Numerous case studies, followed by the author's analysis of the cases, helps you structure your thinking and apply professional standards to complex cases. Coverage includes ethics, legal research, and the professional literature in major topics in ethics (such as consent, confidentiality, and multiple relationships) and in applied settings (such as community mental health, private practice, schools, and teaching/research).

    Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.

    Typical characteristics of a left brainer.What makes a good marketing executive? A person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer.These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations—culled from years on the front lines—support this conclusion, including:Management deals in reality. Marketing deals in perception.Management demands better products. Marketing demands different products.Management deals in verbal abstractions. Marketing deals in visual hammers.Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call: to survive in today's media-saturated society, managers must understand how to think like marketers—and vice versa. Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.

    How can we catch schools that cheat on standardized tests? How does Netflix know which movies you’ll like? What is causing the rising incidence of autism? As best-selling author Charles Wheelan shows us in Naked Statistics, the right data and a few well-chosen statistical tools can help us answer these questions and more.For those who slept through Stats 101, this book is a lifesaver. Wheelan strips away the arcane and technical details and focuses on the underlying intuition that drives statistical analysis. He clarifies key concepts such as inference, correlation, and regression analysis, reveals how biased or careless parties can manipulate or misrepresent data, and shows us how brilliant and creative researchers are exploiting the valuable data from natural experiments to tackle thorny questions.And in Wheelan’s trademark style, there’s not a dull page in sight. You’ll encounter clever Schlitz Beer marketers leveraging basic probability, an International Sausage Festival illuminating the tenets of the central limit theorem, and a head-scratching choice from the famous game show Let’s Make a Deal—and you’ll come away with insights each time. With the wit, accessibility, and sheer fun that turned Naked Economics into a bestseller, Wheelan defies the odds yet again by bringing another essential, formerly unglamorous discipline to life.

    The aim of this seventh edition is to explain the principles involved in the design and evaluation of management and cost accounting information systems.

    New material includes social responsibility and ethics,planning premises,electronic media in communication,POM,and an updated section on international management.

    Years hunched over books and articles, writing essays late into the night on the science and art of your chosen profession. Through hard work and determination, alongside lots of experience, you’ve now become pretty good at it. So good in fact, that you have been asked to stop doing it all the time. You’ve been asked to manage a team.Now, you’ve got to assess people, develop them, write their appraisals and help them to help you, and the business you work for, deliver results.This is the book that will get you there fast.Authored by Sue Willcock, who with 25 years of experience in professional services, wrote this book with the busy professional in mind – easy to read and packed full of tips you can use straight away.Sue originally qualified as a Chartered Surveyor before moving into business management roles, including a period as a Partner at a Top 5 Construction Consultancy. For the last 10 years, Sue has worked as a people development consultant focusing on professional services, working with individuals, teams and organisations.

    Strapped-for-cash beginnings motivated her to strive for abundance and financial independence-goals she exceeded by age thirty as the founder of a multimillion-dollar business.Now she reveals the lessons she learned and the savvy strategies of other amazing women like designer Diane von Furstenberg and Congresswoman Marsha Blackburn. She shows how to: Say Yes to Yourself: Turn toward people and situations that enhance your well-being, and away from those that don't. Fall in Love with Your Money: When you treat your money with respect, keep track of it, and spend and save wisely, your money will always love you back. Act as If: Start your transformation by acting as if you already are as successful, intelligent, and prosperous as you want to be.

    Whether you were maturely young or immaturely old or a little bit of both, this book was written for you to understand that it is never too soon or too late to start your journey towards success.This is for the child you once were - when you believed everything was possible and nothing was out of reach; may this book be a leading factor in that child's rebirth.

    This e-book is a completely new way to learn Brazilian Portuguese vocabulary fast - and for free! Start speaking Brazilian Portuguese in minutes with the powerful learning methods you will master in this book.The vocabulary words you’ll find in Learn BrazilianPortuguese - Word Power 101 were hand selected by our Brazilian Portuguese language teachers as the top 101 most frequently used words in the Brazilian Portuguese language. With each entry, you’ll see the word and a vibrant image to help remember the meaning. You’ll hear the word (separate free download) to master the pronunciation. Then you’ll see how the word is actually used in everyday speech with sample sentences and phrases. Learning Brazilian Portuguese vocabulary has never been easier!In this book, you’ll get: - 101 of the most frequently used Brazilian Portuguese vocabulary words - Audio with authentic native Brazilian Portuguese pronunciation *Supplementary mp3 audio files are a separate download - Vibrant photos and images to help memorization - Useful and practical sample sentences and phrases Purchase Learn BrazilianPortuguese - Word Power 101 today to start mastering Brazilian Portuguese vocabulary in the fastest, easiest and most fun way possible!

    Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

    Arnold, CHOICE"The book provides readers with a clear, sympathetic and unbiased understanding of the four conflicting visions of curriculum that will enable them to more productively interact with educators who might hold different beliefs. The book stimulates readers to better understand their own beliefs and also to provide them with an understanding of alternate ways of thinking about the fundamental goals of education" --SIRREADALOT.ORG"A much needed, insightful view of alternative curriculum orientations. This is an exceptionally written book that will be useful to teachers, curriculum workers, and school administrators."--Marc Mahlios, University of Kansas"Curriculum Theory: Conflicting Visions and Enduring Concerns is a thought provoking text that invites self-analysis."--Lars J. Helgeson, University of North DakotaCurriculum Theory: Conflicting Visions and Enduring Concerns presents a clear, unbiased, and rigorous description of the major curriculum philosophies that have influenced educators and schooling over the last century. Author Michael Stephen Schiro analyzes four educational visions--Scholar Academic, Social Efficiency, Learner Centered, and Social Reconstruction--to enable readers to reflect on their own educational beliefs and allow them to more productively interact with educators who might hold different beliefs.Key FeaturesProvides a historical perspective on the origins of curriculum ideologies: The book places our current educational debates and issues in a historical context of enduring concerns.Offers a model of how educational movements can be critically analyzed: Using a post-structuralist perspective, this model enables readers to more effectively contribute to the public debate about educational issues.Pays careful attention to the way language is used by educators to give meaning to frequently unspoken assumptions: The text's examination helps readers better understand curricular disagreements that occur in schools.Highlights the complexities of curriculum work in a social context: With an understanding of the ideological pressures exerted on them by society and colleagues, readers can put these pressures in perspective and maintain their own values, beliefs, and practices.Intended AudienceThis book is designed as a supplemental text for advanced undergraduate and graduate courses such as Curriculum Theory, Introduction to Curriculum and Instruction, Curriculum Philosophy, and Curriculum Theory and Practice in the department of education.Talk to the author! schiro@bc.eduTo visit the author's web site, please visit: http: //www2.bc.edu/ schiro/sage.html.

    It matters WHY you do it. “What’s good, if brief, is twice as good.” – Baltasar Gracian Don't you hate it when you've always wanted to read a book but never able to quite find the time? Or do you just want to extract the key ideas of a book without having to spend weeks and months reading through it all? Fret not! Welcome to Top Line Summaries, brought to you by BrevityBooks Publishing - encapsulating the core concepts, big ideas and best bits from all your favourite business and leadership, personal development and self-help bestselling books. In an age where personal time is more limited than ever, our core belief is that ‘being brief is best.’ Whether in business or at home, Topline Summaries will get you on the express road to success! The latest book to get the infamous 'Topline Summary Treatment' is Simon Sinek's groundbreaking book, Start with Why. “The more organizations and people who learn to start with WHY, the more people there will be who wake up being fulfilled by the work they do.” – Simon Sinek, Start with Why Have you ever wondered why some companies fail, others do average, and some - the rare few – become huge success stories? Why is it that some leaders never achieve greatness and others motivate millions? What sets apart the mundane from the masterful, the indifferent from the inspirational? Simon Sinek encapsulated the answers to all of these questions in his groundbreaking book Start with Why, following on from his hugely popular and now legendary TED talk. We have extracted the best and most pertinent parts of the book and here it now is, available just a short read away!

    Unlike existing resources, this treatment planner provides a means to directly integrate family therapy theory and practice. By providing treatment planning strategies along with complete overviews of specific theories, the book provides a remedy for the common "missing link" between theory and practice. The purpose of this book is to fill the ever-widening gap between formal training in theory and actual practice in managed-care dominated workplaces. The text covers 11 of the most widely used family therapies providing a summary for each theory and then specific strategies for developing a treatment plan.