Improper use of antibiotics. Local warfare. Massive refugee migration. Changing social and environmental conditions around the world have fostered the spread of new and potentially devastating viruses and diseases—HIV, Lassa, Ebola, and others. Laurie Garrett takes you on a fifty-year journey through the world's battles with microbes and examines the worldwide conditions that have culminated in recurrent outbreaks of newly discovered diseases, epidemics of diseases migrating to new areas, and mutated old diseases that are no longer curable. She argues that it is not too late to take action to prevent the further onslaught of viruses and microbes, and offers possible solutions for a healthier future.

    The authors made the claim that "All the History you can remember is in the Book," and, for most Brits, they were probably right. But it is their own unique interpretation of events that has made the book a classic; an uproarious satire on textbook history and a population's confused recollections of it.

    But their prowess in battle is only a small part of their story, which stretches from their Scandinavian origins to America in the west and as far as Baghdad in the east. As the Vikings did not write their history, we have to discover it for ourselves, and that discovery, as Neil Oliver reveals, tells an extraordinary story of a people who, from the brink of destruction, reached a quarter of the way around the globe and built an empire that lasted nearly two hundred years. Drawing on the latest discoveries that have only recently come to light, Neil Oliver goes on the trail of the real Vikings. Where did they emerge from? How did they really live? And just what drove them to embark on such extraordinary voyages of discovery over 1000 years ago? VIKINGS will explore many of these questions for the first time in an epic story of one of the world's great empires of conquest.

    His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the Codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest-lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

    From the first time mankind had an inkling of the vast space that surrounds us, those who study the universe have had to struggle against political and religious preconceptions. They have included some of the most charismatic, courageous, and idiosyncratic thinkers of all time. In Coming of Age in the Milky Way, Timothy Ferris uses his unique blend of rigorous research and captivating narrative skill to draw us into the lives and minds of these extraordinary figures, creating a landmark work of scientific history.

    But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out the approaches and commonalities that seem to appear at moments of originality.

    Together, they explain virtually everything about the world we live in. But, almost a century after their advent, most people haven't the slightest clue what either is about. Did you know that there's so much empty space inside matter that the entire human race could be squeezed into the volume of a sugar cube? Or that you grow old more quickly on the top floor of a building than on the ground floor? And did you realize that 1 per cent of the static on a TV tuned between stations is the relic of the Big Bang? These and many other remarkable facts about the world are direct consequences of quantum physics and relativity. Quantum theory has literally made the modern world possible. Not only has it given us lasers, computers, and nuclear reactors, but it has provided an explanation of why the sun shines and why the ground beneath our feet is solid. Despite this, however, quantum theory and relativity remain a patchwork of fragmented ideas, vaguely understood at best and often utterly mysterious. average person. Author Marcus Chown emphatically disagrees. As Einstein himself said, Most of the fundamental ideas of science are essentially simple and may, as a rule, be expressed in a language comprehensible to everyone. If you think that the marvels of modern physics have passed you by, it is not too late. In Chown's capable hands, quantum physics and relativity are not only painless but downright fun. So sit back, relax, and get comfortable as an adept and experienced science communicator brings you quickly up to speed on some of the greatest ideas in the history of human thought.

    The so-called divinities of Olympus have not a single worshipper among living men. They belong now not to the department of theology, but to those of literature and taste. There they still hold their place, and will continue to hold it, for they are too closely connected with the finest productions of poetry and art, both ancient and modern, to pass into oblivion.

      To survive, the right must learn how to express nonliberal principles as effectively as possible, and persuade others of their point of view. It is an art that demands patience, research, humor, understanding, creative thinking, learning from your opponent and even mimicking their tactics.   In How to Be Right: the Art of Being Persuasively Correct, Gutfeld reveals the strategies that have helped him keep a steady job for almost three decades.  From “Discard Your Outrage” and “Outcompassion Them” To “Find the Right’s Obama” and “Use your Mom,” Gutfeld gives readers the tools they’ll need to argue, influence, and convince their friends, family and foes throughout the 2016 election cycle.

    John 'Lofty' Wiseman presents real strategies for surviving in any type of situation, from accidents and escape procedures, including chemical and nuclear to successfully adapting to various climates (polar, tropical, desert), to identifying edible plants and creating fire. The book is extremely practical and is illustrated throughout with easy-to-understand line art and diagrams.

    This sharply intelligent, consistently provocative book takes the reader on an astonishing, thought-provoking voyage into the realm of delightful uncertainty--a world of paradox in which logical argument leads to contradiction and common sense is seemingly rendered irrelevant.

    It explains all this and much more. It discloses the best time to have a sex change, how to have a virgin birth, when to seduce your sisters or eat your lover. Quirky and brilliant, it takes as its starting point all creatures great and small worried about their bizarre sex lives, and the letters they write to the wise Dr Tatiana, the only agony aunt in all creation with a prodigious knowledge of both natural history and evolutionary biology.

    But in the same way that the science of space travel transforms our everyday lives, so research into telepathy, fortune-telling and out-of-body experiences produces remarkable insights into our brains, behaviour and beliefs. Paranormality embarks on a wild ghost chase into this new science of the supernatural and is packed with activities that allow you to experience the impossible. So throw away your crystals, ditch your lucky charms and cancel your subscription to Reincarnation Weekly. It is time to discover the real secrets of the paranormal. Learn how to control your dreams -- and leave your body behind Convince complete strangers that you know all about them Unleash the power of your unconscious mind.

    It is both witness and tribute to the late theory of mind—the so-called structural theory, with its stress on aggression, indeed the death drive, as the pitiless adversary of eros.Civilization and Its Discontents is one of the last of Freud's books, written in the decade before his death and first published in German in 1929. In it he states his views on the broad question of man's place in the world, a place Freud defines in terms of ceaseless conflict between the individual's quest for freedom and society's demand for conformity.Freud's theme is that what works for civilization doesn't necessarily work for man. Man, by nature aggressive and egotistical, seeks self-satisfaction. But culture inhibits his instinctual drives. The result is a pervasive and familiar guilt.Of the various English translations of Freud's major works to appear in his lifetime, only one was authorized by Freud himself: The Standard Edition of the Complete Psychological Works of Sigmund Freud under the general editorship of James Strachey.Freud approved the overall editorial plan, specific renderings of key words and phrases, and the addition of valuable notes, from bibliographical and explanatory. Many of the translations were done by Strachey himself; the rest were prepared under his supervision. The result was to place the Standard Edition in a position of unquestioned supremacy over all other existing versions.

    In an Internet society, according to Richard Susskind and Daniel Susskind, we will neither need nor want doctors, teachers, accountants, architects, the clergy, consultants, lawyers, and many others, to work as they did in the 20th century.The Future of the Professions explains how 'increasingly capable systems' -- from telepresence to artificial intelligence -- will bring fundamental change in the way that the 'practical expertise' of specialists is made available in society.The authors challenge the 'grand bargain' -- the arrangement that grants various monopolies to today's professionals. They argue that our current professions are antiquated, opaque and no longer affordable, and that the expertise of their best is enjoyed only by a few. In their place, they propose six new models for producing and distributing expertise in society.The book raises important practical and moral questions. In an era when machines can out-perform human beings at most tasks, what are the prospects for employment, who should own and control online expertise, and what tasks should be reserved exclusively for people?Based on the authors' in-depth research of more than ten professions, and illustrated by numerous examples from each, this is the first book to assess and question the relevance of the professions in the 21st century.