and without chasing after clients!In The Rookie Copywriter’s Survival Guide, master copywriter and serial entrepreneur Doberman Dan, shows how anybody with just mediocre... or even NO copywriting skills... can make a LOT of money in a very short period of time.This isn’t the typical “pay your dues and work for peanuts” advice often given to rookie copywriters or people who are thinking of getting into the business of copywriting. It’s a unique way you can get paid... and paid very well... while you learn the craft of direct response copywriting.Dan reveals the exact plan he used to break free from a low paying dead-end job and went on to make MILLIONS while becoming one of the most in-demand copywriters in the country. Dan has used his copywriting skills to “bootstrap” numerous businesses over the past 20 years... with nothing but a yellow notepad, pen and the gray matter between his ears. Time and time again... in a plethora of markets and niches.You’ll discover the highly profitable secrets from a battle-hardened grizzled veteran entrepreneur, marketer and copywriter that can only be gained from decades of hard-won “in the trenches” experience.Who is Doberman Dan?After twelve years as a full-time inner city police officer and 9 years of part-time consecutive entrepreneurial failures, Dan finally discovered the secrets of the most successful copywriters and direct marketers in the world. After his 9 years of “trial by fire” business failures, he finally “hit a home run” in the mail order business. He went on to apply his successful marketing and copywriting experience to online marketing... for his own businesses and also as a consultant to some of the most successful businesses in the country.

    Years hunched over books and articles, writing essays late into the night on the science and art of your chosen profession. Through hard work and determination, alongside lots of experience, you’ve now become pretty good at it. So good in fact, that you have been asked to stop doing it all the time. You’ve been asked to manage a team.Now, you’ve got to assess people, develop them, write their appraisals and help them to help you, and the business you work for, deliver results.This is the book that will get you there fast.Authored by Sue Willcock, who with 25 years of experience in professional services, wrote this book with the busy professional in mind – easy to read and packed full of tips you can use straight away.Sue originally qualified as a Chartered Surveyor before moving into business management roles, including a period as a Partner at a Top 5 Construction Consultancy. For the last 10 years, Sue has worked as a people development consultant focusing on professional services, working with individuals, teams and organisations.

    Why is it some of us are stuck for words, but others blabber or can't stop? What is it that some people have naturally which enables them to converse comfortably and easily, to engage people and build better relationships?"The Art of Conversation "will show you step by step how to converse skillfully and enjoyably with other people, at home, at work, on the phone and in the street- even if you're daunted now, discover the difference good conversation can make in every aspect of your life. Learn to:-Overcome the most common block to good conversation- fear; find out how to break the silence and keep the conversation going- Understand the different types of conversation and how they work- which topics and language are suitable for the occasion- Learn simple methods for being heard and understood, including speaking clearly and audibly, listening well and using non-verbal communication- Find out how to hold a conversation in tricky situations, including how to disagree, how to speak to those in authority and people you find difficult-Use conversation to form relationships, improve friendships, make the sale, chat people up, to learn, influence and persuade.TABLE OF CONTENTSINTRO 1. INTRODUCING CONVERSATION1. Normal and everyday2. The key to many doors3. What this book is and isn't1. THE DANCE OF CONVERSATION1. The dance of conversation2. A subtle human art3. The traditional 'conversationalist'4. What's conversation for?2. CONNECTING IS WHAT MATTERS MOST1. Conversational DrainsEnthuso-boreRobo-choreEcho-boreThe Ego-boreQueen of GossipMoaning Micky and Minnie2. Finding common groundFavourite objects of attention3. Non-verbal connectionBody languageVoice tone4. Energetic connection5. FlexibilityDealing with 'drains'3. GETTING IN THE RIGHT STATE1. Looking at lack of ease2. Managing your state3. Breathe4. Move5. Collecting positive states6. Staying present and aware7. Focusing outside yourself8. Dealing with silence9. Curiosity10. Trusting yourself and others4. GETTING A CONVERSATION GOING - THE BASICS1. Breaking the silence2. Make a comment3. Float in a simple question4. Try a comment followed by a question5. Introduce yourself positively6. Keeping the Conversation Going7. Adding a little extra8. Taking it gently9. Open questions10. Stories11. Dropping conversational clues - and picking them up5. LISTENING1. How well do you listen1. What can happen instead of listening2. Rehearsing your own piece3. Daydreaming4. Pretending to listen5. Non-listening6. Filtering the communication7. Judgement8. Playing the psychiatrist9. Reassuring or diverting2. How to listen well3. Show that you're listening4. Freeing yourself to listen5. Deep listening PART 2: THE POWER OF CONVERSATION6. INFLUENCING A CONVERSATION1. Know your intention2. Leading through connection3. Creating movement4. Influence can be as gentle as a story7. DIFFERENT KINDS OF CONVERSATION1. Thing Talk2. Action talkThe art of small talk3. Head TalkExchange of ideasExchange of opinionsWit4. Heart TalkEmotional supportIntimate conversationRisk taking5. Transparent/Inward/Intimate TalkPresence in Aikido6. Generative Talk/Soul Talk7. Progressing through talk-types8. EXPRESSING YOURSELF1. Expressing you - voiceBe understood Speak with flow Getting rid of useless fillers Expressing interest and sounding interesting2. Expressing you - body language3. Expressing you - your emotionsInfluencing with your emotions4. Expressing the real you5. Dancing with languageFinding a common language Playtime with language Negative language Language Habits Big effect of small words Language of Influence? PART 3: CONVERSATION IN PRACTICE9. SAILING THROUGH TRICKY WATERS1. What to do if you're stuckStop faking it Slowing down Be careful what you ask Know which "rules" you're playing Being flexibile2. Oiling the wheelsComment on what you've already heard Offer a prompt Encouraging nods and grunts3. Spotting the Games People PlayThe status game The manipulation game Role playing Naming the game4. Enjoying disagreement5. ConfrontationsHandling feelings with skill Checking your assumptions Assertive method/Taking the initiative/What to say10. CONVERSATIONS IN A PROFESSIONAL CONTEXT1. Conversations in the workplaceRole playing Small talk at work Negative small talk Meetings, Jousts and Debates Facilitating Group Conversations skilfully/Meaningful conversationsConversational style - Coaching style rather than control/command2. NetworkingBeing the best of you - as written at beg. Of chapter. - Clear/honest Giving and taking Probing questions Abundance Error! Bookmark notdefined.Avoiding the networking nerd - and avoiding being one! Seizing the day Moving on3. Job InterviewsCreating a conversation Busting the men/women myths4. Conversations in the mediaStage-crafted conversations /Most media interviews pre-plannedDesire for black/white Confrontations Media chat If you want something fresh and new, you need time Time factors - no time for conversation to grow Fine media interviews that are conversations Genuine interactions Conversational style solos5. Conversations to create personal changeKey Points Coaching and counselling conversations Building advanced questioning skills Using deep listening skills Bus-stop break-throughs PART 4: CONVERSATIONS CHANGING THE WORLD/ BIG CONVERSATIONS1. Conversations to Change the WorldNegotiation High level conversations2. &am

