Book picks similar to
Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World by Frederick Allen
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Sponge: Leadership Lessons I Learnt From My Clients
Ambi Parameswaran - 2018
A challenging customer, in his view, goes from being someone who poses an obstacle to quality work to someone with eye-opening ideas and concepts. Approached as an exercise in listening and learning, these conversations can become long-term lessons. Ambi has worked with some of the most respected brands and names in the Indian corporate world, and each of those assignments were for him masterclasses in leadership development. In this book, Ambi recounts conversations with some of the most iconic business leaders, such as Ratan Tata, Azim Premji, S. Ramadorai, Karsanbhai Patel, M. Damodaran, Dr V. Kurien and many others. He soaked up these conversations, in his own words, 'like a sponge’. This book is an attempt to walk us through some of those dialogues – both the illuminating and the difficult aspects of them – to help us understand how they were learning sessions. For anyone looking at turbocharging their business and career, the ‘Sponge Process’ that emphasises listening is a radical new way of engaging with clients and customers.
iWoz: Computer Geek to Cult Icon: How I Invented the Personal Computer, Co-Founded Apple, and Had Fun Doing It
Steve Wozniak - 2006
individual whose contributions to the scientific, business and cultural realms are extensive."—BookpageBefore slim laptops that fit into briefcases, computers looked like strange, alien vending machines. But in "the most staggering burst of technical invention by a single person in high-tech history" (BusinessWeek) Steve Wozniak invented the first true personal computer. Wozniak teamed up with Steve Jobs, and Apple Computer was born, igniting the computer revolution and transforming the world. Here, thirty years later, the mischievous genius with the low profile treats readers to a rollicking, no-holds-barred account of his life—for once, in the voice of the wizard himself.
The World Is Flat: A Brief History of the Twenty-first Century
Thomas L. Friedman - 2005
With his inimitable ability to translate complex foreign policy and economic issues, Friedman explains how the flattening of the world happened at the dawn of the 21st century; what it means to countries, companies, communities and individuals; and how governments and societies can, and must, adapt.
Are We Nearly There Yet?: A Family's 8000-Mile Car Journey Around Britain
Ben Hatch - 2011
The kids writhe about in the V05 shampoo they just spilt, laughing as the last of their clean clothes bite the dust, and I'm thinking: "Survive driving round England with two under 4s, staying at a different hotel each night and visiting four or five attractions a day and sometimes a restaurant in the evening. Sleep all in the same room, go to bed at 7 p.m. after having had no evening to yourself, wake up at 7 a.m. and do it all again the next day with the prospect of another 140 nights of the same—then come and tell me about survival in your khaki ****ing shorts, Ray." They were bored, broke, burned out, and turning 40. So when Ben and his wife Dinah were approached to write a guidebook about family travel, they embraced the open road, ignoring friends' warnings: "One of you will come back chopped up in a bin bag in the roof box." Featuring deadly puff adders, Billie Piper's pajamas, and a friend of Hitler's, it's a story about love, death, falling out, moving on, and growing up, and 8,000 misguided miles in a Vauxhall Astra.
Heiresses: The Lives of the Million Dollar Babies
Laura Thompson - 2022
Are they not to be envied, with their private jets and Chanel wardrobes and endless funds? Yet all too often those gilded lives have been beset with trauma and despair. Before the 20th century a wife’s inheritance was the property of her husband, making her vulnerable to kidnap, forced marriages, even confinement in an asylum. And in modern times, heiresses fell victim to fortune-hunters who squandered their millions.Heiresses tells the stories of these million dollar babies: Mary Davies, who inherited London’s most valuable real estate, and was bartered from the age of twelve; Consuelo Vanderbilt, the original American “Dollar Heiress”, forced into a loveless marriage; Barbara Hutton, the Woolworth heiress who married seven times and died almost penniless; and Patty Hearst, heiress to a newspaper fortune who was arrested for terrorism. However, there are also stories of independence and achievement: Angela Burdett-Coutts, who became one of the greatest philanthropists of Victorian England; Nancy Cunard, who lived off her mother's fortune and became a pioneer of the civil rights movement; and Daisy Fellowes, elegant linchpin of interwar high society and noted fashion editor.Heiresses is about the lives of the rich, who—as F. Scott Fitzgerald said—are ‘different’. But it is also a bigger story about how all women fought their way to equality, and sometimes even found autonomy and fulfillment.
