The Secrets of Consulting: A Guide to Giving and Getting Advice Successfully


Gerald M. Weinberg - 1985
    Weinberg shows you exactly how to become a more effective consultant. He reveals specific techniques and strategies that really work.Through the use of vividly memorable rules, laws, and principles -- such as The Law of Raspberry Jam, The Potato Chip Principle, and Lessons from the Farm -- the author shows you how to-- price and market your services-- avoid traps and find alternative approaches-- keep ahead of your clients-- create a special "consultant's survival kit"-- trade improvement for perfection-- negotiate in difficult situations-- measure your effectiveness-- be yourselfYou will also find straightforward advice on marketing your services, including how to-- find clients-- get needed exposure-- set just-right fees-- gain trustThe Secrets of Consulting -- techniques, strategies, and first-hand experiences -- all that you'll need to set up, run, and be successful at your own consulting business.

Reach Out: The Simple Strategy You Need to Expand Your Network and Increase Your Influence


Molly Beck - 2017
    You need connections. And to get connections, you need to Reach Out--fearlessly, strategically, and every day of the work week.For many, this is a daunting and confusing task.Reach Out shows readers how to use social media and simple digital tools to begin building and expanding the number of people they know. Author Molly Beck explains how to:-Establish and strengthen your digital presence-Develop career goals that Reaching Out can help you obtain-Think strategically about who you have already met, who you could strengthen a relationship with, and who your current connections know-Determine who to Reach Out to and push past common networking fears to do it- Apply step-by-step instructions on how to craft email and social media messages to those you want to connect with-Optimize your efforts by managing both your time and your inboxThe book features personal stories on networking from some of today's top thought leaders. Studies, statistics, and real world examples illustrate the key concepts of Reaching Out. Whether you're just starting out, changing jobs, or well-established and just eager to know more people, Reaching Out will help you turn career dreams into professional success by helping you connect with others who can put you on the fast track.

WTF?! Willing To Fail: How Failure Can Be Your Key to Success


Brian Scudamore - 2018
    In WTF?! (Willing to Fail), serial entrepreneur Brian Scudamore takes you on an adventure that will convince you once and for all that you have exactly what it takes to succeed. With engaging stories from his thirty-plus years of failing upward, his book is full of lessons you can apply to your own endeavors developing a clear vision, creating an awesome culture, finding gratitude in challenging times, and using setbacks to change your business for the better.Being an entrepreneur means letting go of fear. WTF?! (Willing to Fail) gives you the encouragement and wisdom you need to begin stumbling toward greatness.

Good People: The Only Leadership Decision That Really Matters


Anthony Tjan - 2017
    But what does it really mean to be good?Leaders love to say that any company is only as good as its people, but tend to evaluate candidates and employees more by their measurable accomplishments than by their "softer" qualities, like integrity, compassion, and other values. Bestselling author Anthony Tjan is leading a movement to change the way we think about goodness so that we can become better judges of people and create more goodness in ourselves, in others, and in our organizations.Tjan argues that while competence is necessary, real goodness must also encompass values; a fantastic resume can never compensate for mediocre character. In Good People, he provides a clear language to discuss goodness, redefining it as a lifelong, proactive commitment that, like any skill, can be exercised, honed, and taught. When leaders prioritize goodness in themselves and in others, they can create lasting cultures and tremendous value.Drawing from his own experiences as an entrepreneur and venture capitalist, Tjan also taps into the wisdom of his relationships and interviews with extraordinary innovators, executives, artists, academics, teachers, and role models from all disciplines and walks of life who embody his vision. The cases and profiles shared include: Harvard Business School Dean Nitin Nohria, who has called for balancing leadership of competency with leadership of character; Supreme Court Justice Sonia Sotomayor, who has never forgotten her roots and shows profound kindness to her staff and clerks; Hollywood talent manager Shep Gordon, who has counseled his clients on the importance of generosity and gratitude; legendary venture capitalist Henry McCance, whose success proves that humbly ceding the spotlight to others makes room for their greatness; and master jazz musician Clark Terry, who devotedly mentored the young, blind pianist Justin Kauflin.Packed with practical yet often surprising advice, Good People establishes a new language and framework you can use to evaluate, develop, and lead with goodness. Tjan will convince you that there is a hard truth in the "soft stuff" of business, and that choosing and working well with good people is truly the only leadership decision that really matters.

World Class Learners: Educating Creative and Entrepreneurial Students


Yong Zhao - 2012
    Researcher and Professor Yong Zhao unlocks the secrets to cultivating independent thinkers who are willing and able to create jobs and contribute positively to the globalized society. This book shows how teachers, administrators and even parents can:Understand the entrepreneurial spirit and harness it Foster student autonomy and leadership Champion inventive learners with necessary resources Develop global partners and resources

Rain: What a Paperboy Learned about Business


Jeffrey J. Fox - 2009
    Fox. The parable follows a young New England paperboy, named Rain, as he learns the business of being in business and quickly becomes the best paperboy in town. Through a series of humorous poignant vignettes, Jeff illustrates forty rainmaker business lessons that can be applied to not only paperboys, but anyone in business and sales. Rain's time as a paperboy proves to be just as valuable as getting an MBA. As with Jossey-Bass' popular Lencioni business fables, the format for Rain includes an actionable business model at the end of the book with instant takeaways and practical advice.

