* The authors provide a clear and comprehensive overview of this phenomenon. The book also includes important contributions by Henry Jenkins and John Hartley, both experts in this field. Full description

    He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.

     The vast majority of retail stock traders in the stock market keep away from trading in stock derivatives such as Options, believing it to be something that is too complex and too risky. Most of the few who venture out into this terrain with half-baked knowledge usually end in substantial losses over the long term because they simply do not know the safe strategies that one needs to deploy in this space and give up after a while. If you are somebody who has shied away from Options Trading in the past thinking it is beyond comprehension or because you always ended losing money, this is the right book for you.This book is for every person who wants to venture out into Options Trading to earn a steady part-time income with minimal risk.Here's what you get to learn from this book: What stock options are in simple terms! The various types of options and the common terms used in options trading. The underlying principles of options trading using easily-understandable scenarios. Insights into why anyone should trade in options Basic mistakes made by newcomers and how to avoid them. 6 great strategies you can use to consistently make profits while controlling your risk exposure Case studies illustrating the working of each strategy. Note: As an added bonus, this book also gives you access to worksheets you can use to calculate the potential returns and risk exposure for any strategic trade you want to get into or to even just carry out paper-trades! This book adopts an unsophisticated approach to teach options trading to just about anybody and therefore, if you are looking for a place to start learning about options trading and how to earn off it, look no further!

    Following in the maverick mold of Quentin Tarentino, Spike Lee, and Richard Rodriguez, Joe Queenan becomes an auteur and, in the process, funnier than ever, as he tries to master the art of writing, directing, scoring, casting, and marketing a movie--all by himself.

    Find your favourite pop-culture character in this collection of silhouettes from well-known movie, television, comics and video game characters!

    That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.

    The companion volume to 'This is Uncool', Garry Mulholland shifts his focus from singles to albums, making witty and irreverent criticisms on the likes of David Bowie, The Smiths, Eminem and The Prodigy.

    A political betrayal. A constitutional crisis. The Palace Letters is the groundbreaking result of one historian’s fight to expose secret letters between the Queen and the then Australian governor general, Sir John Kerr, during the dismissal of prime minister Gough Whitlam in the 1970s. Whitlam was a progressive prime minister whose reforms proved divisive after two decades of conservative leadership in Australia. When he could not get a budget approved, it sparked a political deadlock that culminated in his unexpected and deeply controversial dismissal by Kerr.More than 200 letters between Kerr and the Queen from the period exist in the archive, and historians have long believed that they could reveal the extent to which Buckingham Palace knew about or approved of the dismissal. But until now they have remained hidden in the National Archives of Australia, protected from public scrutiny through their designation as ‘personal’.In the face of this, Professor Jenny Hocking embarked on a 10-year campaign and a four-year legal battle to force the Archives to release the letters. In 2015, she secured a stellar pro bono team that took her case all the way to the High Court of Australia. On 29 May 2020, the court ruled in her favour, requiring the correspondence to be released.Now, Professor Hocking is able to reveal the previously hidden trove of letters. And, drawing on never-before-published material from Kerr’s archives and submissions to the court, Hocking traces the collusion and deception behind the dismissal, and charts the role of High Court judges, the Queen’s private secretary, and the leader of the opposition, Malcolm Fraser, in Kerr’s actions, and any prior involvement of the Queen and Prince Charles in Kerr’s planning.

    Her body has been completely restructured so that she could survive an aggressive cancer.Jess's leg was amputated just before her ninth birthday, and she has had to adapt to living with a prosthetic leg. The challenges Jess has faced ever since have given her a unique outlook. Growing up, she felt alone in her difference, but she has learnt that the one thing people have in common is that we are all different.She is on a mission to normalise 'different', speaking out on social media, creating diversity through her work as a model and helping people see we have a choice over how we respond to hardship.This is a story of body acceptance, finding ways to live through life's adversities, and perseverance.Jess's inspirational 'you've got this' attitude has seen her through every struggle she's faced. Her philosophy embraces the fact that none of us gets to keep the body we were born in; we all bear scars that become part of our stories. She's learnt to change the narrative and be grateful for what she can do, rather than focusing on the things she can't.

