Book picks similar to
Advertising Photography: A Straightforward Guide to a Complex Industry by Lou Lesko
photography
business
non-fiction
photographers
Shooting in Sh*tty Light: The Top Ten Worst Photography Lighting Situations and How to Conquer Them
Lindsay Adler - 2012
Maybe the wedding is mid-day in the middle of a field, or perhaps the event is in a florescent-lit room. These scenarios can be particularly intimidating for beginning photographers who don't know how to handle the many undesirable lighting situations they may encounter. In "Shooting in Sh*tty Light," professional photographers Lindsay Adler and Erik Valind cover the top ten worst lighting situations and provide a variety of solutions for each. They explain which solutions are most practical and why one option might be preferable over another, examining such problems as extremely low lighting when no flash is allowed, strong backlight, and the light on an overcast day. Unlike other books that focus on natural light or lighting in general, this book addresses a very real need of beginning photographers, answering the question, "What do I do when the lighting is terrible?" Lindsay and Erik candidly show you the tools at your disposal, demonstrating the techniques essential to getting the job done with minimal fuss. Shows how to deal with ten of the worst lighting situations, such as harsh midday light, extremely low light, and mixed light.Offers real-life examples and practical solutions for handling poor light, such as identifying natural reflectors, bouncing light off a wall, or utilizing flash gels. Features a fun, conversational style to help you conquer the fear of poor lighting and approach any lighting situation with confidence!
Fast Track Photographer, Revised and Expanded Edition: Leverage Your Unique Strengths for a More Successful Photography Business
Dane Sanders - 2010
But in this empowering guide, acclaimed photographer and speaker Dane Sanders reveals that the key to success is to stop worrying about what everyone else is doing and start focusing on your most powerful resource: you. Discover how to: · Use your unique skills and talents to carve out a niche all your own. · Avoid the mistakes most photographers make.· Choose a business style that fits the way you want to spend your time—and live your life. Fast Track Photographer is not just another how-to book—it’s an entirely fresh way of thinking about your business, whether you’re just starting out, or an industry veteran wondering why all your hard work isn’t working. If you want to build a competition-proof creative business in the twenty-first century, it’s time to throw out the old rulebook and get on the fast track! Includes free access to Dane’s popular self-assessment test (a $20 value) to jumpstart your journey!"I can't think of a better way for anyone to start their professional photo career than to read Fast Track Photographer."—Scott Bourne, publisher and host of Photofocus.com "As much about finding out who you are as it is about how to become a truly great photographer. Highly recommended!”—Amit Gupta, founder of Photojojo.com“This book is worth its weight in gold.”—Gary Fong, photographer, author, and creator of the Lightsphere“The best resource for today’s photographer—BAR NONE!”—Scott Sheppard, host of “Inside Digital Photography”
Schiit Happened: The Story of the World's Most Improbable Start-Up
Jason Stoddard - 2014
From afar, it looks like they did it with ease...but the truth is much more complicated."--InnerFidelityFor everyone who didn't win the venture capital lottery,or everyone who wasn't born with a trust fund,for everyone who doesn't have rich relatives...This is the story of how real start-ups work. This is how to turn a dream into a multimillion dollar business—without selling out, without spending a mint on marketing, and without losing your sense of humor.Meet Schiit Audio, a company born in a garage that went on to change the face of high-end personal audio—challenging the idea that everything must be made in China, rejecting old ideas about advertising and social awareness, and forging our own unforgettable brand. This is our (improbable) story.Here’s to your own stories—and your success!
Jack Ma: A Biography of the Alibaba Billionaire
Ryan Gardner - 2017
He is one of China's richest men, as well as one of the wealthiest people in Asia. He has become a global icon in business and entrepreneurship, one of the world's most influential businessmen, and a philanthropist known for expounding his philosophy of business. Ma is one of the world's most powerful people, and has been a global inspirer and role model to many, he also gave numerous lectures, enlightenments and advices throughout his life career.
21 Yaks and a Speedo - How to achieve your own impossible
Lewis Pugh - 2013
Lewis Pugh knows oceans. He was the first to complete a long distance swim in every ocean of the world, and has pioneered more swims around famous landmarks than any other person in history. He swam across the icy waters of the North Pole to highlight the melting of the Arctic Sea ice, and across a glacial lake on Mount Everest to draw attention to the impact of climate change on the Himalayan glaciers. It was there that he met his first yak. Trekking behind them up the icy slopes, watching them cross skeletal bridges over dizzying ravines, and listening to them breathe outside his tent each night, Lewis got to think about the things he most admires in a yak. And found that those qualities were not unlike the ones that enabled him to meet his own challenges - and achieve things that people believed to be impossible.In 21 Yaks and a Speedo, Lewis shares his ability to dream big dreams, build crack teams, and get the job done. You'll be inspired by his devotion to excellence, his loyalty to his crew, and his belief in never giving up. These are 21 strategies Lewis used to achieve what no one thought was possible. The principles are simple but effective. Stick by them, he says, and you will achieve your own impossible.
Essay and report writing skills
Open University - 2015
Learn how to interpret questions and how to plan, structure and write your assignment or report. This free course, Essay and report writing skills, is designed to help you develop the skills you need to write effectively for academic purposes.
Organizational Behavior and Management
John M. Ivancevich - 1977
To accomplish this, OBM, 8E achieves the difficult goal of preserving its key strengths (i.e., thorough, current, good balance of research and practice) while streamlining its content by removing over 100 pages of readings that are now available on the Web. This reduction in page length makes the book more affordable, teachable, and efficient for students. Preserving Scholarship While Streamlining captures the spirit of what I/K/M used as the guiding principle while writing OBM 8E.
