But have you ever wondered how Google makes billions of dollars while providing search, email, and maps for free? How do they figure out which ads perfectly capture your interests? And how do they search the entire internet so quickly, anyway?By answering real-world questions like this, Swipe to Unlock gives you a peek under the hood of the technology you use every day, decodes technologists' weirdest buzzwords, and shows you how technology is changing the society we live in for better or for worse. Unlock the answers you need to become a better-educated consumer, digital citizen, or technology professional.

    It:Incorporates the "Business Model Canvas" as the organizing principle for startup hypothesesProvides separate paths and advice for web/mobile products versus physical productsOffers a wealth of detailed instruction on how to get, keep, and grow customers recognizing the different techniques for web and physical channelsAnd teaches a "new math" for startups: "metrics that matter for fueling growth"The Startup Owner's Manual is a step-by-step, near-encyclopedic reference manual or "how to" for building a successful, scalable startup. Want to know what to do the first, week, month or year?What's the right distribution channel for your product?How to get traffic to your web site? …and how to activate customers or users on arrival?Who are the right "first customers," and why? …plus many more great tips in nearly 500 pages, complete with index, glossary, and Customer Development ChecklistsIt's the indispensible reference guide for any startup founder, entrepreneur, investor or educator.

    In 1999, Tony introduced Clayton Christensen to the idea that “people have underlying needs or processes in their lives, that they are addressing in some way right now”—an insight that was to become Jobs-to-be-Done Theory. For 25 years, Ulwick and his company, Strategyn, have helped over 400 companies, applying Jobs-to-be-Done Theory in practice with a success rate of 86%—a 5-fold improvement. “Ulwick has taken the guesswork out of innovation,” says the ‘father of modern marketing,’ Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. “He has done this by introducing us to Jobs-to-be-Done theory, and converting it to practice using his rigorous innovation process known as Outcome-Driven Innovation. I call him the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science,” adds Kotler. LEARN - Why companies fail at innovation and how to avoid critical mistakes. - How to employ the Jobs-to-be-Done Theory Needs Framework to categorize, define, capture, and prioritize customer needs. - A Jobs-to-be-Done Growth Strategy Matrix to categorize, understand, and employ the 5 strategies that drive growth. - Outcome-Based Segmentation: how does it create new opportunities? - The details of the innovation process known as Outcome-Driven Innovation. It ties customer-defined metrics to the customer’s Job-to-be-Done, transforming every aspect of opportunity discovery, marketing and innovation. - The Language of Job-to-be-Done – the syntax and lexicon of innovation.

    People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

    The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.This book introduces the idea of design thinking‚ the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short‚ design thinking converts need into demand. It′s a human−centered approach to problem solving that helps people and organizations become more innovative and more creative.Design thinking is not just applicable to so−called creative industries or people who work in the design field. It′s a methodology that has been used by organizations such as Kaiser Permanente to icnrease the quality of patient care by re−examining the ways that their nurses manage shift change‚ or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization‚ product‚ or service to drive new alternatives for business and society.

    Halpern is funny. He is handsome. He likes to laugh. I love Mr. Halpern. How can I top that? Who doesn't want to be funny, handsome, laugh all the time, and be loved by their students? What they don't know is I left a dreary cubicle job for the exciting, never boring life of a kindergarten teacher eight years ago and never looked back. I have seen and heard some crazy, hilarious, and even touching moments. Look at My Happy Rainbow is my account of the first few years working in a kindergarten classroom experiencing the day to day trials and tribulations and trying to see the world a little more through the eyes of a five-year-old. From the first time a child reached up to take my hand to learning the true value of zipping a coat, being a 'rooster in a world of hens' my unique perspective on teaching and children will (hopefully) warm your heart, make you laugh, and might even help you remember what it felt like to be in kindergarten. Warning: I have a very short attention span (this is why I'm so well suited to teach kindergarten). Some of the chapters are short. One is less than one page. I think this makes the book 'charming', but please know - this is not War and Peace.

    In her 20 years of working with couples, clinical psychologist Michelle Brody found a way to make change simpler. Her secret: clear and lighthearted illustrations that help couples literally see what’s driving their battles and blocking their bond, so they can chart a course together to stop the fights.The Money Fight “You’re such a cheapskate!” “You spend way too much!”The Sex Fight “Not tonight. I’m not in the mood.” “You haven’t been in the mood since 1975!”The Parenting Differences Fight “You’re too overprotective!” “Is skydiving next?!”Stop the Fight! includes more than 300 illustrations to help couples unlock the destructive cycles that drive the birthday fight, the difficult relatives fight, and other familiar battles. Going beyond common relationship advice, the tools in Stop the Fight! will help you understand the big picture and create lifelong change.

