The Twitter Book
Tim O'Reilly - 2009
It includes information on the latest third party applications, strategies and tactics for using Twitter's 140-character messages as a serious--and effective--way to boost your business, as well as how to turn Twitter into your personal newspaper, tracking breaking news and learning what matters to you and your friends.Co-written by Tim O'Reilly and Sarah Milstein, widely followed and highly respected twitterers, the practical information in The Twitter Book is presented in an innovative, visually rich format that's packed with clear explanations and examples of best practices that show Twitter in action, as demonstrated by the work of over 60 twitterers.This book will help you:Use Twitter to connect with colleagues, customers, family, and friends Stand out on Twitter Avoid common Twitter gaffes and pitfalls Build a critical professional communications channel with Twitter--and use the best third-party tools that help you manage it. If you want to know how to use Twitter like a pro, The Twitter Book will quickly get you up to speed.About the authors: Tim O Reilly (@timoreilly), founder and CEO of O Reilly Media, has hundreds of thousands of followers on Twitter. Sarah Milstein (@SarahM) frequently writes, speaks and teaches about Twitter; she was the 21st user of Twitter.
How to Write a KILLER LinkedIn Profile... And 18 Mistakes to Avoid: 2016 Edition (12th Edition)
Brenda Bernstein - 2013
She will guide you through the rules of creating and using professional gateway documents: resumes, cover letters, and LinkedIn profiles. Her advice for job seekers in a variety of settings is both accessible and sound. Best of all, she writes and presents with grace and humor. Brenda is a “must read” and “must consult” for people entering, re-entering, or reconfiguring their place at work." - Susan Gainen, Principal Consultant, Pass the Baton, Minneapolis, MN. "Brenda’s “How to Write a KILLER LinkedIn Profile” webinar was EXCELLENT! The information I received was applicable immediately and easily. Using Brenda’s insightful techniques, I transformed my one-dimensional career history into a compelling brand-focused profile that has increased my profile reviews and name search results by 20%!" - Nikki Champagnie, Career Services Professional, Houston, TX. "Many people are beginning to truly understand the strategic networking power of LinkedIn, but it’s surprising how few have adopted good habits when constructing and maintaining their LinkedIn profiles. Personal branding and sending a concise message to people who visit your profile is critical. Brenda Bernstein’s e-book holds key profile strategies and important tips on avoiding networking pitfalls. As a LinkedIn trainer myself, it’s good to know I have a resource like this for my clients to help them after they’ve left my classroom." - Michael Phelps, LinkedIn Trainer, Milwaukee, WI "I just love this new book! It absolutely addresses topics no one else has and that people should be paying attention to. It hits the bulls-eye on making LinkedIn work the way it’s intended! Plus Ms. Bernstein does a great job of conveying important, spot-on points in a clear and engaging manner." - Larry Megugorac, Sales Executive, Brentwood, CA "I have read How to Write a Killer Linkein Profile a few times now, and it has truly alerted me to the power of words, the use and turn of language, and the positioning power that I can master and take advantage of as I transition into my next job opportunity. I appreciated the knowledge and hands-on expertise Ms. Bernstein has laid out in these pages and honestly wanted more at the end of the book." - Luisa Michel, CFA, Columbia University MBA, St. Louis, MO
The Art of Startup Fundraising
Alejandro Cremades - 2016
New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online. These new waters are all but uncharted—and founders need an accessible guide. This book helps you navigate the online world of startup fundraising with easy-to-follow explanations and expert perspective on the new digital world of finance. You'll find tips and tricks on raising money and investing in startups from early stage to growth stage, and develop a clear strategy based on the new realities surrounding today's startup landscape.The finance world is in a massive state of flux. Changes are occurring at an increasing pace in all sectors, but few more intensely than the startup sphere. When the paradigm changes, your processes must change with it. This book shows you how startup funding works, with expert coaching toward the new rules on the field.