This beloved author and speaker has shared his wisdom, his sorrows, his humor, and his faith with millions who are the better for it.Zig continues his life's mission with a new book designed to encourage and build hope, whatever your life circumstances are. Life Lifters offers vignettes on various topics such as attitude, love, inspiration, relationships, goal setting, and motivation that will help you become “excited about your country, your family, and your future” and will provide you a lift in your attitude and enjoyment of life.

    Readers discover the energy and excitement found in business today within the engaging and accessible presentation found in BUSN6. Designed specifically for today's learner, BUSN's streamlined, riveting design presents the entire core Introduction to Business topics in only seventeen succinct chapters, including a unique chapter on Business Communication. BUSN6 directly connects readers with what's happening in business today and how it will affect them. The book focuses on business principles most important to the learner's success with less reading, more visuals, and manageable chunks of information. Memorable examples relate business topics to everyday life and career success, while tightly integrated resources, such as CourseMate, an interactive teaching and learning solution, and the latest news feeds, help sharpen business, study, and communication skills. CenageNOW is now offered with BUSN 6e.

    Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    It is the most current, relevant, and balanced presentation of the subject matter in the context of building marketing strategy. It presents a comprehensive description of various concepts and theories useful for understanding consumer behaviour and illustrates with the help of examples, how these concepts are used in the development of such strategy. About Author: Del HawkinsUniversity Of OregonAmit MookerjeeIndian Institute of Management ,Lucknow Table Of Contents: Part One: Introduction1. Consumer Behavior and Marketing StrategyPart Two: External Influences2. Cross-Cultural Variations in Consumer Behavior3. The Changing Society: Values4. The Changing Society: Demographics and Social Stratification5. The Changing Society: Subcultures6. The Society: Families and Households7. Group Influences on Consumer BehaviorPart Three: Internal Influences8. Perception9. Learning, Memory, and Product Positioning10. Motivation, Personality, and Emotion11. Attitudes and Influencing Attitudes12. Self-Concept and LifestylePart Four: Consumer Decision Process13. Situational Influences14. Consumer Decision Process and Problem Recognition15. Information Search16. Alternative Evaluation and Selection17. Outlet Selection and Purchase18. Post purchase Processes, Customer Satisfaction, and Customer CommitmentPart Five: Organizations as Consumers19. Organizational Buyer BehaviorPart Six: Consumer Behavior and Marketing Regulation20. Marketing Regulation and Consumer Behavior Special Features: Updated chapters having important emerging trends and concepts such as internet and technology More than half of the ?Opening Vignettes? and ?Consumer Insights? are new or substantially revised Application of consumer behavior concepts and theories to marketing problems Discussion on marketing to ethnic sub-cultures Multiple global examples along with use of data and examples from Indian context 35 cases- 31 cases

    In this myth-shattering book, a leading business journalist exposes the shocking gap between personal finance and public image, and reveals how Americans are caught in the trap of living beyond their means.

    Now, the next step is to take action--and that's exactly what One Simple Idea for Startups and Entrepreneurs is all about.Stephen Key, one of the world's leading experts on getting business ideas off the ground, revealed in his groundbreaking book One Simple Idea just how simple it is to make a fortune by selling or "renting" your great ideas.Now, he helps you live the entrepreneurial dream by delivering a proven, straightforward process for starting, growing, and running a business--without the need for an MBA or millions of dollars in funding. As an inventor and successful business owner, Key brings a unique and fully rounded perspective to the subject, teaching you how to:Develop, test, and protect your ideaPlan and launch your businessManufacture, package, market, sell, and distribute your productManage and grow your businessPrepare for and implement your endgameKey draws on his own experience as a billion dollar inventor to offer how-to's and other takeaways you can use to get off the ground and into the black. Case studies, tips, and advice from other successful entrepreneurs underscore key principles to make it easier than ever for you to achieve your business and life dreams.You don't need millions of dollars or a business, engineering, or manufacturing background to develop, produce, and sell your own product idea. All you need is one simple idea--and the passion to make it happen.Praise for One Simple Idea"This book is straight-forward, no-nonsense information for how to start a successful company. Read it!"--Barbara Corcoran, investor/shark on ABC's reality hit Shark Tank"The ideas in this book are key to creating the kind of enterprise that will create hundreds of thousands of jobs in the future. The goal of entrepreneurship is to reduce the risk of failure as detailed in this book."--Nolan Bushnell, inventor of Pong(R) and founder of Atari(R)Kudos!! One Simple Idea for Startups & Entrepreneurs is brilliant !! A must read for those that have the courage to dive into their dreams. This is a true Road Map for those that have the passion to achieve their Freedom. Truly something that I wish would have been there for me 33 years ago.--Russ Hornsby, toy industry veteran, 2010 Toy of the Year award winner in seven different countries, and creator of hit toys ZhuZhu Pets(R), XiaXia Pets(R), DeGeDar(R) and others"I took one of those simple ideas and turned it into a company that now has its products in over 35,000 doors of retail distribution. With One Simple Idea for Startups & Entrepreneurs, Stephen gives us the tools we need to take an idea from your Head to the Store shelf." --Todd Basche, inventor of Word Lock(R), the #1 selling word combination lock"Any inventor or entrepreneur who wants to make money without risking hundreds of thousands in design, manufacturing, warehousing and distribution would be well served to take advantage of the practical wisdom offered up in Stephen's most recent work, One Simple Idea for Startups & Entrepreneurs." --Ron Hazelton, former home improvement editor for ABC's Good Morning America and leading authority in the do-it-yourself home improvement field

     Great coaches realize something that others do not: every moment matters! You must be intentional about everything you do. Whether you are coaching your local youth soccer team, leading your high school football program, or competing for an NCAA championship, Every Moment Matters will give you the tools and strategies to become the coach you always wished you had, and the coach today's athletes are craving. Get ready to have your best season ever!

