People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

    

    This book is the most engaging, focused and applied HRM text on the market.

    Materialism, pressure to achieve, perfectionism, and disconnection are combining to create a perfect storm that is devastating children of privilege and their parents alike.In this eye-opening, provocative, and essential book, clinical psychologist Madeline Levine explodes one child-rearing myth after another. With empathy and candor, she identifies toxic cultural influences and well-intentioned, but misguided, parenting practices that are detrimental to a child's healthy self-development. Her thoughtful, practical advice provides solutions that will enable parents to help their emotionally troubled "star" child cultivate an authentic sense of self.

    In No More Teaching a Letter a Week, early literacy researcher Dr. William Teale helps us understand that alphabet knowledge is more than letter recognition, and identifies research-based principles of effective alphabet instruction, which constitutes the foundation for phonics teaching and learning. Literacy coach Rebecca McKay shows us how to bring those principles to life through purposeful practices that invite children to create an identity through print.Children can and should do more than glue beans into the shape of a B; they need to learn how letters create words that carry meaning, so that they can, and do, use print to expand their understanding of the world and themselves.

    Many of us are also teaching, even when it's not in our job descriptions. Whether it's giving a presentation, writing documentation, or creating a website or blog, we need and want to share our knowledge with other people. But if you've ever fallen asleep over a boring textbook, or fast-forwarded through a tedious e-learning exercise, you know that creating a great learning experience is harder than it seems.In Design For How People Learn, you'll discover how to use the key principles behind learning, memory, and attention to create materials that enable your audience to both gain and retain the knowledge and skills you're sharing. Using accessible visual metaphors and concrete methods and examples, Design For How People Learn will teach you how to leverage the fundamental concepts of instructional design both to improve your own learning and to engage your audience.

    What's the point? There's so much else to read. With these essays, Lizzie Skurnick has answered those questions. It's as if a kindly psychiatrist suddenly appeared with a sheaf of missing brain scans. Does the mere mention of a mink-trimmed coat make you secretly swoon, even though you are rabidly anti-fur? You have 'A Little Princess' complex. Do you long to cover your enemies with leeches? You're having a 'Little House' flashback... So stretch out on Dr. Lizzie's couch and find out why you think it would be kind of cozy to be locked up in an attic with your brother. Or learn to dissect the subtle class consciousness of Judy Blume's New Jersey. Ponder the way that Lois Duncan's characters come into unexpected powers, natural and supernatural alike, as they enter adolesence. And most of all, enjoy.

    Illustrated with woodcuts.With black-and-white drawings throughoutPart of the Pantheon Fairy Tale and Folklore Library

    The authors acknowledge both the structural and sociological issues that contribute to low-performing schools and offer multiple tools and strategies to assess and improve classroom management, increase literacy, establish academic vocabulary, and contribute to a healthier school culture.

    It is a book for everybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does in the age of e-mail and the Internet. Whether you want to write about people or places, science and technology, business, sports, the arts or about yourself in the increasingly popular memoir genre, On Writing Well offers you fundamental priciples as well as the insights of a distinguished writer and teacher. With more than a million copies sold, this volume has stood the test of time and remains a valuable resource for writers and would-be writers.

    In this delightful classic -- now translated into English for the first time -- Rodari presents numerous and wonderful techniques for creating stories. He discusses these specific techniques in the context of the imagination, fairy tales, folk tales, children's stories, cognitive development, and compassionate education. Gianni Rodari was one of the founders of the innovative educational approach that began in Reggio Emilia, Italy, and is now making itself felt throughout the U.S. The Grammar of Fantasy grew out of a series of informal workshops that Rodari conducted for the teachers of Reggio Emilia.

    And not just for kids who read well. They also work for kids who struggle in reading, who don't respond to abstract concepts. -Tanny McGregorInside, every kid wants to love reading-sometimes they need our help to see it.That's where Tanny McGregor's memorable, sensory-driven lessons come in.The chapters in this book, she writes, are a collection of ideas about how to launch genres, how to introduce your students to the personalities of each, and how to build a curiosity and appreciation for what each genre has to offer. Use the seed ideas suggested in this volume with a genre of your choice and see how it grows!Genre Connections makes learning achievable, accessible, and incremental for all readers-including struggling readers. Tanny's lessons use everyday objects, works of art, music, and her much-loved anchor charts to help readers get acquainted with seven commonly taught genres and to discover what makes them unique.Her launching sequences gradually release responsibility for learning about text types, and they can be adapted for any genre. They help readers weave creative, sensory threads into a tapestry of understanding by taking them from a fun introductory object lesson to an immersive experience.Looking for the perfect partner for Tanny's Comprehension Connections? Or for a new way to bring the inner reader out in any student? Let the ideas in Genre Connections inspire you to help your students get to know genres quickly, confidently, and effectively.

    Sections group tales together by theme or juxtapose variations of individual tales, inviting comparison and analysis across cultures and genres. An accessible section of critical selections provides a foundation for readers to analyze, debate, and interpret the tales for themselves. An expanded introduction by the editors looks at the history of folk and fairy tales and distinguishes between the genres, while revised introductions to individual sections provide more detailed history of particular tellers and tales, paying increased attention to the background and cultural origin of each tale. A selection of illustrations from editions of classic tales from the 19th to the 21st centuries is also included.

    Written by Peter Morville, author of the groundbreaking Information Architecture for the World Wide Web, the book defines our current age as a state of unlimited findability. In other words, anyone can find anything at any time. Complete navigability.Morville discusses the Internet, GIS, and other network technologies that are coming together to make unlimited findability possible. He explores how the melding of these innovations impacts society, since Web access is now a standard requirement for successful people and businesses. But before he does that, Morville looks back at the history of wayfinding and human evolution, suggesting that our fear of being lost has driven us to create maps, charts, and now, the mobile Internet.The book's central thesis is that information literacy, information architecture, and usability are all critical components of this new world order. Hand in hand with that is the contention that only by planning and designing the best possible software, devices, and Internet, will we be able to maintain this connectivity in the future. Morville's book is highlighted with full color illustrations and rich examples that bring his prose to life.Ambient Findability doesn't preach or pretend to know all the answers. Instead, it presents research, stories, and examples in support of its novel ideas. Are we truly at a critical point in our evolution where the quality of our digital networks will dictate how we behave as a species? Is findability indeed the primary key to a successful global marketplace in the 21st century and beyond. Peter Morville takes you on a thought-provoking tour of these memes and more -- ideas that will not only fascinate but will stir your creativity in practical ways that you can apply to your work immediately.

    In this remarkable resource, Maria Walther shares two-page read-aloud experiences for 101 picture books that tune you into what to notice, say, and wonder in order to bolster students' literacy exponentially.A first-grade teacher for decades, Maria is a master of "strategic savoring." Her lesson design efficiently sparks instructional conversations around each book's cover illustration, enriching vocabulary words, literary language, and the ideas and themes vital to young learners.Teachers, schools, and districts looking to energize your core reading and writing program, search no further: The Ramped-Up Read Aloud delivers a formula for literacy development and a springboard to joy in equal parts.