Crosley: Two Brothers and a Business Empire That Transformed the Nation


Rusty McClure - 2006
    Born in the late 1800s into a humble world of dirt roads and telegraphs, Powel and Lewis Crosley were opposites in many ways but shared drive, talent, and an unerring knack for knowing what Americans wanted. Their pioneering inventions — from the first mass-produced economy car to the push-button radio — and breakthroughs in broadcasting and advertising made them both wealthy and famous, as did their ownership of the Cincinnati Reds. But as their fortunes grew, so did Powel’s massive ego, which demanded he own eight mansions and seven yachts at the height of the Great Depression. Rich with detailed reminiscences from surviving family members, Crosley is both a powerful saga of a heady time in American history and an intimate tale of two brilliant brothers navigating triumph and tragedy.

Sonic Boom: Globalization at Mach Speed


Gregg Easterbrook - 2009
    So what comes next? Growth will resume. But economic uncertainty will worsen, making what comes next not just a boom but a nerve-shattering SONIC BOOM. Gregg Easterbrook - who "writes nothing that is not brilliant" ("Chicago Tribune") - is a fount of unconventional wisdom, and over time, he is almost always proven right. Throughout 2008 and 2009, as the global economy was contracting and the experts were panicking, Easterbrook worked on a book saying prosperity is about to make its next big leap. Will he be right again? SONIC BOOM: Globalization at Mach Speed presents three basic insights. First, if you don't like globalization, brace yourself, because globalization has barely started. Easterbrook contends the world is about to become "far "more globally linked. Second, the next wave of global change will be primarily positive: economic prosperity, knowledge and freedom will increase more in the next 50 years than in all of human history to this point. But before you celebrate, Easterbrook further warns that the next phase of global change is going to drive us crazy. Most things will be good for most people - but nothing will seem certain for anyone. Each SONIC BOOM chapter is based on examples of cities around the world - in the United States, Europe, Russia, China, South America - that represent a significant Sonic Boom trend. With a terrific sense of humor, pitch-perfect reporting and clear, elegant prose, Easterbrook explains why economic recovery is on the horizon but why the next phase of global change will also give everyone one hell of a headache. "Forbes" calls Easterbrook "the best writer on complex topics in the United States" and SONIC BOOM will show you why.

The Substance Of Civilization


Stephen L. Sass - 1905
    They have dictated how we build, eat, communicate, wage war, create art, travel, and worship. Some, such as stone, iron, and bronze, lend their names to the ages. Others, such as gold, silver, and diamond, contributed to the rise and fall of great empires. How would history have unfolded without glass, paper, steel, cement, or gunpowder?The impulse to master the properties of our material world and to invent new substances has remained unchanged from the dawn of time; it has guided and shaped the course of history. Sass shows us how substances and civilizations have evolved together. In antiquity, iron was considered more precious than gold. The celluloid used in movie film had its origins in the search for a substitute for ivory billiard balls. The same clay used in the pottery of antiquity has its uses in todayâ€s computer chips.Moving from the Stone Age to the Age of Silicon, from the days of prehistoric survival to the cutting edge of nanotechnology, this fascinating and accessible book connects the worlds of minerals and molecules to the sweep of human history, and shows what materials will dominate the century ahead. 19 color illustrations

Merchants of Deception: An Insider's Chilling Look at the Worldwide, Multi Billion Dollar Conspiracy of Lies that is Amway and its Motivational Organizations


Eric Scheibeler - 2009
    This book is gripping tale for anyone who has been or loves someone who has been recruited into a network marketing business. This well documented book has been utilized by government authorities in both India and the UK to take action against Amway's deceptive business scheme which knowingly has created losses for the majority of all induced to invest.

The Telephone Gambit: Chasing Alexander Graham Bell's Secret


Seth Shulman - 2008
    Delving further, Shulman unearthed the surprising story behind the invention of the telephone: a tale of romance, corruption, and unchecked ambition. Bell furtively—and illegally—copied part of Elisha Gray’s invention in the race to secure what would become the most valuable U.S. patent ever issued. And afterward, as Bell’s device led to the world’s largest monopoly, the American Telephone and Telegraph Company, he hid his invention’s illicit beginnings. In The Telephone Gambit, Shulman challenges the reputation of an icon of invention, rocks the foundation of a corporate behemoth, and offers a probing meditation on how little we know about our own history.

