Book picks similar to
American Trademarks: From the Roaring '20s to the Swinging '60s by Eric Baker
branding
design-observer
non-fiction
law-books
NFL: 100 Years
National Football League - 2019
From its humble beginnings in Canton, Ohio, to its emergence as a sport cherished by millions, all the key moments and famous athletes are honored within the pages of this handsomely produced book. In addition to the lively text, and action and portrait photography, the story of the game and the context in which it grew are animated by original lists, charts, creative statistics, and infographics, along with beautiful photos of the evolving equipment and artifacts essential to the story of the sport. A perfect gift, NFL: 100 Years will be cherished by every football fan, new or old.
Art of McSweeney's
McSweeney's Publishing - 2010
Literary journals bound by magnets, or designed to look like junk mail. The sharp wit, gorgeous design, and playful why not invention of independent literary publisher McSweeney's have earned it a large and loyal following and made its journals, books, The Believer magazine, and Wholphin DVDs collectible favorites of readers and graphic designers alike. Created by the McSweeney's staff to commemorate their 11th (or 12th) anniversary, this book showcases their award-winning art and design across all the company's activities. It features hundreds of images, interviews with collaborators such as Chris Ware and Michael Chabon, and dozens of insights into McSweeney's quirky creative process and the visual experience of reading.
Just My Type: A Book about Fonts
Simon Garfield - 2010
Whether you’re enraged by Ikea’s Verdanagate, want to know what the Beach Boys have in common with easy Jet or why it’s okay to like Comic Sans, Just My Type will have the answer. Learn why using upper case got a New Zealand health worker sacked. Refer to Prince in the Tafkap years as a Dingbat (that works on many levels). Spot where movies get their time periods wrong and don’t be duped by fake posters on eBay. Simon Garfield meets the people behind the typefaces and along the way learns why some fonts – like men – are from Mars and some are from Venus. From type on the high street and album covers, to the print in our homes and offices, Garfield is the font of all types of knowledge.
The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them
David H. Sandler - 2010
Never ask for the order. Get an I.O.U. for everything you do. Don t spill your candy in the lobby.Until now, these unique rules (and 45 more) were given out only to Sandler Training clients in special seminars and private coaching. After three decades of proven success, the secrets are out in The Sandler Rules. And when salespeople know the rules, they get results.Early in his sales career, David Sandler observed that some salespeople work hard and struggle for every deal, while others consistently, and almost effortlessly, uncover new opportunities and close sales. Why is it, he wondered, that two salespeople selling the same product in the same market can have such different results?Are great salespeople born with a special gift--perhaps the right personality? Were they better educated? Did they have more experience? Were they just lucky to find themselves in the right places at the right times with the right people? No, they simply understood human relationships.Using Eric Berne's Transactional Analysis, Sandler devised a selling system and distilled forty-nine unforgettable rules that are frank, sometimes fun, and always easy to put to use. Sandler Training CEO David Mattson, coauthor of Five Minutes with VITO, delivers this fresh and often funny guidebook, filled with real-world tactics for successful prospecting, qualifying, deal-making, closing, and referral generation.In the first week of release, the Amazon ranking of The Sandler Rules shot to:#1 in the Sales and Selling category#2 in Hot New Releases--business books#3 in business books#23 worldwide!
