Book picks similar to
How to Master the Art of Selling Financial Services by Tom Hopkins
sales
finance
marketing-and-sales
audible
Whale Hunting: How to Land Big Sales and Transform Your Company
Tom Searcy - 2008
Here, you'll learn how to turn the dangerous endeavor of selling to large companies and big contracts into a strategy for continued success and growth. Stop wasting time with little accounts and start landing monster accounts.
Property Investment for Beginners
Rob Dix - 2013
But where do you start?Do you invest near where you live, or wherever yields are best? Do you rent to families, or professionals, or students? Should you be trawling through Rightmove or lurking at property auctions?This short book covers the big questions you should be asking yourself before you so much as glance at an estate agent's window. It contains a jargon-free explanation of basic investment principles, summaries of the major post-crunch investment strategies, and advice on developing a mindset that will support your long-term success.You'll learn...- How to pick an investment strategy that matches your skills and goals- The only three calculations you need to know to size up any deal- An overview of every major investment approach, from the most boring to the probably-not-a-good-idea-but-here-you-go-anyway- How to (safely and sustainably) stretch a limited pot of cash to build whatever size portfolio you want...although you will need to endure some pretty shocking jokes along the way. Sorry about that.
a Combo Prospecting: The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
Tony J. Hughes - 2018
But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks. The book reveals today’s new breed of Chief Executive Buyers, the channels they use, the value narrative you need, and the mix of methods that works. With actionable insights in every chapter, it explains how to:Do deep-dive research into social ● Locate leverage points that matter ● Secure decision-maker meetings ● Earn executive engagement ● Build a knockout, online brand ● Nurture a network that helps you thrive ● Profit from referrals ● Publish insights that set you apart and steer the agenda ● Employ an efficient, lethal library of scripts and templates ● And much, much moreWant to wildly exceed your quota? Combo Prospecting is a potent playbook that will pack your pipeline and turn you into a selling champ.
Perennial Seller: The Art of Making and Marketing Work That Lasts
Ryan Holiday - 2017
In Hollywood, a movie is given a single weekend to succeed before being written off. In Silicon Valley, a startup is a failure if it doesn't go viral or rake in venture capital from the start. In publishing, a book that took years to write is given less than three months to sink or swim. These brutally shortsighted attitudes have choked the world with instructions for engineering a flash-in-the-pan and littered the media landscape with fads and flops. Meanwhile, the greats, the stalwarts, the household names, are those who focus on a singularly different, possibly heretical, idea: that their work can and should last. For instance, Zildjian has been one of the premier makers of cymbals since its founding in 1623--and shows no signs of quitting. Iron Maiden has filled stadiums for forty years, moving some 85 million albums without the help of radio or television. Robert Greene's first book, The 48 Laws of Power, didn't hit the bestseller lists until over a decade after it was first released, and since then has sold more than 1 million copies worldwide. These works Ryan Holiday calls Perennial Sellers. They exist in every creative industry--timeless, dependable resources and unsung moneymakers, paying like blue chip annuities. Like gold or land, they increase in value over time, outlasting and outreaching any competition. And they're not flukes or lucky breaks--they were built to last from the outset. Holiday shows readers how to make and market their own classic work. Featuring interviews with some of the world's greatest creatives, and grounded in a deep study of the classics in every genre, this exciting new book empowers readers with a foundational set of innovative principles. Whether you have a book or a business, a song or the next great screenplay, this book reveals the recipe for perennial success.
The Ultimate Sales Letter: Attract New Customers. Boost Your Sales
Dan S. Kennedy - 1994
But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.Among other things, he provides:Completely updated text and examplesGreat headline formulasNew exercises to spark creativityThe best way to use graphicsKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
Stock Smarts: Stock Investing Made Easy
Marvin Germo - 2013
The heart of Stock Smarts is to break it down to its simplest form and inspire employees, professionals and business people to participate and make money in the market.This book is to encourage every Filipino to profit from stocks and forge their way to financial freedom.
How I Raised Myself From Failure to Success in Selling
Frank Bettger - 1947
Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you.When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger’s life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America? The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable—and more valuable to your company—when you apply Bettger’s keen insights on: • The power of enthusiasm • How to conquer fear • The key word for turning a skeptical client into an enthusiastic buyer • The quickest way to win confidence • Seven golden rules for closing a sale
Purple Cow: Transform Your Business by Being Remarkable
Seth Godin - 2003
You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period. In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place. Description from Amazon.com
The MacKay MBA of Selling in the Real World
Harvey MacKay - 2011
The legendary Harvey Mackay is back with the sum total of decades of sales know-how-teaching go-getters how to make the sale and hit the numbers, day in and day out.In his irrepressible and irreverent style, Mackay shares decades of solid-gold selling wisdom, with inspirational lessons such as:Big shots are just little shots who kept shooting Helping someone up won't pull you down-and could very easily pull them to your side Be like the turtle: If he didn't stick his neck out, he wouldn't get anywhere at allCovering everything from how to find the right mentor to earning the loyalty of your customers to overcoming rejection, Mackay delivers road-tested, real-world selling advice that has stood the test of time.In a digital world, the human touch has never been more decisive. And nobody connects with customers, readers, and audiences better than Harvey Mackay.
