Architect and Entrepreneur: A Field Guide to Building, Branding, and Marketing Your Startup Design Business


Eric Reinholdt - 2015
    The guide advocates novel strategies and tools that merge entrepreneurship with the practice of architecture and interior design. The Problem: Embarking on a new business venture is intimidating; you have questions. But many of the resources available to help entrepreneur architects and interior designers start their design business lack timeliness and relevance. Most are geared toward building colossal firms like SOM and Gensler using outdated methods and old business models. If you’re an individual or small team contemplating starting a design business, this is your field guide; crafted to inspire action. The Solution: Using the lean startup methodology to create a minimum viable product, the handbook encourages successive small wins that support a broader vision enabling one to, “think big, start small, and learn fast.” It’s a unique take on design practice viewed through the lens of entrepreneurship and is designed to answer the questions all new business owners face, from the rote to the existential. Questions about: - Startup costs - Business models (old and new) - Marriage of business and design - Mindset - Branding & naming (exercises and ideas) - Internet marketing strategies - Passive income ideas - Setting your fee - Taxes - Standard Operating Procedures (SOPs) - Securing the work - Client relations - Software - Billing rates - Contracts Building a business isn’t a singular act; it’s a series of small steps. Using the outline found in Architect + Entrepreneur you can start today. The chapters are organized to guide you from idea to action. Rather than write a business plan you’ll be challenged to craft a brand and you’ll sell it using new technologies. Follow the guide sequentially and you’ll have both the tools and a profitable small business. The Author Award-winning architect, Eric Reinholdt has built his design practice, 30X40 Design Workshop using the strategies outlined in the book. He has successfully transitioned from an employee to architect entrepreneur and continues to refine his brand message, help other architects build their independent practice and serve his clients all from a Longhouse he designed for his family on Mount Desert Island in Maine.

The Kimball Group Reader: Relentlessly Practical Tools for Data Warehousing and Business Intelligence


Ralph Kimball - 2010
    Recognized and respected throughout the world as the most influential leaders in the data warehousing industry, Ralph Kimball and the Kimball Group have written articles covering more than 250 topics that define the field of data warehousing. For the first time, the Kimball Group's incomparable advice, design tips, and best practices have been gathered in this remarkable collection of articles, which spans a decade of data warehousing innovation.Each group of articles is introduced with original commentaries that explain their role in the overall lifecycle methodology developed by the Kimball Group. These practical, hands-on articles are fully updated to reflect current practices and terminology and cover the complete lifecycle--including project planning, requirements gathering, dimensional modeling, ETL, and business intelligence and analytics.This easily referenced collection is nothing less than vital if you are involved with data warehousing or business intelligence in any capacity.

A World History of Architecture


Michael Fazio - 2003
    Extensively and beautifully illustrated, the book includes photos, plans, scales for world-famous structures such as the Parthenon, Versailles, the Brooklyn Bridge, and many others."

Old Home Love


Andy Meredith - 2017
    Their passion for saving and renovating old homes, which caught the attention of HGTV, sparked the creation of their new reality series, Old Home Love.Their stunning debut book features never before seen images of more than 15 homes, (including their own, renovated by the couple themselves), do-it-yourself renovation tips and guidance, and their family’s story. Old Home Love will inspire readers to discover the history and beauty behind their own homes, regardless of location or style.

The Singular Objects of Architecture


Jean Baudrillard - 2000
    Each in turn comes under scrutiny in this exhilarating dialogue between two of the most interesting thinkers working in philosophy and architecture today. From such singular objects, Jean Baudrillard and Jean Nouvel move on to fundamental problems of politics, identity, and aesthetics as their exchange becomes an imaginative exploration of the possibilities of modern architecture and the future of modern life. Among the topics the two speakers take up are the city of tomorrow and the ideal of transparency, the gentrification of New York City and Frank Gehry’s surprising Guggenheim Museum in Bilbao. As Nouvel prompts Baudrillard to reflect on some of his signature concepts (the virtual, transparency, fatal strategies, oblivion, and seduction, among others), the confrontation between such philosophical concerns and the specificity of architecture gives rise to novel and striking formulations—and a new way of establishing and understanding the connections between the practitioner and the philosopher, the object and the idea. This wide-ranging conversation builds a bridge between the fields of architecture and philosophy. At the same time it offers readers an intimate view of the meeting of objects and ideas in which the imagined, constructed, and inhabited environment is endlessly changing, forever evolving. Jean Baudrillard is one of the most influential thinkers of his generation and author of The Vital Illusion (2001). Jean Nouvel has designed buildings throughout the world, including the new Guthrie Theater in Minneapolis, and is a recipient of France’s Grand Prix d’Architecture. Robert Bononno, a translator and teacher, lives in New York City.

The Restoration of Otto Laird


Nigel Packer - 2014
    Once renowned for his radical designs, Otto now spends his days communing with nature and writing eccentric letters to old friends (which he doesn't mail). But Otto's comfortable life is rudely interrupted when he learns that his most significant and revolutionary building, Marlowe House, a 1960s tower block estate in South London is set to be demolished.Otto is outraged. Determined to do everything in his power to save the building, he reluctantly agrees to take part in a television documentary, which will mean returning to London for the first time in twenty-five years to live for a week in Marlowe House. Once Otto becomes reacquainted with the city he called home for most of his life, his memories begin to come alive. And as he mines his past and considers life moving forward—for himself and his building—Otto embarks on a remarkable journey that will change everything he ever thought he knew.

