E-Commerce: Business, Technology, Society


Kenneth C. Laudon - 2001
    This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.

Biological Psychology: An Introduction to Behavioral, Cognitive, and Clinical Neuroscience


S. Marc Breedlove - 2010
    It encompasses lucid descriptions of behaviour, evolutionary history, development, proximate mechanisms and applications.

Pocket Guide to APA Style


Robert Perrin - 2006
    In addition to step-by-step coverage of documentation, the book includes an overview of the research-writing process entitled "Writing Scholarly Papers" and three useful appendices. Thorough and practical, this convenient reference guide is also less expensive and easier for undergraduates to use than the APA Manual. The Second Edition features expanded coverage of electronic sources to keep students up-to-date on using and evaluating Internet references in their research. In addition, this new edition provides more guidance on avoiding plagiarism. The two sample APA-style papers--one argumentative and one experimental--are carefully annotated to give students extra support as they master the elements of manuscript preparation and documentation principles.

Public Administration The Business of Government


Jose Leveriza - 2008
    While the book is written as an introductory textbook for undergraduate students in public administration, it is hoped that it will also be useful for more advanced students of public administration, practicing public administrators, business managers, and ordinary citizens who wish to gain an overall view of public administration as the business of government.In preparing the second edition of this book, the author has been mindful of the development of public administration, particularly in the Philippines, since the publication of its first edition in 1983.

Systems Analysis and Design


Gary B. Shelly - 1991
    Students will find concepts easy-to-understand through the clear writing style and full-color figures that illustrate current technology and trends. Examples and cases are drawn from actual systems projects that enable students to learn in the context of solving problems, much like the ones they will encounter on the job. This approach, combined with motivating tools such as the SCR Associates interactive Web-Based Case Study, Systems Analyst's Toolkit, the Student Study Tool on CD-ROM, and more, makes Systems Analysis and Design, Seventh Edition a wise and exciting choice for your introductory systems analysis and design class.

Globalization: A Very Short Introduction


Manfred B. Steger - 2003
    A growing number of scholars and political activists have invoked the term to describe a variety of changing economic, political, cultural, ideological, and environmental processes that are alleged to have accelerated in the last few decades. Rather than forcing such a complex social phenomenon into a single conceptual framework, Manfred Steger presents globalization in plain, readable English as a multifaceted process encompassing global, regional, and local aspects of social life. In addition to explaining the various dimensions of globalization, the author explores whether globalization should be considered a good or bad thing--a question that has been hotly debated in classrooms, boardrooms, and on the streets.

Theory of Games and Economic Behavior


John von Neumann - 1944
    What began more than sixty years ago as a modest proposal that a mathematician and an economist write a short paper together blossomed, in 1944, when Princeton University Press published Theory of Games and Economic Behavior. In it, John von Neumann and Oskar Morgenstern conceived a groundbreaking mathematical theory of economic and social organization, based on a theory of games of strategy. Not only would this revolutionize economics, but the entirely new field of scientific inquiry it yielded--game theory--has since been widely used to analyze a host of real-world phenomena from arms races to optimal policy choices of presidential candidates, from vaccination policy to major league baseball salary negotiations. And it is today established throughout both the social sciences and a wide range of other sciences.This sixtieth anniversary edition includes not only the original text but also an introduction by Harold Kuhn, an afterword by Ariel Rubinstein, and reviews and articles on the book that appeared at the time of its original publication in the New York Times, tthe American Economic Review, and a variety of other publications. Together, these writings provide readers a matchless opportunity to more fully appreciate a work whose influence will yet resound for generations to come.

Tourism: Principles, Practices, Philosophies


Charles R. Goeldner - 1984
    Anyone involved in the work or study of today's tourism industry must consider all these factors together and their effect on it.This updated and revised Eleventh Edition of Tourism presents a comprehensive introduction to travel and tourism, while continuing the tested approach of successful previous editions. New and revised coverage, integrating the latest developments in the tourism industry, includes:Profiles of such industry leaders as J. W. Marriott, Jr, of Marriott International, Inc., James Rasulo of Walt Disney Parks and Resorts, and Francesco Frangialli, Secretary-General of the United Nations World Tourism Organization Lively and fun "Global Insights" look at emerging areas of importance in tourism Demographic trends, such as how the many new travelers from BRIC nations (Brazil, Russia, India, and China) recreate and seek culture New information on transportation options, including high-speed rail and river cruises New consideration of the use of the Internet, particularly Web 2.0 (podcasting, social networks, and blogs), in tourism research, marketing, and promotion Updates on passport, visa, and governmental policies Expanded treatment of crisis management Moving easily between theory and practice, Tourism, Eleventh Edition offers an unparalleled discussion of recreational travel today, and is suitable both as a lively learning tool for students and a reliable go-to reference for tourism professionals.

Proofs from the Book, 3e


Martin Aigner - 1998
    Inside PFTB (Proofs from The Book) is indeed a glimpse of mathematical heaven, where clever insights and beautiful ideas combine in astonishing and glorious ways. There is vast wealth within its pages, one gem after another. Some of the proofs are classics, but many are new and brilliant proofs of classical results. ...Aigner and Ziegler... write: ..". all we offer is the examples that we have selected, hoping that our readers will share our enthusiasm about brilliant ideas, clever insights and wonderful observations." I do. ... " Notices of the AMS, August 1999..". the style is clear and entertaining, the level is close to elementary ... and the proofs are brilliant. ..." LMS Newsletter, January 1999This third edition offers two new chapters, on partition identities, and on card shuffling. Three proofs of Euler's most famous infinite series appear in a separate chapter. There is also a number of other improvements, such as an exciting new way to "enumerate the rationals."

Systems Analysis & Design in a Changing World


John W. Satzinger - 2000
    The Fourth Edition maintains the dual focus on the concepts and techniques from both the traditional, structured approach and the object-oriented approach to systems development. Instructors have the flexibility to emphasize one approach over the other, or both, while referring to one integrated case study that runs through every chapter.

Strategic Marketing


David W. Cravens - 1982
    The new edition of "Strategic Marketing" uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

Great Books of the Western World


Mortimer J. Adler - 1952
    This monumental collection compiles history's greatest written works, from the ancient classics to more recent masterpieces. Great Books of the Western World contains 517 works from 130 of the most renowned minds throughout history. Volumes 1 and 2 comprise the Syntopicon®, a unique guide that enables you to investigate a particular idea and compare the perspectives of different authors. The Syntopicon organizes thirty centuries of thought into 102 Great Ideas, subsequently divided into topics and subtopics to effectively explore the different viewpoints over time. Authoritative, accurate, and complete, this collection represents the essential core of the Western literary canon

Economics of the Public Sector


Joseph E. Stiglitz - 1986
    Professor Stiglitz builds on the book's classic strengths: an integrated approach to public economics, a readable and inviting style, and careful attention to real-world problems and applications.

Physics for Scientists and Engineers, Volume 2--Student Solutions Manual


Raymond A. Serway - 2010
    The manual also features a skills section, important notes from key sections of the text, and a list of important equations and concepts.

An Introduction to Political Theory


O.P. Gauba
    About the Book: Introduction to Political Theory This new edition of An Introduction of Political Theory examines a fairly wide range of issues concerning the ever-expanding field of political theory in a multidisciplinary (historical - sociological - economic - philosophical - juristic) perspective.