1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    It took, in fact, only a few months for the dire predictions to come true. Leno's show, panned by critics, dragged down the ratings-and the profits-of NBC's affiliates, while ratings for Conan's new Tonight show plummeted to the lowest levels in history. Conan's collapse, meanwhile, opened an unexpected door of opportunity for rival David Letterman. What followed was a boisterous, angry, frequently hilarious public battle that had millions of astonished viewers glued to their sets. In The War for Late Night, New York Times reporter Bill Carter offers a detailed behind-the-scenes account of the events of the unforgettable 2009/2010 late-night season as all of its players- performers, producers, agents, and network executives-maneuvered to find footing amid the shifting tectonic plates of television culture.

    The book is written by JD (James David by author's full name) Vance and in it the author tries to describe the overall life and struggles of people in post-industrial time in the United States. This book deals with the problems of white working-class and the book is not just some book where the author tries to describe lives of ordinary white people. The book is actually a memento and a message to the readers; in it Vance describes his life and his starts, especially growing up while being poor in Ohio. We can find out about this when we find out that Vance's family is of Scottish-Irish descent and that his ancestors have longer history of poverty and hard work that they need to endure in order to survive the hard times that were at hand. We also find out that since the 18th century many Scottish-Irish people were working as plantation workers, as miners and/or as millworkers. Because these people worked only the hardest jobs that hardly anyone else would take many people belittled them. Words like 'white trash, redneck' and/or 'hillbilly' were unfortunately a common everyday word for those people. Hillbilly Elegy is a fascinating work, not because it was written based on a true story but because it was written from a man who lived 'through' his story. The fact that the entire book contains a message is, of course, welcoming plus and something we want from literature of this genre. Here Is A Preview Of What You Will Get: In Hillbilly Elegy, you will get a summarized version of the book.In Hillbilly Elegy, you will find the book analyzed to further strengthen your knowledge.In Hillbilly Elegy, you will get some fun multiple choice quizzes, along with answers to help you learn about the book.Get a copy, and learn everything about Hillbilly Elegy.

    Krishnamachari, who later became a Union minister and held the portfolios of finance, industry and commerce for close to fifteen years.In this book, the current chairman T.T. Jagannathan, along with Sandhya Mendonca, takes us through the journey of this extraordinary company which fought off bankruptcy and rose like a phoenix to become a highly profitable, successful entity.What makes this story all the more startling is that T.T. Jagannathan is an accidental and reluctant businessman. He came into the profession very unexpectedly, and without any preparation, with neither an MBA nor having ever worked in the family business before having its very survival entrusted to him.Like a phoenix, the Group and its constituent companies, have risen from the ashes, many times over, to stand tall and proud. This is the story of a journey that began with early success and experienced catastrophic disasters, and set about turning its fortunes around in stunning comebacks, time and again.With invaluable business lessons, decades of experience and innovation distilled in these pages, Disrupt and Conquer is a must-read for aspiring entrepreneurs, executives and business leaders.

    update of first edition

    With his friend Bevil Hogg, he founded the Trek Bicycle Corporation in 1976 and then went on to establish the company as one of the leading bicycle companies in the world. He was a man who called his son, John, his best friend. Indeed, they did many great things together: ran the Boston Marathon, followed the Tour de France throughout France, and later ran Trek together. In March 2008, he passed away after complications of heart surgery. The Big Guy touched people’s lives in countless ways, and his passing was deeply emotional for many. Now John (current president of Trek Bicycle) has written a powerful tribute to the incredible life his father led and the ways in which he was an inspiring businessman, leader, and person. Taking readers deep into the history of Trek, John shares how his father taught, trained, and instilled in him the confidence and desire to be a leader. A portrait of a great man, the book culminates with John telling his father on his deathbed of their twenty greatest moments together. This is an intimate portrayal of a father-son relationship filled with poignant experiences and lessons on how to get the most out of life. *** My father was an amazing man and he taught me many of life’s lessons. This book takes you through a great relationship between a father and a son. It takes you through the building of Trek Bicycle, and most importantly it tells the story of how my father and how our family dealt with his fight for life, and ultimately how my father and how our family dealt with his death. Death is a destination that we all share and yet there is so little written about it and so many people are unprepared to deal with it. My father amazed me throughout his life, but he saved his best act for last. The way he dealt with his death is a story that should be of some help to any family facing this most difficult time. —from the preface