-Learn how the JOBS Act impacts the fundraising model-Gain insight on startups from early stage to growth stage-Find the money you need to get your venture going-Craft your pitch and optimize the strategy-Build momentum-Identify the right investors-Avoid the common mistakesDon't rely on the "how we did it" tales from superstar startups, as these stories are unique and applied to exceptional scenarios. The game has changed, and playing by the old rules only gets you left behind. Whether you're founding a startup or looking to invest, The Art of Startup Fundraising provides the up-to-the-minute guidance you need.PRAISE FOR THE ART OF STARTUP FUNDRAISING:“The Art of Startup Fundraising is a must read for anyone who even considers starting a business. Fundraising is hard. This book gives you the roadmap to get where you are going. Alejandro Cremades speaks with wisdom and from experience.“ - Tim Draper , Founder of Draper Associates, DFJ, and Draper University."The Art of Startup Fundraising should be a mandatory reading for entrepreneurs that are looking to raise capital. This book will enable Alejandro to help many more early stage companies answer the tough questions when fundraising." - Marco Landi, Former Chief Operating Officer at Apple and Chairman at Atlantis Ventures"Raising capital is often the most daunting and least understood aspects of starting a new business and there are few people more experienced than Alejandro Cremades to act as a guide. The Art of Startup Fundraising unlocks key secrets of fundraising for newly minted entrepreneurs." - Jeff Stibel, Chairman of BrainGate, Inc. and Vice Chairman of Dun & Bradstreet, Inc.; New York Times bestselling author of Breakpoint and Wired for Thought."This book provides a clear, concise tour of the fundraising game. With his crowdfunding and entrepreneurial expertise in full display, Cremades does a terrific job making a complicated process simple and accessible." - Jeff Bussgang, General Partner at Flybridge Capital Partners and Senior Lecturer at Harvard Business School“Entrepreneurs need to be amazing at recruiting, selling and fundraising. The Art of Startup Fundraising provides the essential toolkit for mastering a core skill for any entrepreneur.” - Gil Penchina, serial entrepreneur and prolific angel investor“For many entrepreneurs finding the right investor for their venture can be a daunting task. Alejandro's experience with equity crowdfunding gives a unique perspective on the fundraising game. The Art of Startup Fundraising is very insightful for entrepreneurs looking to close a round of financing and changing the world.” - Anyndya Ghose, Professor at NYU Stern School of Business“There is no perfect approach to raising investment for a startup, but there is a certain tribal knowledge out there, that most of us had to learn through several failed attempts. The Art of Startup Fundraising captures every bit of advice (and then some!) that I would give to any entrepreneur looking for funding.” - Paul Murphy, Partner at Betaworks and CoFounder of Playdots“Alejandro's The Art of Startup Fundraising is a must read for any entrepreneur. Clear and concise, he outlines in today's startup community the steps to successfully fundraise. This is the golden era for entrepreneurs, any good idea with proof of concept can get access to money. Know your options!” - Angelo J. Robles, Founder and CEO of Family Office Association“It doesn't matter how great of a business you can build. If you can't raise money, you're toast. Master this book.” - Ilya Pozin, Forbes Contributor and CoFounder of Pluto TV and CoFounder of Coplex"The Art of Startup Fundraising translates art into science. By sharing proven formulas, strategies, and case studies that work, Alejandro Cremades provides a needed service to future entrepreneurs." - Josh Cohen, Managing Partner at City Light Capital“This ought to be a reading requirement for all entrepreneurs when building a business and raising capital. This is a very well written and informative book, written by a man who is a testament to dedication and creativity when confronted with the challenges of being an entrepreneur and raising capital.” - Carter Caldwell, serial entrepreneur and Principal at Cross Atlantic Capital Partners“Alejandro is on the bleeding edge of equity crowdfunding today. When he talks about fundraising, startups listen.” - Andrew Ackerman, Managing Director at Dreamit Ventures“Raising capital can be tough. Alejandro provides a step-by-step guidebook to all entrepreneurs that rather spend their time thinking about changing the world instead of thinking of how to raise funds.” - Tobias P. Schirmer, Managing Partner of JOIN Capital "A superb book on fundraising. Alejandro's guidance should arm entrepreneurs with the necessary tools to close with success a meaningful round of financing." - Ellen Weber, Executive Director at Robin Hood Ventures“The Art of Startup Fundraising is a practical and comprehensive resource for entrepreneurs to use again and again. It captures what startups need to do to be successful in the rapidly evolving financing world, while also providing tips on the fundamentals of building businesses that don’t change over time.” - Marianne Hudson, Executive Director at Angel Capital Association“Raising money is hard. But start-up founders all over the world can make it exponentially easier by educating themselves on the process of raising equity capital before they dive into it. The practical, hands-on advice from Alejandro Cremades in this book provides a solid foundation in that self-education process. Delivered in an approachable format with a key lesson to take-away every few pages, “The Art of Startup Fundraising” is essential reading for entrepreneurs everywhere.” - Allen Taylor, Managing Director at Endeavor
