There are deep connections between stars and atoms, between the cosmos and the microworld. Just six numbers, imprinted in the "big bang," determine the essential features of our entire physical world. Moreover, cosmic evolution is astonishingly sensitive to the values of these numbers. If any one of them were "untuned," there could be no stars and no life. This realization offers a radically new perspective on our universe, our place in it, and the nature of physical laws.

    But he was the first to show how one person, armed with creativity, some friends, $150, and the Internet, could turn an entire industry upside down.United Airlines had broken Dave’s guitar in checked luggage. After eight months of pestering the company for compensation, he turned to his best tool—songwriting—and vowed to create a YouTube video about the incident that he hoped would garner a million views in one year. Four days after its launching, the first million people had watched “United Breaks Guitars.” United stock went down 10 percent, shedding $180 million in value; Dave appeared on outlets as diverse as CNN and The View. United relented. And throughout the business world, people began to realize that “efficient” but inhuman customer-service policies had an unseen cost—brand destruction by frustrated, creative, and socially connected customers.“United Breaks Guitars” has become a textbook example of the new relationship between companies and their customers, and has demonstrated the power of one voice in the age of social media. It has become a benchmark in the customer-service and music industries, as well as branding and social-media circles. Today, more than 150 million people are familiar with this story.In this book, you’ll hear about how Dave developed the “just do it” philosophy that made him the ideal man to take on a big corporation, what it felt like to be in the center of the media frenzy, and how he’s taken his talents and become a sought-after songwriter and public speaker. And businesspeople will learn how companies should change their policies and address social-media uprisings.Since “United Breaks Guitars” emerged, nothing is the same—for consumers, for musicians, or for business. Whether you are a guitarist, a baggage handler, or a boardroom executive, this book will entertain you and remind you that we are all connected, that each of us matters, and that we all have a voice worth hearing.

    Yet these researchers--along with countless ordinary folks--resist belief in the biblical Creator. Why? They say a loving God would have made a better home for us, one without trouble and tragedy. In Why the Universe Is the Way It Is, Hugh Ross draws from his depth of study in both science and Scripture to explain how the universe's design fulfills several distinct purposes. He also reveals God's surpassing love and ultimate purposes for each individual. Why the Universe Is the Way It Is will interest anyone who wonders where and how the universe came to be, what or who is responsible for it, why we are here, or how and when the universe ends. Far from leaving the reader at this philosophical jumping-off point, Ross builds toward answering the big question of human destiny and the specific question of each reader's personal destiny.

    And unlike dogs, cats offer humans no practical benefit. The truth is they are sadly incompetent mouse-catchers and now pose a threat to many ecosystems. Yet, we love them still.Content:Catacombs Cat's cradle What's the catch? The cats that ate the canaries The cat lobby CAT scan Pandora's litter box Lions and toygers and lykoi Nine likes.

    "Dawn" delves deep into an intensely creative period of Elverum s life, with a beautiful mix of journal writing, jokes, photographs, and music. This 144-page hardcover collection chronicles a winter spent alone in a cabin in arctic Norway, wrestling with ghosts, gathering wood, acting out myths--3 months of unfiltered brain torrents interspersed with drawings. It comes with a 17-track CD of songs written during that time, songs that have become well known over the years through recordings and live performances. The CD is a kind of lost album finally recorded properly, pared down to just guitar and vocals. Also included is a 16-page color photo booklet.

    In The Universe and the Teacup, K. C. Cole demystifies mathematics and shows us-with humor and wonderfully accessible stories-why math need not be frightening. Using the O. J. Simpson trial, the bell curve, and Emmy Noether, the nineteenth-century woman scientist whose work was essential for Einstein's theory of relativity, Cole helps us see that more than just being a tool, math is a key to understanding the beauty of everything from rainbows to relativity.