    Everyone would like to age as heathfully as possible and now numerous studies confirm what many yoga preactitioners have known for a long time: yoga practice has a remarkable impact on physical and mental health--and spiritual well-being--as you grow older. Yoga for Healthy Aging is the most accessible and usable guide available on to how yoga can address concerns realted to strength, flexibility, balance, agility, cardiovascular health, brain health, and stress management, among other issues. The authors--both popular and respected yoga teachers (one of whom is a family physician) provide readers with a yoga toolbox for healthy aging that includes poses, breathing practices, meditation, and yoga philosophy. They then offer you a safe, real-world yoga program to suit your particular needs. These short yoga practices were developed in consultation with scientific and medical experts on aging, and allow you to focus on maintaining overall physical health and/or addressing target problem areas, such as digestion, cardiovascular health, or anxiety. The authors conclude with instructions for practicing several different forms of conscious relaxation and meditation, all of which will set you up for a lifetime of emotional and spiritual well-being. This book includes over 200 instructional photos.

    

    It is more than a book about brands, and contains many sound lessons for strategy and the role of leaders.­­Michael E. Porter, Harvard Business SchoolPractical, psychologically astute, and clearly written, this book has much to offer business folk of all stripes.­­Publishers Weekly

    Paul International Airport inadvertently helped launch R.T. Rybak’s political career (imagine a rumba line one hundred protesters long chanting, “We deserve to sleep, hey!”), but his earliest lessons in leadership occurred during his childhood. Growing up in a middle-class neighborhood, attending private school with students who had much more than he did, spending evenings at his family’s store in an area where people lived with much less, he witnessed firsthand the opportunity and injustice of the city he called home. In a memoir that is at once a political coming-of-age story and a behind-the-scenes look at the running of a great city, the three-term mayor takes readers into the highs and lows and the daily drama of a life inextricably linked with Minneapolis over the past fifty years. With refreshing candor and insight, Rybak describes his path through journalism, marketing, and community activism that led to his unlikely (to him, at least) primary election—on September 11, 2001. His personal account of the challenges and crises confronting the city over twelve years, including the tragic collapse of the I-35W bridge, the rising scourge of youth violence, and the bruising fight over a ban on gay marriage (with Rybak himself conducting the first such ceremony at City Hall on August 1, 2013), is also an illuminating, often funny depiction of learning the workings of the job, frequently on the fly, while trying to keep up with his most important constituency, his family. As bracing as the “fresh air” campaign that swept him into office, Rybak’s memoir is that rare document from a politician: one more concerned with the people he served and the issues of his time than with burnishing his own credentials. As such, it reflects what leadership truly looks like.

    “3:15 A.M. Wake Up. 3:20 300 Bows. 4:00 Ma. 4:15 Sitting. 4:45 Walking.” And so it goes, for 100 days. Dobisz, inspired by her Korean Zen master’s discipline of long, solitary retreats, has decided to embark on a retreat of her own. The unfolding story of her experience is related here. The suburban-raised Dobisz weaves amusing anecdotes about learning to live a Walden-like existence — water comes from a well, wood needs to be chopped — with Zen teachings and striking insights into the miracles and foibles of the human mind when there’s nothing on hand to distract it. Entertaining and inspiring, the book is a joyous testament to the benefits that solitude and reflection can bring to all.

    With a "genius for illuminating that sometimes ephemeral apogee in people's lives when they prove capable of generating a brightly burning spark" "(Columbia Journalism Review), " Robert McG. Thomas Jr. commemorated fascinating, unconventional lives with signature style and wit."The New York Times" received countless letters over the years from readers moved to tears or laughter by a McG. Eschewing traditionally famous subjects, Thomas favored unsung heroes, eccentrics, and underachievers, including: Edward Lowe, the inventor of Kitty Litter ("Cat Owner's Best Friend"); Angelo Zuccotti, the bouncer at El Morocco ("Artist of the Velvet Rope"); and Kay Halle, a glamorous Cleveland department store heiress who received sixty-four marriage proposals ("An Intimate of Century's Giants"). In one of his classic obituaries, Thomas described Anton Rosenberg as a "storied sometime artist and occasional musician who embodied the Greenwich Village hipster ideal of 1950's cool to such a laid-back degree and with such determined detachment that he never amounted to much of anything." Thomas captured life's ironies and defining moments with elegance and a gift for making a sentence sing. He had an uncanny sense of the passion and personality that make each life unique, and the ability, as Joseph Epstein wrote, to "look beyond the facts and the rigid formula of the obit to touch on a deeper truth."Compiled by Chris Calhoun, one of Thomas's most dedicated readers, and with a fittingly sharp introduction from acclaimed novelist and critic Thomas Mallon, "52 McGs." will win legions of new fans to the masterful writer who transformed the obituary into an art form.

    The delicate negotiation that follows is a carefully constructed reality between what Jamie is willing to acknowledge and what she is not.Jamie Patterson is a writer, teacher, runner, and dog lover. A former spokesperson for the American Red Cross and the Girl Scouts, Jamie is now an academic editor.

    In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their email list. Inside the book, you'll learn how to: Build a massive mailing list using 15 different proven list building techniques. Write compelling copy that engages your readers and drives them to take action. Optimize every step of your email marketing funnel to skyrocket your sales. Grow a highly-engaged and hungry fan-base that will devour your content. Create six new revenue streams for your business using email marketing. Keep your messages out of the spam folder by following our best practices. Matthew Paulson has organically grown an email list of more than 250,000 investors and generates more than $1 million per year in revenue using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.