Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun Tzu's strategic principles can be successfully applied to modern business situations. Here are really two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War. Within, McNeilly explains how to gain market share without inciting competitive retaliation, how to attack a competitor's weak points, and how to maximize the power of market information for competitive advantage. He also demonstrates the value of speed, preparation, and secrecy in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in successful leaders. In his final chapter, McNeilly presents a practical method to put Sun Tzu and The Art of Business into practice. By using modern examples throughout the book from GE, Microsoft, AT&T, BMW, Southwest Airlines, FedEx, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

    Whether you are new to finance or an experienced investor, this book is essential reading. Former United States Senator Bill Bradley says that "every American should read this book," and Bob Waterman, co-author of In Search of Excellence, remarks, "if I could give only one book on investing to my friends and family, this one would be it."This book cuts through the Wall Street hype to give you just what you need to know. Joe Grundfest, Stanford Law School Professor and former SEC Commissioner, says that "Gordon Murray and Dan Goldie share secrets that Wall Street would rather you not know. Read this book and prosper." The Investment Answer will teach you to take advantage of how markets really work and how to benefit from the wisdom that Nobel Prize winners have acquired over the last 60 years. Nobel Laureate and Father of Modern Portfolio Theory, Harry Markowitz, remarks that "the book offers sound advice, which you will rarely if ever get from a daily financial newscast." Gene Fama, widely recognized as the father of modern finance, says that the book is "an excellent primer for the investor who is not a finance specialist." You probably know the important measures of your physical health: your weight, blood pressure, and cholesterol levels. But do you know the important measures about your investment health? Is your advisor is a fiduciary who really works for you or for his firm? What is your percentage mix of stocks, bonds, and cash? How much you are paying in fees and investment-related taxes? Most of us can't answer these important financial questions...but we must. This book will help you become a smarter investor and a better steward of your money.

    The Morning Mindset, Habits, and Routines of Millionaires!

    I read this, not just because I wanted to endorse it, but because I needed it. Don't miss this!" - Jon Acuff, New York Times Bestselling Author / Speaker "Lindsay Teague Moreno's Getting Noticed is an inspiring read for anyone looking to be more intentional in social media and get real results. Her kind spirit combined with relentless hustle shines brightly in her candid storytelling, making it clear why she has achieved so much success." - Jessica Turner, Wall Street Journal Bestselling Author of The Fringe Hours Momtrepreneurs, listen up! You don’t have time for another “change everything you’re doing on social media and be just like me” book. You need information and you need it fast. Do you want to grow your following, sell more product, and experience the freedom that comes with being a lady boss? Getting Noticed isn’t the “secret to social media” – it’s a no fluff, take charge guide to the way we present ourselves, our business, and connect with customers online. Lindsey Teague Moreno knows the hardcore mom life. In between wash cycles, packing lunches, and balancing a to-do list that would make Santa jealous, she grew a business from nothing into a team of 300,000 people producing over $15,000,000 each month in just three years. Lindsay knows you don’t have time for another book that leaves you with temporary warm fuzzies but no real content to actually building your business. Getting noticed is the first step to entrepreneurial success in our fast-paced, online world. Step up your game.

    First, let me tell you a little secret about SEO marketing...Most search engine optimization advice on the Internet is wrong!If you've sifted through search engine optimization advice online, you may have noticed two things: - Most published SEO advice is either outdated or just dead-wrong.- Google's constant updates have made many popular SEO optimization strategies useless.Why is this so? Google's constantly evolving. Recent changes: 1. August, 2018 - Google releases an industry changing update, with some sites showing up to 50% decreases or increases in traffic, later titled the "Medic Update" or "Your Money or Your Life Update."2. July, 2018 - Google announce's Speakable markup, making it easier to target voice search results.3. March, 2018 - Google's game-changing "Mobile First Index" is rolled out, completely overhauling how search results are calculated.SEO 2019 is now updated covering new changes to Google's algorithm, walks you through major updates and how to use them to your advantage. This book also reveals industry secrets to stay ahead of Google's algorithm, and potential Google changes coming up in 2019. With this best-selling SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.Discover powerful link building techniques experts use to get top rankings and generate massive trafficLink building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new and powerful techniques that won't get you in hot-water with Google. Now expanded with more link building strategies and extra tips for advanced readers.You will also discover: 1. Important SEO concepts, from beginner to advanced.2. Sneaky tricks to get local businesses ranking high with local SEO.3. The inner workings of Google's algorithm and how it calculates the search results.4. How to find "money" keywords that will send customers to your site.5. Basic and advanced link building strategies for pushing your rankings up higher.6. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.7. How to use social media and web analytics to multiply your results.8. 25+ powerful tools top Internet marketing experts use to automate search engine optimization, saving weeks of time and creating bigger results.Sidestep the 2019 Google updatesContrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable-but you need the right knowledge. This book reveals: - Inner mechanics of Google's algorithm, and how to rank your site at the top.- Recent Google updates-Mobile First Index, Google Speed update, Google Hawk update, Google FRED update, and more...- Potential updates coming up in 2019.- Steps to recover from Google penalties.And read the special bonus chapter on pay-per-click advertisingIn this bonus, learn to quickly setup pay-per-click advertising campaigns with Google AdWords and send customers to your site overnight, literally.One of the most comprehensive SEO optimization books ever published-updated and expanded-of all best-selling SEO books, this is the only one with everything you need.Scroll up, click buy, and get started now!

