Book picks similar to
American Trademarks: From the Roaring '20s to the Swinging '60s by Eric Baker
art-and-design
branding-positioning-and-products
law-books
non-fiction
Under the Influence: Unauthorized Story of the Anheuser-Busch Dynasty
Peter Hernon - 1991
Reprint.
The Freelance Manifesto: A Field Guide for the Modern Motion Designer
Joey Korenman - 2017
It’s what we’re good at. However, designing the career we want, with the freedom, flexibility, and pay we crave, that’s more difficult. All of the above is within your grasp if you’re willing to take the plunge into freelancing. School of Motion founder Joey Korenman worked in every kind of Motion Design role before discovering that freelancing offered him not only more autonomy but also higher pay, less stress, and more creativity. Since then, he’s taught hundreds of School of Motion students his playbook for becoming a six-figure freelancer. Now he shares his experience and advice on breaking out of the nine-to-five mold in this comprehensive and tactical handbook. The Freelance Manifesto offers a field guide for Motion Design professionals looking to make the leap to freelance in two clear and concise parts. The first examines the goals, benefits, myths, and realities of the freelance lifestyle, while the second provides future freelancers with a five-step guide to launching and maintaining a solo business, including making contact, selling yourself, closing the deal, being indispensable, and becoming a lucrative enterprise. If you’re feeling stifled by long hours, low-paying gigs, and an unfulfilling career, make the choice to redesign yourself as a freelancer—and, with the help of this book and some hard work, reclaim your time, independence, and inspiration for yourself.
American Utopia
David Byrne - 2020
Don't miss the Spike Lee film of the Broadway hit American Utopia--on HBO.A Beat Most Anticipated Graphic Novel of Fall 2020A joyful collaboration between old friends David Byrne and Maira Kalman, American Utopia offers readers an antidote to cynicism, bursting with pathos, humanism, and hope--featuring his words and lyrics brought to life with more than 150 of her colorful paintings.The text is drawn from David Byrne's American Utopia, which has become a hit Broadway show and is now a film from Spike Lee on HBO. The four-color artwork, by Maira Kalman, which she created for the Broadway show's curtain, is composed of small moments, expressions, gestures, and interactions that together offer a portrait of daily life and coexistence.With their creative talents combined, American Utopia is a salvo for kindness and a call for jubilation, a reminder to sing, dance, and waste not a moment. Beautifully designed and edited by Alex Kalman, American Utopia is a balm for the soul from two of the world's most extraordinary artists.
What Are You Looking At?: 150 Years of Modern Art in a Nutshell
Will Gompertz - 2012
Rich with extraordinary tales and anecdotes, What Are You Looking At? entertains as it arms readers with the knowledge to truly understand and enjoy what it is they’re looking at.
No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing
Jason Falls - 2011
Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales. "Conversations" and "communities" are wonderful, but they're not enough. Get this book and get what you really want from social media: profits. Think social media's a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It's where your customers are. And it ain't going away. Does that suck? No. It doesn't. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We'll show you. And, yeah, we know how because we've done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You're going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You'll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You'll figure out how to measure it. And then you'll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we'll tell you what to do so that won't happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let's go make some money.
Letters to a Law Student: A guide to studying law at university
Nicholas J McBride - 2017
The Art of Rock: Posters from Presley to Punk
Paul Grushkin - 1984
King, and Howlin' Wolf; the multicolored psychedelic hallucinations promoting the Grateful Dead, Dylan, and the Doors; the deliciously tasteless art for the Sex Pistols, Crime, and the Clash. From the Red Dog Saloon in San Francisco, where the psychedelic scene started, to CBGB, New York's punk Mecca, and beyond. 1,500 images searched out world-wide from clubs, attics, and bedrooms—as well as more formal collections—are reproduced in their original blazing colors. Replete with firsthand history—including exclusive interviews with scores of insiders, poster artists, musicians, and promoters—this is the ultimate high for the rock music fan, required reading for the poster collector, a treasure trove for the graphic artist, and a riotous feast for anyone who digs pop culture.
Professional Portrait Retouching Techniques for Photographers Using Photoshop
Scott Kelby - 2001
Now you can learn the same techniques he uses in his own retouching workflow, in the only book of its kind-one written expressly for photographers who do their own retouching.As a pro photographer himself, Scott understands that photographers make their living shooting, not retouching. But, delivering fully retouched images is now expected by clients. That's why Scott put together this amazing resource for teaching photographers the quickest, easiest, and most effective ways to create professional-looking, retouched final images without spending hours grinding away at painstaking, detailed techniques. LEARN HOW THE PROS DO ITIt's all here-the step-by-step methods for fixing, enhancing, and finishing your portraits in Photoshop. Using the techniques in this book, you'll create images that will absolutely wow your clients. You'll learn: - How to soften skin and still retain detail and texture - The best tricks for beautifully enhancing eyes, eyebrows, and eyelashes - How to selectively sharpen portraits without complicated masking - How to create gorgeous-looking lips - How to remove blemishes fast and keep the most detail - The pros' tricks for body sculpting - How to make your subject's hair look fabulous - How to give your retouches that natural look that sets them apart - Plus, you get Scott's complete 5-minute, 15-minute, and 30-minute start-to-finish workflowsIf you're ready to learn the "tricks of the trade"-the same ones that today's leading pro photographers use to retouch, tuck, tighten, and tone their images for that pro-retouched look-you're holding the book that will do exactly that. It will radically change the way you retouch your portraits from here on out, and give you the best-looking, most natural retouches you've ever done.