What You Do Is Who You Are: How to Create Your Business Culture
Ben Horowitz - 2019
Ben Horowitz has long been fascinated by history, and particularly by how people behave differently than you’d expect. The time and circumstances in which they were raised often shapes them—yet a few leaders have managed to shape their times. In What You Do Is Who You Are, he turns his attention to a question crucial to every organization: how do you create and sustain the culture you want?To Horowitz, culture is how a company makes decisions. It is the set of assumptions employees use to resolve everyday problems: should I stay at the Red Roof Inn, or the Four Seasons? Should we discuss the color of this product for five minutes or thirty hours? If culture is not purposeful, it will be an accident or a mistake.What You Do Is Who You Are explains how to make your culture purposeful by spotlighting four models of leadership and culture-building—the leader of the only successful slave revolt, Haiti’s Toussaint Louverture; the Samurai, who ruled Japan for seven hundred years and shaped modern Japanese culture; Genghis Khan, who built the world’s largest empire; and Shaka Senghor, a man convicted of murder who ran the most formidable prison gang in the yard and ultimately transformed prison culture.Horowitz connects these leadership examples to modern case-studies, including how Louverture’s cultural techniques were applied (or should have been) by Reed Hastings at Netflix, Travis Kalanick at Uber, and Hillary Clinton, and how Genghis Khan’s vision of cultural inclusiveness has parallels in the work of Don Thompson, the first African-American CEO of McDonalds, and of Maggie Wilderotter, the CEO who led Frontier Communications. Horowitz then offers guidance to help any company understand its own strategy and build a successful culture.What You Do Is Who You Are is a journey through culture, from ancient to modern. Along the way, it answers a question fundamental to any organization: who are we? How do people talk about us when we’re not around? How do we treat our customers? Are we there for people in a pinch? Can we be trusted?Who you are is not the values you list on the wall. It’s not what you say in company-wide meeting. It’s not your marketing campaign. It’s not even what you believe. Who you are is what you do. This book aims to help you do the things you need to become the kind of leader you want to be—and others want to follow.
Hetty: The Genius and Madness of America's First Female Tycoon
Charles Slack - 2004
P. Morgan, John D. Rockefeller, and some of the nation's biggest banks. Today, Hetty Green ranks near the top of America's list of greatest financiers, in company with Microsoft founder Bill Gates and billionaire-investor Warren Buffett. But in history books she has remained merely a footnote, a miser and an eccentric, whose character flaws and personal choices unjustly overshadowed her remarkable accomplishments on the fierce battlefield of American industry and commerce.In Hetty, Charles Slack reexamines the life, work, and conflicted legacy of the exceptionally resourceful, ruthless, and inimitable woman who turned a comfortable inheritance into a fortune through instinct, courage, cunning, greed, and determination to succeed at a man's game on her own terms: from her childhood in the Quaker community of New Bedford, Massachusetts, where she learned about business by reading financial papers to her father, to the battle over her inheritance that was one of the most controversial legal cases of her time; from her collisions with railroad magnate Collis Huntington to her rescue of New York City from financial ruin.Looking well beyond the lore and historical prejudices, Charles Slack presents a full portrait of a true American original, a female Citizen Kane who, having turned away from the conventions of her time, as a woman, a wife, a mother, and a mogul, led a life of a different sort, with occasionally tragic results, becoming both a hero and a victim of her era. Above all, it is a story of an uncompromising, larger-than-life, flawed woman who ruled a vast financial empire but was known, simply, as Hetty.
In the Hot Zone: One Man, One Year, Twenty Wars
Kevin Sites - 2007
Venturing alone into the dark heart of war, armed with just a video camera, a digital camera, a laptop, and a satellite modem, the award-winning journalist covered virtually every major global hot spot as the first Internet correspondent for Yahoo! News. Beginning his journey with the anarchic chaos of Somalia in September 2005 and ending with the Israeli-Hezbollah war in the summer of 2006, Sites talks with rebels and government troops, child soldiers and child brides, and features the people on every side, including those caught in the cross fire. His honest reporting helps destroy the myths of war by putting a human face on war's inhumanity. Personally, Sites will come to discover that the greatest danger he faces may not be from bombs and bullets, but from the unsettling power of the truth.
