With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America’s last great industrial dynasty—could hold on to their company. Mulally and his team pulled off one of the great­est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround. On the verge of collapse, Ford went outside the auto industry and recruited Mulally—the man who had already saved Boeing from the deathblow of 9/11—to lead a sweeping restructuring of a company that had been unable to overcome decades of mismanage­ment and denial. Mulally applied the principles he developed at Boeing to streamline Ford’s inefficient operations, force its fractious executives to work together as a team, and spark a product renaissance in Dearborn. He also convinced the United Auto Workers to join his fight for the soul of American manufacturing. Bryce Hoffman reveals the untold story of the covert meetings with UAW leaders that led to a game-changing contract, Bill Ford’s battle to hold the Ford family together when many were ready to cash in their stock and write off the company, and the secret alliance with Toyota and Honda that helped prop up the Amer­ican automotive supply base. In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet­ings to drive change and force Ford to deal with the painful realities of the American auto industry.  Hoffman was granted unprecedented access to Ford’s top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.

    In November 1864, just days after the reelection of President Abraham Lincoln, Gen. William T. Sherman vowed to “make Georgia howl.” The hero of Shiloh and his 65,000 Federal troops destroyed the great city of Atlanta, captured Savannah, and cut a wide swath of destruction through Georgia and the Carolinas on their way to Virginia. A scorched-earth campaign that continues to haunt the Southern imagination, Sherman’s “March to the Sea” and ensuing drive north was a crucial turning point in the War between the States. Weaving together hundreds of eyewitness accounts, bestselling author Burke Davis tells the story of this infamous episode from the perspective of the Union soldiers and the Confederate men and women who stood in their path. Eloquent, heartrending, and vastly informative, Sherman’s March brilliantly examines one of the most polarizing figures in American military history and offers priceless insights into the enduring legacy of the Civil War.

    Mary Tyler Moore made her name as Dick Van Dyke’s wife on the eponymous show, a cute, unassuming housewife that audiences loved. But when her writer/producers James Brooks and Allan Burnes dreamed up an edgy show about a divorced woman with a career, network executives replied: Americans won’t watch television about New York City, divorcees, men with mustaches, or Jews. But Moore and her team were committed, and when the show finally aired, in spite of tepid reviews, fans loved it.Jennifer Armstrong introduces readers to the show’s creators; its principled producer, Grant Tinker; and the writers and actors who attracted millions of viewers. As the first situation comedy to employ numerous women as writers and producers, The Mary Tyler Moore Show became a guiding light for women in the 1970s. The show also became the centerpiece of one of greatest evenings of comedy in television history, and Jennifer Armstrong describes how the television industry evolved during these golden years.

    Fields (1900-1994) began his employment at the White House in 1931, and kept a journal of his meetings with the presidents and their families; he would also meet important people like Winston Churchill, Princess Elizabeth of England, Thomas Edison, John D. Rockefeller, presidential cabinet members, senators, representatives, and Supreme Court Justices. He would also witness presidential decision-making at critical times in American history -- the attack on Pearl Harbor, the death of Franklin Roosevelt, the desegregation of the military, and the outbreak of hostilities in Korea. As Fields often told his staff, “...remember that we are helping to make history. We have a small part ... but they can't do much here without us. They've got to eat, you know.” Included are sample menus prepared for visiting heads-of-state and foreign dignitaries.

    Rockefeller, Jay Gould, and J. P. Morgan. They were the giants of the Gilded Age, a moment of riotous growth that established America as the richest, most inventive, and most productive country on the planet.Acclaimed author Charles R. Morris vividly brings the men and their times to life. The ruthlessly competitive Carnegie, the imperial Rockefeller, and the provocateur Gould were obsessed with progress, experiment, and speed. They were balanced by Morgan, the gentleman businessman, who fought, instead, for a global trust in American business. Through their antagonism and their verve, they built an industrial behemoth—and a country of middle-class consumers. The Tycoons tells the incredible story of how these four determined men wrenched the economy into the modern age, inventing a nation of full economic participation that could not have been imagined only a few decades earlier.

