Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.Find out:Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packagingHow to define your category. . . even if you're not first to marketHow overbranding equals underwhelmingWhy good old-fashioned publicity may be the missing link in the brand-building processWhy giving your brand the right name is perhaps more important than the brand itselfAnd perhaps most important of all:How to own a word in the mind of the consumer.Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

    It is a powerful tool to help people feel heard, to develop a shared understanding as a group, and to be able to see and touch their work in a way they couldn't access before. Through the 25 guiding principles in this book, you will develop your ability to listen deeply, think critically and draw swiftly to make great work happen.

    The average female golfer's handicap was 29. Today, the average American male golfer's handicap is 16.2 and the average female golfer's is 29. American golfers have not gotten any better. World-renowned performance consultant and sports psychologist Dr. Bob Rotella now offers "The Golf of Your Dreams" for the golfer who is determined to get better but hasn't figured out how to go about it. Dr. Rotella's program is based on strategies found to be successful with tour players such as Tom Kite, Brad Faxon, Pat Bradley, and Davis Love III. Dr. Rotella knows that if you want to play your best golf ever, you must admit to yourself that you want to be good and that you have the necessary talent to play well. But that's not all. You must commit yourself to a process that will improve your game. In "The Golf of Your Dreams," Dr. Rotella provides tips on how to: Choose the right teaching professional Communicate your dreams and goals to your teacher Get your teacher to teach you as a student serious about improving Break old habits and develop new ones Practice efficiently and effectively so you can take your learning from the practice area to the golf course "The Golf of Your Dreams" will make you keenly aware of what you have to do in order to play the kind of golf you've always sensed you were capable of playing.

    With openness about her battles with insecurity, she walks boldly, yet gently, into readers’ hearts and helps them answer with faith the questions that rise from deep within. For each of these questions, the author shows how to identify Satan’s false securities and then how to overcome them by understanding and applying God’s nature. Through stories from her life and the lives of other women, Weidner brings this ""hidden"" struggle into the light, giving women confidence to engage their battle and fight for their true heritage as daughters of God. Includes an in-depth study guide to help individuals and groups internalize the truths from this needed resource.

    A book about mastering the art of change — how to change habits & deal with life changes, frustrations with others, and more.

    Take flight to the future of Futurama and leave the past behind ... today!

    The Playbook not only takes the reader well beyond the basic ground rules of deliberate creation, as laid out in Excuse Me, but also does so in a uniquely entertaining manner.However, don't be fooled by the goofy, upbeat graphics. Whether The Playbook is to be used by groups or individuals, its overall content is designed to gently awaken and enhance the great Master in us all.While The Playbook holds within its unusual pages many more ideas and techniques than presented in Excuse Me, Your Life Is Waiting, it also holds a myriad of keys to enhance one's spiritual path, should any awakening soul be so inclined to accept them.

    The perfect book for the Nana of today, it will make you laugh, it will make you cry...it will make you want to run out and buy something nice for your grandchild!

    Expert practitioner Christophe Andre invites us to consider paintings while practicing mindfulness techniques. With stunning simplicity and clarity, he sets out 25 lessons that could change your life - from understanding what it means to live mindfully, to useful tips for everyday situations.

    In the social media age, you need a modern roadmap for creating and cultivating meaningful connections to stand out from the crowd and achieve any of your goals, no matter how big or small.In Build Your Dream Network, acclaimed business columnist and networking expert J. Kelly Hoey offers a fresh new approach to mastering this timeworn skill in a world where everyone is posting, liking, and friending fast and furiously, but many are failing to leverage their connections successfully. Hoey presents innovative strategies for forming strong relationships--the genuine, mutually beneficial, long-lasting kind--using all of the social tools at your disposal. She also reveals creative and surprisingly simple ways to harness the power of your network to accomplish any ambition, from landing your dream job or a coveted account or client to successfully crowdfunding a new business venture. Build Your Dream Network will help you:- Determine the most effective ways to connect with others so you don't clutter your calendar with dead-end coffee dates and informational interviews- Synchronize IRL networking efforts with your digital outreach - Turn "closed door" conversations into strong personal relationships and business opportunities- Eliminate FOMO by keeping your networking efforts focusedPacked with infographics, flowcharts, and encouraging advice, Build Your Dream Network shows how small adjustments in your daily routine, generosity, and goal-focused efforts are all it takes to set you apart and ignite the powerful connections that will lead to major opportunities for success.