Microtrends: The Small Forces Behind Tomorrow's Big Changes
Mark J. Penn - 2007
One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") was crucial in re-electing President Clinton. With years of experience as one of world's most highly regarded pollsters, Mark Penn identifies the new microtrends sweeping the world: *Single women by choice: More often than ever before, they aren't waiting for Mr. Right. They are raising children by themselves and buying their own homes.*Splitters: A growing number of middle-class residents are shuttling between two homes, creating new communities and dynamics in the real estate market.*Sun Haters: Environmentalists, skin cancer survivors, and parents concerned about the impact the sun is having on our health.*Philo-semites: A growing number of people want to date Jewish men and women.*Classical Music Dads: Older men who are fathers in their 40's and 50's and taking on a larger role in the nurturing of their children and becoming an important factor in consumer culture for kids. Penn highlights everything from religion to politics, from leisure pursuits to relationships. MICROTRENDS will take the reader deep into the worlds of polling, targeting, and psychographic analysis, reaching tantalizing conclusions through engaging analysis.
The Birth of Korean Cool: How One Nation is Conquering the World Through Pop Culture
Euny Hong - 2014
But the song's international popularity is no passing fad. "Gangnam Style" is only one tool in South Korea's extraordinarily elaborate and effective strategy to become a major world superpower by first becoming the world's number one pop culture exporter.As a child, Euny Hong moved from America to the Gangnam neighbourhood in Seoul. She was a witness to the most accelerated part of South Korea's economic development, during which time it leapfrogged from third-world military dictatorship to first-world liberal democracy on the cutting edge of global technology.Euny Hong recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture. Featuring lively, in-depth reporting and numerous interviews with Koreans working in all areas of government and society, The Birth of Korean Cool reveals how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock ‘n' roll could come to mass produce boy bands, soap operas, and the world's most important smart phone.
The Race Against the Stasi: The Incredible Story of Dieter Wiedemann, The Iron Curtain and The Greatest Cycling Race on Earth
Herbie Sykes - 2014
Socialist doctrine had it that the two of them were `class enemies', and as a famous athlete Dieter's every move was pored over by the Stasi. Only he abhorred their ideology, and in Sylvia saw his only chance of freedom. Now, playing a deadly game of cat and mouse, he plotted his escape.In 1964 he was delegated, once and once only, to West Germany. Here he was to ride a qualification race for the Tokyo Olympics, but instead committed the most treacherous of all the crimes against socialism. Dieter Wiedemann, sporting icon and Soviet pawn, defected to the other side.Whilst Wiedemann fulfilled his lifetime ambition of racing in the Tour de France, his defection caused a huge scandal. The Stasi sought to `repatriate' him, with horrific consequences both for him and the family he left behind. Fifty years on, and twenty-five years after the fall of the Berlin Wall, Dieter Wiedemann decided it was time to tell his story. Through his testimony and that of others involved, and through the Stasi file, which has stalked him for half a century, Herbie Sykes uncovers an astonishing tale. It is one of love and betrayal, of the madness at the heart of the cold war, and of the greatest bike race in history.
Vernon Can Read!
Vernon E. Jordan Jr. - 2001
As a student in Atlanta, Vernon Jordan had a summer job driving a white banker around town. During the man's afternoon naps, Jordan passed the time reading books, a fact that astounded his boss. "Vernon can read!" the man exclaimed to his relatives. Nearly fifty years later, Vernon Jordan, long-time civil rights leader, adviser and close friend to presidents and business leaders, remembers the sweeping struggles, changes, and dangers of black life during the civil rights revolution.After attending a predominantly white college in the Midwest and graduating from Howard University Law School, Jordan dedicated himself to the civil rights movement. He led the drive to register black voters in the South and was president of the National Urban League, one of the great civil rights organizations of the era, where he was instrumental in integrating American businesses and providing economic and social support to the expanding black middle class. He survived a white racist's assassination attempt and later became a pillar of America's legal, corporate, and political worlds.But Jordan's life was shaped in his early years, and this book is also a moving testament to the family whose support and courage provided the framework for his achievements. Vernon Can Read! chronicles a life of courage, pride, sacrifice, style, and accomplishment.