    Designing anything for people is tough, because we’re inherently complex and...well...messy. Which means that things like market share and ROI don’t come easy. But time and effort spent finding the right problems to solve allows designers, developers and product teams to take quantum leaps forward in exceeding the expectations of everyone involved. In Think First, Joe Natoli shows you exactly how to do this, using lessons learned from his 26 years as a UX consultant to Fortune 100 and 500 organizations. You’ll find proven principles, step-by-step methods and straightforward, jargon-free advice that can be applied to any kind of digital product. Think First proves that while people are indeed messy and complex, designing for them doesn’t have to be. Here’s what a few well-respected UX practitioners and authors had to say about Think First: “A very practical guide to success in business.” – Dr. Don Norman, Director of the DesignLab, UC San Diego and Author of The Design of Everyday Things “Think First is a practical guide to UX that makes sense of strategy and structure. Highly recommended!” – Peter Morville, Bestselling Author of Intertwingled “For designers and developers, understanding strategy and UX is an increasingly necessary skill. Joe Natoli’s Think First demystifies these foundational ideas in a very conversational, easy to read style.” – Ilise Benun, Founder of Marketing-Mentor.com and Author of 7+ Books Author Joe Natoli explains why he believes Think First is unlike any other book on the subject of UX strategy and design: "I didn’t want to write yet another book that covers the narrow, tactical pieces of the design process," he says, "because great design and great UX are the result of multiple activities across multiple people, roles and disciplines. It’s everybody’s business. Think First walks you through everything that must be considered to create great UX — and gives you a roadmap to make it happen." Think First details Joe's no-nonsense approach to creating successful products, powerful user experiences and very happy customers. He share countless lessons learned from more than 26 years as a UX consultant to Fortune 500 and 100 organizations — including a few he's learned the hard way :-) Think First serves as a roadmap to building a solid foundation for UX that’s strong enough to withstand any weather as projects move into design and coding. Here are just some of the things you’ll learn: - Simple user research methods that anyone can perform — even if you’ve never done research of any kind. - The right questions to ask stakeholders and users at the outset of any (and every) project. - The 3 crucial questions you must ask of every client, every time. - How to tell the difference between what people say they need vs. what they really need. - A better, simpler way to generate meaningful UX requirements at the outset of the project. - How to figure out what features and functions will result in great UX and deliver value to both users and the business. - How to avoid scope creep and the never-ending project scenario.

    And it’s still short, profusely illustrated…and best of all–fun to read.If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.

    The author, Matej Latin, takes complex concepts such as vertical rhythm, modular scale and page composition, and explains them in a simple way. The content of the book is accompanied by live code examples and the readers design and build an example website as they go through it. This is a new typography book for a new medium, the rules haven't changed much, everything else has.

    However, the techniques that you shall find in this book have been tested and used (not only by the author but by countless other people) in examinations time and again.Many techniques mentioned in other books are pretty impractical and sometimes completely unusable. This book is not a package of magic. It is rather a package of methods that if practiced and persevered with can churn up magical results! This book could be a great resource for various competitive examinations and students in middle and senior school. It could help the reader in myriad ways depending upon his or her needs and scope for practice. At the same time one could figure out as to which technique would work for one and which would not, again depending upon one’s set of circumstances and needs. By reading this book, the students will be able to:(a) learn quicker methods by observing some simple techniques;compare various techniques available on each topic;(b) know the limitations of each technique;(c) save some precious minutes in various competitive and school examinations by employing the quick calculation techniques;(d) develop their own tools in the field of quick calculations.

    The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateaus—to turn off the forces that cause people to “get used to” things—and turn on human potential and happiness in ways that seemed impossible. The book identifies three key flattening forces that generate plateaus, two principles to guide readers in engineering a plateau’s destruction, and three actions to take to achieve peak behavior. It helps us to stop wasting time on things that are no longer of value and to focus on the things that leverage our time and energy in spectacular ways. Anything you want to do better—play guitar, make friends, communicate with your children, run a business—you can accomplish faster by understanding the plateau effect.