Gorgeous George: The Outrageous Bad-Boy Wrestler Who Created American Pop Culture
John Capouya - 2008
George directly influenced the likes of Muhammad Ali, who took his bragging and boasting from George; James Brown, who began to wear sequined capes onstage after seeing George on TV; John Waters, whose films featured the outrageous drag queen Divine as an homage to George; and too many wrestlers to count. Amid these pop culture discoveries are firsthand accounts of the pro wrestling game from the 1930s to the 1960s.The ideal American male used to be stoic, quiet, and dignified. But for a young couple struggling to make ends meet, in the desperation born of the lingering Depression and wartime rationing, an idea was hatched that changed the face of American popular culture, an idea so bold, so over-the-top and absurd, that it was perfect. That idea transformed journeyman wrestler George Wagner from a dark-haired, clean-cut good guy to a peroxide-blond braggart who blatantly cheated every chance he got. Crowds were stunned—they had never seen anything like this before—and they came from miles around to witness it for themselves.Suddenly George—guided by Betty, his pistol of a wife—was a draw. With his golden tresses grown long and styled in a marcel, George went from handsome to . . . well . . . gorgeous overnight, the small, dank wrestling venues giving way to major arenas. As if the hair wasn't enough, his robes—unmanly things of silk, lace, and chiffon in pale pinks, sunny yellows, and rich mauves—were but a prelude to the act: the regal entrance, the tailcoat-clad valet spraying the mat with perfume, the haughty looks and sneers for the "peasants" who paid to watch this outrageously prissy hulk prance around the ring. How they loved to see his glorious mane mussed up by his manly opponents. And how they loved that alluringly alliterative name . . . Gorgeous George . . . the self-proclaimed Toast of the Coast, the Sensation of the Nation!All this was timed to the arrival of that new invention everyone was talking about—television. In its early days, professional wrestling and its larger-than-life characters dominated prime-time broadcasts—none more so than Gorgeous George, who sold as many sets as Uncle Miltie.Fans came in droves—to boo him, to stick him with hatpins, to ogle his gowns, and to rejoice in his comeuppance. He was the man they loved to hate, and his provocative, gender-bending act took him to the top of the entertainment world. America would never be the same again.
Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld
James B. Twitchell - 2004
In this witty and trenchant social analysis, James Twitchell shows how churches, universities, and museums have learned to embrace Madison Avenue rather than risk losing market share. Branded Nation uncovers a society where megachurches resemble shopping malls (and not by accident); where a university lives or dies on the talents of its image makers -- and its ranking in U.S. News & World Report; and where museums have turned to motorcycle exhibits and fashion shows to bolster revenue, even franchising their own institutions into brands. In short, says Twitchell, high culture is beginning to look more and more like the rest of our culture. But in perhaps his most subversive observation, he doesn't condemn this trend; on the contrary, he believes that branding may be invigorating our high culture, bringing it to new audiences and making it a more integral part of our lives. Savvy, sharply observed, and bitingly funny, Branded Nation is sure to both enlighten and entertain.
How To Start A Profitable Authority Blog In Under One Hour: Write About What You Love, Create A Website, And Make Money
Passive Marketing - 2015
6 months later, his first blog was earning more than his retail job which he decided to quit and focus on blogging.These results are not typical, but this book will go over the complete steps to setting up a profitable authority site which you can use to creating your first website and earning supplemental income.*Who was this book written for?*This book is written for people who are looking to start blogging and those people looking to create a website. It will also be helpful to those who are already blogging but not making money from their efforts.*Who this book is not for:*If you are looking to start a website and get rich overnight, look elsewhere. You will need to be dedicated and work hard to achieve desirable results.While this book gives valuable information to those who are already making money blogging, if you making thousands of dollars a month, it was not written for you and might move a bit slow.*Topics covered in this book:*•Who Am I?•Step 1: Picking A Niche•Step 2: Keyword Research•Step 3: Setting Up Your First Website•Step 4: Writing Content For Your Website•Step 5: Collecting Emails•Step 6: Content Promotion]You will learn how these 6 steps to starting a blog can be done in under an hour while learning about the basics of blogging in WordPress. You will also get access to the exact tools that are used every day by websites across the world.Learn how to start your blog today, get started, and within the next 60 minutes, you should have a fully functioning website. This is the most comprehensive book about how you can start a blog which will hold your hand every step of the way.
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Claire Díaz-Ortiz - 2019
Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:STORYHOWAUDIENCEREACHEXCELLENCESocial Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.
The Growth Hacking Book: Most Guarded Growth Marketing Secrets The Silicon Valley Giants Don't Want You To Know
Parul Agrawal - 2019
#2 gives us shortcuts to help us get results in a short span of time.