For the Record: 28:50 - A journey toward self-discovery and the Cannonball Run Record
Ed Bolian - 2017
Ed Bolian’s memoir recounts his path from a conversation in high school with Cannonball Run founder, Brock Yates to setting the fastest time ever for driving from New York to Los Angeles. The journey explores goal setting, criminal psychology, and spirituality in the pursuit of finding your true purpose and using what makes you unique to achieve something extraordinary.
Managing Human Resources (with InfoTrac 1-Semester Printed Access Card)
George W. Bohlander - 1987
#6
Medical-Surgical Nursing (Single Volume): Assessment and Management of Clinical Problems
Sharon Mantik Lewis - 1983
It covers patient care in various clinical settings by employing a unique levels of care approach, discussing nursing implementation at multiple levels. Special features highlight the content that is most relevant and challenging for today's nursing students, including patient teaching, nutrition, drug therapy, cultural and ethnic disparities, and more.Identifies and discusses all levels of nursing management, including Health Promotion, Acute Intervention, and Ambulatory and Home Care, to prepare the nurse to effectively intervene at various stages of illness.Online podcasts feature audio key points summaries for each chapter highlighting important information.Extensive gerontologic content discusses age-related changes for each body system and alerts the nurse to differences often encountered in older patients.Attractive four-color design and over 1,400 full-color illustrations enhance learning by presenting disease processes and related anatomy and physiology more clearly.About 55 thoroughly updated, comprehensive nursing care plans incorporate current NANDA diagnoses, defining characteristics, expected outcomes, interventions with rationales, evaluation criteria, and more.New chapters on Health Disparities, Stress and Stress Management, Infection and HIV, and Nursing Management: Obesity provide a more comprehensive look at the world of medical-surgical nursing.Electronic Resource Summary at chapter openers alert students to additional electronic resources available on companion CD and Evolve.Gender Differences boxes summarize how women and men are affected differently by medical conditions.Drug Alert boxes highlight important considerations applicable to key drugs.A glossary of key terms and definitions contains definitions and page references.NCLEX examination style review questions in each chapter include a focus on prioritization of patient care.All nursing care plans now incorporate NIC and NOC. Companion CD:More than 50 interactive case studies with realistic, 3-D animations to help you visualize disease processes from the inside outA unique Stress-Busting Kit for Nursing Students with strategies for managing your (and your patients') stressA collection of Multimedia Supplements with audio and video clips, plus additional animations375 NCLEX(R) examination-style review questions
Faster : 100 Ways to Improve Your Digital Life
Ankit Fadia - 2013
With easy-to-use examples and loads of screenshots, Faster is the perfect digital companion for you.
On Target: How the World's Hottest Retailer Hit a Bull's-Eye
Laura Rowley - 2003
On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye.Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.
Anvil!: The Story of Anvil
Lips - 2009
Forming their band 'Anvil' they went on to become the 'demi-gods of Canadian metal', releasing one of the heaviest albums in metal history, 1982's Metal on Metal. The album influenced a musical generation including the world-dominating bands Metallica, Slayer and Anthrax, all of whom went on to sell millions of records. Anvil's career would take a different path, however, as they slipped straight into obscurity...Almost thirty years later Lips and Robb, our unlikely musical heroes, are still chasing their dream. Anvil! The Story of Anvil, their autobiography, follows the ups and down of their career and their volatile friendship (which has now spanned almost four decades), reveals their dedication and unadulterated passion for their music, and carries us along on their last-ditch quest for fame and fortune. Based on Sacha Gervasi's award-winning film of the same name, and published to coincide with its worldwide release, this hilarious yet poignant book reminds us that if you believe in yourself, stick by your friends and never give up, you really can make your dreams come true. You cannot fail to be moved by this story. Anvil rock!
The Strait Path to Real Estate Wealth
Kris Krohn - 2010
Meanwhile, Kris Krohn and investors in his Real Estate Investment Companies are basking in record profits. Their secret? Strait Path real estate, which Kris created after analyzing and experiencing virtually every form of real estate investing. The proprietary system incorporates the strengths and eliminates the flaws of all other strategies. It takes the least time, effort, and risk, creates the most value for society, and generates the greatest profits. Best of all, the system is proven to work in every market, especially down markets. In The Strait Path to Real Estate Wealth, Kris explains the system in depth. He demonstrates why other strategies and systems fail and reveals how to escape their pitfalls. He also exposes the flaws of Americas traditional retirement advice and products and offers a refreshing, practical, and safe alternative. His advice will empower you to move beyond simple education to actual implementation. Read this book to learn why the next ten years could be the most profitable years of your life, regardless of economic conditions. Testimonial: My previous experiences in real estate have involved a lot of time and disorganization, and the results have been very poor, losing my money and my familys money. Strait Path real estate looks at the big picture and has minimized my time, effort, and risk while providing superior returns, independent of market conditions.--Dennis N.
Decoding Communication: A Complete Handbook for Effective Communication
Girish Jain
From day-to-day conversations to professional meetings, from candid talks to consequential discussions, the book explains the nitty-gritty of impactful communication.How to make the best of this book?Go in the chronological order, comprehending each chapter in-depth, and participating in the exercises. Make a note of important points of reference. Practice and rehearse the skills that you learnt. Once you complete all the chapters, following the same method, re-visit previous chapters if required. Involve in the activities suggested and have a real-life experience on showcasing the skills that you learn.