The Road Less Stupid: Advice from the Chairman of the Board


Keith J. Cunningham - 2017
    Anyone who finds it easy is stupid.” —Charlie Munger, Vice Chairman of Berkshire Hathaway Smart people do dumb things. Here’s the proof: How much money would you have right now if I gave you the ability to unwind any financial decision you have ever made? It turns out that the key to getting rich (and staying that way) is to avoid doing stupid things. The vast majority of dumb tax in both our lives is a direct result of three things: 1. Generalizations (which kill clarity), 2. Obsessing about Oz (instead of the yellow brick road) and 3. Faulty assumptions (ignoring risk). Here it is on a bumper sticker: Operators react and sweat. Owners think and plan. It all hinges on Thinking Time.

The Effective Executive


Peter Drucker - 2018
    Usually this involves doing what other people have overlooked, as well as avoiding what is unproductive.He identifies five talents as essential to effectiveness, and these can be learned; in fact, they must be learned just as scales must be mastered by every piano student regardless of his natural gifts. Intelligence, imagination and knowledge may all be wasted in an executive job without the acquired habits of mind that convert these into results. One of the talents is the management of time. Another is choosing what to contribute to the particular organization. A third is knowing where and how to apply your strength to best effect. Fourth is setting up the right priorities. And all of them must be knitted together by effective decision-making. How these can be developed forms the main body of the book. The author ranges widely through the annals of business and government to demonstrate the distinctive skill of the executive. He turns familiar experience upside down to see it in new perspective. The book is full of surprises, with its fresh insights into old and seemingly trite situations.

Do Better Work: Finding Clarity, Camaraderie, and Progress in Work and Life


Max Yoder - 2019
     Share before you’re ready. Get more agreements. Have difficult conversations. These are a few of the practical but profound ideas Lessonly CEO Max Yoder shares in Do Better Work. No matter your rank or role, if you want to see more understanding, accountability, and progress on your team, these stories and examples are for you. Praise for Do Better Work: “Devastatingly effective, and a must-read for business leaders with a soul. Do Better Work is the modern manual for how to align company success and personal growth.” Jay Baer, New York Times bestselling author of Youtility and co-author of Talk Triggers “The best books pop lightbulbs over our heads that feel so obvious we wonder why we didn't realize them all along. This book does that. An essential read for any 21st-century leader." Coco Brown, CEO and founder of The Athena Alliance “Our world needs a style of leadership that puts people at the center, and I can think of no better guide than the lessons contained in this book.” Scott Dorsey, former CEO of ExactTarget/Salesforce Marketing Cloud “Practical advice with a soul and a deep understanding of how humans connect and work together.” Nataly Kogan, founder of Happier @ Work and author of Happier Now

Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business


Thomas Lah - 2016
    Whether you are a pureplay cloud company or a traditional technology provider making the pivot to the cloud, this book will help guide your decision-making and execution around the “as-a-service” model to put your company on a path to profitable growth

Influencer Fast Track: 10X Your Marketing & Branding for Coaches, Consultants, Professionals and Entrepreneurs!: Grow your Brand & Business, Attract Dream (Influencer Marketing Fast Track)


Gundi Gabrielle - 2018
     Even better - if social media gave you headache and you still only have a few followers, take heart, there is a better way......and much more FUN!If you are struggling to get traffic, find it hard to pitch your business or simply don't know where your customers hang out, this book will give you great pointers.SassyZenGirl herself, aka 10-time #1 bestselling author and entrepreneur Gundi Gabrielle will show you in typical SassyFUN fashion how to get from A to Z:The fastest, yet little used marketing method to quickly become known as an influencer in your field and build a marketable platform around your coaching or consulting business - or any other business or professional practice you run. Have a passion project you want to share with world? The INFLUENCER FAST TRACKTM can work here as well! Parts of this method are so powerful that you can become known an influencer almost instantly - without any scammy tactics or funny business, all above board. Instant Influencer! Influencer Marketing has become the biggest, current trend in marketing and in this book we'll go in-depth over: The Three Influencer FAST TRACK Factors The SECRET INGREDIENT as well as awesome goodies like: The Goosebump Factor The Mucho Bling Asset The Chill Factor How to (non) pitch your Stuff Instant Influencer Subscribers on Autopilot Income on Autopilot Branding Bonanza Passive Income Bonanza and finally how to: Get yourself booked as a TV Guest Presenter, Keynote or TEDx Speaker Get featured in major publications and podcasts Become a "Bestselling Author" in the next 30 Days Attract your absolute Dream Clients on Autopilot and so much more...Influencer "stardom" is far easier to reach than you think and if you are ready and want to learn more... SCROLL UP and hit that BUY BUTTON and we'll see you on the inside..:)