The book that you are holding in your hands right now is for people who want to sprint on the second path.
The Growth Hacking Book is an almanac for growth in today’s hyper-competitive business world!
Curated by GrowthMedia.AI, this book features more than 35 marketing experts, trailblazing entrepreneurs, industry thought leaders and successful companies from all over the globe who share radical ideas on how you can grow your business using unconventional marketing strategies. Each chapter is a treasure trove of growth ideas that businesses in the “The Valley” try to shield from the public.
But they are not secrets anymore.
This book is for you if you want to learn about:
The concept of Growth Hacking
The best growth strategies from Growth Hackers for Growth Hackers
The mindset, skillset and toolset for Growth Marketers
Identifying and analyzing growth channels
The future of Growth Marketing
...and more.
The fact that you are examining to buy this book is proof that you are hungry to learn growth marketing tactics.
It proves the maxim that says — you don’t choose a book; the book chooses you.
Our Contributing Authors:
Amit Kumar Arun K Sharma Badr Berrada Christian Fictoor Deep Kakkad Deepak V.
Factory Records: The Complete Graphic Album
Matthew Robertson - 2006
music explosion of the late '70s through the '90s with groups like Joy Division (soon to be the subject of an Anton Corbijn movie), New Order, and Happy Mondays leading the New Wave. At Factory, musicians and designers commingled creatively, with innovators such as Peter Saville, Den Kelly, Mark Farrow, 8VO, and Barbara Kruger elevating album covers to a new art form. The label broke further ground when it opened its own disco, the legendary Hacienda. Factory Records is the ultimate and only collection of Factory's complete graphic output, including every single piece it produced: extremely rare record sleeves, club flyers, and posters all gathered together for the first time. A must for collectors and enthusiasts, Matthew Robertson's meticulous compilation of underground ephemera is poised to introduce a new generation of music and design fans to the creative genius of Factory.
Creative Collage Techniques
Nita Leland - 1994
This book can help you bring all of these together in one beautiful creation.Here you'll see magnificent collages by leading artists who show you--in step-by-step demonstrations--how to begin, how to design, how to apply collage techniques in exciting ways.Plus you'll get your chance to use those techniques with nearly fifty projects that challenge you to do your most creative work.
Naked Airport: A Cultural History of the World's Most Revolutionary Structure
Alastair Gordon - 2004
In Naked Airport, critic Alastair Gordon ranges from global geopolitics to action movies to the daily commute, showing how airports have changed our sense of time, distance, style, and even the way cities are built and business is done. Gordon introduces the people who shaped this place of sudden transition: pilots like Charles Lindberg, architects like Eero Saarinen, politicians like Fiorello La Guardia, and Hitler, who built Berlin’s Tempelhof as a showcase for Fascist power. He describes the airport’s futuristic contributions, such as credit cards, in the form of fly-now-pay-later schemes, and he charts its shift in popular perception, from glamorous to infuriating. Finally, he analyzes the airport’s function in war and peace—its gatekeeper role controlling immigration, its appeal to revolutionaries since the hijackings of the 1960s, and its new frontline position in the struggle against terror.Compelling and accessible, Naked Airport is an original history of a long-neglected yet central creation of modern reality and imagination.
Gardner's Art through the Ages: A Global History. Enhanced Edition, Volume I (with ArtStudy Online Printed Access Card and Timeline)
Fred S. Kleiner - 1926
Over 100 additional new images are integrated into Volume I, and appear online as full size digital images with discussions written by the author. These bonus images are complemented by groundbreaking media support for students including video study tools and a robust eBook.
60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
Idris Mootee - 2003
Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership.The book offers a practical view of how branding decisions happen in the context of business strategy, not just in marketing communications. It brings in business strategy, customer experience, and anthropological perspectives as well.This new and adapted version of the book carries the design and follows the same format from the previous versions but includes many important additions, including information on how traditional branding is being challenged in a connected world as well as new case studies of companies that have applied similar concepts to achieve success.