    The same ones he used to build a Top SEO Agency in London. 7 Years & 500 clients later, he hands you the Playbook."SEO For 2020 Onwards"Is This You?Total SEO Virgin?Entrepreneur?Business or Blog Owner with Big Plans?Or Perhaps THIS is You...Mom & Pop store ownerHard worker in need of technical knowledgeFrustrated Google Ads spenderSEO professional looking for time-saving hacksAffiliate marketerSEO forum & blog reader in need of some structure...If So, This Book Was Written For You"Features FREE Video Series + SEO Blueprint"What Does This Book Deliver?Over 3 hours of invaluable 'walk through' video tutorials to SHOW you what to do, as well provide you with a step-by-step, week-by-week SEO Blueprint and Checklist.If you've got a solid work ethic, you're eager to learn, and your business model is sound, '3 Months to No.1' will give you all the tools and know-how required to get your website to the very top of Google where the profit is. Through a refreshingly no-nonsense plain English approach to SEO, successful London SEO Agency owner Will Coombe unveils how to...Discover SEO's greatest secret - that it isn't rocket science!Save thousands by doing SEO yourself, or with your in-house teamFilter profitable traffic to your siteLearn what on earth to do with your social mediaEffectively direct and monitor people doing SEO for youGain the industry knowledge to call out anyone full of 'BS'Who is Will Coombe?Before co-founding a successful Digital Marketing Agency in London over 7 years ago, Will Coombe flew passengers round the world for a living. Working for a major UK Airline he helped over 250,000 people reach their final destination. In the end though, his was Google. Now a professional speaker on the subject of making businesses profitable through SEO, Will reveals how and why he went from 'airline', to 'online'; and how you too can leverage his years of experience getting clients' websites to the very top of Google.He may have hung up his wings, but Will's years of experience making technical jargon easily accessible to anyone who entered his cockpit is put to good use in '3 Months to No.1'."Learn. Take Action. Get Results."A Carefully Curated SEO Guide for 2020 OnwardsThis book doesn't hold 'secrets' you can't find scattered throughout the Internet. Instead, it cuts through the noise and guides you to the ultimate return on time investment for SEO. It tells you what to focus on and when. '3 Months to No.1' finally gives you a step-by-step Playbook. One with the fresh and down to earth approach of someone who came from no background in SEO or digital marketing at all."How High Will Your Revenue Go in 12 Weeks?"You'll Discover...- Online marketing 101- Personal advice for your business- How to uncover money-making keywords- Configuring WordPress for SEO success- How to nail the technical elements- How to win links- A crash course in content marketing- Social media account use (finally!)- SEO if you're a local business- eCommerce SEO (inc. Shopify, Magento, & WooCommerce)- Google penalty diagnosis & avoidance- Why it's quicker to go 'white hat' and not try to cheat Google- + more..."Grab a Copy Now..."

     “Deeply reported and bracingly written, this book is an indispensable guide to modern innovation and entrepreneurship.” —Walter Isaacson, New York Times bestselling author of Code BreakerToday, PayPal’s founders and earliest employees are considered the technology industry’s most powerful network. Since leaving PayPal, they have formed, funded, and advised the leading companies of our era, including Tesla, Facebook, YouTube, SpaceX, Yelp, Palantir, and LinkedIn, among many others. As a group, they have driven twenty-first-century innovation and entrepreneurship. Their names stir passions; they’re as controversial as they are admired. Yet for all their influence, the story of where they first started has gone largely untold. Before igniting the commercial space race or jumpstarting social media’s rise, they were the unknown creators of a scrappy online payments start-up called PayPal. In building what became one of the world’s foremost companies, they faced bruising competition, internal strife, the emergence of widespread online fraud, and the devastating dot-com bust of the 2000s. Their success was anything but certain. In The Founders: The Story of PayPal and the Entrepreneurs Who Shaped Silicon Valley, award-winning author and biographer Jimmy Soni explores PayPal’s turbulent early days. With hundreds of interviews and unprecedented access to thousands of pages of internal material, he shows how the seeds of so much of what shapes our world today—fast-scaling digital start-ups, cashless currency concepts, mobile money transfer—were planted two decades ago. He also reveals the stories of countless individuals who were left out of the front-page features and banner headlines but who were central to PayPal’s success. Described as “an intensely magnetic chronicle” (The New York Times) and “engrossing” (Business Insider), The Founders is a story of iteration and inventiveness—the products of which have cast a long and powerful shadow over modern life. This narrative illustrates how this rare assemblage of talent came to work together and how their collaboration changed our world forever.

    The Lean Startup movement is very promising, but for many teams it ends up translating into an important question: ”Yeah, but what to build ?” “In ThoughtWorks, our response has been a process called an inception. We gather together a good sample of the people who will be affected by the product and have an intensive session to set an initial direction, using a series of exercises focusing on collaboration and the capture of broad goals. We don't attempt a detailed specification, as that is exactly the kind of thing that becomes out of date as soon as code hits production. But we do want to understand what kind of outcomes we are hoping for, the features that we think will drive these outcomes, and how to assess the effectiveness of our product. With The Lean Inception, Paulo has captured his experience in running these inceptions over the last decade. In particular it's focused on his work to boil the inception down to its essence, concentrating the activity on a single, if very intensive, week of work. Paulo shares how he makes this work, through writing a product vision, capturing personas, understanding the user journeys, and developing high-level features. The result isn't a detailed plan of work, which we find quickly rots into irrelevance. It is a guiding set of goals to set us off in the right direction. It doesn't plan out a final product, with all the features that our users will need, instead it focuses on an initial product that we can release and learn from - the Minimum Viable Product. “ – Martin Fowler, Chief Cientist at ThoughtWorks