A great gift for any left-hander.

    At the height of its power, the Inca Empire stretched for more than one thousand miles down the Andes Mountains and the west coast of South America. It incorporated more than two hundred distinct ethnic groups and somewhere around fourteen million people were ruled by a much smaller number of Incas.Inca engineers designed and built an extensive and sophisticated system of roads and created buildings and walls from massive blocks of worked stone. Inca temples were opulent and featured the abundant use of gold, silver, and precious stones. Massive Inca armies won victory after victory as they steamrollered potential competitors. The Inca government controlled every aspect of the lives of its subjects, from the food that they ate to the clothes that they wore.By around 1500 CE, the Inca Empire had reached its greatest extent and looked set to persist for a very long time indeed. Instead, within little more than thirty years, it had been reduced to a small rump state, and within seventy years, it had vanished entirely. This is the story of the rapid rise and sudden fall of the mighty Inca Empire.

    Soon Gen Xers will be the only cohort of Americans who remember life as it was lived before the arrival of the Internet. They are, as Hennessey dubs them, “the last adult generation,” the sole remaining link to a time when childhood was still a bit dangerous but produced adults who were naturally resilient. More than a decade into the social media revolution, the American public is waking up to the idea that the tech sector’s intentions might not be as pure as advertised. The mountains of money being made off our browsing habits and purchase histories are used to fund ever-more extravagant and utopian projects that, by their very natures, will corrode the foundations of free society, leaving us all helpless and digitally enslaved to an elite crew of ultra-sophisticated tech geniuses. But it’s not too late to turn the tide. There’s still time for Gen X to write its own future. A spirited defense of free speech, eye contact, and the virtues of patience, Zero Hour for Gen X is a cultural history of the last 35 years, an analysis of the current social and historical moment, and a generational call to arms.

    But branding has now moved so far beyond its commercial origins that consumer response has entered uncharted territory. Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them.

    The reality is that film has never gone away, and in recent years has experienced a surging, renewed popularity-sometimes simply for its retro, analog status, but mostly for film's ability to create a look and feel that many believe digital can still not achieve. If anyone can attest to this, it's Utah photographer Jonathan Canlas, who exclusively shoots with film, and has both an extremely successful wedding photography business as well as a series of popular workshops held numerous times per year around the world. In "Film Is Not Dead: A Digital Photographer's Guide to Shooting Film, " Canlas teams up with co-author Kristen Kalp to open the doors for anyone who wants to begin-or return to-shooting film. Casual, irreverent, fun, inspiring, and beautiful, this unique 10x8 hardcover book teaches the reader the basics of film, cameras, and shooting in this medium. Whether it's discussing the different tone and color characteristics of different films (Kodak, Fuji, etc.), how to load a medium-format camera back, how to create proper exposures, how and where to get film processed, or how Jonathan uses fun, plastic cameras like the Holga in his commercial and personal work, "Film Is Not Dead "appeals to anyone who is searching to finally begin creating that film look, but until now hasn't known where to start.

    P. T. Barnum s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike s Just Do It, Clairol s Does She or Doesn t She?, Leo Burnett s invention of the Marlboro Man, Revlon s Charlie Girl, Coke s re-creation of Santa Claus, Absolut and the art world these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over."

    - Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding. - Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.

    This book is a collection of the best stories and quotes I have come across in 40-plus years of studying NDEs. It shines a bright light on the universal truths that are championed by NDEs and reveals, in life-changing technicolor, how to apply these truths to our everyday lives. This book was first published under the title Love The Person You’re With. All 60 chapters of that book are included in this one. 31 additional chapters have been added. The book is being published under a new title to reach more people. New content has been added to explore some topics in greater depth. Other tweaks, including enhanced references, have been added to make the book easier to read, remember, and study. The book includes stories and quotes from 52 experiencers and 10 researchers, including Howard Storm, Tom Sawyer, Reinee Pasarow, Dianne Morrissey, Oliver John Calvert, Erica McKenzie, Andy Petro, Amy Call, Mary Jo Rapini, Anne Horn, Ellyn Dye, Mellen-Thomas Benedict, Ryan Rampton, Natalie Sudman, Amphianda Baskett, Mary Neal, Julie Aubier, Julian of Norwich, Barbara Harris Whitfield, Anita Moorjani, Jeff Olsen, Cami Renfrow, Louisa Peck, Ana Cecilia, Peter Panagore, Alon Anava, Tricia Barker, Samuel Bercholz, Arthur Yensen, George Ritchie, Linda Stewart, Cecil Willy, Lorna Byrne, Rene Jorgensen, Mary Deioma, Krystal Winzer, David Sunfellow, Kenneth Ring, Laurin Bellg, Jeffrey Long, Sheila, Dennis, and Matthew Linn, Kevin Williams, Barbara R. Rommer, and John W. Price. Along with fantastic content, this book has a companion website that showcases the experiencers, researchers, and remarkable videos that are featured in the book: http://thepurposeoflife-nde.com/

    Featuring additional content in the form of photographs and record-breaking facts, The Bonus Chapter also provides a behind-the-scenes look at Guinness World Records. The Bonus Chapter is available exclusively as a richly designed eBook and includes our Top 10 Claimants, a 'Day in the Life of an Adjudicator' as well as a special section on the Olympics and a quiz to test your superlative knowledge. A perfect accompaniment to Guinness World Records 2013, The Bonus Chapter is for all those fans who want to learn even more about the ultimate authority on record-breaking.

    In Black Men, an integral text for anyone with vested interest in building healthy, thriving Black families and communities, Madhubuti takes aim at some of the critical issues facing the African American family. He offers useful, pointed, practical solutions for overcoming these obstacles and challenges.

    Dr. Seuss) had a career in illustration that varied widely before he wrote his first juvenile book. Early Works Volume 1 is the first of a series collecting political cartoons, advertisements, and various images drawn by Geisel long before he had written any of his world-famous books.

    John s is known as a flourishing port city, a cultural gem, and popular tourist destination: a picturesque city of pubs and restaurants, music and colourful houses. But a thriving sex trade quietly exists beneath that polished conception, a trade few are aware of or even understand. In an engaging journalistic style, Kerri Cull respectfully reveals the people who make up the city s surprisingly diverse sex industry and, in the process, makes a compelling humanistic argument for understanding before judgment."

    Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: - Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand - Harness the power of the archetype to align corporate strategy to sustain competitive advantage

    Find your favourite pop-culture character in this collection of silhouettes from well-known movie, television, comics and video game characters!

    What exactly makes us tick? For many people, the question may have only popped up in their heads from time to time, though it’s not hard to imagine such a question has also led to many a sleepless night as some naturally curious people are very often compelled to wonder.Whether you belong to the first or the second group of people, wonder no more as this book will provide you the answer to the question “Why do we do what we do?” Through extensive, detailed, and well-researched facts and other information, Sociology: A Practical Understanding of Why We Do What We Do aims to explain the uniqueness of human behavior as well as the tendency of people to act the way they act under different circumstances—either driven by instinct or after much thought—despite the notion of free will which is perhaps the one thing that separates us from all other living creatures.Yes, we human beings are still free to act as we please, but considering the growing influence of our surroundings, it may be surprising to know just how much freedom we get to exercise in any given situation (though that’s not necessarily a bad thing as this book will also explain).