In this brilliant book about metaphor James Geary is no less astonishing, as he deciphers the subtle implications embedded in advertising slogans, familiar slang and government double-talk…. You'll scarf down every page of I Is an Other and then ask for more.” —Michael Dirda, Pulitzer Prize-winning critic and author of Book by Book and Classics for PleasureFor lovers of language and fans of Blink and Freakonomics, New York Times bestselling author James Geary offers this fascinating look at metaphors and their influence in every aspect of our lives, from art to medicine, psychology to the stock market.

    With humor and insight, Melissa Mohr takes readers on a journey to discover how "swearing" has come to include both testifying with your hand on the Bible and calling someone a *#$&!* when they cut you off on the highway. She explores obscenities in ancient Rome and unearths the history of religious oaths in the Middle Ages, when swearing (or not swearing) an oath was often a matter of life and death. Holy Sh*t also explains the advancement of civility and corresponding censorship of language in the 18th century, considers the rise of racial slurs after World War II, examines the physiological effects of swearing and answers a question that preoccupies the FCC, the US Senate, and anyone who has recently overheard little kids at a playground: are we swearing more now than people did in the past?A gem of lexicography and cultural history, Holy Sh*t is a serious exploration of obscenity.

    Since then, the ways we process written language have changed dramatically with many concerned about both their own changes and that of children. New research on the reading brain chronicles these changes in the brains of children and adults as they learn to read while immersed in a digitally dominated medium.Drawing deeply on this research, this book comprises a series of letters Wolf writes to us—her beloved readers—to describe her concerns and her hopes about what is happening to the reading brain as it unavoidably changes to adapt to digital mediums. Wolf raises difficult questions, including:Will children learn to incorporate the full range of "deep reading" processes that are at the core of the expert reading brain?Will the mix of a seemingly infinite set of distractions for children’s attention and their quick access to immediate, voluminous information alter their ability to think for themselves?With information at their fingertips, will the next generation learn to build their own storehouse of knowledge, which could impede the ability to make analogies and draw inferences from what they know?Will all these influences, in turn, change the formation in children and the use in adults of "slower" cognitive processes like critical thinking, personal reflection, imagination, and empathy that comprise deep reading and that influence both how we think and how we live our lives?Will the chain of digital influences ultimately influence the use of the critical analytical and empathic capacities necessary for a democratic society?How can we preserve deep reading processes in future iterations of the reading brain?Who are the "good readers" of every epoch?Concerns about attention span, critical reasoning, and over-reliance on technology are never just about children—Wolf herself has found that, though she is a reading expert, her ability to read deeply has been impacted as she has become, inevitably, increasingly dependent on screens.Wolf draws on neuroscience, literature, education, technology, and philosophy and blends historical, literary, and scientific facts with down-to-earth examples and warm anecdotes to illuminate complex ideas that culminate in a proposal for a biliterate reading brain. Provocative and intriguing, Reader, Come Home is a roadmap that provides a cautionary but hopeful perspective on the impact of technology on our brains and our most essential intellectual capacities—and what this could mean for our future.

    The Dawn of Language provides a fascinating survey of how grammar came into being and the differences or similarities between languages spoken around the world, before exploring how language eventually emerged in the very remote human past.Our intellectual and physiological changes through the process of evolution both have a bearing on our ability to acquire language. But to what extent is the evolution of language dependent on genes, or on environment? How has language evolved further, and how is it changing now, in the process of globalisation? And which aspects of language ensure that robots are not yet intelligent enough to reconstruct how language has evolved?Johansson's far-reaching, authoritative and research-based approach to language is brought to life through dozens of astonishing examples, both human and animal, in a fascinatingly erudite and entertaining volume for anyone who has ever contemplated not just why we speak the way we do, but why we speak at all.

    His firsthand experiences are collected in this highly personal account of the rough and tumble world of modern politics and the growing disenchantment with Australia’s Labor Party. Button describes how politics took a detrimental toll on his own family, revealing that the death of his brother haunted their father—who in turn blamed the tragedy on his all-consuming absorption of politics. This moving memoir paints a colorful picture of the machinations of government and shows how far the party has strayed from the idealism and pragmatism of previous generations, ending on a hopeful note for the party’s revival.

