A must-read for anyone who wants to win at social.” - Jonah Berger (NYT Bestselling author of Contagious: Why Things Catch On) ***Discover how to get the right type of people to talk about you.*** ARE YOU SHARING GREAT WORK, but it seems nobody is listening? Does it seem like you’re at the mercy of social networks’ mysterious algorithms? Do you feel like it is an insurmountable task to understand and leverage social media? In Viralnomics: How to Get People to Want to Talk About You, Jonathan Goodman shows you how to appeal to people’s desires and get them to share your message as an extension of themselves. In this engaging, entertaining, and educational quick read you will discover: Methods to ethically persuade on social media. (pg 105) How to identify and befriend the real influencers (they aren’t who you think they are). (pg 23) A concept buried deep in psychological research that holds the secret to purposeful social sharing. (pg 53) The two keys to creating true power with Internet marketing. (pg 65) How to craft your messages and build your networks. (pg 115) If you desire to use social media marketing to get your product, service, or small business out to the right audience you don’t need to understand what buttons to push, you need to understand and appeal to the people pushing them. This book will help. Don't delay, scroll up and buy your copy today!

    With only table scraps of funding, Birk led a revolution that helped grow Portland, Oregon, into the country's premier cycling city. She then hit the road, teaching communities how to incorporate cycling into their civic DNA to make their towns healthier, safer, and more livable. Through a panoply of hilarious and poignant stories, Birk takes readers on a rollercoaster journey of global and local discovery, while bringing into sharp focus some of the planet's most pressing and hotly debated energy and transportation issues, policies, shortcomings, and solutions. Her funny, touching, and instructive Joyride offers hope and experienced how-to advice to anyone interested in changing our world for the better—one pedal stroke at a time.

    Celebrated columnist Adair Lara polled her readers for life-lessons learned the hard way and compile their priceless counsel, including: If someone offers you a breath mint, take it. Never continue dating anyone who is rude to the waiter. Take Spanish, not German. Whenever people say they hate to say something, they actually love to say it. Never fry bacon in the nude. Wear cheap pants if you must, but never cheap shoes. With whimsical illustrations by Roxanna Bikadoroff, and a healthy dose of humor that's just what the doctor ordered, Normal is Just a Setting on the Dryer equips you with hard-won wisdom to take on the real real world.

    Years later, Ma has inspired not only a bestselling novel and hit movie, but has also started three different companies—the latest of which, Citizen Sports, is an innovative marriage of sports, betting, and digital technology—and launched a successful corporate speaking career. The House Advantage reveals Ma's cutting-edge mathematical insights into the world of statistics and makes them applicable to a wide business audience. He argues that numbers are the key to analyzing nearly everything in the world of business, from how to spot and profit from global market inefficiencies to having multiple backup plans in anticipation of every probability. Ma's stories and business lessons are as intriguing as they are universally applicable.

    Here you will find information on planning and organizing a campaign; how to run as an independent candidate; the various roles of people in your compaign; campaign procedures and techniques; and how to use computers, the internet, and emails to both manipulate and disseminate data. The book also offers useful advice on issues from financial reporting to developing a campaign theme and strategy, how to win "one precinct at a time," and even offers tips on such fundamental tasks as the creation and placement of yardsigns and billboards. New to the third edition is a CD containing forms and data that will be the "starter kit" for your campaign: as sample campaign plan; and initial planning worksheet; a week-by-week campaign planning form; a nominating petition worksheet; a sample volunteer card; a directory of state elections officers and state codes; and instructions on how to work with databases.

    This edition provides updated coverage of events such as the September 11th terrorist attacks and their effect on insurance, the Economic Growth and Tax Relief Reconciliation Act of 2001 and the President's Commission on Social Security.

    B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

    

    The countless individuals, both famous and unknown, who shaped Mexico' history come alive . . . they prosper, decline, and rise again before being extinguished by political and social upheavals beyond their control.

    Travelling to the past, parallel planets, and the future, it tells a story of stories that explores the universal themes of love and loss, time and transience, and travel and wanderlust.Enchanting and evocative, the tales of Agnes Chew transport you to places that run on lost time, missed opportunities, and deep-rooted aspirations. These are voyages fuelled by a sense of nostalgia, possibility, and hope. Ultimately, this debut collection raises fundamental questions on the ways in which we live our lives.

    He is Father Figure, Philosopher-King, and Prophet to the millions of young men who are his most fervent fans and followers. He is the central figure of the Intellectual Dark Web, an academic celebrity, and an unparalleled media phenomenon who has shattered all conceptions of what it means to be modern celebrity in the Internet Age. He has, by his own admission, thought thoughts that no man has ever thought before. He has dared to dream dreams that no man has ever dreamed before. Of course, Jordan Peterson also happens to be a narcissist, a charlatan, and an intellectual con man who doesn't even bother to learn the subjects upon which he lectures. He is a defender of free speech who silences other speakers, a fearless free-thinker who never hesitates to run away from debates, difficult questions, and controversial issues, a philosopher who rejects the conventional definition of truth, and a learned professor who has failed to read most of the great classics of the Western canon. He is, in short, a shameless and unrepentant fraud who lacks even a modicum of intellectual integrity. But is Jordan Peterson more than a mere fraud? Is he something more sinister, more unbalanced, and even more dangerous? In JORDANETICS: A Journey Into the Mind of Humanity's Greatest Thinker, political philosopher Vox Day delves deeply into the core philosophy that Jordan Peterson advocates in both his written works and his video lectures. In doing so, Day methodically builds a shocking case that will convince even the most skeptical Jordan Peterson supporter to reconsider both the man and his teachings.

    In his career he was a market hunter, trapper, roadhouse owner, professional dog team musher, and a federal predator agent. He was a legend in his own time, respected and admired for his sill as a woodsman and hunter by fellow sourdoughs and by his many Eskimo friends.

    We feel envy and we're certain that we're the only failures this world has ever seen. It's a tough row to hoe.Plenty of people have written books that talk about being positive. Others have written up plans that tell you what you're missing. In this case, all I promise you is a cape.I'll teach you about Confidence, Acceptance, Permission, and Execution, and how Practice in all those areas will guide you to find those missing success points in your life.My name's Chris Brogan. I'm a New York Times bestselling author of four books (mostly about marketing and digital business), and I'm the president and CEO of a company that sells courses, workshops and speeches on business and personal improvement called Human Business Works.This book is based on the experiences I've had with overcoming my own challenges, plus the wisdom of some other smart cookies. Plus, I'm blessed with hundreds of people who have participated in my online course, Brave New Year. Consider this book an invite into that community, should you decide you'd like to go further.It's not about the tights. It's about you.Cover Art by Josh Fisher

    In Naked Airport, critic Alastair Gordon ranges from global geopolitics to action movies to the daily commute, showing how airports have changed our sense of time, distance, style, and even the way cities are built and business is done. Gordon introduces the people who shaped this place of sudden transition: pilots like Charles Lindberg, architects like Eero Saarinen, politicians like Fiorello La Guardia, and Hitler, who built Berlin’s Tempelhof as a showcase for Fascist power. He describes the airport’s futuristic contributions, such as credit cards, in the form of fly-now-pay-later schemes, and he charts its shift in popular perception, from glamorous to infuriating. Finally, he analyzes the airport’s function in war and peace—its gatekeeper role controlling immigration, its appeal to revolutionaries since the hijackings of the 1960s, and its new frontline position in the struggle against terror.Compelling and accessible, Naked Airport is an original history of a long-neglected yet central creation of modern reality and imagination.

    CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities." -Mark Fuller, Chairman, Monitor Group "Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril." -George F. Colony, CEO, Forrester Research, Inc. "Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them." -David Kenny, Chairman and Chief Executive Officer, Digitas Inc. "Where's the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived." -Jeff Taylor, CEO, Eons and Founder of Monster.com "Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas." -Steve Harris, Vice President, Global Communications, General Motors Corporation "As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand." -Nicholas Negroponte, Chairman, One Laptop per Child