The Loyalist: The LIfe and Times of Andrew Johnson
Jeffrey K. Smith - 2012
Lincoln became an instant martyr, immortalized as the "The Great Emancipator." After Lincoln's assassination, the commonest of men tried to fill the gigantic void. Andrew Johnson, a self-educated tailor from Tennessee, became the 17th President of the United States, and the first to enter office after the murder of his predecessor. Rising above an impoverished childhood, Johnson was truly a self-made man, learning a useful trade and developing his own successful business. At the same time, he rapidly ascended the poltical ladder--Alderman, Mayor, State Legislator, Congressman, Governor of Tennessee, United States Senator, Military Governor of Union-occupied Tennessee, Vice-President, and President of the United States. As the only lawmaker from the South to remain in Congress after the outbreak of the Civil War, Andrew Johnson was the ultimate "Loyalist." In recognition for his dedication to the Union, Johnson was nominated as Abraham Lincoln's running mate in the 1864 presidential election. Barely a month into his vice-presidency, Johnson was thrust on the center stage of America politics. After Lincoln was murdered, the tailor from Tennessee ascended into the unenviable position of succeeding a legend. Johnson's obstinancy and rigid interpretaion of the Constitution soon placed him at odds with the Republican congression leadership and the national press. The bitter chasm widened as the Johnson presidency lurched forward, and ultimately led to his being the first President in American history to be impeached by the House of Representatives. By a single vote, Johnson avoided conviction by the Senate, and forfeiture of of office. After narrowly surving this constitutional crisis, Johnson's historical legacy was irrevocably damaged, and his hopes for an elected term as President were dashed. Returning to Tennessee after his presidency, Johnson was determined to return to political office. In remarkable fashion, he was elected to the United States Senate, marking the first and only time that a former President has returned to serve in that legislative body. Ambitous, lacking humility, and largely humorless, Johnson was unable to tolerate criticism. He angrily attacked his foes, once likening himself to Christ on the Crucifix. His combative personality and intemperate remarks readily allowed his enemies to portray him as vindictive and unstable. "The Loyalist: The Life and Times of Andrew Johnson" is a concise biography of the 17th President of the United States, focusing upon the tumultuous years surrounding the American Civil War. Sustained by courage and ambition, Johnson was inevitably doomed by petulance, leading to a remarkable rise, dramatic fall, and partial vindication.
Gig Posters Volume I: Rock Show Art of the 21st Century
Clay Hayes - 2009
With the rising popularity of MP3 files and streaming digital music--and the near-extinction of traditional album art--concert posters have become the most important visual representation of contemporary music.Gig Posters Volume I celebrates this dynamic medium with contributions from 101 top designers--including Rob Jones of Animal Rummy, Steve Walters, Jay Ryan, Gary Houston, Aesthetic Apparatus, Patent Pending Industries, and many more. Throughout the book, their voices offer fascinating commentary and behind-the-scenes information about the creation of gig posters.Readers will also discover 101 perforated and ready-to-frame posters promoting today's most innovative and original bands--including Radiohead, the White Stripes, Modest Mouse, Girl Talk, Queens of the Stone Age, Wilco, and many, many more.Complete with an introduction by founder and curator Clay Hayes, Gig Posters Volume I celebrates the most talented designers, artists, bands, and performers of the twenty-first century.
The Language of Graphic Design: An Illustrated Handbook for Understanding Fundamental Design Principles
Richard Poulin - 2011
"The Language of Graphic Design "provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language--graphic design--what they are, why they are important, and how to use them effectively. Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and how they have applied these fundamental principles to their work. By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers. To understand visual communications one has to first understand by seeing. To develop this discipline or visual sense is similar to learning a new language with its own unique alphabet, lexicon (vocabulary), and syntax (sentence structure). This book provides clear, concise information that will enhance visual literacy, while using dynamic, memorable visual references to inspire and reinforce the skill of seeing.
