Designing Brand Identity: An Essential Guide for the Entire Branding Team


Alina Wheeler - 2003
    From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.

The End of Print: The Graphic Design of David Carson


Lewis Blackwell - 1995
    His tortured typography prompted a vocal camp of critics to accuse him of being flippant and of destroying the communicative basis of design. But now the techniques of David Carson (and those of his countless imitators) dominate advertising, design, the Web, and even motion pictures. With 35,000 copies of the original sold, this revised edition of The End of Print includes a striking new cover and first chapter that puts Carson's work in context. The rest is vintage Carson—cutting edge and explosive. The End of Print tracks his career from skateboard and surf magazines, to the landmark Beach Culture magazine and his groundbreaking grid-breaking work for Ray Gun, and finally to handling major corporate identity accounts. The End of Print marks a turning point in design that ushered in the look of today.

The Artist's Way: A Spiritual Path to Higher Creativity


Julia Cameron - 1992
    An international bestseller, millions of readers have found it to be an invaluable guide to living the artist’s life. Still as vital today—or perhaps even more so—than it was when it was first published one decade ago, it is a powerfully provocative and inspiring work. In a new introduction to the book, Julia Cameron reflects upon the impact of The Artist’s Way and describes the work she has done during the last decade and the new insights into the creative process that she has gained. Updated and expanded, this anniversary edition reframes The Artist’s Way for a new century.

How to be a Graphic Designer Without Losing Your Soul


Adrian Shaughnessy - 2005
    How to be a graphic designer without losing your soul addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work, and who want to avoid becoming hired drones working on soulless projects. Written by a designer for designers, it combines practical advice with philosophical guidance to help young professionals embark on their careers. How should designers manage the creative process? What's the first step in the successful interpretation of a brief? How do you generate ideas when everything just seems blank? How to be a graphic designer offers clear, concise guidance for these questions, along with focused, no-nonsense strategies for setting up, running, and promoting a studio, finding work, and collaborating with clients.The book also includes inspiring interviews with ten leading designers, including Rudy VanderLans (Emigre), John Warwicker (Tomato), Neville Brody (Research Studios), and Andy Cruz (House Industries). All told, How to be a graphic designer covers just about every aspect of the profession, and stands as an indispensable guide for any young designer.

The Journal Junkies Workshop: Visual Ammunition for the Art Addict


Eric M. Scott - 2010
    Prepare to be bombarded with ideas, techniques and suggestions as you allow your creativity to take hold. "The Journal Fodder Junkies" are on a mission, ready to arm you with all that you need to explore artistic ways of recording your life and thoughts. Part sketchbook, part diary, part notebook, part dream journal, part daily planner, part to-do list and part doodle pad, the art journal is different things to different people. Whatever it is for you, the Journal Junkies Workshop contains all the covert inspiration and know-how you'll need to get started. Uncover your own path, your own voice, your own style. Inside you'll find:Basic information on the supplies and materials you'll need to start your journal experienceStep-by-step presentation of techniques using water colors, acrylic paint, image transfers and moreChapter-by-chapter demonstration that follows the Junkies' techniques as they layer a page, taking it from blank canvas to dynamic documentIdeas on how to get started writing in your journal, covering both what to write and inventive ways of writing itGallery spreads taken straight from the authors' journals that give you a unique opportunity to peer inside the heads of two experienced art journalistsGrab a journal and begin basic training today with Eric Scott and David Modler to become a Journal Fodder Junkie!

Make Your Own Luck: A DIY Attitude to Graphic Design


Kate Moross - 2014
    But it hasn’t always been a smooth ride. In this informative memoir and guide Kate Moross offers true insider’s tips on how to make it in a highly competitive field. Written in an approachable, forthright and refreshingly honest tone, Make Your Own Luck features chapters on how to thrive in art school, developing your own style, how to self-promote, collaboration with other artists, how to deal with “copycats,” and when to consider working for free. Kate Moross also touches on the fine points of music packaging and videos, how to find an agent, and looks back on the touchstone moments that helped shape her career. Designed to mimic Moross’s signature bold, brightly coloured style, this book is filled with dozens of examples of her work for companies such as Google, Adidas, and Nokia, as well as musicians including Simian Mobile Disco, Jessie Ware, Zomby, and Pictureplane. Irreverent and packed with enormously helpful tips for designers of all stripes, Make Your Own Luck is certain to become an indispensable guide for anyone interested in graphic art as a vocation or hobby.

Sharpie Art Workshop: Techniques and Ideas for Transforming Your World


Timothy Goodman - 2015
    The most comprehensive, step-by-step, hands-on creative workbook for creating art with Sharpie markers.

Interaction of Color


Josef Albers - 1971
    Conceived as a handbook and teaching aid for artists, instructors, and students, this timeless book presents Albers’s unique ideas of color experimentation in a way that is valuable to specialists as well as to a larger audience.Originally published by Yale University Press in 1963 as a limited silkscreen edition with 150 color plates, Interaction of Color first appeared in paperback in 1971, featuring ten representative color studies chosen by Albers. The paperback has remained in print ever since and is one of the most influential resources on color for countless readers.This new paperback edition presents a significantly expanded selection of more than thirty color studies alongside Albers’s original unabridged text, demonstrating such principles as color relativity, intensity, and temperature; vibrating and vanishing boundaries; and the illusions of transparency and reversed grounds. Now available in a larger format and with enhanced production values, this expanded edition celebrates the unique authority of Albers’s contribution to color theory and brings the artist’s iconic study to an eager new generation of readers.

