His second book is the natural extension of Start with Why, expanding his ideas at the organizational level. Determining a company’s WHY is crucial, but only the beginning. The next step is how do you get people on board with your WHY? How do you inspire deep trust and commitment to the company and one another? He cites the Marine Corps for having found a way to build a culture in which men and women are willing to risk their lives, because they know others would do the same for them. It’s not brainwashing; it’s actually based on the biology of how and when people are naturally at their best. If businesses could adopt this supportive mentality, employees would be more motivated to take bigger risks, because they’d know their colleagues and company would back them up, no matter what. Drawing on powerful and inspiring stories, Sinek shows how to sustain an organization’s WHY while continually adding people to the mix.

    In The No Complaining Rule: Positive Ways to Deal with Negativity at Work, Jon Gordon, a bestselling author, consultant and speaker, shares an enlightening story that demonstrates how you can conquer negativity and inspire others to adopt a positive attitude. Based on one company's successful No Complaining Rule, the powerful principles and actionable plan are practical and easy-to-follow, making this book an ideal read for managers, team leaders and anyone interested in generating positive energy.

    Complete with exclusive photos and stories from his childhood as well as lots of behind-the-scenes fun, Austin's first official book will give you the glimpse into his life you can't get by following him on Twitter. Mahomies, this book is for you!

    Harry Evans has edited everything from the urgent files of battlefield reporters to the complex thought processes of Henry Kissinger. He's even been knighted for his services to journalism. In DO I MAKE MYSELF CLEAR?, he brings his indispensable insight to us all in his definite guide to writing well.The right words are oxygen to our ideas, but the digital era, with all of its TTYL, LMK, and WTF, has been cutting off that oxygen flow. The compulsion to be precise has vanished from our culture, and in writing of every kind we see a trend towards more--more speed and more information but far less clarity. Evans provides practical examples of how editing and rewriting can make for better communication, even in the digital age. DO I MAKE MYSELF CLEAR? is an essential text, and one that will provide every writer an editor at his shoulder.

    It's full of sage advice from a master architect about how to design the perfect house for you.Presented in twelve understandable lessons, this book moves from wonderful concepts to a finished dream home. Beginning with an exploration of the philosophy of design, the grammar of architecture, the creation of space, and discussions of how to make spaces be appropriate and gratifying for the people living in them, the lessons explore issues of scale, daylight, how to make a house feel like a home, unifying a design, flow, and proportions.This book answers questions like: How do I get started? How do I select a building site? What kind of house can I afford with my budget? How do I make my dream house just right for me?Other topics include: site analysis and selection, programming, schematic design, style, room relationships, budget, working with professionals, methods of contracting, and more.Numerous color photos and drawings illustrate the book's major points

    She shows how to build a workforce that’s positive, committed, passionate...how to really motivate people, even on a tight budget...how to lead with authenticity, clarity, consistency, and inspiration. These skills offer powerful, quantifiable business value. They are completely learnable--and this book is the fastest way to master them. It distills the world’s best thinking on getting the best from people: the truth, and nothing but the truth!

    Drawing on their years of experience, Corey and Corey focus on the struggles, anxieties, and uncertainties students often encounter on the road to becoming effective helpers. In addition, the text emphasizes self-reflection on a number of professional issues and challenges readers to examine their motives for choosing a helping career. Finally, the authors help students decide if a career in the helping professions is right for them by asking them to take a candid look at the demands and strains they'll face in the helping professions. Retail Description: {RET - P/R} Ideal for anyone embarking on or considering a career in the helping professions, BECOMING A HELPER, Sixth Edition provides an overview of the stages of the helping process while teaching readers the skills and knowledge they need to become successful helping professionals. Drawing on their years of experience, Corey and Corey focus on the struggles, anxieties, and uncertainties people often encounter on the road to becoming effective helpers. Emphasizing self reflection, the authors challenge readers to examine their motives for choosing a helping career and encourage them to take a candid look at the demands and strains they'll face in the helping professions.

    Although verbal learning offers a powerful tool for humans, this book explores ways of going beyond the purely verbal. An alternative to purely verbal presentations is to use multimedia presentations in which people learn from both words and pictures--a situation the author calls multimedia learning. Multimedia encyclopedias have become the latest addition to students' reference tools, and the world wide web is full of messages that combine words and pictures. This book summarizes ten years of research aimed at realizing the promise of multimedia learning.

    And yet we have sacrificed conversation for mere connection. Preeminent author and researcher Sherry Turkle has been studying digital culture for over thirty years. Long an enthusiast for its possibilities, here she investigates a troubling consequence: at work, at home, in politics, and in love, we find ways around conversation, tempted by the possibilities of a text or an email in which we don’t have to look, listen, or reveal ourselves. We develop a taste for what mere connection offers. The dinner table falls silent as children compete with phones for their parents’ attention. Friends learn strategies to keep conversations going when only a few people are looking up from their phones. At work, we retreat to our screens although it is conversation at the water cooler that increases not only productivity but commitment to work. Online, we only want to share opinions that our followers will agree with – a politics that shies away from the real conflicts and solutions of the public square. The case for conversation begins with the necessary conversations of solitude and self-reflection. They are endangered: these days, always connected, we see loneliness as a problem that technology should solve. Afraid of being alone, we rely on other people to give us a sense of ourselves, and our capacity for empathy and relationship suffers. We see the costs of the flight from conversation everywhere: conversation is the cornerstone for democracy and in business it is good for the bottom line. In the private sphere, it builds empathy, friendship, love, learning, and productivity. But there is good news: we are resilient. Conversation cures. Based on five years of research and interviews in homes, schools, and the workplace, Turkle argues that we have come to a better understanding of where our technology can and cannot take us and that the time is right to reclaim conversation. The most human—and humanizing—thing that we do. The virtues of person-to-person conversation are timeless, and our most basic technology, talk, responds to our modern challenges. We have everything we need to start, we have each other.