Inbound Marketing: Get Found Using Google, Social Media, and Blogs
Brian Halligan - 2009
People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites. - Improve your rankings in Google to get more traffic - Build and promote a blog for your business - Grow and nurture a community in Facebook, LinkedIn, Twitter, etc. - Measure what matters and do more of what works online The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.
Platform Revolution: How Networked Markets Are Transforming the Economy--and How to Make Them Work for You
Geoffrey G. Parker - 2016
Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business.Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.
The Nuclear Effect: The 6 Pillars of Building a 7+ Figure Online Business
Scott Oldford - 2020
Its energy feeds other reactions, creating endless possibilities for self-sustaining growth. Imagine harnessing this kind of energy in business—what if you could create your own nuclear effect?It's easy to feel trapped when you start an online business, stuck in a tug-of-war between success and the requirements for continued growth. The more you progress, the more money you need. Your company's bank account mirrors your own emotions in a rollercoaster of inconsistency and instability—you've left the rat race, only to find yourself on a 6- or 7-figure hamster wheel.In The Nuclear Effect, Scott Oldford shows you how to free yourself from this cycle, scale a profitable, multimillion-dollar business, and keep the money you make. By following Scott's 6 pillars of sustainable growth, you will create the momentum your business needs to become an unstoppable force.
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
Steve Krug - 2000
And it’s still short, profusely illustrated…and best of all–fun to read.If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.
Viral Loop
Adam L. Penenberg - 2009
Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you.
Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"--to use it, you have to spread it. After all, what's the sense of being on Facebook if none of your friends are? The result: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little. In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses--some worth billions of dollars--that we have all grown to rely on. The trick is that they created something people really want, so much so that their customers happily spread the word about their product for them. All kinds of businesses--from the smallest start-ups to nonprofit organizations to the biggest multinational corporations--can use the paradigm-busting power of viral loops to enable their business through technology. Viral Loop is a must-read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.
I Will Teach You to Be Rich: No Guilt. No Excuses. No BS. Just a 6-Week Program That Works
Ramit Sethi - 2009
Buy as many lattes as you want. Choose the right accounts and investments so your money grows for you—automatically. Best of all, spend guilt-free on the things you love. Personal finance expert Ramit Sethi has been called a “wealth wizard” by Forbes and the “new guru on the block” by Fortune. Now he’s updated and expanded his modern money classic for a new age, delivering a simple, powerful, no-BS 6-week program that just works. I Will Teach You to Be Rich will show you: • How to crush your debt and student loans faster than you thought possible • How to set up no-fee, high-interest bank accounts that won’t gouge you for every penny • How Ramit automates his finances so his money goes exactly where he wants it to—and how you can do it too • How to talk your way out of late fees (with word-for-word scripts) • How to save hundreds or even thousands per month (and still buy what you love) • A set-it-and-forget-it investment strategy that’s dead simple and beats financial advisors at their own game • How to handle buying a car or a house, paying for a wedding, having kids, and other big expenses—stress free • The exact words to use to negotiate a big raise at work Plus, this 10th anniversary edition features over 80 new pages, including: • New tools • New insights on money and psychology • Amazing stories of how previous readers used the book to create their rich lives Master your money—and then get on with your life.