    He places new media within the histories of visual and media cultures of the last few centuries. He discusses new media's reliance on conventions of old media, such as the rectangular frame and mobile camera, and shows how new media works create the illusion of reality, address the viewer, and represent space. He also analyzes categories and forms unique to new media, such as interface and database.Manovich uses concepts from film theory, art history, literary theory, and computer science and also develops new theoretical constructs, such as cultural interface, spatial montage, and cinegratography. The theory and history of cinema play a particularly important role in the book. Among other topics, Manovich discusses parallels between the histories of cinema and of new media, digital cinema, screen and montage in cinema and in new media, and historical ties between avant-garde film and new media.

    What threw me, though, was the urgency of the diplomats in Beijing. They live it, they get it. And they wanted me out.'Bill Birtles was rushed out of China in September 2020, forced to seek refuge in the Australian Embassy in Beijing while diplomats delicately negotiated his departure in an unprecedented standoff with China's government. Five days later he was on a flight back to Sydney, leaving China without any Australian foreign correspondents on the ground for the first time in decades.A journalist's perspective on this rising global power has never been more important, as Australia's relationship with China undergoes an extraordinary change that's seen the detention of a journalist Cheng Lei, Canberra's criticism of Beijing's efforts to crush Hong Kong's freedoms, as well as China's military activity in the South China Sea and its human rights violations targeting the mostly Muslim Uighur minority in Xinjiang province. Chronicling his five-year stint in China as he criss-crossed the country, Birtles reveals why the historic unravelling of China's relations with the West is perceived very differently inside the country.The Truth About China is a compelling and candid examination of China, one that takes a magnifying glass to recent events, and looks through a telescope at what is yet to come.

    Covering the best practices for raising and caring for children with Down syndrome through age five, this book is invaluable to new parents who have welcomed a baby with Down syndrome into their lives. This new edition incorporates the latest scientific, medical, educational research, and practical information available, as well as parents' suggestions and feedback. Existing chapters have been revised, some completely rewritten by new authors, and in keeping with its parent-friendly reputation, most of the book's contributors are parents of children with Down syndrome Chapters cover: - What Is Down Syndrome?: A primer on the causes, characteristics, and diagnosis, including the latest information on genetics and prenatal testing;- Adjusting to Your Baby: Advice from an experienced mother on coping with common emotions and announcing the news to friends and family;- Medical Concerns & Treatments: An overview of possible health issues including celiac disease, sleep apnea, diabetes, reflux, and skin problems, with an emphasis on detecting signs early for needed treatment;- Daily Care: The gamut of care from feeding to bathing, with expanded information about toilet training;- Family Life: The impact on siblings and couples, discipline issues, and new material to help everyone understand that a child's behavior is a form of communication;- Development & Learning: Expectations about development plus new material on variability in development, learning styles, using reading todevelop language, memory strengths and weaknesses, and using play to encourage learning;- Early Intervention: An overview of services and therapies for babies & toddlers with new information on the transdisciplinary approach, providing services in the natural environment, transitioning preschool, and common questions & answers;- Legal Rights & Financial Issues: Explains your child's educational and legal rights, and financial information, including the latest on federal education and civil rights laws, sources of financial assistance, health insurance, trusts, and guardianship.Full of new photos, parent statements, updated and expanded resources and reading lists, this build everything parents need to build a bright and healthy future for their child with Down syndrome.

    Publishing is one of the most complex and lucrative parts of the music business. Industry expert Randall Wixen covers everything from mechanical, performing and synch rights to sub-publishing, foreign rights, copyright basics, types of publishing deals, advice on representation and more. Get a view from the top, in plain English. This updated and revised edition has been prepared in light of the ever-changing landscape of music publishing, taking into account factors like illegal downloading and recent announcements from the Copyright Royalty Board. With an added "DIY" chapter, the author demonstrates why the playing field has changed for the traditional copyright adminstrators, and how musicians just starting out can protect their own work until they hit the big time.

    From the laws of libel and privacy to the regulation of advertising and telecommunications, Mass Media Law examines timely issues that are shaping the United States' legal system and the future of media content.