The soccer club has more trophies than any other sports team, including 11 UEFA Champions League trophies. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world.How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates. Given unprecedented behind-the-scenes access, Mandis is the first researcher to rigorously ana- lyze both the on-the-field and business aspects of a sports team. What he learns is completely unexpected and challenges the conventional wisdom that moneyball-fueled data analytics are the primary instruments of success. Instead, Real Madrid’s winning formula both on and off the field, from player selection to financial management, is based on aligning strategy with the culture and values of its fan base.Chasing the most talented (and most expensive) players can be a recipe for a winning record, but also financial disaster, as it was for Real Madrid in the late 1990s. Real Madrid’s management believes that the club exists to serve the Real Madrid community. They discovered that its fans care more about why the team exists, how their club wins, and whom it wins with versus just winning. The why, how, and whom create a community brand and identity, and inspire extraordinary passion and loyalty, which has led to amazing marketing and commercial success—in turn, attracting and paying for the best players in the world, with the values the fans expect. The club’s values and culture also provide a powerful environment for these best players to work together to win trophies.The Real Madrid Way explains how Real Madrid has created and maintains a culture that drives both financial and on-the-field success. This book is an engrossing account of the lifetime of one of the greatest clubs in the most popular sport in the world, and for business and organization leaders, it’s an invaluable inside look at a compelling alternative model with lasting competitive advantages that can deliver superior and sustainable returns and performance.

    Covey's The 7 Habits of Highly Effective People has inspired millions. Today's generation will be newly inspired by Covey's An Effective Life, a new approach to practicing the motivating principles taught by one of the greatest teachers of all time. An Effective Life shares original new perspectives on life and self-evaluation, striking infographics, and inspirational quotes in a fresh new package designed for the generation early in their careers and for those long-time Covey admirers who seek to improve their work and personal lives based on principles. You'll also find a Personal Journal to help you process the insights you've gleaned from the book. This book is more than an inspiration, it is an introduction to important principles needed to live An Effective Life.

    Greatness doesn't come from DNA but from practice and perseverance honed over decades. The key is how you practice, how you analyze the results of your progress and learn from your mistakes, that enables you to achieve greatness.Colvin shows that the skills of business: negotiating deals, evaluating financial statements obey the principles that lead to greatness, so that anyone can get better at them with the right kind of effort. Even the hardest decisions and interactions can be systematically improved.This new mind-set, combined with Colvin's practical advice, will change the way you think about your job and career, and will inspire you to achieve more in all you do.

    Novelist and former sports-columnist Mark Kriegel’s bestselling biography of the iconic quarterback details his journey from steel-town pool halls to the upper reaches of American celebrity—and beyond. The first of his kind, Namath enabled a nation to see sports as show biz. For an entire generation he became a spectacle of booze and broads, a guy who made bachelorhood seem an almost sacred calling, but it was his audacious “guarantee” of victory in Super Bowl III that ensured his legend. This unforgettable portrait brings readers from the gridiron to the go-go nightclubs as Kriegel uncovers the truth behind Broadway Joe and why his legend has meant so much to so many.

    In Let Your Mind Run, the vaunted Olympic medalist and marathon and half-marathon record holder, will reveal how she incorporated the benefits of positive psychology into her already-dedicated running practice, setting her on a course to conquer women's distance running. Blending both narrative running insights and deep-dive brain science, this book will appeal to and motivate steadfast athletes, determined runners, and tough-as-nails coaches, and beyond. This memoir, written by perhaps the most famous American woman active in the competitive world of distance running, will appeal to the pragmatic athletic population, and jointly to fans of engaging sports narratives, inspirational memoirs, and uplifiting biographies.

    Since his death at just 51 from pancreatic cancer, this has been the accepted view of a national hero. But how much do we really know of England’s only World Cup-winning skipper? We all know that Bobby Moore was an extraordinary captain and defender, but alongside his legendary feats on the pitch he knew scandal, death threats, bankruptcy business, and the sack. He divorced after a long affair, was rumored to have friends in the East End underworld, and he loved a drink. The tragedy of his life was to be ignored by soccer in his latter years and to drift into obscurity. After he applied to be England manager, the FA didn’t even bother to send a rejection letter. There was no job in the game and, famously, no knighthood. As well as the undeniable moments of glory, this long overdue, definitive biography won’t shy away from the grit. Tracing his journey from the East End to a pedestal outside Wembley Stadium, it will, for the first time, look at Moore’s life from all sides, through the testimony of teammates, rivals, family, and friends. What was Moore like to play with, to drink with? What was he like as a husband, father, opponent, and captain? A struggling manager and a failed businessman? This book will tell the story of an Essex boy who became the patron saint of English soccer, revealing a lifetime of intrigue, triumph, and tragedy in between.