    The force behind WordPress.com is a convention-defying company called Automattic, Inc., whose 120 employees work from anywhere in the world they wish, barely use email, and launch improvements to their products dozens of times a day. With a fraction of the resources of Google, Amazon, or Facebook, they have a similar impact on the future of the Internet. How is this possible? What's different about how they work, and what can other companies learn from their methods?To find out, former Microsoft veteran Scott Berkun worked as a manager at WordPress.com, leading a team of young programmers developing new ideas. "The Year Without Pants" shares the secrets of WordPress.com's phenomenal success from the inside. Berkun's story reveals insights on creativity, productivity, and leadership from the kind of workplace that might be in everyone's future.Offers a fast-paced and entertaining insider's account of how an amazing, powerful organization achieves impressive resultsIncludes vital lessons about work culture and managing creativityWritten by author and popular blogger Scott Berkun (scottberkun.com)"The Year Without Pants" shares what every organization can learn from the world-changing ideas for the future of work at the heart of Automattic's success.

    No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

    It has long been a business article of faith that great companies, by definition, constantly focus on maximizing their revenues year after year. Yet quietly, under the radar, a growing number of undeniably great compabnies have rejected the pressure of endless growth to focus on more satisfying business goals. Veteran journalist Bo Burlingham takes us deep inside fourteen of these remarkable comapnies that have chosen to march to their own drummer. He shows the leaders of these small giants recognized the full range of choices they had about the type of company they could create and made the choice to pursue greateness by placing other goals ahead of getting as big as possible as fast as possible. And he shows how we can all benefit by questioning the conventional definitions of business success."

    Thomas, the style and cultural reporter for Newsweek, takes a hard-hitting look at the world of new luxury, and argues that globalization and corporate greed have ensured that old-time manufacturing has bowed to sweatshops and wild profits to produce mediocre merchandise.