Small Space Decorating (Better Homes and Gardens)


Better Homes and Gardens - 2011
    The experts at Better Homes & Gardens have collected all the inspiration you need to turn a ho-hum space into a showstopper.

The Japanese Bath


Bruce Smith - 1905
    In Japan, one goes there to cleanse the soul. Bathing in Japan is about much more than cleanliness: it is about family and community. It is about being alone and contemplative, time to watch the moon rise above the garden.Along with sixty full-color illustrations of the light and airy baths themselves, The Japanese Bath, delves into the aesthetic of bathing Japanese style and the innate beauty of the steps surrounding the process. The authors explain how to create a Japanese bath in your own home. A Zen meditation, the Japanese bath, indeed, cleanses the soul, and one emerges refreshed, renewed, and serene.

The Sailor in the Wardrobe


Hugo Hamilton - 2006
    Following on from 'The Speckled People', Hugo Hamilton's new memoir has, at its heart, the story of a summer he spent working at a local harbour in Dublin, at a time of tremendous fear and mistrust.

Your Idea Starts Here: 77 Mind-Expanding Ways to Unleash Your Creativity


Carolyn Eckert - 2016
    In Your Idea Starts Here, graphic designer Carolyn Eckert offers 77 specific questions, techniques, and exercises — cleverly combined with fascinating infographics and other visuals — to jump-start creative thinking.  Don’t know what you want your project to be? Make a list of things you don’t want it to be. Wondering where to start? Say one word that relates to your idea and invite a friend to say another word that relates to yours. See where five or ten rounds take you. Work within a time limit, look in unexpected places, think tiny, do the opposite, shuffle your papers, and explore your creativity to the fullest! There’s something here to inspire and strengthen every smart idea, all in an innovative little book that makes a perfect gift for anyone, including yourself.

Muji


Jasper Morrison - 2010
    A prescient advocate of sustainable consumption and the matchless utility of good design, Muji’s founding principle was to develop new and simple products at reasonable prices by making the best use of materials while minimizing their impact on the environment. From a humble inaugural line of eight products nearly three decades ago, the brand now sells nearly seven thousand different products in hundreds of its own stores in Asia, Europe, and North America.

The Bind


William Goldsmith - 2015
    It proves to be a moment of hubris. The work triggers their ruin, watched by the disapproving spirit of their father, Garrison Egret.A darkly humorous tale of sibling rivalry and creative one-upmanship, The Bind shows once again that William Goldsmith is an incomparable storyteller and a marvellously inventive artist.

The Art-Architecture Complex


Hal Foster - 2011
    He identifies a “global style” of architecture—as practiced by Norman Foster, Richard Rogers and Renzo Piano—analogous to the international style of Le Corbusier, Gropius and Mies. More than any art, today’s global style conveys both the dreams and delusions of modernity. Foster demonstrates that a study of the “art-architecture complex” provides invaluable insight into broader social and economic trajectories in urgent need of analysis.From the Trade Paperback edition.

Concretopia: A Journey Around the Rebuilding of Postwar Britain


John Grindrod - 2013
    FLYOVERS. STREETS IN THE SKY. ONCE, THIS WAS THE FUTURE. Was Britain's postwar rebuilding the height of midcentury chic or the concrete embodiment of Crap Towns? John Grindrod decided to find out how blitzed, slum-ridden and crumbling 'austerity Britain' became, in a few short years, a space-age world of concrete, steel and glass. On his journey he visits the sleepy Norfolk birthplace of Brutalism, the once-Blitzed city centre of Plymouth, the futuristic New Town of Cumbernauld, Sheffield's innovative streets in the sky, the foundations of the BT tower, and the brave 1950s experiments in the Gorbals. Along the way he meets New Town pioneers, tower block builders, Barbican architects, old retainers of Coventry Cathedral, proud prefab dwellers and sixties town planners: people who lived through a time of phenomenal change and excitement. What he finds is a story of dazzling space-age optimism, ingenuity and helipads -- so many helipads -- tempered by protests, deadly collapses and scandals that shook the government. Concretopia is an accessible, warm and revealing social history of an aspect of Britain often ignored, insulted and misunderstood. It will change the way you look at Arndale Centres, tower blocks and concrete forever.

Fallen Glory: The Lives and Deaths of Twenty Lost Buildings from the Tower of Babel to the Twin Towers


James Crawford - 2015
    They can be born into wealth or poverty, enjoying every privilege or struggling to make ends meet. They have parents -- gods, kings and emperors, governments, visionaries and madmen -- as well as friends and enemies. They have duties and responsibilities. They can endure crises of faith and purpose. They can succeed or fail. They can live. And, sooner or later, they die. In Fallen Glory, James Crawford uncovers the biographies of some of the world's most fascinating lost and ruined buildings, from the dawn of civilisation to the cyber era. The lives of these iconic structures are packed with drama and intrigue. Soap operas on the grandest scale, they feature war and religion, politics and art, love and betrayal, catastrophe and hope. Frequently their afterlives have been no less dramatic -- their memories used and abused down the millennia for purposes both sacred and profane. They provide the stage for a startling array of characters, including Gilgamesh, the Cretan Minotaur, Agamemnon, Nefertiti, Genghis Khan, Henry VIII, Catherine the Great, Adolf Hitler, and even Bruce Springsteen. Ranging from the deserts of Iraq, the banks of the Nile and the cloud forests of Peru, to the great cities of Jerusalem, Istanbul, Paris, Rome, London and New York, Fallen Glory is a unique guide to a world of vanished architecture. And, by picking through the fragments of our past, it asks what history s scattered ruins can tell us about our own future.