*THE SUNDAY TIMES BESTSELLER*HOW DOES A PIT CREW CHANGE FOUR WHEELS IN 1.9 SECONDS?AND WHAT DOES THAT MEAN FOR A COMPANY LIKE BLACKBERRY?WHAT IS RON DENNIS' SECRET TO GOOD TIME MANAGEMENT?AND HOW CAN THAT HELP TV PRODUCERS?WHY IS F1 THE PERFECT EXAMPLE FOR LEADERSHIP, MOTIVATION AND STRATEGY?AND WHAT CAN WE LEARN FROM IT?In The Winning Formula, driver, commentator and entrepreneur David Coulthard opens the doors to the secretive world of F1 and reveals in simple, entertaining and utterly compelling terms how he has been able to master this mind-boggling variety of disciplines by applying the skills honed from his years at the top of the world's most demanding motorsport.By recounting his own stories, and combining them with first-hand experience of stellar individuals such as Lewis Hamilton, Ron Dennis, Sir Frank Williams, Christian Horner and Sebastian Vettel, Coulthard provides a fascinating fly-on-the-wall insight into F1 but at the same time offers an invaluable guide to the business of sport and the sport of business.

    FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small -- can adapt to achieve success. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them.Resnick believes that every company can find "rubies" in its orchard, elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign begins with uncovering these hidden gems, and communicating their value honestly and transparently to the consumer. Through Resnick's behind-the-scenes narrative, we learn the secrets of her extraordinary successes, including: POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit; and FIJI Water, a fledgling brand she transformed into the #1 premium bottled water in America, with sales that have increased 300% since 2004.A born marketer, Resnick shares tales from a remarkable life, from opening her own ad agency at age 19 to the time she famously overpaid for Jackie Kennedy's pearls at auction, then transformed her "mistake" into tens of millions in sales for the Franklin Mint. Here for the first time, Resnick reveals her systematic approach to breaking through marketplace clutter and consumer cynicism, and creating blockbuster brands with true staying power.

    Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

    Also useful on the evolution of Indian business and the modern economy.

    In this business memoir, the native Texan explores his unique management style, business acumen and patriotism. It was President Obama who reached out to Ed Whitacre to come out of retirement and take over GM in 2009. A down-to-earth, no-nonsense Texas native with a distinctive Texas twang in his voice, Whitacre was reluctant to come out of retirement to work at GM. But Whitacre is that rare CEO with great charisma and extraordinary management instincts. And when he got to Detroit, he started to whittle down the corporate bureaucracy right away - and got GM back on track in record time. Before being pulled out of retirement to run GM by Obama, Ed Whitacre had spent his entire corporate career in the telecom business, where he ultimately ended up running AT&T.

    After giving over 5,000 talks in 70 countries Brian has become one of highest paid and most sought after public speakers in the world. And in this new book he reveals everything he’s learned over his 30 year career. It’s a must-read for anyone who wants to create a successful speaking career. Inside the 6-Figure Speaker, you’ll get all the tips, tricks, strategies and secrets Brian has used to build a speaking empire.With the lessons in this book, you’ll be able to build your own business as a 6-Figure Speaker.This book will show you: The 7 habits all 6-figure speakers use to stay fully booked, charge higher fees, and deliver the types of speeches that get them re-booked again and again The 4 point bullet plan for a 20 minute speech and how to easily expand it for 40, 60 and even 90 minute speeches. How to craft an electrifying title to your speech that has people saying “I’ve got to hear that” even if they’ve never heard of you! A step-by-step action plan to take everything you’ve learned and start building your business as a 6-figure speaker today. Readers should consider The 6-Figure Speaker their action guide to a successful and lucrative career as a speaker. It will become YOUR PLAY BOOK for finding and securing high-quality speaking engagements, charging higher fees so you can easily scale your business, and crafting unforgettable speeches that have your audience talking about you long after you’ve left the stage.It doesn’t matter if you’re just starting out, or if you’re someone with experience as a speaker. The 6 Figure Speaker has everything you need to get started, scale up and shortcut your journey to success as a speaker. Get Brian's latest book today!

    Learn to apply their proven insight and methods for success into your own life!

    These are proven and tested, based on cumulative professional experience from consulting engagements given to global clients, and on the many workshops and seminars I've delivered on various topics. I decided to write <i>Personal Coaching: Influence and Lead !</i> as a stand-alone bonanza, practical book for you to use. <b>Personal Coaching: Influence and Lead ! - A Surefire field guide for individuals and teams, Genuine and proven!</b>*** Learn the power of a support coalition to further your goals and support your endeavors, differentiate between the naysayers and the supporters.*** Do you know whom to address in an Important presentation? Do you talk back at the people sitting in the last rows? I am sure you do! Is it a mistake? Read <i>Personal Coaching: Influence and Lead !</i> and know the answer!Ace your next meeting and interview<h2>Change the stories you tell with <i>Personal Coaching: Influence and Lead !</i></h2>The biggest most challenging obstacle we have to change is?*** If you answer Yourself - you are correct!*** You want to know how to change your self-fulfilling convictions? Don't you? I am sure you do!*** Powerful concepts of the influence the narratives have your life!Liberating yourself from your stories is an extremely powerful exercise! ---------------------------------------------------************* Once you have read Read <i><b>Personal Coaching: Influence and Lead !</b></i>, you will have access to tested concepts that immediately increase performance and ultimately make your life much easier. Thanks again for buying and striving to learn and better yourself.*************---------------------------------------------------<h3> HURRY - to get your copy of <i>Personal Coaching: Influence and Lead ! Fundamentals for Personal and Professional Growth</i>, Scroll up and Click the buy button now!! 100% Satisfaction Guaranteed</h3><h2> More Books by Michael</h2><div style="text-align: center;"><a href="//amazon.com/dp/B00ATJUROG"><... width="150" height="200" alt="Influence Silent Influencing" src="//pnay.co.il/uploads/sapir-cs/Personal Growth Silent Influencing Project management_small.jpg"></img></a>      <a href="//amazon.com/dp/B00B4ZVPQI"><... width="150" height="200" alt="Leadership Effective Teams" src="//pnay.co.il/uploads/sapir-cs/Leadershi...      <a href="//amazon.com/dp/B00E4NO0WI"><... width="150" height="200" alt="Motivational Books Marketing Impossible" src="//pnay.co.il/uploads/sapir-cs/Motivatio...      <a href="//amazon.