     First published in 1897 to coincide with Queen Victoria’s Diamond Jubilee, Tooley illustrates the woman behind the crown and empire. The writer moves seamlessly through the Queen’s life from her lonely childhood, to her intrepid early years as an unmarried queen, through the heady days of betrothal, the loving years of marriage and finally to her heart-wrenching life as a widow. Her home and court life are explored with anecdotes from those close to the Queen, creating a rare glimpse into the monarch’s personal tastes and characteristics. Praise for The Personal Life of Queen Victoria “The volume should meet the wishes of a large public in these days of diamond jubilees.” — Times. “The writer has been at great pains to collect her material, some of which is from new sources, and she has utilised the information to good purpose. Her style, which is clear and flowing, renders her book easy reading.” — Globe. “Altogether a very attractive personal biography.” — Pall Mall Gazette. “Mrs. Tooley, in addition to the ordinary sources of information, has been favoured with many special anecdotes and particulars of incidents in the Queen’s career. This gives her book a distinct value. It is very pleasantly written.” — Westminster Gazette. “In dealing with the personal side of the Queen’s life, as distinct from that aspect of it which has to do with Her Majesty’s public career, Mrs. Tooley has been enabled, apparently by persons moving in Court circles, to add largely to the store of pleasant anecdotes and incidents.” — Scotsman. “Written with fine taste and delicate reserve, the biography presents the Queen in such a manner as to enhance the affection with which all her subjects regard her..” — Independent. “An important addition to the many biographies that have been written about Her Majesty … Mrs. Tooley has accomplished her task in a manner which holds the reader’s attention from beginning to end.” — Queen.

    He did not claim he was God’s agent. Did he believe in God? Did he look for a sign when he was desperate? Did he follow the Divine Will? Many believers are not followers; many followers are not believers. Is he a believer or a follower or both?

    The Untold Vajpayee : The Life and Times of A Poet Politician by ULLEKH NP , 9780670088782

    That’s all it took. I was writing a letter home to my mom when the call rang out across the American compound: 'Get it on!' And just like that, the course of my life changed forever." Decorated U.S. military veteran-turned-country musician Keni Thomas gives a personal account of his heart-wrenching experiences in the chaotic 1993 Battle of Mogadishu to express a unique set of leadership lessons and inspired view of our greater purpose. Get It On! reminds readers "that we, as individuals, do indeed matter, that we are anything but ordinary, fully capable of carrying out life-changing assignments at any level and in any situation. We can make a difference in this world."Carrying a guitar now rather than a rifle, Keni also shares stories from the stage of the Grand Ole Opry to overseas concerts for active soldiers, always passionate about the battle that "still shapes my thoughts on a daily basis" and eager to encourage the absolute best in those who are willing to answer whatever call God places on their lives.Reviews:"Keni Thomas is a great storyteller. (This) is a book for everyone."-- War on Terror News

    Streisand. Dylan. Pavarotti. McCartney. Sting. Madonna. What do these musicians have in common besides their super-stardom? They have all worked with legendary music producer Phil Ramone. For almost five decades, Phil Ramone has been a force in the music industry. He has produced records and collaborated with almost every major talent in the business. There is a craft to making records, and Phil has spent his life mastering it. For the first time ever, he shares the secrets of his trade.Making Records is a fascinating look "behind the glass" of a recording studio. From Phil's exhilarating early days recording jazz and commercial jingles at A&R, to his first studio, and eventual legendary producer status, Phil allows you to sit in on the sessions that created some of the most memorable music of the 20th century -- including Frank Sinatra's Duets album, Bob Dylan's Blood on the Tracks, Ray Charles's Genius Loves Company and Paul Simon's Still Crazy After All These Years. In addition to being a ringside seat for contemporary popular music history, Making Records is an unprecedented tutorial on the magic behind what music producers and engineers do. In these pages, Phil offers a rare peek inside the way music is made . . . illuminating the creative thought processes behind some of the most influential sessions in music history. This is a book about the art that is making records -- the way it began, the way it is now, and everything in between.

    David Kuo saw it all: the sky's-the-limit optimism, the hundreds of millions spent in a giddy grab for market share, the investors slavering to be inside, the belief that there really were new rules. He also saw what happened when wretched excess and ego-driven blunders forced gravity to reassert itself and when, ultimately, Wall Street demanded results. His book, alive with hilarious incidents and colorful characters, is destined to become a touchstone of the dot-com era.