    If so, you’re rather psychologically peculiar.Unlike much of the world today, and most people who have ever lived, WEIRD people are highly individualistic, self-obsessed, control-oriented, nonconformist, and analytical. They focus on themselves—their attributes, accomplishments, and aspirations—over their relationships and social roles. How did WEIRD populations become so psychologically distinct? What role did these psychological differences play in the industrial revolution and the global expansion of Europe during the last few centuries?In The WEIRDest People in the World, Joseph Henrich draws on cutting-edge research in anthropology, psychology, economics, and evolutionary biology to explore these questions and more. He illuminates the origins and evolution of family structures, marriage, and religion, and the profound impact these cultural transformations had on human psychology. Mapping these shifts through ancient history and late antiquity, Henrich reveals that the most fundamental institutions of kinship and marriage changed dramatically under pressure from the Roman Catholic Church. It was these changes that gave rise to the WEIRD psychology that would coevolve with impersonal markets, occupational specialization, and free competition—laying the foundation for the modern world.Provocative and engaging in both its broad scope and its surprising details, The WEIRDest People in the World explores how culture, institutions, and psychology shape one another, and explains what this means for both our most personal sense of who we are as individuals and also the large-scale social, political, and economic forces that drive human history. Include black-and-white illustrations.

    In this thrill-ride across millennia and continents, the complete history of the planet comes to life: from the Earth's fiery birth to its near-obliteration in the Triassic period, and from the first signs of human life to the tentative future of a world with a burgeoning population and a global warming crisis. Covering a wide range of topics including astrophysics, zoology, and sociology, and complete with maps and illustrations, What on Earth Happened? In Brief is the endlessly entertaining story of the planet, life, and people.

    In this amazingly comprehensible history of the universe, Simon Singh decodes the mystery behind the Big Bang theory, lading us through the development of one of the most extraordinary, important, and awe-inspiring theories in science.

    Scientists are confident that there is alien life across the universe yet we have not moved beyond our perception of 'aliens' as Hollywood stereotypes. The time has come to abandon our fixation on alien monsters and place our expectations on solid scientific footing.Using his own expert understanding of life on Earth and Darwin's theory of evolution - which applies throughout the universe - Cambridge zoologist Dr Arik Kershenbaum explains what alien life must be like: how these creatures will move, socialise and communicate.For example, by observing fishes whose electrical pulses indicate social status, we can see that other planets might allow for communication by electricity. As there was evolutionary pressure to wriggle along a sea floor, Earthling animals tend to have left/right symmetry; on planets where creatures evolved mid-air or in soupy tar they might be lacking any symmetry at all.Might there be an alien planet with supersonic animals? Will they scream with fear, act honestly, or have technology? Is the universe swarming with robots? Dr Kershenbaum uses cutting-edge science to paint an entertaining and compelling picture of extra-terrestrial life.The Zoologist's Guide to the Galaxy is the story of how life really works, on Earth and in space.***'If you don't want to be surprised by extraterrestrial life, look no further than this lively overview of the laws of evolution that have produced life on earth' - Frans de Waal, author of Mama's Last Hug - Animal Emotions and What They Tell Us about Ourselves'A fun, and thoroughly biological, exploration of possible and impossible alien beings. If you'd love to know what real aliens from other planets might really be like, this is the book for you' - Susan Blackmore, author of Seeing Myself'Surveying the deep-time of evolution on Earth and his own cutting-edge research into animal communication, Kershenbaum provides a fascinating insight into the deepest of questions: what might an alien actually look like'- Lewis Dartnell, author of Origins'Arik Kershenbaum takes us on a joyous voyage of animal diversity and illustrates the singular importance of natural selection in explaining life - here on Earth - and what will likely be discovered throughout the galaxy. A stimulating read!' - Daniel T. Blumstein, Professor of Ecology and Evolutionary Biology, University of California Los Angeles