    In 2014 there will be a race every other day in 15 countries on five continents. What do these Spartans know that you don’t? They know that we all have a fire burning within us to prove ourselves. Joe De Sena has captured that invincible Spartan spirit in his manifesto for bold living, SPARTAN UP! A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life (Houghton Mifflin Harcourt; May 13, 2014; $24). De Sena’s prescription for life’s insurmountable obstacles is to get off the couch and crush them through hard work and force of will. A legend in the ultramarathon community, he created Spartan Race, extreme obstacle races where no one knows what to expect, but to finish is to be transformed. Spartan Race drives participants to their very limit to learn what they are capable of and to set a new frame of reference; one they can draw upon in the face of life’s harshest challenges. Everyday disappointments and setbacks seem small when you’ve been to the other side of hell and made it back as a victor. In SPARTAN UP! De Sena paints a picture of how he created the Spartan way of life, beginning with an unexpected challenge by a friend that got him back into shape through endurance racing. After that first race, De Sena completed more than 50 ultramarathons (in conditions ranging from -30 to 120 degrees) and 14 Ironman events, including the 135-mile Badwater ultramarathon, the 140.6 Lake Placid Ironman, and a 100-mile Vermont trail run—in a single week. The harder the race the more he loved it; he was hooked.SPARTAN UP! is more than an insider’s view of the world of obstacle racing, it’s a manual for the Spartan way of life, including :• Finding the will to succeed: The first half of a race you run with your legs; the second half you run with your mind. Turn your pain into an outboard motor to drive you forward. • Tossing your cookies: The Cookie Test can teach you how to overcome the need for immediate gratification and help you prosper in the long term. • Changing your frame of reference: Reset your inner default as an antidote to dissatisfaction and the insatiable need for “more.” • Getting Spartan fit: Survival of the Fittest means training outside the gym for strength, endurance and flexibility throughout the entire body—and don’t forget those burpees! • Moving mountains: Whether metaphorical mountains or the ones on which Spartans race, what you think are your limits can be a mere starting point for transformation. Age, gender, and physical ability are no barrier and finishers become entirely new people, without limitations, living life to the fullest. That’s why the Spartans say: “You’ll know at the finish line.” JOE DE SENA is a cofounder of Spartan Race, which began as an obstacle race based on the extreme spirit of the legendary Death Race, and has become a multi-million dollar global lifestyle company in less than 10 years. It was voted Outside magazine’s Best Obstacle Race. In one year’s time he competed in the Raid International Ukatak in Canada; the IditaSport in Alaska; the Odyssey Adventure Race and the OAR Beast of the East, both in Virginia; the Raid the North Extreme in Newfoundland, the Adrenaline Rush in Ireland and the Discovery Channel World Championships in Switzerland. He resides in Vermont with his family. For more information, please visit www.spartanupthebook.com.

    In The 50th Law, hip hop and pop culture icon 50 Cent (aka Curtis Jackson) joins forces with Robert Greene, bestselling author of The 48 Laws of Power, to write a bible for success in life and work based on a single principle: fear nothing.With intimate stories from 50 Cent's life on the streets and in the boardroom as he rose to fame after the release of his album Get Rich or Die Tryin, as well as examples of others who have overcome adversity through understanding and practicing The 50th Law, this deeply inspirational book is perfect for entrepreneurs as well as anyone interested in the extraordinary life of Curtis Jackson.

    In Anything You Want, Sivers details his journey and the lessons learned along the way of creating CD Baby and building a business close to his heart. “[Sivers is] one of the last music-business folk heroes,” says Esquire magazine. His less-scripted approach to business is refreshing and will educate readers to feel empowered to follow their own dreams. Aspiring entrepreneurs and others trying to make their own way will be particularly comforted by Sivers straight talk and transparency -a reminder that anything you want is within your reach. Anything You Want is also available in a 5 pack, 52 pack and very limited edition Collectible, signed by Derek.

    La La is a self-made entrepreneur with a successful fashion line, a cosmetics company, a reality show, and a budding acting career to her credit. From humble beginnings, she created a career that she loves through sheer determination and hard work, and now she shares her hard-won wisdom on how her readers can do the same.With her unparalleled drive and enterprising attitude, La La knows what it takes to follow a dream, define goals, and work relentlessly to achieve them. In The Power Playbook, she will share her tried-and-true advice for reaching new levels of success in whatever you set out to do.Perfect for those setting out for the first time or for more established professionals looking to reevaluate their goals, The Power Playbook has an inspiring message for women of all ages.Illustrated by personal stories of her own professional triumphs and challenges, La La reveals her secrets to finding success on your own terms and reminds us that big dreams require hard work, resilience, and an undying belief in yourself.