3 Months to No.1: The "No-Nonsense" SEO Playbook for Getting Your Website Found on Google
Will Coombe - 2017
The same ones he used to build a Top SEO Agency in London. 7 Years & 500 clients later, he hands you the Playbook."SEO For 2020 Onwards"Is This You?Total SEO Virgin?Entrepreneur?Business or Blog Owner with Big Plans?Or Perhaps THIS is You...Mom & Pop store ownerHard worker in need of technical knowledgeFrustrated Google Ads spenderSEO professional looking for time-saving hacksAffiliate marketerSEO forum & blog reader in need of some structure...If So, This Book Was Written For You"Features FREE Video Series + SEO Blueprint"What Does This Book Deliver?Over 3 hours of invaluable 'walk through' video tutorials to SHOW you what to do, as well provide you with a step-by-step, week-by-week SEO Blueprint and Checklist.If you've got a solid work ethic, you're eager to learn, and your business model is sound, '3 Months to No.1' will give you all the tools and know-how required to get your website to the very top of Google where the profit is. Through a refreshingly no-nonsense plain English approach to SEO, successful London SEO Agency owner Will Coombe unveils how to...Discover SEO's greatest secret - that it isn't rocket science!Save thousands by doing SEO yourself, or with your in-house teamFilter profitable traffic to your siteLearn what on earth to do with your social mediaEffectively direct and monitor people doing SEO for youGain the industry knowledge to call out anyone full of 'BS'Who is Will Coombe?Before co-founding a successful Digital Marketing Agency in London over 7 years ago, Will Coombe flew passengers round the world for a living. Working for a major UK Airline he helped over 250,000 people reach their final destination. In the end though, his was Google. Now a professional speaker on the subject of making businesses profitable through SEO, Will reveals how and why he went from 'airline', to 'online'; and how you too can leverage his years of experience getting clients' websites to the very top of Google.He may have hung up his wings, but Will's years of experience making technical jargon easily accessible to anyone who entered his cockpit is put to good use in '3 Months to No.1'."Learn. Take Action. Get Results."A Carefully Curated SEO Guide for 2020 OnwardsThis book doesn't hold 'secrets' you can't find scattered throughout the Internet. Instead, it cuts through the noise and guides you to the ultimate return on time investment for SEO. It tells you what to focus on and when. '3 Months to No.1' finally gives you a step-by-step Playbook. One with the fresh and down to earth approach of someone who came from no background in SEO or digital marketing at all."How High Will Your Revenue Go in 12 Weeks?"You'll Discover...- Online marketing 101- Personal advice for your business- How to uncover money-making keywords- Configuring WordPress for SEO success- How to nail the technical elements- How to win links- A crash course in content marketing- Social media account use (finally!)- SEO if you're a local business- eCommerce SEO (inc. Shopify, Magento, & WooCommerce)- Google penalty diagnosis & avoidance- Why it's quicker to go 'white hat' and not try to cheat Google- + more..."Grab a Copy Now..."
12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
Ryan Daniel Moran - 2020
. . in one year or less
The word “entrepreneur” is today’s favorite buzzword, and any aspiring business owner has likely encountered an overwhelming number of so-called “easy paths to success.” The truth is that building a real, profitable, sustainable business requires thousands of hours of commitment, grit, and hard work. It’s no wonder why more than half of new businesses close within six years of opening, and fewer than 5 percent will ever earn more than $1 million annually. 12 Months to $1 Million condenses the startup phase into one fast-paced year that has helped hundreds of new entrepreneurs hit the million-dollar level by using an exclusive and foolproof formula. By cutting out the noise and providing a clear and proven plan, this roadmap helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million:
The Grind (Months 0-4): This step-by-step plan will help you identify a winning product idea, target customers that are guaranteed to buy, secure funding, and take your first sale within your first four months.
