Porter's Competitive Advantage explores the underpinnings of competitive advantage in the individual firm.Competitive Advantage introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into "activities," or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, Competitive Advantage takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. Competitive Advantage also provides for the first time the tools to strategically segment an industry and rigorously assess the competitive logic of diversification. That the phrases "competitive advantage" and "sustainable competitive advantage" have become commonplace is testimony to the power of Porter's ideas. Competitive Advantage has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.

    This book provides coverage of pedagogy, and other topics such as sources of on-the-job conflict, how to use informational interviews, and others.

    Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s “Surely You’re Joking, Mr. Feynman!” is another. Now comes Youngme Moon’s Different, a book for “people who don’t read business books.” Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works … and who gets you to see that world in a completely new light.  If there is one strain of conventional wisdom pervading every company in every industry, it’s the absolute importance of “competing like crazy.” Youngme Moon’s message is simply “Get off this treadmill that’s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else.” Different provides a highly original perspective on what it means to offer something that is meaningfully different—different in a manner that is both fundamental and comprehensive.  Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: “Worried that this car is too small? Look here. It’s even smaller than you think.”  These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with “extras.” Different shows how to succeed in a world where conformity reigns…but exceptions rule.

    The text provides comprehensive coverage, from high-tech manufacturing to high touch services with a balanced treatment. Chase, Jacobs, and Aquilano also thoroughly integrates and discusses current issues such as globalization; supply chain strategy, E-business, and ERP. The concepts are illustrated by using abundant real world examples, articles, illustrations, problems and cases. Technology is integral to the success of this course, as such, CJA also provide students and instructors with an innovative array of leading edge technology learning and teaching tools.

    The reader will learn to plan and manage multimedia projects, from dynamic CD-ROMs and DVDs to professional websites.

    This brief edition of the most widely adopted book of its kind offers all of the editorial features of the longer book with about half the stories and writer commentaries in a shorter, less expensive format.

    In The Revolution of Peter the Great, James Cracraft offers a brilliant new interpretation of this pivotal era.Linking together and transcending Peter's many reforms of state and society, Cracraft argues, was nothing less than a cultural revolution. New ways of dress, elite social behavior, navigation, architecture, and image-making emerged along with expansive vocabularies for labeling new objects and activities. Russians learned how to build and sail warships; train, supply, and command a modern army; operate a new-style bureaucracy; conduct diplomacy on a par with the other European states; apply modern science; and conceptualize the new governing system. Throughout, Peter remains the central figure, and Cracraft discusses the shaping events of the tsar's youth, his inner circle, the resistance his reforms engendered, and the founding of the city that would embody his vision--St. Petersburg, which celebrated its tercentenary in 2003.By century's end, Russia was poised to play a critical role in the Napoleonic wars and boasted an elite culture about to burst into its golden age. In this eloquent book, Cracraft illuminates an astonishing transformation that had enormous consequences for both Russia and Europe, indeed the world.

    

    The 7th edition was revised with updated content, a modern design, and engaging media for today's students. Media can be found in myBIZlab, an online system which provides students with extensive online resources, assessment, and actual interaction with business topics.

    Library and information science students and professionals will find the background and concepts they need to meet today's - and tomorrow's - challenges. TABLE OF CONTENTS: 1. The Information Infrastructure: Libraries in Context; 2. Information Science: A Service Perspective; 3. Redefining the Library: The Impacts and Implications of Technological Change; 4. Information Policy: Stakeholders and Agendas; 5. Information Policy as Library Policy: Intellectual Freedom; 6. Information Organization: Issues and Techniques; 7. From Past to Present: The Library s Mission and Its Values; 8. Ethics and Standards: Professional Practices in Library and Information Science; 9. The Library as Institution: An Organizational View, and 10. Librarianship: An Evolving Profession.

    The book starts with a section on general cell structure and replication. Basic tissue types are covered in the following section, and the third section presents the microstructures of each of the major body systems. The highest -quality color light micrographs and electron micrograph images are accompanied by concise text and captions which explain the appearance, function, and clinical significance of each image. The accompanying website lets you view all the images from the atlas with a virtual microscope, allowing you to view the image at a variety of pre-set magnifications.Includes access to website containing book images and additional material, extra illustrations, self tests, and more. Utilizes virtual microscope function on the website, allowing you to see images first in low-powered and then in high powered magnification. Incorporates new information on histology of bone marrow, male reproductive system, respiratory system, pancreas, blood, cartilage, muscle types, staining methods, and more. Uses Color coding at the side of each page to make it easier to access information quickly and efficiently. Includes access to www.studentconsult.com - where you'll find the complete text and illustrations of the book online, fully searchable - Integration Links to bonus content in other STUDENT CONSULT titles - 300 new USMLE-style review questions, with answers and rationales - content clipping for handheld devices - an interactive community center with a wealth of additional resources - and much more!

    What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills. Thinking with Type is divided into three sections: letter, text, and grid. Each section begins with an easy-to-grasp essay that reviews historical, technological, and theoretical concepts, and is then followed by a set of practical exercises that bring the material covered to life. Sections conclude with examples of work by leading practitioners that demonstrate creative possibilities (along with some classic no-no's to avoid).

      Writing a college admissions essay is no easy task—but with college essay coach and New York Times contributor Alan Gelb’s accessible and encouraging step-by-step instructions, you’ll be able to write an honest, one-of-a-kind essay that really shines. Gelb’s ten-step approach has garnered great results for the students who have tried it, many of whom were accepted into their dream schools (Harvard, Brown, Yale, and more). This to-the-point handbook shows you how to identify an engaging essay topic, and then teaches you how to use creative writing techniques to craft a narrative that expresses your unique personality, strengths, and goals. Whether you’re an A-student looking for an extra boost or a less-confident writer who needs more intensive help, Gelb’s reassuring and concise guidance will help you every step of the way, from your initial draft to final revision. In the end, you will have a well-polished, powerful, and profound personal statement that you can feel proud of—a college essay that doesn’t feel “pre-fab,” but is a real reflection of your own individuality.

    Schaefers Sociology: A Brief Introduction provides students with a comprehensive, up-to-date presentation of sociology. Students learn to think critically about society and their own lives from a wide range of classical and contemporary perspectives. Combining balanced coverage of theory with current research findings, examples that students can relate to, and abundant learning aids and exercises, the new edition continues to encourage the development of sociological imagination. Greater coverage of globalization through a new chapter and boxes focusing on Social Change in the Global Community help remove ethnocentric blinders and teaches students to think globally about issues and policies. .

    Beginning at the intermediate level and ending at a level appropriate for the graduate student, this is a core text for upper level undergraduate and taught graduate microeconomics courses.