Now, women are trading in their khakis for couture and their pumas for pumps. Finally, it's hip to dress well again. Emmy-Award winning costume designer Janie Bryant offers readers a peek into the dressing room of Mad Men, revealing the design process behind the various characters' looks and showing every woman how to find her own leading lady style--whether it's vintage, modern, or bohemian. Bryant's book will peek into the dressing room of Mad Men and reveal the design process behind the various characters' looks. But it will also help women learn how fashion can help convey their personality. She will help them cultivate their style, including all the details that make a big difference. Bryant offers advice to ensure that a woman's clothes convey her personality. She covers everything from where to find incredible vintage clothing and accessories to how to pair those authentic pieces with modern shoes and jeans. Readers will learn how to find their perfect bra size, use color to convey a mood, and invest in the ten essentials every woman should own. And just so the ladies don't leave their men behind, there's even a section on making them look a little more Don Draper-dashing.

    * Studies the influence of branding within the fashion industry

    With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Bergdorf Goodman, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in the apparel and accessories business, the newest designers and a new foreword by designer Diane von Furstenberg.The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including:How to create a viable business plan Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity The best sources for fabric and materials Navigating the pitfalls of production both at home and abroad Marketing, branding, and getting the product into the stores and into the customer’s closets Romancing the press, dressing celebrities, and creative publicity techniques Producing a runway show that will get results

    More than a thousand illustrations, based on surviving garments and contemporary paintings and photographs, demonstrate the astonishing changes in men’s and women’s clothing over the centuries—from the simple tunics and gowns of the eleventh century to the petticoat breeches and ostrich-plumed hats of Charles II’s reign to the T-shirts and shorts of today.Clear and detailed drawings, plus notes that pinpoint specific features such as fabric, decoration, accessories and cut, make each costume immediately comprehensible.Completely up to date, and with a new chart showing the main changes in fashion through the centuries, this is an essential reference for students of theatrical design and fashion, drama groups and anyone interested in the history of costume.

    Illustrated in the distinctly unique packaged style of the bestselling101 THINGS I LEARNED® IN ARCHITECTURE SCHOOL, this new book on fashion design will be a perfect book for any fashion school wannabe, a recent graduate, or even a seasoned professional.

    You will learn how to systematically understand, design, and implement a new business model or analyze and renovate an old one.2) Co-created by 470 strategy practitionersBusiness Model Generation practices what it preaches. Co-authored by 470 Business Model Canvas practitioners from 45 countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly-integrated, visual, lie-flat design that enables immediate hands-on use.3) Designed for doersBusiness Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs and leaders of all organizations.

    In How to Set Up and Run a Fashion Label, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories or footwear sectors. Packed with tips, case studies, and tasks to help you analyze yourself, your market and your product, the book is designed for anyone wanting to start their own fashion business.

    People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

    Sections include Pattern Construction and Cutting, Fashion Movements, Textiles, Creative Thinking, and Selling Clothes. With exciting visuals and clear text, The Fundamentals of Fashion Design uses detailed diagrams, historical references, and innovative layout to challenge readers to consider the underlying principles of design.

    In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand. By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver’s manual for modern business.

    You get all the information needed to get started, including how to choose yarn and needles, read patterns, work basic stitches, how to check gauge, increase and decrease, join pieces and finish projects and care for your knitted items. The comprehensive pattern library includes 850 knitting stitches, from simple to ornate, including knit and purl patterns, basic and complex cables, Fair Isles and intarsia designs, and rib and edging patterns. Each is fully explained with instructions and accompanied by a full-color photo of a sample knitted swatch. All swatches are worked in updated yarns, beautifully photographed and accompanied by easy-to-follow instructions.Based on The Harmony Guides,which have been a longstanding and valued reference for handcrafters for more than thirty years, with over half a million worldwide sales, this edition is updated with eye-catching photography and innovative new stitches, but also never forgetting the heritage of the guides.With the Ultimate Knit Stitch Bible you can knit, purl, cable and yarn over your way through 850 stitches to create any number of beautiful pieces. This really will be the only stitch guide and reference title needed on any knitter's bookshelves.

    The book opens with an overview of the principles of fashion design, a survey of the industry's history and its key designers, and a description of today's markets and customers. The tutorials that follow instruct in designing sportswear, tailored garments for wear to business careers, denim/activewear, cocktail and evening wear, children's clothing, men's garments, and accessories. The author also advises on creating and presenting a fashion portfolio, and on "selling" oneself in a job interview. His several discussions with some of the industry's leading professionals give students valuable insights on how to create and develop one's own original collection. Fashion Design Course is a fine introduction for students, dressmakers, and all others aspiring to careers in this dynamic and rewarding industry. More than 450 how-to color illustrations.

    Along the way, rather than taking boring notes that he would never read (nor use) again, Jason created sketch notes for each class—visually capturing the essential points of his education—and providing an engaging and invaluable resource.   Once finished with his MBA, Jason launched a widely successful Kickstarter campaign distilling these same notes into a self-published book to help aspiring business leaders of all backgrounds and income levels understand the critical concepts one learns in business school.   Whether you are thinking about applying to business school, are currently in college studying business, or have always wondered what is taught in an MBA program, this highly entertaining and visual book is for you.

    Hinging on a recurring theme that all designs are based on one or more of the three major patternmaking and design principles–dart manipulation, added fullness, and contouring–it provides all the relevant information necessary to create design patterns with accuracy regardless of their complexity. Sewing guides included for the pleated trouser (with pattern layout), belt/loops, pockets, and zipper; the jean pant with pockets, countour belt, and fly front; and the gusset. Updated jacket foundation draft includes fabric preparation, interfacing, chest piece, tape control, and shoulder pads. Pant drafts–Trouser draft including pocket, waistband, and loop; dungaree foundation draft; grunge pant draft; and three jean waistline variations including pocket and sewing instruction. Includes fitting corrections for the basic patterns. Unique section on patternmaking for bias-cut garments. For anyone developing their patternmaking skills.

    Why do most women settle for pennies instead of embracing true wealth? It's not because you're not smart or ambitious enough. You've just been programmed to block your Universal right to wealth with guilt, shame, or embarrassment. Even if you're unaware of these blocks and fears, you're probably not earning what you're really worth. Join Lucky Bitch author Denise Duffield-Thomas on a journey of self-discovery so you can smash through your abundance blocks and join a posse of women all around the world who are learning to live large and become truly lucky bitches. Are you ready to get rich, you lucky bitch?