Ong offers fascinating insights into oral genres across the globe and through time, and examines the rise of abstract philosophical and scientific thinking. He considers the impact of orality-literacy studies not only on literary criticism and theory but on our very understanding of what it is to be a human being, conscious of self and other.This is a book no reader, writer or speaker should be without.

    Semiology, therefore aims to take in any system of signs, whatever their substance and limits; images, gestures, musical sounds, objects, and the complex associations of all these, which form the content of ritual, convention or public entertainment: these constitute, if not languages, at least systems of signification . . . The Elements here presented have as their sole aim the extraction from linguistics of analytical concepts which we think a priori to be sufficiently general to start semiological research on its way. In assembling them, it is not presupposed that they will remain intact during the course of research; nor that semiology will always be forced to follow the linguistic model closely. We are merely suggesting and elucidating a terminology in the hope that it may enable an initial (albeit provisional) order to be introduced into the heterogeneous mass of significant facts. In fact what we purport to do is furnish a principle of classification of the questions. These elements of semiology will therefore be grouped under four main headings borrowed from structural linguistics: I. Language and Speech; II. Signified and Signifier; III. Syntagm and System; IV. Denotation and Connotation."--Roland Barthes, from his Introduction

    But linguist Daniel Everett argues that, like other tools, language was invented by humans and can be reinvented or lost. He shows how the evolution of different language forms—that is, different grammar—reflects how language is influenced by human societies and experiences, and how it expresses their great variety.  For example, the Amazonian Pirahã put words together in ways that violate our long-held under-standing of how language works, and Pirahã grammar expresses complex ideas very differently than English grammar does. Drawing on the Wari’ language of Brazil, Everett explains that speakers of all languages, in constructing their stories, omit things that all members of the culture understand. In addition, Everett discusses how some cultures can get by without words for numbers or counting, without verbs for “to say” or “to give,” illustrating how the very nature of what’s important in a language is culturally determined. Combining anthropology, primatology, computer science, philosophy, linguistics, psychology, and his own pioneering—and adventurous—research with the Amazonian Pirahã, and using insights from many different languages and cultures, Everett gives us an unprecedented elucidation of this society-defined nature of language. In doing so, he also gives us a new understanding of how we think and who we are.

    But humans are more than computers, and the cutting-edge research in cognitive science is increasingly focused on the more mysterious, creative aspects of the mind. The Way We Think is a landmark synthesis that exemplifies this new direction. The theory of conceptual blending is already widely known in laboratories throughout the world; this book is its definitive statement. Gilles Fauconnier and Mark Turner argue that all learning and all thinking consist of blends of metaphors based on simple bodily experiences. These blends are then themselves blended together into an increasingly rich structure that makes up our mental functioning in modern society. A child's entire development consists of learning and navigating these blends. The Way We Think shows how this blending operates; how it is affected by (and gives rise to) language, identity, and concept of category; and the rules by which we use blends to understand ideas that are new to us. The result is a bold, exciting, and accessible new view of how the mind works.

    Ranging through history, literature, folklore, linguistics, and sociology, this is a breezy, straightforward primer of surprising breadth.

    But this attitude is a relatively recent development in the sweep of history. In The Pun Also Rises, John Pollack — a former Presidential Speechwriter for Bill Clinton, and winner of the world pun championship — explains how punning revolutionized language and made possible the rise of modern civilization. Integrating evidence from history, pop culture, literature, comedy, science, business and everyday life, this book will make readers reconsider everything they think they know about puns.

    Each book uses characters, words, and grammar that a learner is most likely to know at each level based on in-depth analysis of textbooks, education programs, and natural Chinese language. Every story is written in a style that is easy for a learner to understand and enjoyable to read.Level 1 is intended for Chinese learners who have obtained a middle-elementary level of Chinese. Most students will be able to approach this book after one to two years of traditional formal study. The Secret Garden is written in simplified Chinese using approximately 300 unique characters, contains approximately 400 elementary words, and is 9,800 characters in length. Plot SummaryLi Ye grew up never knowing the love and affection of her parents. After an epidemic leaves her an orphan, Li Ye is sent off to live with her reclusive Uncle in his sprawling estate in Nanjing. She learns of a secret garden where no one has set foot in ten years. Li Ye finds the garden and slowly discovers the secrets of the manor. With the help of new friends, she brings the garden back to life, a decision that forever changes several lives.Visit www.MandarinCompanion.com for the latest updates on new titles.

    Newly recorded colloquial audio and video materials also accompany each lesson and continue the story of Maha and Khalid and their travels to Cairo with brief explanatory vocabulary and notes provided in the text. The appendices include grammatical reference charts, an Arabic-English glossary, and a grammar index. The materials cover approximately 150 contact hours of instruction, and students who complete Part Two should reach advanced proficiency.Each lesson in Part Two centers on a text that deals with a social, historical, literary, or cultural issue. In addition to the main reading text, students will also find additional authentic texts for reading and listening comprehension, vocabulary and grammar exercises, close listening and speaking activities, and cultural background for the reading.The revised and repackaged Part Two has been restructured to reflect pedagogical developments over the last eight years, updated with new authentic reading and listening texts, and expanded with new video materials. In addition to the speaking, listening, and writing skills emphasized throughout each lesson, more time and emphasis is placed on activating vocabulary and structure with new activities for inside and outside the classroom.FEATURES: - Provides basic texts of printed media to help students connect the written and aural/oral aspects of Arabic - Features intensive reading that is focused on grammar and pronunciation - Contains substantial amounts of drills and exercises to help students memorize and gain active control of an expanded vocabulary - Explores the root and pattern system of Arabic grammar and complex sentence structure using vocabulary, complex texts, and translation exercises - Develops writing skills at the paragraph level to encourage synthesis of vocabulary and grammar - Provides explicit instructions to students and instructors on drills and activities, including recommendations on appropriate exercises for inside and outside the classroom - Interactive DVD contains reading comprehension texts with new material and new listening comprehension material - DVD presents cultural background with illustrations and continues the story of Maha and Khalid using both Egyptian Colloquial Arabic and Modern Standard Arabic