Only the Paranoid Survive. Lessons from the CEO of INTEL Corporation


Andrew S. Grove - 1988
    Under Andrew Grove's leadership, Intel has become the world's largest computer chipmaker, the 5th most admired company in America, and the 7th most profitable company among the Fortune 500. Few CEOs can claim this level of success. Grove attributes much of it to the philosophy and strategy he has learned the hard way as he steered Intel through a series of potential major disasters. There are moments in any business when massive change occurs, when all the rules of business shift fast, furiously and forever. Grove calls such moments strategic inflection points (SIPs), and he has lived through several. They can be set off by almost anything - by mega competition, an arcane change in regulations, or by a seemingly modest change in technology. They are not always easy to spot - but you can't hide from them. Intel's first SIP was when the Japanese started producing better-quality, lower-cost memory chips. It took Grove three years and huge losses to recognize that he had to rethink and reposition the company to become, once again, leader in its field.Grove extrapolates the lessons he has learned from this and other SIPs - for instance the drama of the Pentium flaw, and the SIP brought on by the Internet - to reveal a unique insight into the management of change. He recounts strategies from other companies and examines his own record of success and failure. Only the Paranoid Survive is a classic lesson in leadership skills that every manager in every industry will benefit from. Every manager must assume that something will change - very soon.

Human Action: A Treatise on Economics


Ludwig von Mises - 1940
    Although governments may presume to set "prices," it is individuals who, by their actions and choices through competitive bidding for money, products, and services, actually determine "prices". Thus, Mises presents economics—not as a study of material goods, services, and products—but as a study of human actions. He sees the science of human action, praxeology, as a science of reason and logic, which recognizes a regularity in the sequence and interrelationships among market phenomena. Mises defends the methodology of praxeology against the criticisms of Marxists, socialists, positivists, and mathematical statisticians.Mises attributes the tremendous technological progress and the consequent increase in wealth and general welfare in the last two centuries to the introduction of liberal government policies based on free-market economic teachings, creating an economic and political environment which permits individuals to pursue their respective goals in freedom and peace. Mises also explains the futility and counter-productiveness of government attempts to regulate, control, and equalize all people's circumstances: "Men are born unequal and ... it is precisely their inequality that generates social cooperation and civilization."Ludwig von Mises (1881–1973) was the leading spokesman of the Austrian School of Economics throughout most of the twentieth century. He earned his doctorate in law and economics from the University of Vienna in 1906. In 1926, Mises founded the Austrian Institute for Business Cycle Research. From 1909 to 1934, he was an economist for the Vienna Chamber of Commerce. Before the Anschluss, in 1934 Mises left for Geneva, where he was a professor at the Graduate Institute of International Studies until 1940, when he emigrated to New York City. From 1948 to 1969, he was a visiting professor at New York University.Bettina Bien Greaves is a former resident scholar, trustee, and longtime staff member of the Foundation for Economic Education. She has written and lectured extensively on topics of free market economics. Her articles have appeared in such journals as Human Events, Reason, and The Freeman: Ideas on Liberty. A student of Mises, Greaves has become an expert on his work in particular and that of the Austrian School of economics in general. She has translated several Mises monographs, compiled an annotated bibliography of his work, and edited collections of papers by Mises and other members of the Austrian School.

The Unbound Prometheus: Technological Change and Industrial Development in Western Europe from 1750 to the Present


David S. Landes - 1969
    He has now extended it by adding a full-scale analysis of modern industrial Europe from the First World War to the 1960s. In his new Introduction, Professor Landes discusses the characteristics, progress, and political, economic and social implications of the Industrial Revolution in Britain, France and Germany. He raises the general question: why was Europe the first to industrialize? His section on the inter-war years covers the effect of the First World War in accelerating the dissolution of the old international economy, the reasons for monetary instability and the consequences of monetary difficulties for the economic history of Europe. In particular he discusses the causes of the economic crisis of 1929-1932, the reasons for its severity and quasi-universality and for Britain's early and sustained recovery. An important theme is the impediments posed by generalized international egoism to the efficiency and growth of the European economies. In his final chapter on the economic recovery of Western Europe after the Second World War, Professor Landes examines the forces which have operated since the early 1950s to give Western Europe a period of unprecedented economic growth. He raises the vital question: is this recent boom a temporary phenomenon or the first stage in a new trend of more rapid growth, reflecting an acceleration in technological advance?