The Growth (Months 5 - 8): Once you’re in business, you will discover how to use cheap and effective advertising strategies to get your product to at least 25 sales per day, so you can prove you have a profitable business.
The Gold (Months 9-12): It’s time to establish series of products available for sale, until you are averaging at least 100 sales per day, getting you closer to the million-dollar mark every single day.
Through his training sessions at Capitalism.com, Ryan Daniel Moran has helped new and experienced entrepreneurs launch scalable and sustainable online businesses. He’s seen more than 100 entrepreneurs cross the seven-figure barrier, many of whom go on to sell their businesses. If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business and be in a position to call your own shots for life.
I'm Not for Everyone. Neither Are You.
David Leddick - 2014
I've already ordered ten copies." -- SETH GODIN, bestselling author of THE ICARUS DECEPTION --"Fun and insightful lessons from a man who's lived life on his terms." -- KAMAL RAVIKANT, bestselling author of LOVE YOURSELF LIKE YOUR LIFE DEPENDS ON IT HAVE YOU EVER: --Wished you were someone else? --Struggled to fit in with the crowd at school, at work, at the local American Legion Post? --Said something hurtful to your beloved for no apparent reason? --Regretted the choices you've made to stay safe and secure? I'M NOT FOR EVERYONE. NEITHER ARE YOU. Is a highly concentrated, straight-to-the-bloodstream three part collection of axioms designed to help you to discover your singular inner style and to best express it in all of your personal and professional relationships. Without apology. Written down as "notes to myself" over the course of eight decades plus as a dancer/advertising superstar/performer/playwright/author, David Leddick teaches us that how you see yourself is how others see you So find your own style and express it as freely as you would a work of art.
Virtual Freedom: How to Work with Virtual Staff to Buy More Time, Become More Productive, and Build Your Dream Business
Chris C. Ducker - 2014
Not only are they the boss, but also the salesperson, HR manager, copywriter, operations manager, online marketing guru, and so much more. It's no wonder why so many people give up the dream of starting a business--it's just too much for one person to handle.But outsourcing expert and Virtual CEO, Chris Ducker knows how you can get the help you need with resources you can afford. Small business owners, consultants, and online entrepreneurs don't have to go it alone when they discover the power of building teams of virtual employees to help run, support, and grow their businesses.Focusing on business growth, Ducker explains every detail you need to grasp, from figuring out which jobs you should outsource to finding, hiring, training, motivating, and managing virtual assistants. With additional tactics and online resources, Virtual Freedom is the ultimate resource of the knowledge and tools necessary for building your dream business with the help of virtual staff.
Growth Hacking: Silicon Valley's Best Kept Secret
Raymond Fong - 2017
Raymond and Chad's framework, the ASP(TM), is an easy to understand blueprint that empowers any business to apply growth hacking. The ASP(TM) was developed through their work in the tech community and used to produce high-leverage, scalable growth for companies in a variety of industries including several companies featured on ABC's TV show Shark Tank. If you're looking for creative, cost-effective ways to grow your business, then ASP(TM) is the answer.
Invent and Wander: The Collected Writings of Jeff Bezos
Jeff Bezos - 2020
Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.Written in a direct, down-to-earth style, Invent and Wander offers readers a master class in business values, strategy, and execution:● The importance of a Day 1 mindset● Why “it’s all about the long term”● What it really means to be customer obsessed● How to start new businesses and create significant organic growth in an already successful company● Why culture is an imperative● How a willingness to fail is closely connected to innovation● What the Covid-19 pandemic has taught usEach insight offers new ways of thinking through today’s challenges—and more importantly, tomorrow’s—and the never-ending urgency of striving ahead, never resting on one’s laurels. Everyone from CEOs to entrepreneurs just setting up shop to the millions who use Amazon’s products and services in their homes or businesses will come to understand the principles that have driven the success of one of the most important innovators of our time.