Once they begin to learn a language, adults may be further discouraged when they find the methods used to teach children don’t seem to work for them. What is an adult language learner to do? In this book, Richard Roberts and Roger Kreuz draw on insights from psychology and cognitive science to show that adults can master a foreign language if they bring to bear the skills and knowledge they have honed over a lifetime. Adults shouldn’t try to learn as children do; they should learn like adults.Roberts and Kreuz report evidence that adults can learn new languages even more easily than children. Children appear to have only two advantages over adults in learning a language: they acquire a native accent more easily, and they do not suffer from self-defeating anxiety about learning a language. Adults, on the other hand, have the greater advantages—gained from experience—of an understanding of their own mental processes and knowing how to use language to do things. Adults have an especially advantageous grasp of pragmatics, the social use of language, and Roberts and Kreuz show how to leverage this metalinguistic ability in learning a new language.Learning a language takes effort. But if adult learners apply the tools acquired over a lifetime, it can be enjoyable and rewarding.

    Students will receive a grounding in areas that vary from treatment to organizational and community settings. This edition also includes of new case studies, practice examples and guiding principles.

    Throughout, the emphasis is on promoting a plain English style. This little book can help you communicate more effectively by showing you how to enliven your sentences.

    Aimed at accountants or readers of other career paths, this book helps them build their decision making skills and understand how to use accounting information to make quality business decisions.

    An enormous population migration from rural to urban areas and from the interior to the coast that is becoming one of the most massive movements of people in human history, and its significant impact on the environment The unprecedented integration into the international economic system as China has joined virtually every major multilateral regime The reactions of the top and the bottom of the political system to these recent developments and the continuing struggles between the government's large bureaucratic structures and sporadic popular political movements.

    Learn the most effective speed reading techniques for your personal strengths and challenges, and make visible progress through a series of engaging exercises.Choose from a variety of strategies and practices proven to advance speed and improve reading comprehension. The integrated exercises help develop your skills, allowing you to read quickly—and still enjoy every word. Whether you’re reading an entertaining novel or a challenging textbook, this speed reading guide will help you sail right through.In Essential Speed Reading Techniques, you’ll find: Achievable goals—Improve your speed by setting realistic goals based on your own individual baseline. Track your improvement—Assess your progress with self-tests for knowledge retention, smooth eye movement, and more. Tips and tricks—Discover speed reading strategies to minimize rereading, focus your attention, and reduce eyestrain from screens. With the personalized strategies in Essential Speed Reading Techniques, boosting your speed and reading comprehension will be a breeze.

    Based on recent interviews with 40 grantmakers, the Guide illuminates the latest trends in grantmaking and proposal reviews. It includes the most current techniques for researching funders and an all-new chapter on crafting the project evaluation component of a grant proposal.

    This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.

    Now in its fourth edition, the work has been extensively revised, with entirely new artwork, updated examples and new pedagogical features. An interactive CD-ROM with worked examples is included. Alternatively, the material on from the CD-ROM can be down-loaded from a website (see supplements section). Twentieth-century developments such as quantum mechanics are introduced early on, so that students can appreciate their importance and see how they fit into the bigger picture.

    Voila!” —Mark Greenside, author of I’ll Never Be French (No Matter What I Do) William Alexander is more than a Francophile. He wants to be French. There’s one small obstacle though: he doesn’t speak la langue française. In Flirting with French, Alexander sets out to conquer the language he loves. But will it love him back? Alexander eats, breathes, and sleeps French (even conjugating in his dreams). He travels to France, where mistranslations send him bicycling off in all sorts of wrong directions, and he nearly drowns in an immersion class in Provence, where, faced with the riddle of masculine breasts, feminine beards, and a turkey cutlet of uncertain gender, he starts to wonder whether he should’ve taken up golf instead of French. While playing hooky from grammar lessons and memory techniques, Alexander reports on the riotous workings of the Académie française, the four-hundred-year-old institution charged with keeping the language pure; explores the science of human communication, learning why it’s harder for fifty-year-olds to learn a second language than it is for five-year-olds; and, frustrated with his progress, explores an IBM research lab, where he trades barbs with a futuristic hand-held translator. Does he succeed in becoming fluent? Readers will be as surprised as Alexander is to discover that, in a fascinating twist, studying French may have had a far greater impact on his life than actually learning to speak it ever would. “A blend of passion and neuroscience, this literary love affair offers surprise insights into the human brain and the benefits of learning a second language. Reading William Alexander’s book is akin to having an MRI of the soul.” —Laura Shaine Cunningham, author of Sleeping Arrangements   “Alexander proves that learning a new language is an adventure of its own--with all the unexpected obstacles, surprising breakthroughs and moments of sublime pleasure traveling brings.” —Julie Barlow, author of Sixty Million Frenchmen Can’t Be Wrong