The Jasons: The Secret History of Science's Postwar Elite


Ann Finkbeiner - 2006
    Among many stunning innovations, they helped invent our electronic battlefield and Star Wars missile defense technology, and are now looking into ways to improve our intelligence gathering. Recounting the unknown story of these brilliant, stubbornly independent thinkers, Ann Finkbeiner takes advantage of her unprecedented access to this elite group to explore the uncertain bargains between science and politics. It is a story older than Faust and as timely as tomorrow's headlines.

The Allure of Immortality: An American Cult, a Florida Swamp, and a Renegade Prophet


Lyn Millner - 2015
    Millner has resurrected the lost history of a cult devoted to a utopian vision as pure as it was outlandish.”—Steve Almond, author of God Bless America: Stories   “A fascinating look at the American search for meaning and ultimate answers. Millner writes with grace and makes history an adventure.”—Dan Wakefield, author of New York in the Fifties   “Teed may have wanted a shiny new world, but what Millner provides is a guide to an old lost one, a picture of a vanished century when science, religion, journalism, and social movements collided in an unending, and totally fascinating, brawl.”—Madeleine Blais, author of In These Girls, Hope is a Muscle   “Those seeking an understanding of what makes otherwise sensible individuals willing to give up everything in service of the apparently outlandish notions of a charismatic true believer like Teed will find this carefully researched volume satisfying and memorable.”—Les Standiford, author of Last Train to Paradise: Henry Flagler and the Spectacular Rise and Fall of the Railroad that Crossed an Ocean   “A riveting tale of a long-neglected part of Florida’s history. Written with style and panache, this well-researched book is a terrific read.”—Susan and Martin Tolchin, coauthors of Pinstripe Patronage: Political Favoritism from the Clubhouse to the White House and Beyond   “Millner’s marvelous chronicle of the peripatetic and resolute Koreshans is provocative, intriguing, and so much stranger than fiction. You may pause, you may shake your head, you may throw up your arms, but you will not put down this book until you’re done.”—John Dufresne, author of No Regrets, Coyote: A Novel     For five days in December 1908 the body of Cyrus Teed lay in a bathtub at a beach house just south of Fort Myers, Florida. His followers, the Koreshans, waited for signs that he was coming back to life. They watched hieroglyphics emerge on his skin and observed what looked like the formation of a third arm. They saw his belly fall and rise with breath, even though his swollen tongue sealed his mouth. As his corpse turned black, they declared that their leader was transforming into the Egyptian god Horus.             Teed was a charismatic and controversial guru who at the age of 30 had been “illuminated” by an angel in his electro-alchemical laboratory. At the turn of the twentieth century, surrounded by the marvels of the Second Industrial Revolution, he proclaimed himself a prophet and led 200 people out of Chicago and into a new age. Or so he promised.             The Koreshans settled in a mosquito-infested scrubland and set to building a communal utopia inside what they believed was a hollow earth—with humans living on the inside crust and the entire universe contained within. According to Teed’s socialist and millennialist teachings, if his people practiced celibacy and focused their love on him, he would return after death and they would all become immortal.              Was Teed a visionary or villain, savior or two-bit charlatan? Why did his promises and his theory of “cellular cosmogony” persuade so many? In The Allure of Immortality, Lyn Millner weaves the many bizarre strands of Teed’s life and those of his followers into a riveting story of angels, conmen, angry husbands, yellow journalism, and ultimately, hope.