Creative, Inc.: The Ultimate Guide to Running a Successful Freelance Business


Meg Mateo Ilasco - 2010
    did for crafters, this book will teach all types of creatives illustrators, photographers, graphic designers, animators, and more how to build a successful business doing what they love. Freelancing pros Meg Mateo Ilasco and Joy Deangdeelert Cho explain everything from creating a standout portfolio to navigating the legal issues of starting a business. Accessible, spunky, and packed with practical advice, Creative, Inc. is an essential for anyone ready to strike out on their own.

The Guerilla Art Kit: Everything You Need to Put Your Message Out into the World


Keri Smith - 2007
    The explosion of user-created content on blogs and social networking sites moved Time magazine to name "You" their 2006 person of the year. But while we may be spending a lot more time in virtual worlds, we have not lost the urge to make our physical world more meaningful. By leaving art and ideas in public places, you can affect someone's day, change their mood or their mind and maybe even change the world in the process! The Guerilla Art Kit shows how small artistic acts can start a revolution. Keri Smith, noted author of Living Out Loud and the blog Wish Jar Journal, uses her unique drawing and handwriting style to help anyone find and release their inner artist or activist. This visually exciting activity book full of step-by-step exercises, cut-out projects, sticker ideas, and more, has both fun assignments and handy tips to help you unleash your creative energy into the streets, where you can really make an impact. From the quick exercises; leaving books for strangers to find, chalking quotes on the sidewalk, to the more involved; making a "wish tree," guerilla gardening, or making your own stencils, The Guerilla Art Kit contains everything you need to put your message out into the world.

The Collage Workbook: How to Get Started and Stay Inspired


Randel Plowman - 2012
    Offering step-by-step instruction, visual inspiration, and even a library of copyright-free images, this hands-on guide covers all the necessary materials, tools, and know-how, from adding color and transferring images, to décollage (tearing away layers). And to spark the reader's imagination, there are 52 creativity prompts, such as a collage using the letters of a single word.

Pantone: The Twentieth Century in Color


Leatrice Eiseman - 2011
    From the Pale Gold (15-0927 TPX) and Almost Mauve (12-2103 TPX) of the 1900 Universal Exposition in Paris to the Rust (18-1248 TPX) and Midnight Navy (19-4110 TPX) of the countdown to the Millennium, the 20th century brimmed with color. Longtime Pantone collaborators and color gurus Leatrice Eiseman and Keith Recker identify more than 200 touchstone works of art, products, d cor, and fashion, and carefully match them with 80 different official PANTONE color palettes to reveal the trends, radical shifts, and resurgences of various hues. This vibrant volume takes the social temperature of our recent history with the panache that is uniquely Pantone.

Print Liberation: The Screen Printing Primer


Jamie Dillon - 2008
    Even if you're starting out in a scary basement or in the tiny bathroom in your cramped apartment with a $40 budget, Print Liberation will show you everything you need to know to get started. And if you're already in a rented studio with a few bucks to spend, this book can help you turn screen printing into your personal art or business.Seriously, this is a completely comprehensive how-to guide. You'll start by learning the history of the craft accompanied by graphic illustrations. Then, step-by-step photographs walk you through the ins and outs of all the main screen-printing techniques, including printing on dimensional surfaces, such as walls and goats (although the latter is not recommended). You'll even find advice about how to turn screen printing into a money-making venture, either by selling your work through galleries or by offering your services locally to make posters, T-shirts and anything else people might need.You can do it. Your imagination is your only limitation.

Hand Lettering for Relaxation: An Inspirational Workbook for Creating Beautiful Lettered Art


Amy Latta - 2017
    Readers will love the opportunity to practice the creative art of hand-lettering in a way that inspires them and helps them relax.As an example of what’s inside, Workshop 1 encourages readers to renew & recharge by writing, “It’s me time,” with the easiest technique for a scripted, calligraphy look. Workshop 2 builds on the theme as readers use their skills from Workshop 1 to write, “Practice makes progress,” and add a new skill of drawing laurels and wreaths that take their calligraphy to the next level. With each workshop, readers are inspired with a brief introduction reminding them to relax and cultivate joy, then learn step by step how to letter each word of an example lettered design and draw embellishments. With plenty of practice space and a page to draw their own final design, this interactive workbook meets readers’ every need. High-quality, thick watercolor paper with perforated edging allows readers to tear out their finished hand-lettered art to display. This book goes beyond basic hand-lettering books to calm and relax, and goes beyond adult coloring books to teach a usable creative skill. It’s the perfect gift for yourself or friends and family who love crafts and coloring.

The Natural Way to Draw


Kimon Nicolaides - 1941
    Great for the beginner and the expert, this book offers readers exercises to improve their work.