Left Turn at Paradise
Kristin Wallace - 2015
Layla McCarthy has spent most of her life trying to outrun the wild reputation of the mother who abandoned her. Raised by her grandmother – Dr. Barbara McCarthy, one of the first female surgeons in Florida – Layla puts all her faith in building a career, only to lose everything. Then, she learns her grandmother and great aunt have bought a run down dinner theater in her hometown of Shellwater Key, Florida, and Layla returns to make sure her relatives don’t lose their life savings. Reviving The Paradise brings an unexpected romance with Grayson Kendall, the sexy and enigmatic theatre director brought in to produce the first show. But nothing will ever be the same when Layla’s long-lost mother returns, looking to make amends. Layla doesn’t think it’s possible to forgive or forget...Until she learns the truth behind her abandonment all those years ago, including the dark role played by her beloved grandmother. In the end, The Paradise will become the backdrop as Layla opens her heart to love, and three generations of McCarthy women find a way through past mistakes to a new life filled with hope and redemption.
Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
Aaron Ross - 2011
This is NOT just another book about how to cold call or close deals. This is an entirely new kind of sales system for CEOs, entrepreneurs and sales VPs to help you build a sales machine. What does it take for your sales team to generate as many highly-qualified new leads as you want, create predictable revenue, and meet your financial goals without your constant focus and attention? Predictable Revenue has the answers!
Amazon Affiliate: Make Money with the Amazon Affiliate Program
Armaan Kohli - 2014
He shows you screenshots of how his income keeps growing along with an example of how he ultimately sold his 6 month old Amazon affiliate website for over $15000!He also shares 7 amazing tips on how to increase your conversion rates as an Amazon affiliate to get the maximum bang for your buck. If you’re looking for a practical and easy to follow guide on how to make money as an Amazon affiliate, then this is the right book for you.This book also includes FREE bonus Keyword packages that are worth more than $1000.
The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
Mark Roberge - 2015
Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world. In this book, he reveals his formulas for success. Readers will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales, including hiring, training, managing, and generating demand. As SVP of Worldwide Sales and Services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company's first 10,000 customers across more than 60 countries. This book outlines his approach and provides an action plan for others to replicate his success, including the following key elements: Hire the same successful salesperson every time — The Sales Hiring Formula Train every salesperson in the same manner — The Sales Training Formula Hold salespeople accountable to the same sales process — The Sales Management Formula Provide salespeople with the same quality and quantity of leads every month — The Demand Generation Formula Leverage technology to enable better buying for customers and faster selling for salespeople Business owners, sales executives, and investors are all looking to turn their brilliant ideas into the next $100 million revenue business. Often, the biggest challenge they face is the task of scaling sales. They crave a blueprint for success, but fail to find it because sales has traditionally been referred to as an art form, rather than a science. You can't major in sales in college. Many people question whether sales can even be taught. Executives and entrepreneurs are often left feeling helpless and hopeless. The Sales Acceleration Formula completely alters this paradigm. In today's digital world, in which every action is logged and masses of data sit at our fingertips, building a sales team no longer needs to be an art form. There is a process. Sales can be predictable. A formula does exist.
Get Rich with Options: Four Winning Strategies Straight from the Exchange Floor
Lee Lowell - 2007
Options allow you to reap the same benefits as an outright stock or commodity trade, but with less risk and less money on the line. The truth is, you can achieve everything with options that you would with stocks or commodities?at less cost?while gaining a much higher percentage return on your invested dollars. After numerous years as a market maker in the trenches of the New York Mercantile Exchange, few analysts know how to make money trading options like author Lee Lowell. In this well-rounded resource, Lowell shows both stock and commodity option traders exactly what works and what doesn't.Filled with in-depth insight and expert advice, Get Rich with Options provides you with the knowledge and strategies needed to achieve optimal results within the options market. The book quickly covers the basics?how options are priced, strike price selection, the use of Delta, and using volatility to one's advantage?before moving on to the four options trading strategies that have helped Lowell profit in this arena time and again: buying deep-in-the-money call options, selling naked puts, selling option credit spreads, and selling covered calls. Using these strategoes decisively, he says, is the fastest route to riches in the options trading game.Get Rich with Options is packed with real-life examples of actual trades and detailed discussions of how options can be used as a hedging, speculating, or income-producing tool. You'll learn how to set up a home business with the best options trading software, tools, and Web sites. And you'll begin to see options in a whole new light and discover how to become part of a small group of investors who consistently win.
Room on the Sea
André Aciman - 2022
Catherine was reading a novel. So begins Room on the Sea, André Aciman's scorching and elegiac love-story about a middle-aged man and woman who meet in the bullpen of jury selection and spend a sultry summer’s week trespassing ever further into each other's hearts.What begins as a flirtation quickly evolves into something deeper, something Paul and Catherine must carry on in secret—and with the understanding that anything more than a casual crush is out of the question. But as the week draws to a close, the end of their rendezvous comes into focus, and Paul and Catherine are forced to decide whether to act on their feelings or leave the fantasy of what could have been to the annals of the past.By turns scintillating and philosophical, Room on the Sea is a compulsively listenable story of love, fate, and last chances.©2022 Andre Aciman (P)2022 Audible Originals, Inc.