Rocket Men: The Daring Odyssey of Apollo 8 and the Astronauts Who Made Man's First Journey to the Moon


Robert Kurson - 2018
    A riveting account of three heroic astronauts who took one of the most dangerous space flights ever, from the New York Times bestselling author of Shadow Divers. In early 1968, the Apollo program was on shaky footing. President Kennedy's end-of-decade deadline to put a man on the Moon was in jeopardy, and the Soviets were threatening to pull ahead in the space race. By August 1968, with its back against the wall, NASA decided to scrap its usual methodical approach and shoot for the heavens. With just four months to prepare--a fraction of the normal time--the agency would send the first men in history to the Moon. In a year of historic violence and discord--the Tet offensive, the assassinations of MLK and RFK, the Chicago DNC riots--the Apollo 8 mission was the boldest test of what America could do. With a focus on astronauts Frank Borman, Jim Lovell, and Bill Anders, and their wives and children, this is a vivid, gripping, you-are-there narrative that shows anew the epic danger involved, and the singular bravery it took, for man to leave Earth for the first time--and to arrive at a new world.

Patient Zero and the Making of the AIDS Epidemic


Richard A. McKay - 2017
    Yet the term itself did not exist before the emergence of the HIV/AIDS epidemic in the 1980s. How did this idea so swiftly come to exert such a strong grip on the scientific, media, and popular consciousness? In Patient Zero, Richard A. McKay interprets a wealth of archival sources and interviews to demonstrate how this seemingly new concept drew upon centuries-old ideas—and fears—about contagion and social disorder. McKay presents a carefully documented and sensitively written account of the life of Gaétan Dugas, a gay man whose skin cancer diagnosis in 1980 took on very different meanings as the HIV/AIDS epidemic developed—and who received widespread posthumous infamy when he was incorrectly identified as patient zero of the North American outbreak. McKay shows how investigators from the US Centers for Disease Control inadvertently created the term amid their early research into the emerging health crisis; how an ambitious journalist dramatically amplified the idea in his determination to reframe national debates about AIDS; and how many individuals grappled with the notion of patient zero—adopting, challenging and redirecting its powerful meanings—as they tried to make sense of and respond to the first fifteen years of an unfolding epidemic. With important insights for our interconnected age, Patient Zero untangles the complex process by which individuals and groups create meaning and allocate blame when faced with new disease threats. What McKay gives us here is myth-smashing revisionist history at its best.

Nerds 2.0.1


Stephen Segaller - 1998
    By building a network of computers, he believed the government could avoid buying so many new ones for academic research. From these modest Cold War beginnings a global networking industry has flourished, creating virtual communities, online shopping, the ubiquitous e-mail, and immense fortunes. Stephen Segaller's timely book draws on interviews with more than seventy of the pioneers who have used their technological genius and business skills to make incompatible systems work together, to make networking user-friendly, and to create a new global communications medium that rivals the telephone system or television in its scope and reach.Nerds 2.0.1 tells the dramatic, often comical story of how the world's computers have come to be wired together over the last thirty years. This paperback reprint contains new material to update the picture of this still-evolving saga.

The 1959 Yellowstone Earthquake (Disaster)


Larry E. Morris - 2016
    on August 17, 1959, a magnitude 7.5 earthquake rocked Montana's Yellowstone country. In an instant, an entire mountainside fractured and thundered down onto the sites of unsuspecting campers. The mammoth avalanche generated hurricane-force winds ahead of it that ripped clothing from backs and heaved tidal waves in both directions of the Madison River Canyon. More than two hundred vacationers trapped in the canyon feared the dam upstream would burst. As debris and flooding overwhelmed the river, injured victims frantically searched the darkness for friends and family. Acclaimed historian Larry Morris tells the gripping minute-by-minute saga of the survivors who endured the interminable night, the first responders who risked their lives and the families who waited days and weeks for word of their missing loved ones.

Where Wizards Stay Up Late: The Origins of the Internet


Katie Hafner - 1996
    Today, twenty million people worldwide are surfing the Net. Where Wizards Stay Up Late is the exciting story of the pioneers responsible for creating the most talked about, most influential, and most far-reaching communications breakthrough since the invention of the telephone. In the 1960's, when computers where regarded as mere giant calculators, J.C.R. Licklider at MIT saw them as the ultimate communications devices. With Defense Department funds, he and a band of visionary computer whizzes began work on a nationwide, interlocking network of computers. Taking readers behind the scenes, Where Wizards Stay Up Late captures the hard work, genius, and happy accidents of their daring, stunningly successful venture.