This anthology is organized into three sections that focus on the use of design for innovation and brand-building, the emerging role of service design, and the design of meaningful customer experiences. This book provides readers with the strategies necessary to encourage the creative thought process in their companies, which will ultimately help to cultivate innovation, and therefore boost business. Experienced design leaders share their personal stories and give specific examples of their companies’ forward-thinking creations. This unique approach helps the reader learn how to build a solid brand foundation, solve problems with simplified thinking, anticipate and capitalize on trends, figure out what consumers want before they do, and align mission, vision, and strategy with a corporate brand. A sense of the content within Design Thinking can be gained from the titles of some of the key essays: “Building Leadership Brands,” “The Designful Company,” “Brand Building by Service Design,” “Service Design Via the Global Web,” “Customer Loyalty,” and “Driving Brand Loyalty on the Web”.

    Artists' sketchbooks offer exclusive access into the creative processtheir dog-eared, paint-splattered, sometimes crumbling pages have an intimate and visceral appeal. Street Sketchbook includes never-before-seen works by new and acclaimed figures such as Banksy (UK), Alexander Purdy (US), and more, as well as sketches that have formed the basis of large public works. Ingenious throughout, these sketchbooks epitomize the audacious originality of vision that defines the street art scene today.

    How to be a graphic designer without losing your soul addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work, and who want to avoid becoming hired drones working on soulless projects. Written by a designer for designers, it combines practical advice with philosophical guidance to help young professionals embark on their careers. How should designers manage the creative process? What's the first step in the successful interpretation of a brief? How do you generate ideas when everything just seems blank? How to be a graphic designer offers clear, concise guidance for these questions, along with focused, no-nonsense strategies for setting up, running, and promoting a studio, finding work, and collaborating with clients.The book also includes inspiring interviews with ten leading designers, including Rudy VanderLans (Emigre), John Warwicker (Tomato), Neville Brody (Research Studios), and Andy Cruz (House Industries). All told, How to be a graphic designer covers just about every aspect of the profession, and stands as an indispensable guide for any young designer.

    Using an entertaining, running narrative format to look at key concerns every illustrator must face today, this book covers finding one's unique style and establishing a balance between art and commerce; tackling issues of authorship and promotion; and more. In-depth perspectives are offered by illustrators, art directors, and art buyers from various industries and professional levels on such issues as quality, price negotiation, and illustrator-client relationships.• Includes an afterword by Milton Glaser, well-known designer/illustrator• From the authors of The Education of an Illustrator (1-58115-075-x)

    Inspirational. Entertaining. One thousand blank journals are currently circulating throughout the world, beckoning contributors who find the journals by chance on trains, in cafés, and anonymously left on doorsteps. Artist Someguy shares more than 250 of the best entries: a collage of African countries repositioned into a new continent; the musings of a teen trapped in a drug- ravaged community; a student's humorous personal ad for his ideal girlfriend ("C-cup required!"). A faux leather cover and two beautifully embroidered pages bring the look and feel of the original journals to life. The perfect gift for journalists, aspiring artists, designers, and anyone who can't wait for one of the journals to magically appear in their lives.

    Scott doesn’t just show you which sliders do what (every Lightroom book will do that). Instead, by using the following three simple, yet brilliant, techniques that make it just an incredible learning tool, this book shows you how to create your own photography workflow using Lightroom: Throughout the book, Scott shares his own personal settings and studiotested techniques. Each year he trains thousands of Lightroom users at his live seminars and through that he’s learned what really works, what doesn’t, and he tells you flat out which techniques work best, which to avoid, and why. The entire book is laid out in a real workflow order with everything step by step, so you can begin using Lightroom like a pro from the start. What really sets this book apart is the last chapter. This is where Scott dramatically answers his #1 most-asked Lightroom question, which is: “Exactly what order am I supposed to do things in, and where does Photoshop fit in?” You’ll see Scott’s entire start-to-finish Lightroom 5 workflow and learn how to incorporate it into your own workflow. Plus, this book includes a downloadable collection of some of the hottest Lightroom Develop module presets to give you a bunch of amazing effects with just one click! Scott knows first-hand the challenges today’s digital photographers are facing, and what they want to learn next to make their workflow faster, easier, and more fun. He has incorporated all of that into this major update for Lightroom 5. It’s the first and only book to bring the whole process together in such a clear, concise, and visual way. Plus, the book includes a special chapter on integrating Adobe Photoshop seamlessly right into your workflow, and you’ll also learn some of Scott’s latest Photoshop portrait retouching techniques and special effects, which take this book to a whole new level. There is no faster, more straight-to-the-point, or more fun way to learn Lightroom than with this groundbreaking book.

    Thankfully we now have the place to go.Jon Hicks' 'The Icon Handbook' will become the go-to book for the modern designer; for uncovering the thought processes, the skills and the reference for designing your own icons.This book is aimed at designers who already have basic vector and bitmap drawing skills. It could be that you want to create a simple, unique favicon, or perhaps you've been asked to work on a mobile app that requires them. It starts at the basics and takes you right the way through to being able to create stunning iconography.