    Geithner helped the United States navigate the worst financial crisis since the Great Depression, from boom to bust to rescue to recovery. In a candid, riveting, and historically illuminating memoir, he takes readers behind the scenes of the crisis, explaining the hard choices and politically unpalatable decisions he made to repair a broken financial system and prevent the collapse of the Main Street economy. This is the inside story of how a small group of policy makers—in a thick fog of uncertainty, with unimaginably high stakes—helped avoid a second depression but lost the American people doing it. Stress Test is also a valuable guide to how governments can better manage financial crises, because this one won’t be the last.Stress Test reveals a side of Secretary Geithner the public has never seen, starting with his childhood as an American abroad. He recounts his early days as a young Treasury official helping to fight the international financial crises of the 1990s, then describes what he saw, what he did, and what he missed at the New York Fed before the Wall Street boom went bust. He takes readers inside the room as the crisis began, intensified, and burned out of control, discussing the most controversial episodes of his tenures at the New York Fed and the Treasury, including the rescue of Bear Stearns; the harrowing weekend when Lehman Brothers failed; the searing crucible of the AIG rescue as well as the furor over the firm’s lavish bonuses; the battles inside the Obama administration over his widely criticized but ultimately successful plan to end the crisis; and the bracing fight for the most sweeping financial reforms in more than seventy years. Secretary Geithner also describes the aftershocks of the crisis, including the administration’s efforts to address high unemployment, a series of brutal political battles over deficits and debt, and the drama over Europe’s repeated flirtations with the economic abyss. Secretary Geithner is not a politician, but he has things to say about politics—the silliness, the nastiness, the toll it took on his family. But in the end, Stress Test is a hopeful story about public service. In this revealing memoir, Tim Geithner explains how America withstood the ultimate stress test of its political and financial systems.

    McRaven addressed the graduating class of the University of Texas at Austin on their Commencement day. Taking inspiration from the university's slogan, "What starts here changes the world," he shared the ten principles he learned during Navy Seal training that helped him overcome challenges not only in his training and long Naval career, but also throughout his life; and he explained how anyone can use these basic lessons to change themselves-and the world-for the better.Admiral McRaven's original speech went viral with over 10 million views. Building on the core tenets laid out in his speech, McRaven now recounts tales from his own life and from those of people he encountered during his military service who dealt with hardship and made tough decisions with determination, compassion, honor, and courage. Told with great humility and optimism, this timeless book provides simple wisdom, practical advice, and words of encouragement that will inspire readers to achieve more, even in life's darkest moments.

    With his trademark humor and frankness, Alan Alda explains what makes the out-of-the-box techniques he developed after his years as the host of Scientific American Frontiers so effective. This book reveals what it means to be a true communicator, and how we can communicate better, in every aspect of our lives—with our friends, lovers, and families, with our doctors, in business settings, and beyond.

    During this time he has broken into a Space Station with a Swiss army knife, disposed of a live snake while piloting a plane, and been temporarily blinded while clinging to the exterior of an orbiting spacecraft. The secret to Col. Hadfield's success-and survival-is an unconventional philosophy he learned at NASA: prepare for the worst-and enjoy every moment of it. In An Astronaut's Guide to Life on Earth, Col. Hadfield takes readers deep into his years of training and space exploration to show how to make the impossible possible. Through eye-opening, entertaining stories filled with the adrenaline of launch, the mesmerizing wonder of spacewalks, and the measured, calm responses mandated by crises, he explains how conventional wisdom can get in the way of achievement-and happiness. His own extraordinary education in space has taught him some counterintuitive lessons: don't visualize success, do care what others think, and always sweat the small stuff. You might never be able to build a robot, pilot a spacecraft, make a music video or perform basic surgery in zero gravity like Col. Hadfield. But his vivid and refreshing insights will teach you how to think like an astronaut, and will change, completely, the way you view life on Earth-especially your own.

    All the usual ingredients were there—well-worn gloves, freshly cut grass, and new uniforms. But the addition of a coach who was “new to the area” is what made this season truly unforgettable for young Andy.Baseball fans and both current and former Little Leaguers will love the funny story, the age-old baseball wisdom quoted from some of the game’s greatest players, and the vintage baseball photography.