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    The post went viral, leading not only to the ouster of Uber's CEO and twenty other employees, but "starting a bonfire on creepy sexual behavior in Silicon Valley that . . . spread to Hollywood and engulfed Harvey Weinstein" (Maureen Dowd, The New York Times).When Susan decided to share her story, she was fully aware of the consequences most women faced for speaking out about harassment prior to the #MeToo era. But, as her inspiring memoir, Whistleblower, reveals, this courageous act was entirely consistent with Susan's young life so far: a life characterized by extraordinary determination, a refusal to accept things as they are, and the desire to do what is good and right. Growing up in poverty in rural Arizona, she was denied a formal education—yet went on to obtain an Ivy League degree. When she was told, after discovering the pervasive culture of sexism, harassment, racism, and abuse at Uber, that she was the problem, she banded together with other women to try to make change. When that didn't work, she went public. She could never have anticipated the lengths to which Uber would go in its efforts to intimidate and discredit her, the impact her words would have on Silicon Valley—and the world—or how they would set her on a course toward finally achieving her dreams.The moving story of a woman's lifelong fight to do what she loves—despite repeatedly being told no or treated as less-than—Whistleblower is both a riveting read and a source of inspiration for anyone seeking to stand up against inequality in their own workplace.

    

    This quick read is a must for new managers -- and also for senior managers who are seeking a framework to help newer managers avoid the common mistakes." - Dave Stachowiak, Host of the ‘Coaching for Leaders’ podcast Do you feel stressed and overwhelmed with tasks that you can’t keep up with? Are you struggling with the delegation of work to your employees?  Effective Delegation of Authority is a brief guide for new managers that will help you improve your delegation skills in simple steps.If you’re a manager or entrepreneur who leads three or more employees, then this book is for you.It’s a super-short book that’ll help you avoid the common mistakes that new managers make when delegating tasks.It includes a comprehensive step-by-step process that tells you exactly what to do before delegation, during delegation, and after delegation.You’ll also get immediately applicable tactics that you can implement straightway with your subordinates. Here’s a partial list of what’s covered:  How to determine what to delegate to your employees before starting the delegation process The method you should follow to decide who to delegate work to on your team The five traits that every task should have before you delegate it.  How to describe authority levels the right way before you delegate work How to avoid micromanaging your employees How to check in with your subordinates and give them meaningful feedback.  How to avoid being too prescriptive, while still giving your employees a good description of what they need to accomplish The most important thing you should do after you delegate a task to verify understanding Some examples of delegation to help you understand the concepts better A downloadable sample delegation template and one-page cheat sheet that you can use as quick reference guides The book is divided into three sections that will serve as your new manager checklist:   Section I: Before Delegation Step One: Determine What to Delegate Step Two: Determine Who to Delegate to Section II: During Delegation Step One: Explain the Task Clearly Step Two: Describe Goals, Not Actions Step Three: Give Clear Timelines

    But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself.Killing Marketing explores how these companies are ending the marketing as we know it--in favor of this new, exciting model.Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You'll learn how to:* Transform all or part of your marketing operation into a media company* Integrate this new operation into traditional marketing efforts* Develop best practices for attracting and retaining audiences* Build a strategy for competing against traditional media companies* Create a paid/earned media strategy fueled by an owned media strategyRed Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell--and monetize it directly.Killing Marketing rewrites the rules of marketing--enabling you to make the kind of transition that turns average companies into industry legends.

    

    Their clockwork precision and incredibly low error rate has got the world to sit up and take note of this awesome army of 5000 men, who make sure office-goers get a hot, home-cooked meal every day, come rain or shine. It is a stupendous feat of coordination, efficiency, honesty and sheer hard work that could teach many a corporate honcho a lesson or two in running a business successfully. The humble dabbawalas of Mumbai shot into fame when Prince Charles requested a meeting with them on a visit to the city in 2003, after having seen a BBC documentary on them. It was a meeting that the heir to the British throne did not forget. In April 2005, the Dabbawalas Association received an invitation to the wedding of Prince Charles and the Duchess of Cornwall, Camilla Parker-Bowles. A few days later, Sopan Rao Rao Mare and Raghunath Medge attended the royal wedding as representatives of the Dabbawalas Association. The story is narrated alternately by the man who has made it happen – Raghunath Medge, president of the Dabbawalas Association, and the author Shobha Bondre. .