    How do they think, how do they connect to others, what special skills do they have? In honest and revealing interviews, nineteen designers, including Stefan Sagmeister, Michael Beirut, David Carson, and Milton Glaser, share their approaches, processes, opinions, and thoughts about their work with noted brand designer Debbie Millman. The internet radio talk host of Design Matters, Millman persuades the greatest graphic designers of our time to speak frankly and openly about their work. How to Think Like a Great GraphicDesigners offers a rare opportunity to observe and understand the giants of the industry. Designers interviewed include: —Milton Glaser —Stefan Sagmeister —David Carson —Paula Scher —Abbott Miler —Lucille Tenazas —Paul Sahre —Emily Oberman and Bonnie Siegler —Chip Kidd —James Victore —Carin Goldberg —Michael Bierut —Seymour Chwast —Jessica Helfand and William Drenttel —Steff Geissbuhler —John MaedaAllworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

    His tortured typography prompted a vocal camp of critics to accuse him of being flippant and of destroying the communicative basis of design. But now the techniques of David Carson (and those of his countless imitators) dominate advertising, design, the Web, and even motion pictures. With 35,000 copies of the original sold, this revised edition of The End of Print includes a striking new cover and first chapter that puts Carson's work in context. The rest is vintage Carson—cutting edge and explosive. The End of Print tracks his career from skateboard and surf magazines, to the landmark Beach Culture magazine and his groundbreaking grid-breaking work for Ray Gun, and finally to handling major corporate identity accounts. The End of Print marks a turning point in design that ushered in the look of today.

    No, it's the subtle kind of curse. It's the kind you might not notice until you're 46 years old at a desk job wondering why you let the best years of your life slip away. It's the kind that keeps you paralyzed at 18 when you know you have something special to offer the world but everyone says you are too young.This book is not about overcoming that curse.It's not about outgrowing the curse.It's about learning to live with it. What if loneliness is not something to be defeated, but an incredible source of power and inspiration? What if that vision you have nobody else can see is the very thing which will set you apart from the rest of the world? What if what makes you weird also makes you unique?The Creative's Curse is real, it's here to stay, and it shows up in all 3 phases of the creative journey:- Discovery -When the voices in your head are telling you nothing you create will ever be good enough.- Discipline -When you start to taste success, but freeze with the challenge of replicating that success.- Destiny -When you feel you've reached your artistic potential... and now have to figure out what on earth to do with your life. Because the Creative is afraid of success and failure and obscurity and fame all at the same time. She is beautiful and bold and timid and courageous. He is unique to the core, so will never be understood by anyone. This is the Creative's Curse.

    Find your "authentic" design voice and get carving today!

    Dare to Sketch is filled with practical tips about which materials to use, a variety of subject matter ranging from easy to more challenging, and wisdom about overcoming creative blocks and fear of making mistakes. A whimsical beginner's guide to sketching, covering all of the important basics: what kind of notebook to buy, what drawing materials to use, ideas for subject matter, and daily exercises. Includes inviting, inspirational, and idiosyncratic tips (don't start on the first page of your sketchbook!), Dare to Sketch is gorgeously illustrated with the author's unique and contemporary art style.

    The "Logo, Font & Lettering Bible" provides the start-to-finish information you need to succeed in today's competitive design market.

    It’s about the language of video and how to think like a director, regardless of equipment (amateurs think about the camera, pros think about communication). It’s about the rules developed over a century of movie-making—which work just as well when shooting a two-year-old’s birthday party on your phone. Written by Steve Stockman, the director of the award-winning feature Two Weeks, plus TV shows, music videos, and hundreds of commercials, How to Shoot Video That Doesn’t Suck explains in 74 short, pithy, insightful chapters how to tell a story and entertain your audience. In other words, how to shoot video people will want to watch. Here’s how to think in shots—how to move-point-shoot-stop-repeat, instead of planting yourself in one spot and pressing “Record” for five minutes. Why never to shoot until you see the whites of your subject’s eyes. Why to “zoom” with your feet and not the lens. How to create intrigue on camera. The book covers the basics of video production: framing, lighting, sound (use an external mic), editing, special effects (turn them off!), and gives advice on shooting a variety of specific situations: sporting events, parties and family gatherings, graduations and performances. Plus, how to make instructional and promotional videos, how to make a music video, how to capture stunts, and much more. At the end of every chapter is a suggestion of how to immediately put what you’ve learned into practice, so the next time you’re shooting you’ll have begun to master the skill. Steve’s website (stevestockman.com) provides video examples to illustrate different production ideas, techniques, and situations, and his latest thoughts on all things video.

    This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.Learn how to: - Design your site - Choose the right platform - Attract a fan base - Finance your blog - Maintain work/life balance - Manage comments - Find content inspiration - Overcome blogger's block - Choose the right ads - Develop a voice - Protect your work - Create a media kit - Leverage your social network - Take better photographs - Set up an affiliate program - Partner with sponsors - Build community - Go full-time with your blog - And more!