    Using her own upsate New York property as her model and laboratory, she leads us through the garden's seasons as they parallel the stages of our own lives. First is conception (the idea of the garden as it takes shape in January and February), followed by birth (the planting time of March and April), youth (an explosion of flowers in May and June), adulthood (harvesting and dividing in July and August), senescence (taking inventory in September and October), and death and afterlife (the winter garden of November and December).For every month she makes note of the activities of the moment -- how to plan a garden before the snow melts, select hardy and forgiving plants that build the gardener's confidence, plant a 'late-start' vegetable garden, create a crevice garden in the cracks of the patio, and force bulbs indoors to stave off the winter blues.Throughout, Roach's friendly, conversational writing not only explains exactly what needs to be done and how to do itt, but also inspires us with a love of gardening itself -- the closest many of us come to nature in our everyday lives.

    We live in a time when only a few gifted and dedicated teams of designers can produce buildings that approach the beauty of these that eighteenth-century carpenters created all by themselves. What went wrong? In this fascinating tour of our buildings and our social history, Jonathan Hale examines the historical moment in the 1830s when builders and architects began to lose their sense of surety about what they were doing. He explores the societal pressures that turned buildings from pure efforts at expression into structures laden with symbols. Most important, he uncovers - in terms the lay reader can easily understand - the principles that animate great architecture, no matter what its style or period. In The

    For those artists (and their long-suffering friends), here is the best book ever. Facial Expressions includes more than 2,500 photographs of 50 faces—men and women of a variety of ages, shapes, sizes, and ethnicities—each demonstrating a wide range of emotions and shown from multiple angles. Who can use this book? Oh, only every artist on the planet, including art students, illustrators, fine artists, animators, storyboarders, and comic book artists. But wait, there’s more! Additional photos focus on people wearing hats and couples kissing, while illustrations show skull anatomy and facial musculature. Still not enough? How about a one-of-a-kind series of photos of lips pronouncing the phonemes used in human speech? Animators will swoon—and artists will show a range of facial expressions from happy to happiest to ecstatic.

    The question is how. Companies need a playbook; a process by which they can start the process of transforming their organizations into innovation engines. The Corporate Startup is that playbook. It provides a proven methodology —applying Lean Startup principles and more— for building a culture of innovation. Ben Yoskovitz, Co-Author of Lean Analytics and Founding Partner at Highline BETA. The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities. • The world around us is changing rapidly. There is now more pressure on established companies to innovate. • The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time. • The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation while they execute on their core business. • The Corporate Startup provides frameworks, visualizations, templates, tools and methods that can be easily applied to develop new products and business models. We have found The Corporate Startup model and the thoughts on the innovation ecosystem very useful in designing our innovation strategy. This book is a must read for all corporate leaders that want to transform their companies to be more innovative. Erik Kongsvik-Ibsen, Vice President of Strategy and Business Development at Egmont. This book is a timely addition to the corporate innovation space. It is a must read for anyone working on innovation in medium-size and large companies. The principles and practices, if well implemented, can save a company from the disruption death march. Tim Deeson, Managing Director at Deeson Group.

    Drawing on the latest research on behavioral and environmental science, THE POWER OF PLACE examines our reactions to light, temperatiure, the seasons, and other natural phenomena, and explores the interactions between our external and internal worlds.Gallagher's broad and dynamic definition of place includes mountaintops and the womb, Alaska's hinterlands and Manhattan's subways, and she relates these settings to everything from creativity to PMS, jet lag to tales of UFOs.Full of complex information made totally accessible, THE POWER OF PLACE offers the latest insights into the many ways we can change our lives by changing the places we live.