    He spoke to his pregnant wife on the telephone before he began his evacuation after the South Tower fell. Sensing something ominous, Pasquale crouched down and huddled into a corner of the stairwell as the 110-story tower came crashing down around him. He survived the tower collapse and woke up in the open air hours later on The Pile, a stack of debris seven stories high. The firemen who rescued Pasquale shared his remarkable story of survival with the media, as did others who cared for him that day. His story became a myth, an urban legend, and an enigma that gave rise to much speculation. Here he tells his story in captivating detail of falling and "surfing' the collapse of the North Tower.Visit www.911surfer.com for more details.

    But how did an obscure Soviet programmer, working on frail, antiquated computers, create a product which has now earned nearly 1 billion in sales? How did a makeshift game turn into a worldwide sensation, which has been displayed at the Museum of Modern Art, inspired a big-budget sci-fi movie, and been played in outer space? A quiet but brilliant young man, Alexey Pajitnov had long nurtured a love for the obscure puzzle game pentominoes, and became obsessed with turning it into a computer game. Little did he know that the project that he labored on alone, hour after hour, would soon become the most addictive game ever made. In this fast-paced business story, reporter Dan Ackerman reveals how Tetris became one of the world's first viral hits, passed from player to player, eventually breaking through the Iron Curtain into the West. British, American, and Japanese moguls waged a bitter fight over the rights, sending their fixers racing around the globe to secure backroom deals, while a secretive Soviet organization named ELORG chased down the game's growing global profits.The Tetris Effect is an homage to both creator and creation, and a must-read for anyone who's ever played the game-which is to say everyone.

    From the birth of the Pinkertons to Howard Hughes, from presidents to Cold War spies, Broker, Trader, Lawyer, Spy is, like Legacy of Ashes and Blackwater, a first rate political thriller that also just happens to be true.

    Abagnale's story has captured the imagination of audiences around the world as a modern-day folk hero-but the truth could not be more different from the fictitious autobiography he sold to Hollywood. Self-proclaimed as "the world's greatest con man," the true dimensions of Abagnale's hoax are revealed for the first time in this dramatic true story.A shocking new reality emerges through the voices of victims, their families, and others who have seen the truth concealed by decades of deception. Their stories are now exquisitely woven into a tapestry of hard evidence and insights from his former manager, Mark Zinder. The result is a fast-paced drama filled with heroes, villains, mystery and intrigue, answered with unquestionable facts and official records-all definitively disproving Abagnale's longstanding claims of roaming the world as a "teenage millionaire imposter" and working for the District Attorney in Baton Rouge.

      In the “wilderness” years after Winston S. Churchill unflinchingly guided his country through World War II, he turned his masterful hand to an exhaustive history of the country he loved above all else. And the world discovered that this brilliant military strategist was an equally brilliant storyteller. In 1953, the great man was awarded the Nobel Prize for Literature for “his mastery of historical and biographical description as well as for brilliant oratory in defending exalted human values.”   This second of four volumes exploring the history of this great nation explores the sixteenth and seventeenth centuries, from the power struggles of the Tudor and Stuart families, the growth of the monarchy, the Protestant Reformation, England’s Civil War, and the discovery of the Americas. A History of the English-Speaking Peoples remains one of the most compelling and vivid works of history ever written.   “This history will endure; not only because Sir Winston has written it, but also because of its own inherent virtues―its narrative power, its fine judgment of war and politics, of soldiers and statesmen, and even more because it reflects a tradition of what Englishmen in the hey-day of their empire thought and felt about their country’s past.” —The Daily Telegraph

    Yet no sports hall of fame's membership is so hallowed, nor its qualifications so debated, nor its voting process so dissected.Since its founding in 1936, the Hall of Fame's standards for election have been nebulous, and its selection processes arcane, resulting in confusion among voters, not to mention mistakes in who has been recognized and who has been bypassed. Numerous so-called "greats" have been inducted despite having not been so great, while popular but controversial players such as all-time home run leader Barry Bonds and all-time hits leader Pete Rose are on the outside looking in.Now, in The Cooperstown Casebook, Jay Jaffe shows us how to use his revolutionary ranking system to ensure the right players are recognized. The foundation of Jaffe's approach is his JAWS system, an acronym for the Jaffe WAR Score, which he developed over a decade ago. Through JAWS, each candidate can be objectively compared on the basis of career and peak value to the players at his position who are already in the Hall of Fame. Because of its utility, JAWS has gained an increasing amount of exposure in recent years. Through his analysis, Jaffe shows why the Hall of Fame still matters and how it can remain relevant in the 21st century.