    In fact music hasn't just accompanied his life, it's been an integral part of it.In the bestselling and award-winning tradition of This Boy, In My Life vividly transports us to a world that is no longer with us - a world of Dansettes and jukeboxes, of heartfelt love songs and heart-broken ballads, of smoky coffee shops and dingy dance halls. From Bob Dylan to David Bowie, from Lonnie Donnegan to Bruce Springsteen, all of Alan's favourites are here. As are, of course, his beloved Beatles, whom he has worshipped with undying admiration since 1963.But this isn't just a book about music. In My Life adds a fourth dimension to the story of Alan Johnson the man.

    He is the founder of Infosys, a global software consulting company which he started with six other professionals and a seed capital of Rs. 10,000 in 1981. Not only did NRNM lead it to become a top ranking Information Technology company in the world, he also showed that it is possible to do business ethically and achieve success without bending any laws or making compromises.This book takes you through the fascinating journey of a seventeen year old who had to sacrifice his entry into the prestigious Indian Institute of Technology because his father did not have money to pay his fees, and who ultimately came up in life to head a global Information Technology company. NRN Murthy had no money, no family backing, but just a quiet gritty determination, and faith in what he believed was the future of business. The one constant factor throughout his life journey has been the adherence to the values he imbibed from his family, which he has personally and professionally lived by-hard work, fairness, decency, honesty, transparency, striving for excellence and belief in meritocracy. It is on the bedrock of these values that Infosys continues to stand firm and prosper despite the fact that NRN stepped down as CEO in 2002.Iconic leader, living legend, one of the greatest entrepreneurs of all time-NRN is all this and more. A man who set new standards of business growth and corporate governance. Written by Ritu Singh, the author of President Pratibha Patil, this book will surely inspire all the readers.

    Gen. McClellan: “What troops are those fighting in the Pike?” Maj. Gen. Hooker: “General Gibbon’s brigade of Western men.” Maj. Gen. McClellan: “They must be made of iron.” And so, during the Battle of South Mountain, a prelude to the Battle of Antietam, this brigade earned its famous title as the “Iron Brigade”. Once McClellan had heard of their actions during the Second Battle of Bull Run, where they were facing off against a superior force under Stonewall Jackson, he is said to have stated that they were the “best troops in the world.” Rufus R. Dawes was a captain with the 6th Wisconsin Volunteer Infantry, that along with 2nd and 7th Wisconsin Volunteer Infantry Regiments, the 19th Indiana, Battery B of the 4th U.S. Light Artillery, and later in the war the 24th Michigan, formed the Iron Brigade. Although only in his early twenties at the beginning of the war he rapidly became an important leader in the famous brigade and by the end of the war was brevetted as a brigadier general for meritorious service. One of his most famous actions was on the first day of the Battle of Gettysburg when he led a counterattack on the confederate forces under Brigadier General Joseph R. Davis and forced the surrender of more than two hundred enemy soldiers. Service With the Sixth Wisconsin Volunteers records in brilliant detail all of the actions that he and his regiment were involved in, including Second Bull Run, Antietam, Chancellorsville, Gettysburg, Wilderness, Spotsylvania Court House, Cold Harbor and Petersburg. Yet this book is not simply an account of the military activities that took place as he also recorded his feelings and moods, and included details about daily camp life and individual soldiers. Rufus Dawes derived all of the books material from his diaries and letters. He realized the value of a statement made at the moment as to his experiences, and he appreciated fully the treacherous nature of memory. He believed contemporaneous expression in letters and diaries provided material of historical value. He had the material and the ability to write a superb history of the grueling service of this famous regiment, but he felt that the story of his personal experiences and impressions written at the time would be of greater value, and so this book is not only account of the regiment, it is also a very personal account of one man’s view of the Civil War. This book deserves to be read and enjoyed by all who wish to hear more about this brutal but fascinating conflict and to get to the heart of what the soldiers saw and thought. Rufus R. Dawes was a military officer in the Union Army during the American Civil War. After the war he became a businessman, Congressman and author. His book Service With the Sixth Wisconsin Volunteers was first published in 1890. He passed away in 1899.