HARNESS THE POWER OF HOLLYWOOD STORYTELLING MAGIC Renowned Hollywood story expert Michael Hauge’s Six Step Success Story formula gives your potential clients and buyers the emotional experience of success—and will move them to take action.

    In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.

    She bought him a Macbook, and told him to get started doing what she knew he was supposed to do.Cindy gave Sean the unparalleled gift of her unflagging support, fueled by the unflinching belief that he was born to tell stories.Writer Dad is a love letter to Cindy and Sean's family, but also to the craft of writing. It chronicles his first painful but necessary years, through his eventual successful as a bestselling indie author.Writer Dad is for fans of Sean's work, those curious about the everyday reality of a growing writer's life, and those seeking inspiration for their own journeys forward.

    After authoring thirteen successful books that tell other people’s stories about the human-animal bond, Allen is ready to tell his own story—a remarkable journey with a highly intuitive but troubled dog who literally saved Allen’s life.The American Society of Journalist and Authors (ASJA) has selected A DOG NAMED LEAF by Minnesota authors Allen Anderson with Linda Anderson (Globe Pequot/Lyons Press) as one of the winners of the prestigious 2013 ASJA Awards in the Lifestyle/Memoir category. It’s the story of how one man and one dog came together at exactly the right time for miracles to occur. This award is like the Academy Awards for authors in that it is given by your peers. Some of the best writers in the country submitted books for consideration. http://asja.org/for-writers/annual-wr... Endorsements:"Impossible to put down. Read and share widely."--Marc Bekoff, The Emotional Lives of Animals"Pulse-pounding brushes with danger, startling synchronicities, and insights on fulfilling one’s purpose in life offer hope and new perspectives. This is truly the most unusual dog book ever.”--Dr. Marty Becker, Resident Veterinarian Good Morning America and The Dr. Oz Show; featured columnist vetstreet.com"A Dog Named Leaf is a very touching and well-written book that clearly comes from Allen Anderson’s heart. Although I am not a religious or spiritual person and couldn’t wrap my mind around some of the things that happened in Allen and Leaf’s story, the more I read, the more my skepticism melted. I am convinced of Leaf’s ability to sense what Allen needed. This book will make readers feel as if they know Leaf, and they’ll grow to love him too.”--Jeffrey Moussaieff Masson, Ph.D., New York Times bestselling author of 24 books, including When Elephants Weep, Dogs Never Lie about Love, and The Dog Who Couldn't Stop Loving"A remarkable story that will reaffirm your faith in the unique and mutually healing bond that can sometimes form between humans and animals." --Gwen Cooper, New York Times bestselling author of Homer's OdysseyReviews:"Part Marley and Me and part Jon Katz... the story is endearing, and the many photographs of Leaf running, swimming, and chasing a tennis ball in south Minneapolis are adorable."--Laurie Hertzel, "The Browser" MINNEAPOLIS STAR TRIBUNE"A Dog Named Leaf is a beautiful story told with honesty and depth. You'll be changed by Allen and Leaf's journey. This book will fill you with hope."--Peggy Frezon, Brooks Books, Peggy's Pet PlaceAllen says, “Thanks to a loving, intuitive, paper-chewing pup, I am alive and well today.”--National Examiner, as told to L.A. Justice, December 17, 2012"This touching, almost lyrical book [A Dog Named Leaf] is a very personal story bravely told by the author and his wife... This is a lovely story that will uplift anyone who has ever loved a dog."--Amy Shojai, About.com Guide, December 27, 2012"If you've ever doubted animals have souls, this book will open your heart and mind to truly believing we are all connected. You will never doubt again. Your life will be enriched far beyond what you could have ever imagined and you will have author Allen Anderson to thank for it. A Dog Named Leaf is a great gift idea for the dog loving friends and family in your life!"--Barbara Techel, Joyful Paws"...The authorial voice is distinctly Allen's. In 2006, Allen learns that he has an unruptured brain aneurysm, seven months after the family adopts a black cocker spaniel, Leaf, from a shelter. Throughout, he clearly conveys the affection that he and his dog have for each other and how that affection proved crucial to his recovery from brain surgery..." --PUBLISHER'S WEEKLY, September 24, 2012