    Brilliant innovators, colorful businessmen, and clever eccentrics, as well as the three Ford factories themselves, all become characters in this gripping drama. Douglas Brinkley is a master at crafting compelling historical narratives, and this exemplary history of one of the preeminent American corporations is his finest achievement yet.

    James Paul Gee begins his new book with 'I want to talk about vide games- yes, even violent video games - and say some positive things about them'. With this simple but explosive beginning, one of America's most well-respected professors of education looks seriously at the good that can come from playing video games. Gee is interested in the cognitive development that can occur when someone is trying to escape a maze, find a hidden treasure and, even, blasting away an enemy with a high-powered rifle. Talking about his own video-gaming experience learning and using games as diverse as Lara Croft and Arcanum, Gee looks at major specific cognitive activities: How individuals develop a sense of identity; How one grasps meaning; How one evaluates and follows a command; How one picks a role model; How one perceives the world.

    They were conducting an experiment to see if television could be used to better prepare disadvantaged preschoolers for kindergarten. What they didn’t know then was that they were starting a cultural revolution that would affect all American kids. In Sunny Days, bestselling author David Kamp captures the unique political and social moment that gave us not only Sesame Street, but also Fred Rogers’s gentle yet brave Mister Rogers’ Neighborhood; Marlo Thomas’s unabashed gender-politics primer Free to Be...You and Me; Schoolhouse Rock!, an infectious series of educational shorts dreamed up by Madison Avenue admen; and more, including The Electric Company, ZOOM, and Fat Albert and the Cosby Kids. It was a unique time when an uncommon number of media professionals and thought leaders leveraged their influence to help children learn—and, just as notably, a time of unprecedented buy-in from American parents. Kamp conducted rigorous research and interviewed such Sesame Street figures as Joan Ganz Cooney, Lloyd Morrisett, Sonia Manzano, Emilio Delgado, Loretta Long, Bob McGrath, and Frank Oz, along with Free to Be’s Marlo Thomas and The Electric Company’s Rita Moreno—and in Sunny Days, he explains how these and other like-minded individuals found their way into children’s television not for fame or money, but to make a difference. Fun, fascinating, and a masterful work of cultural history, Sunny Days captures a wondrous period in the US when a determined few proved that, with persistence and effort, they could change the lives of millions. It’s both a rollicking ride through a turbulent time and a joyful testament to what Americans are capable of at their best.

    On the morning of October 1, 1910, the walls of the Los Angeles Times Building buckled as a thunderous detonation sent men, machinery, and mortar rocketing into the night air. When at last the wreckage had been sifted and the hospital triage units consulted, twenty-one people were declared dead and dozens more injured. But as it turned out, this was just a prelude to the devastation that was to come.In American Lightning, acclaimed author Howard Blum masterfully evokes the incredible circumstances that led to the original “crime of the century”—and an aftermath more dramatic than even the crime itself. With smoke still wafting up from the charred ruins, the city’s mayor reacts with undisguised excitement when he learns of the arrival, only that morning, of America’s greatest detective, William J. Burns, a former Secret Service man who has been likened to Sherlock Holmes. Surely Burns, already world famous for cracking unsolvable crimes and for his elaborate disguises, can run the perpetrators to ground. Through the work of many months, snowbound stakeouts, and brilliant forensic sleuthing, the great investigator finally identifies the men he believes are responsible for so much destruction. Stunningly, Burns accuses the men—labor activists with an apparent grudge against the Los Angeles Times’s fiercely anti-union owner—of not just one heinous deed but of being part of a terror wave involving hundreds of bombings. While preparation is laid for America’s highest profile trial ever—and the forces of labor and capital wage hand-to-hand combat in the streets—two other notable figures are swept into the drama: industry-shaping filmmaker D.W. Griffith, who perceives in these events the possibility of great art and who will go on to alchemize his observations into the landmark film The Birth of a Nation; and crusading lawyer Clarence Darrow, committed to lend his eloquence to the defendants, though he will be driven to thoughts of suicide before events have fully played out.Simultaneously offering the absorbing reading experience of a can’t-put-it-down thriller and the perception-altering resonance of a story whose reverberations continue even today, American Lightning is a masterpiece of narrative nonfiction.