    Featured on CBS and WBZ Radio, Pellett is a keynote guest speaker on Nightside with Dan Rea. You may have heard Pellett as the radio expert on interviewing across the United States. This guide also makes the perfect gift to give job-seekers, graduates, or a friend or family member returning to the work force. CRACKING THE CODE TO A SUCCESSFUL INTERVIEW provides a fresh insider-view of the hiring process and a powerful plan for interview success in eight detailed steps. Author Evan Pellett, award-winning corporate recruiter, includes exercises for preparation and practice and a healthy dose of inspiration.In CRACKING THE CODE TO A SUCCESSFUL INTERVIEW, Evan Pellett offers job-seekers an insider-view of the hiring process from his perspective as an award-winning recruiter who has spent a career facing interview hopefuls from the other side of the desk. Pellett, who has recruited for tech giant Oracle and others, breaks down the interview process by revealing the inner workings of a hiring manager’s mind: the unconscious motivations, fears, hopes, and the “questions behind the questions” that drive all-important hiring decisions.Pellett’s unique system is easy to understand in eight steps that help those seeking a new job or promotion stand out in today’s competitive job market. CRACKING THE CODE TO A SUCCESSFUL INTERVIEW includes advice on job research and interview preparation, specific instructions on what to say and do during the interview, and guidelines for writing a stand-out résumé. These practices work equally well in any industry and apply whether the reader is a first-time job seeker, a seasoned executive, someone switching jobs or industries, or a returnee to the workforce. Each chapter includes a worksheet with exercises to put the eight-step plan into action. Throughout, readers will find examples, motivation, and inspiration to help them stay on the path to career advancement and a more fulfilling future.

    Everyone knows how to do it, but few of us ever break the four-minute mile. What separates the great runners from the rest? The greats know not only how to hit every stride, but how every muscle fits together in that stride so that no effort is wasted and their goals are achieved. World-class runners know how to run from the inside out. World-class leaders know how to tell a story from the inside out.In The Elements of Persuasion, Maxwell and Dickman teach you how to tell stories too. They show you how storytelling relates to every industry and how anyone can benefit from its power.Maxwell and Dickman use their experiences—both in the entertainment industry and as corporate consultants—to deliver a formula for winning stories. All successful stories have five basic components: the passion with which the story is told, a hero who leads us through the story and allows us to see it through his or her eyes, an antagonist or obstacle that the hero must overcome, a moment of awareness that allows the hero to prevail, and the transformation in the hero and in the world that naturally results.Let's face it: leading is a lot more fun than following. Even if you never want to be a CEO or to change the world, you do want to have control over your own work and your own ideas. Ultimately, that is what the power of storytelling can give you.

    It's tough, but true-the people you're trying to communicate with, sell to, or convince don't really care about you. Nor do they care what you're offering them-until they understand exactly how it'll benefit them. If you recognize that one hard, cold fact-and you know what to do about it-you'll make more money, achieve greater success, and even have more fun! Magnacca shows you how to answer the "So What?" question brilliantly, every time-no matter who's asking it or what you're trying to achieve. This book will transform the way you communicate: You'll use it every day to get what you want-in business and in life!

      Navigating the challenges of long-term commitment takes effort—and it just got simpler, with this empowering, step-by-step guide to communicating about the things that matter most to you and your partner. Drawing on forty years of research from their world-famous Love Lab, Dr. John Gottman and Dr. Julie Schwartz Gottman invite couples on eight fun, easy, and profoundly rewarding dates, each one focused on a make-or-break issue: trust, conflict, sex, money, family, adventure, spirituality, and dreams.   Interactive activities and prompts provide motivation to stay open, stay curious, and, most of all, stay talking to each other. And the range—from the four skills you need for intimate conversation (including Put Into Words What You Are Feeling) to tips on being honest about your needs, while also validating your partner’s own emotions—will resonate, whether you’re newly together or a longtime couple looking to fortify your bond. You will discover (or rediscover) your partner like never before—and be able to realize your hopes and dreams for the love you desire and deserve.

    No matter how Archie came into her life, or the fact he's a little different from other children, he is precious and loved. He is hers, after all. Especially because she’s never told anyone who the father of her son is.So when Dawn’s twin brother David and his wife Rebekah are struggling to have their own child, Dawn agrees to become their surrogate, as it is the one thing she can do to help.However, creating the perfect family doesn’t always go to plan and when Dawn realises just how much her nephew needs his mother, she begins to wonder if the time has finally come to confront the past she has kept secret for so long.From the author of Waiting for You comes a story of friendship, motherhood and hope.What reviewers are saying about ‘All That is Left of Us’‘a truly mesmerising read’ - Vikbat‘A beautiful book jam packed with emotions.’ - Jessica (Goodreads)‘I can't use enough words to say how much I loved this book.’ - Sylvia (Goodreads)

    Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the best strategy for a company.Rather than presenting a "one size fits all" model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding.