Book picks similar to
Guardian Style by David Marsh
reference
non-fiction
writing
language-linguistics
Kindle Bestseller Publishing: Write a Bestseller in 30 Days!
Gundi Gabrielle - 2017
All her books reached #1 within just a few days of publishing and over time, she developed a Step-by-Step, proven and easy-to-follow System that can help you reach Bestseller status with your very first book. "Kindle Bestseller Publishing" is part 5 of the “The Sassy Way…..when you have NO CLUE!” series, that teaches Internet Marketing to total beginners. You might not think of Kindle Publishing as a marketing tool, but it is actually: One of the fastest, most efficient ways to build a following online! For your blog, your social media platforms, your business or any service you are offering. In addition, KINDLE PUBLISHING offers the following BENEFITS: - The Prestige of being a published - or even Bestselling - Author - Instant Authority in your Field - New clients and customers on auto-pilot who will trust you a lot more, because you have already proven yourself - Passive Income - Automatic List Building. Email marketing is widely considered the most powerful marketing technique of all, more than Facebook and Google Ads combined. Publishing a book on Amazon can help you build your mailing list on auto-pilot - and Amazon even pays you to do it….. This book will teach you STEP-BY-STEP how to go from zero to published - and - possibly a Bestseller! It is NOT an in-depth WRITING COURSE although some basic instructions and tips are provided. “Kindle Bestseller Publishing” focuses on the Marketing aspects of publishing a book on Amazon and in particular, what it takes to reach Bestseller status - the “science” behind it. Important areas that will be covered include:: - Researching profitable Book Ideas - Understanding Amazon’s Algorithm and how new readers can find you - How to optimize your meta data, including your book title to trigger Amazon’s algorithm to promote your book heavily - Category and Keyword Research and how Bestseller ranking on Amazon works - How to market your book during Launch Week and much more….
Storyscaping: Stop Creating Ads, Start Creating Worlds
Gaston Legorburu - 2014
Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more.•Shows how to map how the consumer engages with the category and product/service•Explains how to develop an organizing idea and creative plan for an immersive storyscape experience•Defines the role of marketing channels around the organizing idea•Establishes how technology can be applied to the experienceLearn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand.
Writing and Script: A Very Short Introduction
Andrew Robinson - 2009
But when did this essential part of our lives begin? Why do we all write differently and how did writing evolve into what we use today? All of these questions are answered in this Very Short Introduction. Andrew Robinson tells the fascinating story of the history of writing, shedding light on its development and examining the enormous variety of writing and scripts we use today. Starting with the origins of writing five thousand years ago, with cuneiform and Egyptian hieroglyphs, Robinson explains how these early forms developed into hundreds of scripts, including the Roman alphabet and Chinese characters. He reveals how the modern writing symbols and abbreviations we take for granted today--including airport signage and text messaging--resemble ancient ones much more closely than we might think. The book also includes a chronology of events from 3300 BC to AD 2000, a list of titles for further reading, and an index.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.
Euphemania: Our Love Affair with Euphemisms
Ralph Keyes - 2010
EUPHEMANIA traces the origins of euphemisms from a tool of the church to a form of gentility to today's instrument of commercial, political, and postmodern doublespeak. As much social commentary as a book for word lovers, EUPHEMANIA is a lively and thought-provoking look at the power of words and our power over them.
Basic Patterns of Chinese Grammar: A Student's Guide to Correct Structures and Common Errors
Qin Xue Herzberg - 2010
Topics include word order, time, nouns, verbs, adjectives, word choices with verbs and adverbs, and letter writing. The simple format has one goal: quick mastery and growing confidence.Qin Xue Herzberg, a graduate of Beijing Normal University, has taught Chinese for decades and has been an upper-level Chinese professor at Calvin College for ten years.Larry Herzberg did his PhD work in Chinese and founded the Chinese language programs at Albion College and Calvin College.Qin and Larry live in Grand Rapids, Michigan, and are co-authors of the popular China Survival Guide as well as the recently released Chinese Proverbs and Popular Sayings.
Bullet Journaling: Hacks for Getting Important Tasks Done
Kerry Sanford - 2018
This book will show you how to organise your life, so you are able to get important work done. It will guide you on how to customise different layouts, so the Bullet Journal works for you! The tools you will learn are: Step-by-step process of filling in your journal Setting SMART goals Vision and goal-setting pages Future logs Calendars Collections and trackers Reflections of the day Maintaining a bullet journal doesn’t need to take a lot of your time. Start your new organised life. Click the BUY button NOW!
The Presentation Secrets of Steve Jobs
Carmine Gallo - 2009
Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 "scenes," including:Develop a messianic sense of purposeReveal the Conquering heroChannel your inner ZenStage your presentation with propsMake it look effortlessWith this revolutionary approach, you'll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way."No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences."--Rob Enderle, The Enderle Group"Now you can learn from the best there is--both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods."--David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave
Between You & Me: Confessions of a Comma Queen
Mary Norris - 2015
Now she brings her vast experience, good cheer, and finely sharpened pencils to help the rest of us in a boisterous language book as full of life as it is of practical advice.Between You & Me features Norris's laugh-out-loud descriptions of some of the most common and vexing problems in spelling, punctuation, and usage—comma faults, danglers, "who" vs. "whom," "that" vs. "which," compound words, gender-neutral language—and her clear explanations of how to handle them. Down-to-earth and always open-minded, she draws on examples from Charles Dickens, Emily Dickinson, Henry James, and the Lord's Prayer, as well as from The Honeymooners, The Simpsons, David Foster Wallace, and Gillian Flynn. She takes us to see a copy of Noah Webster's groundbreaking Blue-Back Speller, on a quest to find out who put the hyphen in Moby-Dick, on a pilgrimage to the world's only pencil-sharpener museum, and inside the hallowed halls of The New Yorker and her work with such celebrated writers as Pauline Kael, Philip Roth, and George Saunders.Readers—and writers—will find in Norris neither a scold nor a softie but a wise and witty new friend in love with language and alive to the glories of its use in America, even in the age of autocorrect and spell-check. As Norris writes, "The dictionary is a wonderful thing, but you can't let it push you around."
High School English Grammar and Composition
P.C. Wren - 1935
I've purchased it specially for my Children to enhance their English Language skills grammatically and also to revise and test my own english language skills once again after passing my MA in English Literature way back in 1999. This book along with it's key is a great combination one can really have. Just go for it without any second thoughts. --LEENA SINGH Jan 30, 2012 This English Grammar book is very oldest Grammar book available for students to learn English . This is a excellent revised edition. It is very essential. --senthilkumar s Jun 20, 2014 This was recommended to me by my editor. And it did wonders. I would definitely say,"Buy it, use it, enlighten yourself!" Yes, initially you may find it a bit childish with all the pictures but it is the best piece on English grammar that you must own and have in your library. --Raghu Raj Murmu Sep 8, 2012 About the Author One of the authors of this book, P.C. Wren, completed his Master's degree in Arts, from the famed St. Catherine's College, University of Oxford, after which he worked for a number of years as a teacher in a boarding school. He has authored several other books as well. In the year 1903, he was appointed by the Indian Education Service, as the headmaster of Karachi High School. The second author of this book, H. Martin, received the honor of Officer of the Most Excellent Order of the British Empire. He has authored another book, namely A Final Course in Grammar and Composition.
Words on the Move: Why English Won't—and Can't—Sit Still (Like, Literally)
John McWhorter - 2016
We understand that new words must be created for new things, but the way English is spoken today rubs many of us the wrong way. Whether it’s the use of literally to mean “figuratively” rather than “by the letter,” or the way young people use LOL and like, or business jargon like What’s the ask? -- it often seems as if the language is deteriorating before our eyes.But the truth is different and a lot less scary, as John McWhorter shows in this delightful and eye-opening exploration of how English has always been in motion and continues to evolve today. Drawing examples from everyday life and employing a generous helping of humor, he shows that these shifts are a natural process common to all languages, and that we should embrace and appreciate these changes, not condemn them.Words on the Move opens our eyes to the surprising backstories to the words and expressions we use every day. Did you know that silly once meant “blessed”? Or that ought was the original past tense of owe? Or that the suffix -ly in adverbs is actually a remnant of the word like? And have you ever wondered why some people from New Orleans sound as if they come from Brooklyn?McWhorter encourages us to marvel at the dynamism and resilience of the English language, and his book offers a lively journey through which we discover that words are ever on the move and our lives are all the richer for it.
Trivium: The Classical Liberal Arts of Grammar, Logic, & Rhetoric
John Michell - 2016
Following on the success of Quadrivium and Sciencia, Trivium gathers six Wooden Books titles together into a beautiful six-color package that presents ancient wisdom in an accessible way. Trivium includes the books Euphonics, Grammar, Logic, Rhetoric,, Poetic Meter and Form, and Ethics.
Conversation Tactics: Strategies to Charm, Befriend, and Defend
Patrick King - 2015
You can never underestimate the power of a simple conversation. It can be the start of something beautiful, or it can potentially ruin your day. These 18 techniques, learned from years of coaching social skills and conversations, will ensure better conversations and fewer arguments. In addition to incredibly shrewd and nuanced insights to make conversation flow, you’ll learn how win arguments and diffuse dirty tricks. What actionable and realistic conversation tactics will you learn? • How standup comedians use conversational high points for great reactions. • What the two-second rule is and how it makes you appear incredibly attentive. • How interrupting artfully can be your secret weapon to bonding. • The singular best way to warm up for any conversation, anywhere. Also the following insights: • The foolproof method of rehearsing only your hellos and goodbyes. • The 2:1 ratio and why math even matters in successful conversations. • The logic of not laughing at your own jokes. • The 5 most common argument tactics and how to neuter them. • How to deflect any ridicule. Here’s what this book
isn’t
: advice that isn’t helpful and doesn’t work, like “fake it ‘til you make it” and “just be yourself.” Real, practical advice for everyday conversations. How will your daily life improve? • Always know how to defend yourself and come out on top. • Pinpoint what people are looking for in their connections. • Never fall for people’s dirty argument tricks. • Gain people's respect and never be a doormat again. • Find the carpool lane to people’s inner circle, quickly. • Turn enemies into friends, and friends into confidantes. • Always know what to say, and never fall prey to awkward silences. Implement these 18 techniques and see your charisma skyrocket. Don’t hesitate to pick up your copy today by clicking the BUY NOW button at the top of this page! P.S. You’ll be able to notice a difference within 24 hours.
The Associated Press Stylebook and Briefing on Media Law
Associated Press - 1977
With this essential guide in hand, any writer can learn to communicate with the clarity and professionalism for which the Associated Press is famous. Fully revised and updated, this edition contains over 5,000 A to Z entries--including more than 50 new ones--laying out the AP's rules on grammar, spelling, punctuation, capitalization, abbreviation, and word and numeral usage. Comprehensive and easy to use, The AP Stylebook provides the facts and references necessary to write accurately about the world today: correct names of countries and organizations, Internet language and search techniques, language to avoid, common trademarks, and the unique guidelines for business and sports reporting. The final word on media law, The AP Stylebook also includes an invaluable section dedicated to crucial advice on how writers can guard against libel and copyright infringement. The veritable "journalist's bible," this is the one reference that working writers cannot afford to be without.With more than 50 new entries plus updates of more than 100 others, The AP Stylebook includes such features as: An A to Z listing of guides to capitalization, abbreviation, spelling, numerals, and usage* Internet guidelines* Sports guidelines and style* Business guidelines and style* A guide to punctuation* Supreme Court decisions regarding libel law* Summary of First Amendment rules* The right of privacy* Copyright guidelines* Proofreaders' marks
Magic of Public Speaking: A Complete System to Become a World Class Speaker
Andrii Sedniev - 2012
It is based on research from the top 1000 speakers in the modern world. The techniques you will learn have been tested on hundreds of professional speakers and work! You will receive the exact steps needed to create a speech that will keep your audience on the edge of their seats. The book is easy to follow, entertaining to read and uses many examples from real speeches. This system will make sure that every time you go on stage your speech is an outstanding one.
1001 Dumbest Things Ever Said
Steven D. Price - 2004
A collection of stupid utterances, mostly unintentional--although not always--from politics, show business, sports, and anywhere else people can put their feet in their mouths.