The History of the United States: A Captivating Guide to American History, Including Events Such as the American Revolution, French and Indian War, Boston Tea Party, Pearl Harbor, and the Gulf War
Captivating History - 2019
Free History BONUS Inside! When the first settlers reached the United States of America and started to chip out a living in the wilderness that seemed so fierce and unfamiliar to their European eyes, they could never have dreamed that someday the land upon which they stood would become one of the most powerful countries in the entire world. When Native Americans first witnessed those white sails bringing ships with white sailors into their world for the first time, they could never have dreamed that within a few centuries their population would be all but destroyed, that they would have to endure massacre after massacre, be stripped of their freedom and confined to comparatively tiny reservations, and walk the Trail of Tears within the next few hundred years. When the preachers of the Great Awakening stood on the backs of wagons or bits of old tree stumps and told the American people a new story of individual freedom and the power of ordinary people, they could never have dreamed that their preaching would trigger a landslide of abolitionism that would end in a civil war that almost tore the entire country apart. When the Civil War was finally won by the Union, and all African Americans' chains were broken at last, the military leaders could never have dreamed that within the next half century, the United States would emerge as one of the world's greatest military powers during the Spanish-American War. And when those soldiers won the struggle against Spain in Cuba, they could never have dreamed that later in the century, Cuba itself would turn against them and become the single greatest threat of nuclear annihilation during the Cold War. When the Wright Brothers first took to the air and Thomas Edison made the lightbulb, they could never have dreamed that American innovation would produce not only the Ford car, basketball, the telephone, and Facebook, but it would also be instrumental in creating the atomic bombs that killed hundreds of thousands of people and finally brought an end to the Second World War. As for Martin Luther King, Jr., he did dream. He had a dream of equality and brotherhood, and his dream at least partially came true in 2008 when America saw the inauguration of its first black president. Never could the slaves of the great plantations of the South have dreamed that that day would ever come, but it did. Nobody could have dreamed it, but it all came to pass, and it became the history of the United States of America. And this is how it all happened... In The History of the United States: A Captivating Guide to American History, Including Events Such as the American Revolution, French and Indian War, Boston Tea Party, Pearl Harbor, and the Gulf War, you will discover topics such as
The People Who Were There First
A Time of Exploration
Colonizing America
The French and Indian War
The Boston Tea Party
The American Revolution
The First President
Restless Times
Horrors for the Natives
Awakening
Civil War
Seeking for Peace
A Rising Power
Progress
Disaster Strikes
The Biggest Bomb in the World
Icy Tension
Freedom on the Home Front
Terror and Its War
And much, much more!
So if you want to learn more about the history of the United States, then sc
Graphic Design: A User's Manual
Adrian Shaughnessy - 2009
Set out in A-Z style and written in a realistic, conversational, and insightful way, the book provides advice on the fundamental topics and issues that face designers in their daily lives. It looks at everything from kerning to presenting, from budgeting to dealing with rejection, from annual reports to interface design. Adrian Shaughnessy, author of the best-selling How to be a Graphic Designer Without Losing Your Soul, is himself a successful designer, and brings a wealth of experience to this very useful and entertaining book.
Penguin 75: Designers, Authors, Commentary (the Good, the Bad . . .)
Paul Buckley - 2010
Now, on the occasion of Penguin's 75th anniversary, longtime art director Paul Buckley has chosen seventy-five covers that represent the best of what Penguin has produced over the course of the last decade. Giving readers a rare behind-thescenes glimpse into the complex creation of a book's cover, Penguin 75 includes comments from authors, agents, and editors, as well as the designers and artists themselves. This witty and irreverent journey into the book world will appeal to lovers of art, design, and, of course, books. With Contributions By: Paul Auster * Tara McPherson * Daniel Clowes * David Byrne * Elizabeth Gilbert * Joe Sacco * Tana French * T.C. Boyle * Seth * Tom Gauld * William T. Vollmann * Art Spiegelman * Kim Edwards * Melissa Bank * Ruben Toledo * Tomer Hanuka * Jamie Keenan * Roz Chast * Garrison Keillor * Yoshihiro Tatsumi * Sam Weber * Paul Sahre * Tony Millionaire * Nicholas Blechman * Jon Gray and many others!
Famous Sheriffs and Western Outlaws: Incredible True Stories of Wild West Showdowns and Frontier Justice
William MacLeod Raine - 1929
Get swept back to a time when sheriffs did their best to keep order in a lawless land. Read about the likes of Tom Horn, the “Apache Kid,” “Bucky” O’Neill, Tom Nickson, and many more! Famous Sheriffs and Western Outlaws is a classic for everyone interested in history and what is was like in the Old West. The detail of every story grabs the attention of the reader and doesn't let go. Learn the early stories of famous foes like Billy the Kid and what he was like from both a personal and business standpoint. If you like stories of heroes and the people who tried to take them down, then you are in for a wild ride. Novelist William MacLeod Raine recalls standoffs, shootouts, rowdy saloons, brave men who protected innocent townspeople, and villains who put the “wild” in Wild West. Famous Sheriffs and Western Outlaws is a sure shot for anyone interested in the history and romance of the Old West.