    If we want a viable income, we have to be out there in the world, sharing our knowledge and being visible in order to have a successful career.Public speaking can be an extra income stream or can form an integral part of your marketing. It's also a good idea to plan for success and authors/creatives often have to speak when they become well-known, so it's best to start practicing earlier.This book is a starter pack and an easy reference guide with the information that you need the most to speak confidently and professionally in public. And, although some chapters have specific tips for introverts, much of this information will be useful for anyone who is interested in public speaking, regardless of their personality type.In this book, I'll share everything that I know as a professional speaker and introverted author-entrepreneur.The book contains lots of tips about public speaking in general, based on my own experience over the last five years. In addition, I cover some specific points that creative introverts need to consider as speakers.You can read this book from start to finish, but you can also dip in and out, as each chapter contains succinct tips that you'll need at different times on your journey.In this book, you will find:Part 1 goes into the practicalities of speaking: types of speaking, preparation, your actual talk, and what happens afterwards. Part 2 is about some of the psychological aspects of speaking: your mindset, authenticity, confidence, and tackling the inevitable anxiety, which we all feel. Part 3 discusses the business side of speaking: financials, marketing, and how to create multiple streams of income. Part 4 contains interviews with three fantastic professional speakers, each from a different market, to give you a variation in perspective. Mark McGuinness is an introvert, Clare Edwards is an extrovert and Alastair Humphreys sits somewhere in the middle. There are also videos, audio and extra image-formatted transcripts, so you can experience this information in other modes if you prefer. The Appendices contain resources that may be useful in your speaking journey, including my own speaking checklist and booking form, example sales page and a series of questions for you to answer that will kickstart your public speaking. I'm an author and professional speaker, and I'm also an introvert.I often get asked how I do what I do, when our natural tendency is to relish being alone and creative, not standing in front of a crowd.In this book, I share everything I've learned about being a speaker and creative over the last five years of speaking internationally, in front of large and small audiences.I also dispel some of the myths around being a speaker. You don't have to be Tony Robbins, bouncing around on stage with a booming voice and larger than life persona.You just have to be you, and tell your stories.

    

    Damodar, in Supermarketwala, provides the very basics for the growth of modern retail and consumerism in India, through interesting and carefully studied consumer behaviour, an art that few in his domain possess. Supermarketwala, is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are the analyses of the sector so far, could become the pillars for shaping successful consumer products and retail businesses in the huge consumer economy that India will soon be. Rita, the young bahu, avoids buying personal products from the family grocer. Sonu's breakfast table on a Sunday represents global cuisines. Do you know how it is possible? Where do big corporates and MNC retailers fumble, and what helps simple DMart get its model right? What is Ching's Sercret that is not Knorr's, Maggi's, or Yippie's?

    Inside you will find: - an explanation of book promotion strategies that can take only 5 minutes a day to perform - a list of "to do" items that are recommended to be completed before you start the 5-minute marketing plan - a 90-day marketing plan for your book that only takes 5 minutes a day to complete, and - a customizable Word template so that you can create your own 90-day, 5-minute marketing plan! Scroll up to download your copy today and sell more books in just 5 minutes a day!

    Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it's leading will affect everyone in media and marketing." --Brian Morrissey, Digital Editor, Adweek"An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business." --Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivakiAbout the BookYou know you've hit it big when your name becomes a verb--and no one knows that better than Google. In just over 10 years, Google has become the world's most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter.How does Google do it? In a word: marketing.You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape--and Google is at the cutting edge.In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think).Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include:Tap into the Wisdom of Crowds: Get the signals you need directly from your customersKeep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass alongDon't Interrupt: Join the conversation-- but avoid disrupting itAct Like Content: Provide value, not sales pitchesTest Everything: Take no detail of your program for granted; you can always improveShow Off Your Assets: Distribute your brand everywhereThe beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work.In its mission to "organize the world's information," Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization's marketing--and engage more customers than ever.

    People click to it from the cover. They click to it from ads. They click to it from other books. But how do you write one that turns views into sales?Do you get conflicting advice on how to write a blurb from books, blogposts and internet comments? Have you tried gimmicks from blurb gurus only to see no difference in sales?This book delivers methods that will work for you. It studies blurbs from a copywriting, neuroscience and artistic perspective.Because a good blurb is all these things.This book will dispel blurb myths, and explain effective tactics. Finally, it’ll deconstruct great blurbs so you see their moving parts.Enter the cutting-edge world of advanced blurbs and learn: The neuroscience behind persuasion The bad advice that’s killing your sales Copywriting super-hooks other than teasers How blurbs really work Distilled here is decades of knowledge from a full-time author who used to be employed to persuade people.You’ll never look at blurbs the same way again. Are you ready to unleash the power of yours?

    I was there too, but now I have quit my day job and make a living selling fiction. Both my initial success and the sustainability of my book sales have come from Facebook ads. In this book, you'll learn how to find the cost per click and sales volumes you'll need to hit to know if an ad is profitable. You'll learn how to target your ads and how to tweak them for maximum returns by age, gender, region. You'll see how to write plot-based ads, character based ads, pure marketing ads, the whole bit. Stop losing money every time you run and ad and instead turn them into book-selling machines.

    You can get a cup at any caf, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand's story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.

    

    PLUS, interviews with some of the best writers working today, including: Sandra Brown, Douglas Preston and Lincoln Child, Jonathan Kellerman, Barry Eisler, Joseph Finder, Peter Straub, Stephen Coonts, Katherine Neville, Andrew Gross, Lisa Jackson, Kathy Reichs, M.J. Rose If you’re serious about selling your fiction, Fiction Attack! is your battle plan for breakthrough. Praise for the writing instruction of James Scott Bell: "I had a novel with problems I didn't know how to solve. After James Scott Bell's class, I knew the solutions. This was easily the most practical writing class I ever attended. I sold my novel using what I learned." — Darrell James, author of Nazareth Child

     Everything in this book is based on real strategies currently used by top-earning bloggers. Whether you're new to blogging or an advanced blogger, if there was some magic pill that could take you from nothing to earning a full-time income from a blog, then this book is the closest thing in existence to that magic pill. If you're serious about earning an income blogging, then this book will be the best book which you've ever read on the subject.