    Certainly we do not think it is the basis of the mind. We think of stories and parables from Aesop's Fables or The Thousand and One Nights, forexample, as exotic tales set in strange lands, with spectacular images, talking animals, and fantastic plots--wonderful entertainments, often insightful, but well removed from logic and science, and entirely foreign to the world of everyday thought. But Mark Turner argues that this common wisdom iswrong. The literary mind--the mind of stories and parables--is not peripheral but basic to thought. Story is the central principle of our experience and knowledge. Parable--the projection of story to give meaning to new encounters--is the indispensable tool of everyday reason. Literary thoughtmakes everyday thought possible. This book makes the revolutionary claim that the basic issue for cognitive science is the nature of literary thinking.In The Literary Mind, Turner ranges from the tools of modern linguistics, to the recent work of neuroscientists such as Antonio Damasio and Gerald Edelman, to literary masterpieces by Homer, Dante, Shakespeare, and Proust, as he explains how story and projection--and their powerful combination inparable--are fundamental to everyday thought. In simple and traditional English, he reveals how we use parable to understand space and time, to grasp what it means to be located in space and time, and to conceive of ourselves, other selves, other lives, and other viewpoints. He explains the roleof parable in reasoning, in categorizing, and in solving problems. He develops a powerful model of conceptual construction and, in a far-reaching final chapter, extends it to a new conception of the origin of language that contradicts proposals by such thinkers as Noam Chomsky and Steven Pinker.Turner argues that story, projection, and parable precede grammar, that language follows from these mental capacities as a consequence. Language, he concludes, is the child of the literary mind.Offering major revisions to our understanding of thought, conceptual activity, and the origin and nature of language, The Literary Mind presents a unified theory of central problems in cognitive science, linguistics, neuroscience, psychology, and philosophy. It gives new and unexpected answers toclassic questions about knowledge, creativity, understanding, reason, and invention.

    However, in "From Exegesis to Exposition," Chisholm inspires and instructs students and pastors to use the Hebrew Bible appropriately in their preaching and teaching, showing seminarians and seminary-trained pastors how to "preach accurate, informative, and exciting sermons, rooted in the Hebrew text." (59)

    The Skin That We Speak takes the discussion of language in the classroom beyond the highly charged war of idioms and presents today's teachers with a thoughtful exploration of the varieties of English that we speak, in what Black Issues Book Review calls "an essential text." Edited by bestselling author Lisa Delpit and education professor Joanne Kilgour Dowdy, the book includes an extended new piece by Delpit herself, as well as groundbreaking work by Herbert Kohl, Gloria Ladson-Billings, and Victoria Purcell-Gates, as well as classic texts by Geneva Smitherman and Asa Hilliard. At a time when children are written off in our schools because they do not speak formal English, and when the class- and race-biased language used to describe those children determines their fate, The Skin That We Speak offers a cutting-edge look at crucial educational issues.

    It examines the independent development of linguistic science in China and Medieval Islam, and especially in India, which was to have a profound effect on European and American linguistics from the end of the eighteenth century.The fourth edition of A Short History of Linguistics gives a greater prominence to the work of Wilhelm von Humboldt, because of the lasting importance of his work on language in relation to general eighteenth century thinking and of its perceived relevance in the latter half of the twentieth century to several aspects of generative grammatical theory. The final section, covering the twentieth century, has been rewritten and divided into two new chapters, so as to deal effectively with the increasingly divergent development of descriptive and theoretical linguistics that took place in the latter half of this century.Readable and authoritative, Professor Robins' introduction provides a clear and up-to-date overview of all the major issues in the light of contemporary scholarly debate, and will be essential reading for undergraduate and graduate students of linguistics alike.

    She sheds light on the influence of such events as the bloody three-day Battle of Kalkriese, which permanently halted the incursion of both theRomans and the Latin language into northern Europe, and the publication of Martin Luther's German Bible translation, a People's Bible which in effect forged from a dozen spoken dialects a single German language. The narrative ranges through the turbulent Middle Ages, the spread of the printingpress, the formation of the nineteenth-century German Empire which united the German-speaking territories north of the Alps, and Germany's twentieth-century military and cultural horrors. The book also covers topics such as the Gothic language (now extinct), the vast expansion of Germanic tribesduring the Roman era, the role of the Vikings in spreading the Norse language, the branching off of Yiddish, the lasting impact of the Thirty Years War on the German psyche, the revolution of 1848, and much more.Ranging from prehistoric times to modern, post-war Germany, this engaging volume offers a fascinating account of the evolution of a major European language as well as a unique look at the history of the German people. It will appeal to everyone interested in German language, culture, or history.

    In this new edition, new studies have been incorporated and the evaluation sections in each chapter have been expanded, ensuring that the book remains as fresh, engaging and useful as the day it was first published.

    On the 18th September Scotland voted to stay in the Union. In this provocative new book, Iain Macwhirter argues that the UK will never be the same again. Disunited Kingdom explores Scotland's political and cultural landscape in the immediate build up to, and aftermath of, the referendum. Combining expert and personal insight, Macwhirter examines the future of Scotland, the UK, and the enduring passion for independence.Praise for Iain Macwhirter: "A truly important book, particularly at this moment." ~ Andrew Marr. "A terrific book [...] full of shrewd insights. I'd recommend it highly." ~ The Guardian