    They are trying to prevent the next Rana Plaza factory collapse, the next Deepwater Horizon explosion, the next Foxconn labor abuses. Obviously, they don’t always succeed.Christine Bader, is one of those people. She worked for and loved BP and then-CEO John Browne’s lofty rhetoric on climate change and human rights—until a string of fatal BP accidents, Browne’s abrupt resignation under a cloud of scandal, and the start of Tony Hayward’s tenure as chief executive, which would end with the Deepwater Horizon disaster.Bader’s story of working deep inside the belly of the beast is unique in its details, but not in its themes: of feeling like an outsider both inside the company (accused of being a closet activist) and out (assumed to be a corporate shill); of getting mixed messages from senior management; of being frustrated with corporate life but committed to pushing for change from within.The Evolution of a Corporate Idealist: When Girl Meets Oil is based on Bader’s experience with BP and then with a United Nations effort to prevent and address human rights abuses linked to business. Using her story as its skeleton, Bader weaves in the stories of other “Corporate Idealists” working inside some of the world's biggest and best-known companies.

    It's a comprehensive and readable reference on how to attract and keep good tenants and make good landlording decisions.

    Whether you were maturely young or immaturely old or a little bit of both, this book was written for you to understand that it is never too soon or too late to start your journey towards success.This is for the child you once were - when you believed everything was possible and nothing was out of reach; may this book be a leading factor in that child's rebirth.

    In the Kingdom of God, it is an inferior substitute for working by the supernatural power of God's grace. The purpose of Grace Over Grind is to challenge you, shift your thinking, and transform the way that you work so that you can glorify God and experience immeasurably more than you could ask or imagine in your business. With the same relatable teaching style and storytelling used in The Kingdom Driven Entrepreneur: Doing Business God's Way and Encountering God: A Devotional of the Kingdom Driven Entrepreneur, Shae Bynes provides scripture, testimonies, and application exercises to help you on your journey to receive God's best and have a greater Kingdom impact in your sphere of influence.

    (And more importantly, when it will not!)Which business structures could reduce your Federal income tax or Self-Employment Tax.

    What's complicated is what we do with money. We use money to soothe our feelings and buy respect, to show how much we care or how little. We don't simply earn, save, and spend money: we flirt with it, crave it, and scorn it; we punish and reward ourselves with it.Without realizing it, we give money meaning it doesn't really have--what former psychiatrist and current business coach David Krueger calls our "money story." And in the process of playing out that money story, we often sacrifice the most important things in our life: our health, freedom, relationships, and happiness.What is your money story?Do you consistently spend more than you have?Do you follow the herd in your investments--even though you know the herd is usually wrong?Have you neglected to save for the future, even when you have the means?Do you feel controlled or shackled by debt?Is your money somehow never "enough"?Is money, or the lack of it, always on your mind?The Secret Language of Money is a guided tour to the subconscious meanings we give money, the conflicted ways our braindeals with money, the reasons we tend to make the same money mistakes over and over--and most importantly, how you can change all that.A brilliant blend of cutting-edge science and real-world application, The Secret Language of Money helps you rewrite your money story and find that elusive balance of wealth, health, and joy we all seek.

    In the next ten years, change will happen even faster. As Hillary Clinton's Senior Advisor for Innovation, Alec Ross travelled nearly a million miles to forty-one countries, the equivalent of two round-trips to the moon. From refugee camps in the Congo and Syrian war zones, to visiting the world's most powerful people in business and government, Ross's travels amounted to a four-year masterclass in the changing nature of innovation. In The Industries of the Future, Ross distils his observations on the forces that are changing the world. He highlights the best opportunities for progress and explains how countries thrive or sputter. Ross examines the specific fields that will most shape our economic future over the next ten years, including robotics, artificial intelligence, the commercialization of genomics, cybercrime and the impact of digital technology. Blending storytelling and economic analysis, he answers questions on how we will need to adapt. Ross gives readers a vivid and informed perspective on how sweeping global trends are affecting the ways we live, now and tomorrow.

    Early Retirement Extreme shows how I did it and how anyone can formulate their own plan for financial independence. The book provides the principles and framework for a systems theoretical strategy for attaining that independence in 5-10 years. It teaches how a shift in focus from consuming to producing can help people out of the consumer trap, and offers a path to achieving the freedom necessary to pursue interests other than working for a living. The principles in Early Retirement Extreme show how to break the financial chains that hold people back from doing what they truly want to do. The framework has been used by many people over the last few years to accomplish a variety of goals. It provides people a means to achieve almost any goal, whether it's debt-free living, extended travel, a sabbatical, a career change, time off to raise a child, a traditional retirement, or simply a desire for a more resilient and self-sufficient lifestyle. The book was initially written for people in their 20s and 30s, but its ideas aren't limited to early retirees. Middle-aged people in the grips of consumerism can use the principles to take back control of their lives. People closer to retirement age who don't feel adequately prepared can use it to set themselves up for a comfortable retirement in a relatively short period of time. Anyone worried about their financial future can use the principles in Early Retirement Extreme to make their future more secure.