    For Jhumpa Lahiri, that love was for Italian, which first captivated and capsized her during a trip to Florence after college. And although Lahiri studied Italian for many years afterward, true mastery had always eluded her. So in 2012, seeking full immersion, she decided to move to Rome with her family, for “a trial by fire, a sort of baptism” into a new language and world. In Rome, Lahiri began to read, and to write—initially in her journal—solely in Italian. In Other Words, an autobiographical work written in Italian, investigates the process of learning to express oneself in another language, and describes the journey of a writer seeking a new voice. Presented in a dual-language format, it is a book about exile, linguistic and otherwise, written with an intensity and clarity not seen since Nabokov. A startling act of self-reflection and a provocative exploration of belonging and reinvention.

    We spin fantasies. We devour novels, films, and plays. Even sporting events and criminal trials unfold as narratives. Yet the world of story has long remained an undiscovered and unmapped country. It’s easy to say that humans are “wired” for story, but why?In this delightful and original book, Jonathan Gottschall offers the first unified theory of storytelling. He argues that stories help us navigate life’s complex social problems—just as flight simulators prepare pilots for difficult situations. Storytelling has evolved, like other behaviors, to ensure our survival.Drawing on the latest research in neuroscience, psychology, and evolutionary biology, Gottschall tells us what it means to be a storytelling animal. Did you know that the more absorbed you are in a story, the more it changes your behavior? That all children act out the same kinds of stories, whether they grow up in a slum or a suburb? That people who read more fiction are more empathetic?Of course, our story instinct has a darker side. It makes us vulnerable to conspiracy theories, advertisements, and narratives about ourselves that are more “truthy” than true. National myths can also be terribly dangerous: Hitler’s ambitions were partly fueled by a story.But as Gottschall shows in this remarkable book, stories can also change the world for the better. Most successful stories are moral—they teach us how to live, whether explicitly or implicitly, and bind us together around common values. We know we are master shapers of story. The Storytelling Animal finally reveals how stories shape us.

    Whether in business, diplomacy, education, or as a long-term visitor abroad, anyone can be blind-sided by a lack of international knowledge and experience and be caught at a disadvantage. In this completely revised and expanded edition of the classic The Art of Crossing Cultures, Craig Storti shows what it takes to encounter a new culture head-on and succeed. This one-of-a-kind guidebook to bridging the cultural divide - with more than 50,000 copies sold worldwide - incorporates a stellar sampling of the writings of some of the world's greatest writers, poets and observers of the human condition. Through the vivid perceptions and words of such literary legends as Noel Coward, Graham Greene, Rudyard Kipling, E. M. Forster, Mark Twain, Evelyn Waugh, and others, Storti paints an intimate portrait of the personal challenges of adjusting to another culture: anticipating differences, managing the temptation to withdraw, and gradually adjusting expectations of behaviour to fit reality. This timely new edition focuses special attention on how to deal with country and culture shock and includes many new examples of cross-cultural misunderstandings - particularly in business. Storti breaks new ground with his easy-to-understand model of cultural adjustment and tips on how to master the process and develop adaptive strategies - the heart of the cross-cultural experience.

    Dedicating one short chapter to each, Casagrande brings her subject to life, teaching English usage through lively and amusing personal anecdotes. Mortal Syntax includes such chapters as: ~"I wish I was taller" ~"I am continuously watching Simpsons reruns" ~"Was it Horton that heard the Who?" Casagrande's clear and concise lessons-with entertaining titles and themes-make a potentially prickly subject go down like a spoonful of sugar.

    This handy paperback dictionary is designed to meet the needs of the growing number of people now learning tospeak Hindi. It provides translations for over 36,000 headwords, using illustrative material to show words in use. Students of Hindi and South Asian studies of all kinds will find extensive coverage of historical Hindi, together with the most up-to-date colloquial and literary vocabulary. In addition, the Urdu vocabulary of Hindi is well represented. Providing contemporary, idiomatic Hindi and English, TheOxford Hindi-English Dictionary is the perfect reference guide for students, businesspeople, and travelers alike.

    So when she discovered that schools today forego handwriting drills in favor of teaching something called keyboarding, it gave her pause: “There is a widespread belief that, in a digital world, forming letters on paper with a pen is pointless and obsolete,” she says, “and anyone who thinks otherwise is right up there with folks who still have fallout shelters in their backyards.”Florey tackles the importance of writing by hand and its place in our increasingly electronic society in this fascinating exploration of the history of handwriting. Weaving together the evolution of writing implements and scripts, pen-collecting societies, the golden age of American penmanship, the growth in popularity of handwriting analysis, and the many aficionados who still prefer scribbling on paper to tapping on keys, she asks the question: Is writing by hand really no longer necessary in today’s busy world?