    The Atheist knows that god did not make man. The opposite is true - man made god in the image and likeness of a man, in the form of a virile Greco-Roman male in his early prime. Man completed this effort over 2,300 years ago. With this creation came religion. We know that religion requires unconditional belief and complete submission, without thought. Any discipline based on belief in man’s written words - requires complete submission - without concern for facts; and a set of rules that knowingly and completely overlook self-determination - appears cult like, trivial, and not worthy of respect. Upon examining, the benefits of believing Atheists realize that any benefit or benefits derived from affiliation with religion are at their very best meaningless or insignificant. Atheists are aware of atrocities committed in the name of spiritual superiority. Atheists view these events as wasteful, shameful, and as always elusive of any perceived victory and devoid of any social redeeming qualities or values. Accepting this truth is imperative, as it is so easy to verify, too many lose contact with reality based on trivial religious beliefs and bizarre religious doctrine. Most of religion’s beliefs are products of the ninth thru fifteenth century - the Dark-Ages period of Western Europe. These products include very basic child-like stories intended for the most uneducated members of society including pseudo horror stories. The stories are about demons, evil spirits, devils, and the like. However, the target audience changed now religion is an exceedingly mainstream belief system and extremely profitable for its promoters. Religion’s impact on our society is shocking, almost mind boggling. The wild stories work even today. If you are a clever preacher, you can tell your followers you saw a man walk on water. Many will believe you. The answers to the so-called mysteries of faith never elude us as they are in any public library. Most are just too lazy, complacent, stupid, or fearful to conduct the required research to explore such topics. “He who knows nothing is closer to the truth than he whose mind is filled with falsehoods and errors” Thomas Jefferson April 13, 1743 – July 4, 1826 Truth is not in demand in this society. We stand in abject fear of learning the truth. In being honest with ourselves, we must admit and accept that of our own volition we constructed a high tech do-it-yourself version of the European Dark-Ages in this so-called 21st century. We refer to this, as fundamentalism. After a thousand years of mental conditioning, we must admit the churches trained us too well. Now these habits are difficult to break, but changing a habit is not impossible. Always remember... “After your death, you will be what you were before your birth” Arthur Schopenhauer February 22 1788 – September 21 1860

    We secretly want to know: could it happen to me? Amanda Montell’s argument is that, on some level, it already has . . .Our culture tends to provide pretty flimsy answers to questions of cult influence, mostly having to do with vague talk of “brainwashing.” But the true answer has nothing to do with freaky mind-control wizardry or Kool-Aid. In Cultish, Montell argues that the key to manufacturing intense ideology, community, and us/them attitudes all comes down to language. In both positive ways and shadowy ones, cultish language is something we hear—and are influenced by—every single day.Through juicy storytelling and cutting original research, Montell exposes the verbal elements that make a wide spectrum of communities “cultish,” revealing how they affect followers of groups as notorious as Heaven’s Gate, but also how they pervade our modern start-ups, Peloton leaderboards, and Instagram feeds. Incisive and darkly funny, this enrapturing take on the curious social science of power and belief will make you hear the fanatical language of “cultish” everywhere.

    Bronowski's exciting, illustrated investigation offers a perspective not just on science, but on civilization itself. Lower than the angelsForewordThe harvest of the seasons The grain in the stoneThe hidden structure The music of the spheresThe starry messanger The majestic clockworkThe drive for power The ladder of creation World within world Knowledge or certainty Generation upon generationThe long childhoodBibliographyIndex

    Written in a style that is simple and engaging, it explores the history of Buddhism, its philosophies, and its relevance in today’s society. The book provides numerous meditative exercises that will allow you to experience the wondrous teachings of this ancient wisdom. Inside you will read about... ✓ A Brief History of Buddhism ✓ The Spread of Buddhism ✓ The Servant or the Master: Which One are You? ✓ Self-Identification with the Mind and Body ✓ Meditation ✓ The Presence of Mindfulness ✓ The Principle of Karma ✓ Dualistic versus Non-Dualistic Perspectives ✓ The Principle of Non-Substantiality ✓ One’s Life and the Environment ✓ Sentient and Non-Sentient Beings ✓ Attachment ✓ The Ten Worlds The author explains how Buddhism is more than a religion; it’s an internal science. Rather than relying on dogma or sacred texts, Buddhism teaches us to look inward and challenge our most deep-seated beliefs for the purpose liberating ourselves from our minds.

    1 in 1938, introduced the world to something both unprecedented and timeless: Superman, a caped god for the modern age. In a matter of years, the skies of the imaginary world were filled with strange mutants, aliens, and vigilantes: Batman, Wonder Woman, the Fantastic Four, Iron Man, and the X-Men—the list of names as familiar as our own. In less than a century, they’ve gone from not existing at all to being everywhere we look: on our movie and television screens, in our videogames and dreams. But what are they trying to tell us?For Grant Morrison, arguably the greatest of contemporary chroniclers of the “superworld,” these heroes are powerful archetypes whose ongoing, decades-spanning story arcs reflect and predict the course of human existence: Through them we tell the story of ourselves, our troubled history, and our starry aspirations. In this exhilarating work of a lifetime, Morrison draws on art, science, mythology, and his own astonishing journeys through this shadow universe to provide the first true history of the superhero—why they matter, why they will always be with us, and what they tell us about who we are . . . and what we may yet become.