the organizations they led revolutionized the way we think about business, changed the very soul of the corporation, and transformed the way we work.

    Black Cat 2-1 is the story of one pilot who made it home and the valiant men he served with who risked their lives for the troops on the ground. Bob Ford invites readers into the Huey helicopters he flew on more than 1,000 missions when he and his men dared to protect and rescue. For those whose voices were silenced in that faraway place or who have never told their stories, he creates a tribute that reads like a thriller, captures the humor of men at war, and resounds with respect for those who served with honor.

    But do you?Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win—or forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it’s never been more important—or more difficult—to choose the right approach to strategy. In this book, The Boston Consulting Group’s Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment—how unpredictable it is, how much power you have to change it, and how harsh it is—a critical component of getting strategy right. They show how existing strategy approaches sort into five categories—Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable—depending on the extent of predictability, malleability, and harshness. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch.Addressing your most pressing strategic challenges, you’ll be able to answer questions such as:• What replaces planning when the annual cycle is obsolete?• When can we—and when should we—shape the game to our advantage?• How do we simultaneously implement different strategic approaches for different business units?• How do we manage the inherent contradictions in formulating and executing different strategies across multiple businesses and geographies?Until now, no book brings it all together and offers a practical tool for understanding which strategic approach to apply. Get started today.