Rise of the Robots: Technology and the Threat of a Jobless Future
Martin Ford - 2015
In Rise of the Robots, Silicon Valley entrepreneur Martin Ford argues that this is absolutely not the case. As technology continues to accelerate and machines begin taking care of themselves, fewer people will be necessary. Artificial intelligence is already well on its way to making “good jobs” obsolete: many paralegals, journalists, office workers, and even computer programmers are poised to be replaced by robots and smart software. As progress continues, blue and white collar jobs alike will evaporate, squeezing working- and middle-class families ever further. At the same time, households are under assault from exploding costs, especially from the two major industries—education and health care—that, so far, have not been transformed by information technology. The result could well be massive unemployment and inequality as well as the implosion of the consumer economy itself.In Rise of the Robots, Ford details what machine intelligence and robotics can accomplish, and implores employers, scholars, and policy makers alike to face the implications. The past solutions to technological disruption, especially more training and education, aren't going to work, and we must decide, now, whether the future will see broad-based prosperity or catastrophic levels of inequality and economic insecurity. Rise of the Robots is essential reading for anyone who wants to understand what accelerating technology means for their own economic prospects—not to mention those of their children—as well as for society as a whole.
Hitlerland: American Eyewitnesses to the Nazi Rise to Power
Andrew Nagorski - 2012
By tapping a rich vein of personal testimonies, Hitlerland offers a gripping narrative full of surprising twists—and a startlingly fresh perspective on this heavily dissected era.Some of the Americans in Weimar and then Hitler’s Germany were merely casual observers, others deliberately blind; a few were Nazi apologists. But most slowly began to understand the horror of what was unfolding, even when they found it difficult to grasp the breadth of the catastrophe. Among the journalists, William Shirer, Edgar Mowrer, and Dorothy Thompson were increasingly alarmed. Consul General George Messersmith stood out among the American diplomats because of his passion and courage. Truman Smith, the first American official to meet Hitler, was an astute political observer and a remarkably resourceful military attaché. Historian William Dodd, whom FDR tapped as ambassador in Hitler’s Berlin, left disillusioned; his daughter Martha scandalized the embassy with her procession of lovers from her initial infatuation with Nazis she took up with. She ended as a Soviet spy.On the scene were George Kennan, who would become famous as the architect of containment; Richard Helms, who rose to the top of the CIA; Howard K. Smith, who would one day coanchor the ABC Evening News. The list of prominent visitors included writers Sinclair Lewis and Thomas Wolfe, famed aviator Charles Lindbergh, the great athlete Jesse Owens, newspaper publisher William Randolph Hearst, and black sociologist and historian W.E.B. Dubois. Observing Hitler and his movement up close, the most perceptive of these Americans helped their reluctant countrymen begin to understand the nature of Nazi Germany as it ruthlessly eliminated political opponents, instilled hatred of Jews and anyone deemed a member of an inferior race, and readied its military and its people for a war for global domination. They helped prepare Americans for the years of struggle ahead.
The New Elite: Inside the Minds of the Truly Wealthy
Jim Taylor - 2008
With all the emphasis on the rich and famous in America, we would think we know everything about them. In reality, very few of us truly understand those who make up the very wealthiest Americans--those with liquid assets of $5 million or more. What is this new class of people and how did they get that way?In The New Elite, the authors reveal what motivates our country's most powerful and influential class, what they want, where they shop, and how they really spend their money. With candor and unique insight, they reveal that the people who drive our economy are not Ivy league-educated, luxury-seeking socialites. While they include luminaries like Bill Gates, David Geffen, Ralph Lauren, and Donald Trump, they also include the small business owner next door. Based on unprecedented research with hundreds of interviews with members of this unique group, The New Elite uncovers the five classes of America's newly wealthy--including those who struggle with its implications, those who refuse to let it change them, and those who give it away, and how each of them is changing our culture and economy. This is an entertaining and enlightening look at America's ruling class, the profound ways they have redefined what it means to be rich, and how we court them.