    The essay focuses on political language, which, according to Orwell, "is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind." Orwell believed that the language used was necessarily vague or meaningless because it was intended to hide the truth rather than express it.

    Get ready for hundreds of pages filled with surprising revelations, inside information, obscure trivia, and universal cosmic destruction. This legend of localization doesn’t stink!

    This thorough introduction to second language research provides a comprehensive review of the research into learner language, internal and external factors in language acquisition, individual differences, and classroom second language learning.

    The best part is that it doesn’t have to be difficult or take years to master. Thirty minutes a day is all it takes, and we get you speaking right from the first day. Pimsleur courses use a scientifically-proven method that puts you in control of your learning. If you’ve tried other language learning methods but found they simply didn’t stick, then you owe it to yourself to give Pimsleur a try.Why Pimsleur? - Quick + Easy – Only 30 minutes a day. - Portable + Flexible – Core lessons can be done anytime, anywhere, and easily fit into your busy life. - Proven Method – Works when other methods fail. - Self-Paced – Go fast or go slow – it’s up to you. - Based in Science – Developed using proven research on memory and learning. - Cost-effective – Less expensive than classes or immersion, and features all native speakers. - Genius – Triggers your brain’s natural aptitude to learn. - Works for everyone – Recommended for ages 13 and above. What’s Included? - 30, 30-minute audio lessons - 60 minutes of reading instruction to provide you with an introduction to reading French designed to teach you to sound out words with correct pronunciation and accent - in total, 16 hours of audio, all featuring native speakers - a Reading Booklet and a User’s GuideWhat You’ll Learn In the first 10 lessons, you’ll cover the basics: saying hello, asking for or giving information, scheduling a meal or a meeting, asking for or giving basic directions, and much more. You’ll be able to handle minimum courtesy requirements, understand much of what you hear, and be understood at a beginning level, but with near-native pronunciation skills. In the next 10 lessons, you’ll build on what you’ve learned. Expand your menu, increase your scheduling abilities from general to specific, start to deal with currency and exchanging money, refine your conversations and add over a hundred new vocabulary items. You’ll understand more of what you hear, and be able to participate with speech that is smoother and more confident. In the final 10 lessons, you’ll be speaking and understanding at an intermediate level. In this phase, more directions are given in the target language, which moves your learning to a whole new plane. Lessons include shopping, visiting friends, going to a restaurant, plans for the evening, car trips, and talking about family. You’ll be able to speak comfortably about things that happened in the past and make plans for the future. Reading Lessons begin in Lesson 9 to provide you with an introduction to reading French. In addition, the combined Reading Lessons are included after Lesson 30. These Reading Lessons, which total about one hour, are designed to teach you to sound out words with correct pronunciation and accent. The Pimsleur Method We make no secret of what makes this powerful method work so well. Paul Pimsleur spent his career researching and perfecting the precise elements anyone can use to learn a language quickly and easily. Here are a few of his “secrets”:The Principle of Anticipation In the nanosecond between a cue and your response, your brain has to work to come up with the right word. Having to do this boosts retention, and cements the word in your mind.Core Vocabulary Words, phrases, and sentences are selected for their usefulness in everyday conversation. We don’t overwhelm you with too much, but steadily increase your ability with every lesson.Graduated Interval Recall Reminders of new words and structures come up at the exact interval for maximum retention and storage into your long-term memory.Organic Learning You work on multiple aspects of the language simultaneously. We integrate grammar, vocabulary, rhythm, melody, and intonation into every lesson, which allows you to experience the language as a living, expressive form of human culture.Learning in Context Research has shown that learning new words in context dramatically accelerates your ability to remember. Every scene in every Pimsleur lesson is set inside a conversation between two people. There are no drills, and no memorization necessary for success.Active Participation The Pimsleur Method + active learner participation = success. This method works with every language and every learner who follows it. You gain the power to recall and use what you know, and to add new words easily, exactly as you do in English.The French Language French is spoken by 55 million speakers in France, 3 million in Belgium, 1.5 million in Switzerland, 6.5 million in Canada, and 5 million in former French and Belgian colonies. It is an official language in 44 countries and an official language of the United Nations. An estimated 50 million people around the world speak French as a second language.Tech Talk - CDs are formatted for playing in all CD players, including car players, and users can copy files for use in iTunes or Windows Media Player.