    Drawing on confidential internal memos and interviews with dozens of key players, Lowenstein explains not just how the fund made and lost its money but also how the personalities of Long-Term’s partners, the arrogance of their mathematical certainties, and the culture of Wall Street itself contributed to both their rise and their fall.When it was founded in 1993, Long-Term was hailed as the most impressive hedge fund in history. But after four years in which the firm dazzled Wall Street as a $100 billion moneymaking juggernaut, it suddenly suffered catastrophic losses that jeopardized not only the biggest banks on Wall Street but the stability of the financial system itself. The dramatic story of Long-Term’s fall is now a chilling harbinger of the crisis that would strike all of Wall Street, from Lehman Brothers to AIG, a decade later. In his new Afterword, Lowenstein shows that LTCM’s implosion should be seen not as a one-off drama but as a template for market meltdowns in an age of instability—and as a wake-up call that Wall Street and government alike tragically ignored.

     In Becoming Rich, you’ll not only learn the precise details of how you can use Magic to transform your entire financial world and start bringing money flowing to you. You’ll also have the chance of winning a sizeable donation to your chosen favourite charity — but I’ll get to this in a moment. So, why Magic? Only a few years ago I lived in a tiny flat, working twelve hours a day in a factory for minimum wage. Today, I live in a beautiful home by the sea, often earning more in one month than I used to in an entire year. In this book you will discover the steps that enabled me to turn my financial life around in this amazing, life-changing way. The change in my financial circumstances was so dramatic, it makes more sense to describe it as involving Magic than anything else. And when money starts to come tumbling your way in a manner that goes far beyond mere coincidence and luck, you will no longer doubt that Magic exists. Yet my finances were actually the last thing I mastered ‘magically’. I felt cursed, blocked, financially stuck for ages. But having got things right once or twice, I went on to discover that, even after a lifetime of poverty, money turned out to be the very easiest thing of all to manifest using Magic. And I went on to bring an unbelievable amount of money into my life. If you’re jaded by the whole New Age Law of Attraction idea, or have become bored by its failure to deliver… this book is for you. Because this is a practical book, offering concrete techniques and instructions for bringing wonderful things into your life. You’re looking at this book because you need money, and it’s now time to bring that money into your life. The plan is to build your knowledge slowly, gradually, building on what has gone before, moving on to more complex techniques only once the basics are mastered. So many people fail with Magic and the Law of Attraction because they rush headlong into using techniques, trying to create enormous manifestations, trying to manifest huge sums of money off the bat … but making very simple yet crucial mistakes. When they are disappointed, they imagine they have been duped. The sceptics are right. This is just a load of nonsense. Then they give up, declaring it just doesn’t work. But I can assure you it does work. And you can make it work. This book will show you how. My intention is make sure that Becoming Rich will allow you to become a true creator of your own financial life, reawakening and rekindling your belief and interest in The Law of Attraction, Reality Creation, Cosmic Ordering or whatever you wish to call it. I prefer simply to call it Magic. But there’s a bit more magic to come… Why? Because this time, I’m giving a huge slice of the book’s profits back to you! (Or, at least, to those you care about.) For every copy sold, I will put $1 into a fund, to be awarded to the favourite chosen charity of one lucky reader on 21st June 2016. The more copies sold, the bigger the donation will be. Full details for entering the draw can be found inside the book. Read Becoming Rich and you’ll believe in Magic, too!

    Learn how to cut down on spending without decreasing your quality of life, build a million-dollar portfolio, fortify your investments to survive bear markets and black-swan events, and use the 4 percent rule and the Yield Shield--so you can quit the rat race forever. Not everyone can become an entrepreneur or a real estate baron; the rest of us need Shen's mathematically proven approach to retire decades before sixty-five.

    But regardless of how much we earn, the money worry never goes away. Bills, rent, EMIs, medical costs, vacations, kids' education and, somewhere at the back of the head, the niggling thought about being under-prepared for our own retirement. Wouldn't it be wonderful if our money worked for us just as we work hard for it? What if we had a proven system to identify dud investment schemes? What if could just plug seamlessly into a simple, jargon-free plan to get more value out of our money, and have a super good life today? India's most trusted name in personal finance, Monika Halan offers you a feet-on-the-ground system to build financial security. Not a get-rich-quick guide, this book helps you build a smart system to live your dream life, rather than stay worried about the 'right' investment or 'perfect' insurance. Unlike many personal finance books, Let's Talk Money is written specifically for you, keeping the Indian context in mind.