Entering StartUpLand: An Essential Guide to Finding the Right Job


Jeffrey Bussgang - 2017
    Executives from large companies view them as models to help them adapt to today's dynamic innovation economy, while freshly minted MBAs see magic in founding something new. Yes, startups look magical, but they can also be chaotic and inaccessible. Many books are written for those who aspire to be founders, but a company only has one or two of those. What's needed is something that deconstructs the typical startup organization for the thousands of employees who join a fledgling company and do the day-to-day work required to grow it into something of value.Entering StartUpLand is a practical, step-by-step guide that provides an insider's analysis of various startup roles and responsibilities--including product management, marketing, growth, and sales--to help you figure out if you want to join a startup and what to expect if you do. You'll gain insight into how successful startups operate and learn to assess which ones you might want to join--or emulate. Inside this book you'll find: A tour of typical startup roles to help you determine which one might be the best fit for you Profiles of startup executives across many different functions who share their stories and describe their responsibilities A methodology to identify and evaluate startups and position yourself to find the opportunity that's right for you Written by an experienced venture capitalist, entrepreneur, and Harvard Business School professor, Entering StartUpLand will guide you as you seek your ideal entry point into this popular, cutting-edge organizational paradigm.

Don't Call It That: A Naming Workbook


Eli Altman - 2013
    This is it. Don't Call It That is a step-by-step workbook that will guide you through the naming process. A Hundred Monkeys Creative Director, Eli Altman, will help you develop attention grabbing names that speak to your audience and establish the seed of your brand. The book is like that friend who isn't afraid to tell you what you need to hear. It'll help you understand what's at stake and how to approach naming creatively without neglecting practical realities like positioning, trademarks and URLs. How do you find a name that's available? How do you find a name that grabs people's attention? How do you tell the difference between a good name and a bad name? How do you test names in the real world? How do you find a name that elevates you above the competition Don't Call It That will set you straight.

Women Who Worry Too Much: How to Stop Worry and Anxiety from Ruining Relationships, Work, and Fun


Holly Hazlett-Stevens - 2005
    This predispostion inclines women to worry more than men about things like social problems, work, finances-even about worry itself, a phenomenon psychologists call meta-worry. The goal of this book is to help readers control excessive worry by learning to perceive threats more accurately and to stop focusing on things that are unlikely to happen.Following an introduction by noted psychologist Michelle Craske that explores the reasons women worry more than men, the book addresses the fundamentals of worry: what it is, how it differs from anxiety, and how it can develop into a chronic state of mind. The book offers strategies for overcoming worry that include monitoring personal worry triggers, breaking worry-provoking habits, and avoiding avoidance-a major aggravating factor for all anxiety disorders. From it, you'll learn to use mindfulness techniques to avoid ruminating on the past or the future and how to use progressive relaxation to cope with worrisome situations.

You Must Write a Book: Boost Your Brand, Get More Business, and Become the Go-To Expert


Honoree Corder - 2016
    “As a first-time author this book made a huge positive impact on my ability to write and publish my own book.” –Amazon Customer THE SINGLE BEST TOOL EVERY ENTREPRENEUR NEEDS TO BUILD, BOOST, AND GROW THEIR BUSINESS. Beyond technology, software, social media networks, even advertising and marketing campaigns, the biggest and best tool you’ll ever have in your belt is a business book with your name on the cover. Authority and Credibility—Nothing establishes your authority faster or better, making it easier to attract investors, clients, and customers. Brand recognition—Nothing makes your name and your brand easier to recognize, giving you greater reach with no additional overhead. The ultimate business card—We’re hard-wired to hold on to books, to keep and care for them, and to share them with others. When’s the last time someone did that with your business card? You Must Write a Book introduces you to these concepts and digs further—revealing not only the benefits of how a book can help you to build and grow your business and your brand, but how you can put your ideas on the page. You’ll learn: Why a book matters to your business Pre-planning and strategic thinking, before putting even the first word on the page How to write your book by committing to only a few words per day How to hire ghostwriters or other professionals to get your ideas on the page, without writing a word The steps for launching your book like a champ Marketing plans—both for your book, and using your book to market yourself and your business You’ll also learn from the masters—gain insight from some of the most advanced thinkers in publishing, so that you can skip level one and build from their success. Get in on the wisdom from thought leaders such as Hal Elrod, Bryan Cohen, Pat Petrini, J.A. Huss, Steve Scott, James Altucher, Kevin Tumlinson, and many more. Honorée Corder is the author of Tall Order!, Prosperity for Writers, and many more volumes, and Hal Elrod’s business partner in The Miracle Morning series. She is a coach and consultant working with high profile entrepreneurs and businesses, guiding them into some of the best decisions they’ve ever made. In You Must Write a Book, she has culled together some of the finest examples of publishing and marketing wisdom available, from some of today’s most successful and influential masters. IF YOU ARE LOOKING FOR A SINGLE TOOL TO ACHIEVE NEXT-LEVEL SUCCESS, PICK UP YOUR COPY OF ‘YOU MUST WRITE A BOOK’ RIGHT NOW!